Excellence and Intensity We have two foundational values, the most important qualities that an Appian person must have: Excellence and Intensity. Every hiring decision, every promotion, and every public commendation is based on these values. Excellence means we have high standards, and we live up to them. Everything Appian does is done well. Intensity means we’re all-in. We’re ambitious.
Excellence and Intensity We have two foundational values, the most important qualities that an Appian person must have: Excellence and Intensity. Every hiring decision, promotion, and public commendation is based on these values. Excellence means we have high standards, and we live up to them. Everything Appian does is done well. Intensity means we’re all-in. We’re ambitious.
The principal competitive factors in our market include: • Platform features, reliability, performance, and effectiveness; • Ease of use and speed; • Data Fabric; • AI; • Platform extensibility and ability to integrate with other technology infrastructures; • Deployment flexibility; • Robustness of professional services and customer support; • Price and total cost of ownership; • Strength of platform security and adherence to industry standards and certifications; • Strength of sales and marketing efforts; and • Brand awareness and reputation.
The principal competitive factors in our market include: 7 • Platform features, reliability, performance, and effectiveness; • Ease of use and speed; • Data fabric; • AI; • Platform extensibility and ability to integrate with other technology infrastructures; • Deployment flexibility; • Robustness of professional services and customer support; • Price and total cost of ownership; • Strength of platform security and adherence to industry standards and certifications; • Strength of sales and marketing efforts; and • Brand awareness and reputation.
These risks are discussed more fully in the section titled “Risk Factors.” Material risks that may affect our business, financial condition, results of operations, and trading price of our Class A common stock include, but are not necessarily limited to, the following: • If we are unable to sustain our revenue growth rate, we may not achieve or maintain profitability in the future. • We may not be able to scale our business quickly enough to meet our customers’ growing needs, and if we are not able to grow efficiently, our operating results could be harmed. • We are dependent on a single product, and the lack of continued market acceptance of our platform could cause our operating results to suffer. • We currently face significant competition. • Our recent corporate growth may not be indicative of our future growth and, if we continue to grow, we may not be able to manage our growth effectively. • If our security measures are actually or perceived to have been breached, or if unauthorized access to our platform or customer data occurs, our platform may be perceived as not being secure, and customers may reduce the use of or stop using our platform, and we may incur significant liabilities. • We derive a material portion of our revenue from a limited number of customers, and the loss of one or more of these customers could materially and adversely impact our business, results of operations, and financial condition. • A portion of our revenue is generated from subscriptions sold to governmental entities and heavily regulated organizations, which are subject to a number of challenges and risks. • We have experienced losses in the past, and we may not achieve or sustain profitability in the future. • AI is a disruptive set of technologies that may affect the markets for our software dramatically and in unpredictable ways. • We rely on the performance of highly skilled personnel, including senior management and our engineering, professional services, sales, and technology professionals, and if we are unable to retain or motivate key personnel or hire, retain, and motivate qualified personnel, our business would be harmed. • If we do not continue to innovate and provide a platform that is useful to our customers, we may not remain competitive, and our revenue and operating results could suffer. • We are substantially dependent upon customer renewals, the addition of new customers, and the continued growth of our subscriptions revenue. • Because we generally recognize revenue from cloud subscriptions ratably over the term of the subscription agreement, near term changes in sales may not be reflected immediately in our operating results. • We may not achieve market acceptance of our pre-built solutions, which may adversely affect our financial results. 11 • If our platform fails to perform properly or there are defects or disruptions in the rollout of our platform updates or enhancements, our reputation could be adversely affected, our market share could decline, and we could be subject to liability claims. • We rely upon Amazon Web Services, or AWS, to operate our cloud offering; any disruption of or interference with our use of AWS would adversely affect our business, results of operations, and financial condition. • Our growth depends in part on the success of our strategic relationships with third parties. • We employ third-party licensed software for use in or with our software, and the inability to maintain these licenses or errors in the software we license could result in increased costs or reduced service levels, which would adversely affect our business. • If we do not or cannot maintain the compatibility of our platform with third-party applications that our customers use in their businesses, our revenue will decline. • Because we collect and store personal information, domestic and international privacy concerns could result in additional costs and liabilities to us or inhibit sales of our software, and subject us to complex and evolving federal, state, and foreign laws and regulations regarding privacy, data protection, and other related matters. • If our platform fails to function in a manner that allows our customers to operate in compliance with regulations and/or industry standards, our revenue and operating results could be harmed. • We are subject to governmental export and import controls and economic and trade sanctions that could impair our ability to conduct business in international markets and subject us to liability if we are not in compliance with applicable laws and regulations. • Any failure to protect our proprietary technology and intellectual property rights could substantially harm our business and operating results. • Portions of our platform utilize open source software, and any failure to comply with the terms of one or more of these open source licenses could negatively affect our business. • Our ability to use net operating losses to offset future taxable income may be subject to certain limitations. • The dual class structure of our common stock and the existing ownership of capital stock by Matt Calkins, our founder and Chief Executive Officer, have the effect of concentrating voting control with Mr.
These risks are discussed more fully in the section titled “Risk Factors.” Material risks that may affect our business, financial condition, results of operations, and trading price of our Class A common stock include, but are not necessarily limited to, the following: • If we are unable to sustain our revenue growth rate, we may not be able to achieve or maintain profitability in the future. • We may not be able to scale our business quickly enough to meet our customers’ growing needs, and if we are not able to grow efficiently, our operating results could be harmed. • We are dependent on a single product, and the lack of continued market acceptance of our platform could cause our operating results to suffer. • We currently face significant competition. • In the past, we have experienced significant corporate growth, which may not be indicative of our future growth and, if we grow in the future, we may not be able to manage our growth effectively. • If our security measures are actually or perceived to have been breached, or if unauthorized access to our platform or customer data occurs, our platform may be perceived as not being secure, and customers may reduce the use of or stop using our platform, and we may incur significant liabilities. • We derive a significant portion of our revenue from a limited number of customers, and the loss of one or more of these customers could materially and adversely impact our business, results of operations, and financial condition. • A portion of our revenue is generated from subscriptions sold to governmental entities and heavily regulated organizations, which are subject to a number of challenges and risks. • We have experienced losses in the past, and we may not be able to sustain profitability in the future. • AI is a disruptive set of technologies that may affect the markets for our software dramatically and in unpredictable ways. • We rely on the performance of highly skilled personnel, including senior management and our engineering, professional services, sales, and technology professionals; if we are unable to retain or motivate key personnel or hire, retain, and motivate qualified personnel, our business would be harmed. • If we do not continue to innovate and provide a platform that is useful to our customers, we may not remain competitive, and our revenue and operating results could suffer. • We are substantially dependent upon customer renewals, the addition of new customers, and the continued growth of our subscriptions revenue. • Because we generally recognize revenue from cloud subscriptions ratably over the term of the subscription agreement, near-term changes in sales may not be reflected immediately in our operating results. • We may not continue to achieve market acceptance of our pre-built solutions, which may adversely affect our financial results. 11 • If our platform fails to perform properly or there are defects or disruptions in the rollout of our platform updates or enhancements, our reputation could be adversely affected, our market share could decline, and we could be subject to liability claims. • We rely upon AWS to operate our cloud offering; any disruption of or interference with our use of AWS would adversely affect our business, results of operations, and financial condition. • Our growth depends in part on the success of our strategic relationships with third parties. • We employ third-party licensed software for use in or with our software, and the inability to maintain these licenses or errors in the software we license could result in increased costs or reduced service levels, which would adversely affect our business. • If we do not or cannot maintain the compatibility of our platform with third-party applications that our customers use in their businesses, our revenue will decline. • Because we collect and store personal information, domestic and international privacy and security concerns could result in additional costs and liabilities to us, inhibit sales of our software, and subject us to complex and evolving federal, state, and foreign laws and regulations regarding privacy, data protection, and other related matters. • If our platform fails to function in a manner allowing our customers to operate in compliance with regulations and/or industry standards, our revenue and operating results could be harmed. • We are subject to governmental export and import controls and economic and trade sanctions that could impair our ability to conduct business in international markets and subject us to liability if we are not in compliance with applicable laws and regulations. • Any failure to protect our proprietary technology and intellectual property rights could substantially harm our business and operating results. • Portions of our platform utilize open source software, and any failure to comply with the terms of one or more of these open source licenses could negatively affect our business. • Our ability to use net operating losses to offset future taxable income may be subject to certain limitations. • The dual class structure of our common stock and the existing ownership of capital stock by Matt Calkins, our founder and Chief Executive Officer, has the effect of concentrating voting control with Mr.
We also have a strong ecosystem of strategic partners that help identify new customer opportunities for us. • Grow revenue from key industry verticals. While our platform is industry-agnostic, we continue to make investments to enhance the expertise of our sales and marketing organization within our key industry verticals of financial services, government, life sciences, and insurance.
We also have a strong ecosystem of strategic partners that help identify new customer opportunities for us. • Grow revenue from key industry verticals. While our platform is industry-agnostic, we continue to make investments to enhance the expertise of our sales and marketing organization within our key industry verticals of financial services, government, life sciences, insurance, and manufacturing.
We believe our facilities are adequate to meet our ongoing needs, including substantial rights to expand within certain properties we lease. If 7 we require additional space in the future, we believe we will be able to obtain additional facilities on commercially reasonable terms. Seasonality We have historically experienced seasonality in terms of when we enter into agreements with customers.
We believe our facilities are adequate to meet our ongoing needs, including substantial rights to expand within certain properties we lease. If we require additional space in the future, we believe we will be able to obtain additional facilities on commercially reasonable terms. Seasonality We have historically experienced seasonality in terms of when we enter into agreements with customers.
Solely for convenience, trademarks and trade names referred to in this Annual Report on Form 10-K exclude the ® or TM symbols. Available Information Our website address is www.appian.com .
Solely for convenience, trademarks and trade names referred to in this Annual Report on Form 10-K exclude the ® or TM symbols. 8 Available Information Our website address is www.appian.com .
Applications built on our platform may be used only on our platform and only while customers have active subscriptions, creating a substantial incentive for customers to avoid the difficulties and costs 5 associated with moving to a different software platform.
Applications built on our platform may be used only on our platform and only while customers have active subscriptions, creating a substantial incentive for customers to avoid the difficulties and costs associated with moving to a different software platform.
Our Competition Our main competitors fall into four categories: (1) providers of custom software solutions that address, or are developed to address, some of the use cases that applications developed on our platform target; (2) providers of low-code development platforms; (3) providers of one or more automation technologies, including business process management, case management, process mining, and robotic process automation; and (4) potential customers using their own internal technology departments to develop, build, and modify their own proprietary systems.
Our Competition Our main competitors fall into four categories: (1) providers of custom software solutions that address, or are developed to address, some of the use cases that applications developed on our platform target; (2) providers of development platforms; (3) providers of one or more automation technologies, including business process management, case management, process mining, and robotic process automation; and (4) potential customers using their own internal technology departments to develop, build, and modify their own proprietary systems.
Sales and Marketing Our sales and marketing teams work together closely to market and sell our software platform and services. We sell to enterprises across a range of industries, including government, financial services, insurance, and life sciences.
Sales and Marketing 6 Our sales and marketing teams work together closely to market and sell our software platform and services. We sell to enterprises across a range of industries, including government, financial services, insurance, and life sciences.
Our sales organization includes enterprise account executives, solution consultants, and customer success representatives and is supported by a robust partner ecosystem of global systems integrators, technology partners, and resellers. We are dedicated to the success of Appian customers, investing in robust post-sales customer success initiatives to ensure adoption, satisfaction, and expanded use over time.
Our sales organization includes enterprise account executives, solution consultants, and professional services representatives and is supported by a robust partner ecosystem of global systems integrators, technology partners, and resellers. We are dedicated to the success of Appian customers, investing in post-sales professional services initiatives to ensure adoption, satisfaction, and expanded use over time.
We believe we have a significant opportunity to continue to grow our international footprint. We are investing in new geographies through direct and indirect sales channels, professional services and customer support, and implementation partners. • Leverage our partner base. We have a number of strategic partnerships with companies, including Accenture, Capgemini, Deloitte, EY, KPMG, PwC, and TCS.
We believe we have a significant opportunity to continue to grow our international footprint. We are investing in new geographies through direct and indirect sales channels, professional services and customer support, and implementation partners. • Leverage our partner base. We have a number of strategic partnerships with companies, including Accenture, Capgemini, Deloitte, Indra Group, KPMG, and PwC.
We rely on patents, trademarks, copyrights, trade secret laws, confidentiality procedures, and employee disclosure and invention assignment agreements to protect our intellectual property rights. As of December 31, 2024, we had 21 granted patents and 20 patents pending related to our platform and its technology. None of our issued patents expire before 2034.
We rely on patents, trademarks, copyrights, trade secret laws, confidentiality procedures, and employee disclosure and invention assignment agreements to protect our intellectual property rights. As of December 31, 2025, we had 28 granted patents and 21 patents pending related to our platform and its technology. None of our issued patents expire before 2034.
These forward-looking statements include, but are not limited to, statements concerning the following: • Our market opportunity and the expansion of our core software markets in general; • The opportunity and competitive impact of AI; • The effects of increased competition as well as innovations by new and existing competitors in our market; • Our ability to adapt to technological change and effectively enhance, innovate, and scale our platform and professional services; • Our ability to effectively manage or sustain our growth and to achieve profitability; • Potential acquisitions and integration of complementary businesses and technologies; • Our ability to maintain, or strengthen awareness of, our brand; • Perceived or actual problems with the integrity, reliability, quality, or compatibility of our platform, including unscheduled downtime or outages; • The anticipated expansion of the usage of partners to perform professional services; • General macroeconomic conditions, including rising interest rates and inflation, slower growth or recession, and geopolitical turmoil; • Future revenue, hiring plans, expenses, capital expenditures, capital requirements, and stock performance; • Our ability to attract and retain qualified employees and key personnel and manage our overall headcount; • The expected benefits to our clients and potential clients of our product and service offerings; • The timing of revenue recognition under license and cloud arrangements; • Our expectation that subscriptions revenue as a percentage of total revenue will continue to increase; • Our expectation that professional services as a percentage of total revenue will continue to decrease; • Our backlog of license, maintenance, cloud, and services agreements and the timing of future cash receipts from committed license and cloud arrangements; • Our expectation that cost of revenue, sales and marketing expenses, research and development expenses, and general and administrative expenses will continue to increase in absolute dollar values; • The fluctuation of subscriptions gross margin and professional services gross margin over time; • Our ability to stay abreast of new or modified laws and regulations that currently apply or become applicable to our business both in the United States and internationally; • Our ability to collect on the judgment against Pegasystems or the judgment preservation insurance; • Our ability to maintain, protect, and enhance our intellectual property; and • Costs associated with defending intellectual property infringement and other claims. 10 These statements represent the beliefs and assumptions of our management based on information currently available to us.
These forward-looking statements include, but are not limited to, statements concerning the following: • Our market opportunity and the expansion of our core software markets in general; • The opportunity and disruptive impact of AI; • The effects of increased competition as well as innovations by new and existing competitors in our market; • Our ability to adapt to technological change and effectively enhance, innovate, and scale our platform and professional services; • Our ability to effectively manage or sustain our growth and to maintain profitability; • Potential acquisitions and integration of complementary businesses and technologies; • Our ability to maintain, or strengthen awareness of, our brand; • Perceived or actual problems with the integrity, reliability, quality, or compatibility of our platform, including unscheduled downtime or outages; • The anticipated expansion of the usage of partners to perform professional services; • General macroeconomic conditions, including fluctuating interest rates and inflation, slower growth or recession, and geopolitical turmoil; • Future revenue, hiring plans, expenses, capital expenditures, capital requirements, and stock performance; • Our ability to attract and retain qualified employees and key personnel and manage our overall headcount; • The expected benefits to our clients and potential clients of our product and service offerings; • The timing of revenue recognition under license and cloud arrangements; • Our backlog of license, maintenance, cloud, and services agreements and the timing of future cash receipts from committed license and cloud arrangements; • Our expectation that cost of revenue, sales and marketing expenses, research and development expenses, and general and administrative expenses will continue to increase in absolute dollar values; • The fluctuation of subscriptions gross margin and professional services gross margin over time; • Our ability to stay abreast of new or modified laws and regulations that currently apply or become applicable to our business both in the United States and internationally; • Our ability to collect on the judgment preservation insurance; • Our ability to maintain, protect, and enhance our intellectual property; and • Costs associated with defending intellectual property infringement and other claims.
These partners work with organizations undergoing digital transformation projects. When they recognize an opportunity for our platform, they introduce us to potential customers. Additionally, they often go to market with their own pre-built solutions using our platform, delivering software license revenue to Appian.
These partners work with organizations undergoing process automation projects. When they recognize an opportunity for our platform, they 5 introduce us to potential customers. Additionally, they often go to market with their own pre-built solutions using our platform, delivering software license revenue to Appian.
Led by Matt Calkins, Founder and Chief Executive Officer, we have grown our business organically by employing a unified team to maximize the cohesion and simplicity of our platform and our company. 6 As of December 31, 2024, we had a total global workforce of 2,033 employees, 1,339 of which were based in the United States.
Led by Matt Calkins, Founder and Chief Executive Officer, we have grown our business organically by employing a unified team to maximize the cohesion and simplicity of our platform and our company. As of December 31, 2025, we had a total global workforce of 2,149 employees, 1,383 of which were based in the United States.
Facilities As of December 31, 2024, we lease our headquarters office in McLean, Virginia, and we also have five leased offices in cities outside the United States. In addition to our leased offices, we occupied nine flexible workspaces. Our use of flexible workspaces is dependent upon our current business needs.
Facilities As of December 31, 2025, we lease our headquarters office in McLean, Virginia, and we also have six leased offices in cities outside the United States. In addition to our leased offices, we occupied eight flexible workspaces. Our use of flexible workspaces is dependent upon our current business needs.
Our platform is designed to be natively multilingual to facilitate collaboration and address challenges in multinational organizations. Appian Cloud meets the data residency requirements of our global customers by operating in 16 countries across 36 regions and 114 availability zones. In 2024, 37% of our total revenue was generated from customers outside of the United States.
Our platform is designed to be natively multilingual to facilitate collaboration and address challenges in multinational organizations. Appian Cloud meets the data residency requirements of our global customers by operating in 16 countries across 39 regions and 123 availability zones. In 2025, approximately 38% of our total revenue was generated from customers outside of the United States.
At the same time, our industry-leading Customer Success team helps customers build and deploy applications on our platform to achieve their digital transformation goals more quickly. Our Growth Strategy Key elements of our growth strategy include: • Expand our customer base.
At the same time, our industry-leading professional services team helps customers build and deploy applications on our platform to achieve their process automation goals more quickly. Our Growth Strategy Key elements of our growth strategy include: • Expand our customer base.
We promote an inclusive environment where our employees can contribute their unique perspectives to help create transformative solutions for our customers. Our culture was purposefully cultivated by our four founders, who are still heavily involved in operating our business, including recruiting, interviewing, and educating new employees at Appian.
We promote an inclusive environment where our employees can contribute their unique perspectives to help create transformative solutions for our customers. Our culture was purposefully cultivated by our four founders, who are still heavily involved in operating our business.
See “Seasonality - Management Discussion and Analysis Financial Condition and Results of Operations” for a discussion of the seasonality of our business. Our Customers Our customers operate in various industries, including financial services, government, life sciences, insurance, manufacturing, energy, healthcare, telecommunications, and transportation. As of December 31, 2024, we had over 1,000 customers.
See “Seasonality - Management Discussion and Analysis Financial Condition and Results of Operations” for a discussion of the seasonality of our business. Our Customers Our customers operate in various industries, including financial services, government, life sciences, insurance, manufacturing, energy, healthcare, telecommunications, and transportation.
As we continue to increase the functionality of our platform and further reduce the amount of developer skill required to quickly deliver value for our customers, we believe we have the potential to expand the use of our platform. • Offer industry solutions to accelerate customer usage . Our platform enables our customers to build applications quickly.
As we continue to increase the functionality of our platform and further reduce the amount of developer skill required to quickly deliver value for our customers, we believe we have the potential to expand the use of our platform. • Expand our international footprint.
Such forward-looking statements are subject to risks, uncertainties, and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or implied by such forward-looking statements.
These statements represent the beliefs and assumptions of our management based on information currently available to us. Such forward-looking statements are subject to risks, uncertainties, and other important factors that could cause actual results and the timing of certain events to differ materially from future results expressed or 10 implied by such forward-looking statements.
We believe we generally compete favorably with our peer group with respect to the features, security, and performance of our platform, the ease of integration of our applications, and the relatively low total cost of ownership of our applications.
We believe we generally compete favorably with our peer group with respect to the features, security, and performance of our platform, the ease of integration of our applications, and the relatively low total cost of ownership of our applications. Intellectual Property Our success depends in part upon our ability to protect our core technology and intellectual property.
Gartner Content speaks as of its original publication date (and not as of the date of this 10-K), and the opinions expressed in the Gartner Content are subject to change without notice. 9 Forward-Looking Statements This Annual Report on Form 10-K, including the sections entitled “Business,” “Risk Factors,” and “Management's Discussion and Analysis of Financial Condition and Results of Operations,” contains forward-looking statements that involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements.
The information contained on, or that can be accessed through, our website is not incorporated by reference into this Annual Report on Form 10-K or in any other report or document we file with the SEC, and any references to our website are intended to be inactive textual references only. 9 Forward-Looking Statements This Annual Report on Form 10-K, including the sections entitled “Business,” “Risk Factors,” and “Management's Discussion and Analysis of Financial Condition and Results of Operations,” contains forward-looking statements that involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from the information expressed or implied by these forward-looking statements.
Every additional application an organization creates on our platform increases the value of our platform for that organization because it further integrates people, processes, and data and facilitates knowledge sharing.
Generally, the development of new applications results in the expansion of our product usage within an organization and a corresponding increase in our revenue due to subscription fees. Every additional application an organization creates on our platform increases the value of our platform for that organization because it further integrates people, processes, and data and facilitates knowledge sharing.
We intend to further leverage our base of partners to provide broader customer coverage and solution delivery capabilities. Human Capital Resources and Management Employees, Culture, and Labor Relations Our distinct culture of innovation is an important contributor to our success as a company.
By utilizing our organizational capacity, we will leverage AI to drive increased usage of our platform. Human Capital Resources and Management Employees, Culture, and Labor Relations Our distinct culture of innovation is an important contributor to our success as a company.
We grow our revenue by adding new customers, increasing the product usage of existing customers, and expanding product usage across new business processes and applications. Our strategic partners work with organizations undergoing digital transformation projects, and when they recognize an opportunity for our platform, they often introduce us to potential customers.
Our strategic partners work with organizations undergoing process automation projects, and when they recognize an opportunity for our platform, they often introduce us to potential customers. Many of our customers begin by building a single application and grow to create dozens of applications on our platform, which implicitly increases their return on investment.
No single end customer accounted for more than 10% of our total revenue in 2024, 2023, or 2022.
Under our new methodology, the number of customers paying us in excess of $1 million of annual recurring revenue has grown from 115 at the end of 2024 to 140 at the end of 2025. No single end customer accounted for more than 10% of our total revenue in 2025, 2024, or 2023.
Generally, our sales team targets its efforts to organizations with over 2,000 employees and $2 billion in annual revenue. The number of customers paying us in excess of $1 million of annual recurring revenue has grown from 110 at the end of 2023 to 126 at the end of 2024.
Generally, our sales team targets its efforts to organizations with over 2,000 employees and $2 billion in annual revenue. In 2025, we refined our definition of a customer to better align with revenue-generating units.
Appian tightly integrates data fabric; robotic process automation, or RPA; intelligent document processing, or IDP; generative artificial intelligence, or generative AI; artificial intelligence agents, or AI agents; low-code design; application programming interfaces, or APIs; business rules; and process intelligence capabilities in a single platform.
Our capabilities include business rules engines, pre-built connections, Application Program Interface (API) integrations, intelligent document processing (IDP), robotic process automation (RPA), and artificial intelligence (AI). • Unified Data Fabric.
In 2024, we generated over 77% of our subscriptions revenue from customers in these verticals. We believe focusing on the digital transformation needs of organizations within these industry verticals helps drive adoption of our platform. • Continue to innovate and enhance our platform .
In 2025, we generated approximately 80% of our subscriptions revenue from customers in these verticals. In addition, we offer pre-built solutions in certain of these industries to facilitate customer use cases. • Continue to innovate and enhance our platform .