Biggest changeThere are several limitations related to the use of Adjusted EBITDA and Adjusted EBITDA Margin as analytical tools, including: • other companies may calculate Adjusted EBITDA and Adjusted EBITDA Margin differently, which reduces their usefulness as a comparative measure; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect other income (loss), net; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect any gain or loss on disposal of assets; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect our tax provision, which reduces cash available to us; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect recurring, non-cash expenses of depreciation and amortization of property and equipment and, although these are non-cash expenses, the assets being depreciated and amortized may have to be replaced in the future; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect the impact of stock-based compensation expense; • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect transaction costs; and • Adjusted EBITDA and Adjusted EBITDA Margin do not reflect expenses related to non-ordinary course disputes. 64 Table of Contents The following table reflects a reconciliation of Adjusted EBITDA to net income, the most directly comparable financial measure prepared in accordance with GAAP and presents Adjusted EBITDA Margin with net income margin, the most directly comparable financial measure prepared in accordance with GAAP: Year ended December 31, 2023 2022 (in thousands, except margin) Net income $ 22,637 $ 21,186 Add (deduct): Other income, net (6,762) (1,061) Provision for income taxes 18,170 17,541 Depreciation and amortization expense (1) 2,942 1,924 Stock-based compensation and related expense (2) 47,757 37,533 Expenses related to non-ordinary course disputes (3) 1,256 10,128 Adjusted EBITDA $ 86,000 $ 87,251 Net Revenues $ 545,646 $ 505,835 Net income margin (4) 4.1 % 4.2 % Adjusted EBITDA Margin 15.8 % 17.2 % (1) Excludes amortization of debt issuance costs included in “Other income, net.” (2) Includes stock-based compensation expense, payroll taxes and costs related to equity award activity.
Biggest changeThe following table reflects a reconciliation of adjusted EBITDA to net income, the most directly comparable financial measure prepared in accordance with GAAP and presents adjusted EBITDA margin with net income margin, the most directly comparable financial measure prepared in accordance with GAAP: Year ended December 31, 2024 2023 (in thousands, except margin) Net income $ 2,720 $ 22,637 Add (deduct): Other income, net (12,075) (6,762) Provision for income taxes 11,620 18,170 Depreciation and amortization expense (1) 6,694 2,942 Stock-based compensation and related expense (2) 42,837 47,757 Expenses related to non-ordinary course disputes (3) — 1,256 Adjusted EBITDA $ 51,796 $ 86,000 Net Revenues $ 555,558 $ 545,646 Net income margin (4) 0.5 % 4.1 % Adjusted EBITDA Margin 9.3 % 15.8 % (1) Excludes amortization of debt issuance costs included in “Other income, net.” (2) Includes stock-based compensation expense, payroll taxes and costs related to equity award activity.
Provision for Income Taxes Our provision for income taxes consists of an estimate of federal and state income taxes based on enacted federal and state tax rates, as adjusted for allowable credits, deductions and uncertain tax positions. Seasonality Unlike the traditional apparel industry, the healthcare apparel industry is generally not seasonal in nature.
Provision for Income Taxes Our provision for income taxes consists of an estimate of federal, state and foreign income taxes based on enacted federal, state, and foreign tax rates, as adjusted for allowable credits, deductions and uncertain tax positions. Seasonality Unlike the traditional apparel industry, the healthcare apparel industry is generally not seasonal in nature.
Recent Accounting Pronouncements Refer to Note 2 to our financial statements appearing elsewhere in this Annual Report on Form 10-K for a discussion of accounting pronouncements recently adopted and recently issued accounting pronouncements not yet adopted and their potential impact to our financial statements.
Recent Accounting Pronouncements Refer to Note 2 to our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K for a discussion of accounting pronouncements recently adopted and recently issued accounting pronouncements not yet adopted and their potential impact to our consolidated financial statements.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and related notes included elsewhere in this Annual Report on Form 10-K.
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations. You should read the following discussion and analysis of our financial condition and results of operations together with our consolidated financial statements and related notes included elsewhere in this Annual Report on Form 10-K.
Key Operating Metrics and Non-GAAP Financial Measures We report our financial results in accordance with GAAP. In addition to the measures presented in our financial statements, we use the following key operational and business metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions.
Key Operating Metrics and Non-GAAP Financial Measures We report our financial results in accordance with GAAP. In addition to the measures presented in our consolidated financial statements, we use the following key operational and business metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions.
A discussion of the year ended December 31, 2022 compared to the year ended December 31, 2021 has been reported previously in our Annual Report on Form 10-K for the year ended December 31, 2022, filed with the SEC on February 28, 2023, under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Overview Our mission is to celebrate, empower and serve those who serve others.
A discussion of the year ended December 31, 2023 compared to the year ended December 31, 2022 has been reported previously in our Annual Report on Form 10-K for the year ended December 31, 2023, filed with the SEC on February 28, 2024, under the heading “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” Overview Our mission is to celebrate, empower and serve those who serve others.
These factors also pose risks and challenges, including those discussed in Part I, Item 1A. “Risk Factors” of this Annual Report on Form 10-K for the year ended December 31, 2023. Brand Awareness and Loyalty Our ability to promote and maintain brand awareness and loyalty is critical to our success.
These factors also pose risks and challenges, including those discussed in Part I, Item 1A. “Risk Factors” of this Annual Report on Form 10-K for the year ended December 31, 2024. Brand Awareness and Loyalty Our ability to promote and maintain brand awareness and loyalty is critical to our success.
Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial condition and results of our operations. See Note 2 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for a description of our other significant accounting policies.
Accordingly, these are the policies we believe are the most critical to aid in fully understanding and evaluating our financial condition and results of our operations. See Note 2 to our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K for a description of our other significant accounting policies.
See Note 2 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. Stock-Based Compensation We have granted stock-based awards consisting primarily of stock options and restricted stock units (“RSUs”) to employees, non-employee directors, and consultants.
See Note 2 to our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. Stock-Based Compensation We have granted stock-based awards consisting primarily of stock options and restricted stock units (“RSUs”) to employees, non-employee directors, and consultants.
Management believes that excluding certain non-cash items and items that may vary substantially in frequency and magnitude period-to-period from net income provides useful supplemental measures that assist in evaluating our ability to generate earnings, provide consistency and comparability with our past financial performance and facilitate period-to-period comparisons of our core operating results as well as the results of our peer companies.
Management believes that excluding certain non-cash items and items that may vary substantially in frequency and magnitude period-to-period from net income provides useful supplemental measures that assist in evaluating our ability 66 Table of Contents to generate earnings, provide consistency and comparability with our past financial performance and facilitate period-to-period comparisons of our core operating results as well as the results of our peer companies.
The incurrence of additional debt financing would result in debt service obligations and the instruments governing such debt could provide for operating and financing covenants that would restrict our operations. There can be no assurances that we will be able to raise additional capital when needed or on terms acceptable to us.
The incurrence of additional debt financing would result in debt service obligations and the instruments 68 Table of Contents governing such debt could provide for operating and financing covenants that would restrict our operations. There can be no assurances that we will be able to raise additional capital when needed or on terms acceptable to us.
Our customers are also affected by other macroeconomic pressures, such as high interest rates, wages, levels of 59 Table of Contents employment, inflation, fears of recession or depression or entry into a recession or depression, housing costs, energy costs, income tax rates, financial market fluctuations and consumer confidence in future economic conditions.
Our customers are also affected by other macroeconomic pressures, such as high interest rates, wages, levels of employment, inflation, fears of recession or depression or entry into a recession or depression, housing costs, energy costs, income tax rates, financial market fluctuations and consumer confidence in future economic conditions.
We expect to continue to do so until such time as we have adequate historical data regarding the volatility of our own traded stock price. Expected dividend yield—we have not paid, and do not currently anticipate paying, cash dividends on our common stock; therefore, the expected dividend yield is assumed to be zero.
We expect to continue to do so until such time as we have adequate historical data regarding the volatility of our own traded stock price. 70 Table of Contents Expected dividend yield—we have not paid, and do not currently anticipate paying, cash dividends on our common stock; therefore, the expected dividend yield is assumed to be zero.
A hypothetical 10% change in our recorded tax liabilities as of December 31, 2023 would not result in a material impact on our financial statements. To the extent that our view as to the outcome of these matters changes, we will adjust income tax expense in the period in which such determination is made.
A hypothetical 10% change in our recorded tax liabilities as of December 31, 2024 would not result in a material impact on our consolidated financial statements. To the extent that our view as to the outcome of these matters changes, we will adjust income tax expense in the period in which such determination is made.
We have made significant investments to strengthen the FIGS brand through our marketing strategy, which includes brand marketing campaigns across platforms, including email, digital, display, site, direct-mail, commercials, social media and ambassadors, as well as performance marketing efforts, including retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization, personalized email and 58 Table of Contents mobile push notifications through our app.
We have made significant investments to strengthen the FIGS brand through our marketing strategy, which includes brand marketing campaigns across platforms, including email, digital, display, site, direct-mail, commercials, social media and ambassadors, as well as performance marketing efforts, including retargeting, paid search and product listing advertisements, paid social media advertisements, search engine optimization, personalized email and mobile push notifications through our app.
Selling and distribution expenses consist primarily of shipping and other transportation costs incurred in delivering merchandise to customers and from customers returning merchandise, merchant processing fees and packaging. We expect fulfillment, selling and distribution costs to increase in absolute dollars as we increase our net revenues.
Selling and distribution expenses consist primarily of shipping and other transportation costs incurred in delivering merchandise to customers and 62 Table of Contents from customers returning merchandise, merchant processing fees and packaging. We expect fulfillment, selling and distribution costs to increase in absolute dollars as we increase our net revenues.
Total orders are the summation of all completed individual purchase transactions in a given period. We believe our relatively high average order value demonstrates the premium nature of our product. As we expand into and increase our presence in additional product categories and price points as well as expand internationally, AOV may fluctuate.
Total orders are the summation of all completed individual purchase transactions in a given period. We believe our relatively high average order value demonstrates the premium nature of our product. As we expand into and increase our presence in additional product categories, price points and international markets, AOV may fluctuate.
A hypothetical 10% change in our inventory reserves estimate as of December 31, 2023 would not result in a material impact on our financial statements. Income Taxes We are subject to income taxes in the United States.
A hypothetical 10% change in our inventory reserves estimate as of December 31, 2024 would not result in a material impact on our consolidated financial statements. Income Taxes We are subject to income taxes in the United States.
We account for forfeitures as they occur. We measure the fair value of restricted stock units (“RSUs”) granted to employees and non-employees based on the fair value of our Class A common stock on the grant date. Our RSU grants vest upon the satisfaction of either a service condition or both a service condition and a performance condition.
We account for forfeitures as they occur. We measure the fair value of RSUs granted to employees and non-employees based on the fair value of our Class A common stock on the grant date. Our RSU grants vest upon the satisfaction of either a service condition or both a service condition and a performance condition.
Net revenues per active customer as of December 31, 2023 and 2022, respectively, are presented in the following table: As of December 31, 2023 2022 Net revenues per active customer $ 210 $ 221 We define AOV as the sum of the total net revenues in a given period divided by the total orders placed in that period.
Net revenues per active customer as of December 31, 2024 and 2023, respectively, are presented in the following table: As of December 31, 2024 2023 Net revenues per active customer $ 208 $ 210 We define AOV as the sum of the total net revenues in a given period divided by the total orders placed in that period.
Our goal is to attract and convert visitors into active customers and foster relationships that drive repeat purchases. As of December 31, 2023, we had approximately 2.6 million active customers, up from approximately 2.3 million active customers as of December 31, 2022.
Our goal is to attract and convert visitors into active customers and foster relationships that drive repeat purchases. As of December 31, 2024, we had approximately 2.7 million active customers, up from approximately 2.6 million active customers as of December 31, 2023.
See Note 9 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for a description of our contractual obligations and commitments. Critical Accounting Policies and Estimates The preparation of our financial statements in conformity with GAAP requires us to make estimates and judgments that affect the amounts reported in those financial statements and accompanying notes.
See Note 10 to our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K for a description of our contractual obligations and commitments. 69 Table of Contents Critical Accounting Policies and Estimates The preparation of our consolidated financial statements in conformity with GAAP requires us to make estimates and judgments that affect the amounts reported in those consolidated financial statements and accompanying notes.
Our revenue is reported net of sales returns and discounts. We estimate our liability for product returns based on historical return trends and an evaluation of current economic and market conditions. We record the expected customer refund liability as a reduction to revenue, and the expected inventory right of recovery as a reduction of cost of goods sold.
We estimate our liability for product returns based on historical return trends and an evaluation of current economic and market conditions. We record the expected customer refund liability as a reduction to revenue, and the expected inventory right of recovery as a reduction of cost of goods sold.
For example, we have seen year-over- year sales growth impacted by moderation of frequency trends, which we believe were due in part to adverse macroeconomic factors such as sustained inflationary pressures on consumer spending and we expect to continue to see the impact of inflation on our customers’ purchasing activity in the near term.
For example, we have seen sales growth impacted by variations in frequency trends from time to time, which we believe were due in part to adverse macroeconomic factors such as sustained inflationary pressures on consumer spending and we expect to continue to see the impact of inflation on our customers’ purchasing activity in the near term.
We branded a previously unbranded industry and de-commoditized a previously commoditized product—elevating scrubs and creating premium products for healthcare professionals. Most importantly, we built a community and lifestyle around a profession. As a result, we have become the industry’s category-defining healthcare apparel and lifestyle brand.
By elevating scrubs and creating premium products for healthcare professionals, we revolutionized the large and fragmented healthcare apparel market, branded a previously unbranded industry and de-commoditized a previously commoditized product. Most importantly, we built a community and lifestyle around a profession. As a result, we have become the industry’s category-defining healthcare apparel and lifestyle brand.
We create technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. In doing so, we have redefined what scrubs are—giving rise to our tag-line: why wear scrubs, when you can #wearFIGS? We have revolutionized the large and fragmented healthcare apparel market.
We create technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. In doing so, we have redefined what scrubs are—giving rise to our tag-line: why wear scrubs, when you can #wearFIGS?
Macroeconomic Environment Our business and results of operations are subject to domestic and global economic conditions and their impact on consumer confidence.
Macroeconomic Environment 61 Table of Contents Our business and results of operations are subject to domestic and global economic conditions and their impact on consumer confidence.
The following range of assumptions was used to estimate the fair value of options granted during the year ended December 31, 2023: Risk free interest rate 3.39 - 4.65 % Expected volatility 40 - 41 % Expected dividend yield 0 % Expected term (in years) 6.2 - 6.25 Risk-free interest rate—determined by reference to the U.S.
The following range of assumptions was used to estimate the fair value of options granted during the year ended December 31, 2024: Risk free interest rate 4.0 - 4.2 % Expected volatility 41 % Expected dividend yield 0 % Expected term (in years) 6.25 Risk-free interest rate—determined by reference to the U.S.
Active customers as of December 31, 2023 and 2022, respectively, are presented in the following table: As of December 31, 2023 2022 (in thousands) Active customers 2,593 2,294 63 Table of Contents We believe measuring net revenues per active customer is important to understanding our engagement and retention of customers, and as such, our value proposition for our customer base.
Active customers as of December 31, 2024 and 2023, respectively, are presented in the following table: As of December 31, 2024 2023 (in thousands) Active customers 2,670 2,593 We believe measuring net revenues per active customer is important to understanding our engagement and retention of customers, and as such, our value proposition for our customer base.
If the reasonable estimate of the loss is a range and no amount within the range is a better estimate, the minimum amount of the range is recorded as a liability.
If the reasonable estimate of the loss is a range and no amount within the 71 Table of Contents range is a better estimate, the minimum amount of the range is recorded as a liability.
AOV for the years ended December 31, 2023 and 2022, respectively, are presented in the following table: Year ended December 31, 2023 2022 Average order value $ 115 $ 112 Adjusted EBITDA and Adjusted EBITDA Margin We calculate Adjusted EBITDA as net income (loss) adjusted to exclude: other income (loss), net; gain/loss on disposal of assets; provision for income taxes; depreciation and amortization expense; stock-based compensation and related expense; transaction costs; and expenses related to non-ordinary course disputes.
AOV for the years ended December 31, 2024 and 2023, respectively, are presented in the following table: Year ended December 31, 2024 2023 Average order value $ 113 $ 115 Adjusted EBITDA and Adjusted EBITDA Margin We calculate adjusted EBITDA as net income (loss) adjusted to exclude: other income (loss), net; gain/loss on disposal of assets; provision for income taxes; depreciation and amortization expense; stock-based compensation and related expense; transaction costs; and expenses related to non-ordinary course disputes. adjusted EBITDA margin is calculated by dividing adjusted EBITDA by net revenues.
General and Administrative General and administrative expenses consist primarily of employee-related costs, including salaries, bonuses, benefits, stock-based compensation, other related costs and other general overhead, including certain third-party consulting 60 Table of Contents and contractor expenses, certain facilities costs, software expenses, legal expenses and recruiting fees.
General and Administrative General and administrative expenses consist primarily of employee-related costs, including salaries, bonuses, benefits, stock-based compensation, other related costs and other general overhead, including certain third-party consulting and contractor expenses, certain facilities costs, software expenses, legal expenses, recruiting fees and in-kind donations.
We sell products purposefully designed to serve the particular needs of healthcare professionals primarily through our DTC digital platform, consisting of our website, mobile app and TEAMS business. We also recently launched our first physical retail store, which we call a Community Hub, and which represents a first-of-its-kind retail experience for healthcare professionals.
We sell products purposefully designed to serve the particular needs of healthcare professionals primarily through our DTC digital platform, consisting of our website, mobile app and TEAMS business. We also operate physical retail stores, which we call Community Hubs, and which represent a first-of-its-kind retail experience for healthcare professionals.
Our customers come to us through word of mouth referrals, as well as through our data-driven brand and performance marketing efforts. See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for a definition of active customers.
At December 31, 2024, we had approximately 2.7 million active customers. Our customers come to us through word of mouth referrals, as well as through our data-driven brand and performance marketing efforts. See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for a definition of active customers.
In the year ended December 31, 2023, we had the following results compared to the comparable periods in 2022: ◦ Expanded our community of active customers by 13.0% from approximately 2.3 million at December 31, 2022 to approximately 2.6 million at December 31, 2023; ◦ Net revenues increased from $505.8 million to $545.6 million in the year ended December 31, 2023 representing 7.9% year-over-year growth; ◦ Gross margin decreased 1.0 percentage point from 70.1% to 69.1% in the year ended December 31, 2023; ◦ Net income increased from $21.2 million to $22.6 million in the year ended December 31, 2023; ◦ Net income margin decreased from 4.2% to 4.1% in the year ended December 31, 2023; ◦ Adjusted EBITDA decreased from $87.3 million to $86.0 million in the year ended December 31, 2023, representing an Adjusted EBITDA Margin of 15.8%; 57 Table of Contents ◦ Cash flows from operating activities increased from $(35.3) million to $100.9 million in the year ended December 31, 2023; and ◦ Free cash flow increased from $(40.7) million to $84.6 million in the year ended December 31, 2023.
In the year ended December 31, 2024, we had the following results compared to the comparable periods in 2023: ◦ Expanded our community of active customers by 3.0% from approximately 2.6 million at December 31, 2023 to approximately 2.7 million at December 31, 2024; ◦ Net revenues increased from $545.6 million to $555.6 million in the year ended December 31, 2024 representing 1.8% year-over-year growth; ◦ Gross margin decreased 1.5 percentage points from 69.1% to 67.6% in the year ended December 31, 2024; ◦ Net income decreased from $22.6 million to $2.7 million in the year ended December 31, 2024; ◦ Net income margin decreased from 4.1% to 0.5% in the year ended December 31, 2024; 59 Table of Contents ◦ Adjusted EBITDA decreased from $86.0 million to $51.8 million in the year ended December 31, 2024, representing an adjusted EBITDA margin of 9.3%; ◦ Cash flows from operating activities decreased from $100.9 million to $81.2 million in the year ended December 31, 2024; and ◦ Free cash flow decreased from $84.6 million to $64.1 million in the year ended December 31, 2024.
Historical Cash Flows The following table summarizes our cash flows for the periods presented: Year ended December 31, 2023 2022 (in thousands) Cash flows from operating activities $ 100,915 $ (35,329) Cash flows from investing activities (117,187) (5,848) Cash flows from financing activities 670 3,522 Net change in cash, cash equivalents, and restricted cash $ (15,602) $ (37,655) Operating Activities Cash flows from operating activities consist primarily of net income adjusted for certain items including depreciation and amortization, stock-based compensation expense and the effect of changes in operating assets and liabilities.
Historical Cash Flows The following table summarizes our cash flows for the periods presented: Year ended December 31, 2024 2023 (in thousands) Cash flows from operating activities $ 81,162 $ 100,915 Cash flows from investing activities (94,924) (117,187) Cash flows from financing activities (44,766) 670 Net change in cash, cash equivalents, and restricted cash $ (58,528) $ (15,602) Operating Activities Cash flows from operating activities consist primarily of net income adjusted for certain items including depreciation and amortization, stock-based compensation expense and the effect of changes in operating assets and liabilities.
“Risk Factors—Risks Related To Our Business— Shipping is a critical part of our business and changes in, or disruptions to, our shipping arrangements have in the past and may in the future adversely affect our business, financial condition and results of operations ” and “— Our reliance on a limited number of third-party suppliers to provide materials for and produce our products could cause problems in our supply chain and subject us to additional risks. ” Key Factors Affecting Our Performance We believe that our performance and future success depend on a number of factors that present significant opportunities for us.
“Risk Factors—Risks Related To Our Business— Shipping is a critical part of our business and changes in, or disruptions to, our shipping arrangements have in the past and may in the future adversely affect our business, financial condition and results of operations” and “—Our reliance on a limited number of third-party suppliers to provide materials for and produce our products could cause problems in our supply chain and subject us to additional risks .” Supplier Transition We have a third party supplier in Jordan that currently accounts for a majority of our production.
We are also subject to macroeconomic pressures, such as inflation, which can impact the price of raw materials, labor, freight, and other costs of doing business.
We are also subject to macroeconomic pressures, such as inflation, which can impact the price of raw materials, labor, freight, and other costs of doing business. In addition, we are subject to the prevailing trade policies of the U.S. and other countries in which we do business.
(3) Exclusively represents attorney’s fees, costs and expenses incurred by the Company in connection with the Company’s now-concluded litigation against Strategic Partners, Inc. (4) Net income margin represents net income as a percentage of net revenues.
(3) Exclusively represents attorney’s fees, costs and expenses incurred by the Company in connection with the Company’s now-concluded litigation against Strategic Partners, Inc.
Cost of Goods Sold Year ended December 31, Change 2023 2022 (in thousands, except margin) Cost of goods sold $ 168,683 $ 151,375 11.4 % Gross profit 376,963 354,460 6.3 % Gross margin 69.1 % 70.1 % (100) bps Cost of goods sold increased by $17.3 million, or 11.4%, for the year ended December 31, 2023, compared to the prior year.
Cost of Goods Sold Year ended December 31, Change 2024 2023 % (in thousands, except margin) Cost of goods sold $ 179,935 $ 168,683 6.7 % Gross profit 375,623 376,963 (0.4) % Gross margin 67.6 % 69.1 % 1.5 % Cost of goods sold increased by $11.3 million, or 6.7%, for the year ended December 31, 2024, compared to the prior year.
Cash flows from operating activities increased by $136.2 million for the year ended December 31, 2023, compared to the same period last year.
Cash flows from investing activities increased by $22.3 million for the year ended December 31, 2024, compared to the same period last year.
Selling expense increased by $6.7 million, or 5.7%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, decreased by 0.5 percentage points.
Selling expense increased by $16.8 million, or 13.4%, for the year ended December 31, 2024, compared to the prior year and, as a percentage of net revenues, increased by 2.6 percentage points.
Such attacks have also affected global ocean freight traffic generally, caused shipping delays and increased freight costs. As a result, during and since the quarter ended December 31, 2023, we have experienced delays in the delivery of raw materials to, and finished goods from, our manufacturers in Jordan and elsewhere, as well as rising ocean freight rates.
Global ocean freight traffic has also generally been impacted, resulting in shipping delays and increased freight costs. As a result, during the three months and year ended December 31, 2024, we experienced delays in the delivery of raw materials to, and finished goods from, our manufacturers in Jordan and elsewhere, as well as elevated ocean freight rates and shipping costs.
Other Income, Net Other income, net consists of interest income or expense associated with debt financing arrangements, amortization of debt issuance costs and interest income earned on investments, as well as gain or loss on foreign currency, primarily driven by payment to vendors for amounts not denominated in U.S. dollars.
We expect our general and administrative expenses to increase in absolute dollars as we continue to grow our business. Other Income, Net Other income, net consists of interest income, interest expense, amortization of debt issuance costs, as well as gain or loss on foreign currency, primarily driven by payment to vendors for amounts not denominated in U.S. dollars.
The increase in net revenues was primarily driven by an increase in orders from existing and new customers and, to a lesser extent, an increase in AOV.
The increase in net revenues was primarily driven by an increase in orders from existing customers, partially offset by a decrease in AOV.
Year ended December 31, 2023 2022 (in thousands) Net cash (used in) provided by operating activities $ 100,915 $ (35,329) Less: capital expenditures (16,348) (5,348) Free cash flow $ 84,567 $ (40,677) Liquidity and Capital Resources As of December 31, 2023 and 2022, we had $144.2 million and $159.8 million of cash and cash equivalents, respectively.
Year ended December 31, 2024 2023 (in thousands) Net cash provided by operating activities $ 81,162 $ 100,915 Less: capital expenditures (17,021) (16,348) Free cash flow $ 64,141 $ 84,567 Liquidity and Capital Resources As of December 31, 2024 and 2023, we had $85.6 million and $144.2 million of cash and cash equivalents, respectively.
However, due to our historical pattern of sequential growth, as well as our decision to conduct select promotions during the holiday season, we historically have generated a higher proportion of net revenues, and incurred higher selling and marketing expenses, during the fourth quarter of the year compared to other quarters, and we expect these trends to continue.
However, due to our historical pattern of sequential growth, as well as our decision to conduct select promotions during the holiday season, we historically have generated a higher proportion of net revenues, and incurred higher selling and marketing expenses, during the fourth quarter of the year compared to other quarters, and these trends could continue. 63 Table of Contents Results of Operations Year Ended December 31, 2024 Compared to Year Ended December 31, 2023 The following table sets forth information comparing the components of our results of operations for the periods indicated and our results of operations as a percentage of net revenues for the periods presented.
Capital expenditures during the year ended December 31, 2022 were primarily related to capitalized software development costs, purchases of machinery and equipment, and purchases of computer equipment. Financing Activities Cash flows from financing activities consists primarily of proceeds and payments related to transactions involving our common stock, borrowings, and fees associated with our existing line of credit.
Financing Activities Cash flows from financing activities consists primarily of proceeds and payments related to transactions involving our common stock, borrowings, and fees associated with our existing line of credit. Cash flows from financing activities were $(44.8) million for the year ended December 31, 2024.
Other Income, Net Year ended December 31, Change 2023 2022 % (in thousands) Other income, net $ 6,762 $ 1,061 537.3 % Other income, net increased for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in interest income driven by higher interest rates.
Other Income, Net Year ended December 31, Change 2024 2023 % (in thousands) Other income, net $ 12,075 $ 6,762 79.0 % Other income, net increased for the year ended December 31, 2024, compared to the prior year, primarily due to an increase in interest income driven by higher short-term investment balances.
See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for information regarding Adjusted EBITDA, Adjusted EBITDA Margin and free cash flow, including a reconciliation to the most directly comparable financial measures prepared in accordance with GAAP. Recent Developments During the quarter and year ended December 31, 2023, we continued to execute on our previously announced fulfillment enhancement project.
See the section titled “Key Operating Metrics and Non-GAAP Financial Measures” for information regarding adjusted EBITDA, adjusted EBITDA margin and free cash flow, including a reconciliation to the most directly comparable financial measures prepared in accordance with GAAP.
Operating Expenses Year ended December 31, Change 2023 2022 % (in thousands) Operating expenses: Selling $ 125,149 $ 118,449 5.7 % Marketing 77,094 77,692 (0.8) % General and administrative 140,675 120,653 16.6 % Total operating expenses 342,918 316,794 8.2 % Operating expenses increased by $26.1 million, or 8.2%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, increased by 0.2 percentage points, primarily driven by an increase in general and administrative expenses, offset by lower marketing and selling expenses.
Operating Expenses Year ended December 31, Change 2024 2023 % (in thousands) Operating expenses: Selling $ 141,909 $ 125,149 13.4 % Marketing 88,566 77,094 14.9 % General and administrative 142,883 140,675 1.6 % Total operating expenses 373,358 342,918 8.9 % Operating expenses increased by $30.4 million, or 8.9%, for the year ended December 31, 2024, compared to the prior year and, as a percentage of net revenues, increased by 4.4 percentage points, primarily driven by an increase in selling expenses and marketing expenses.
This increase was primarily due to a higher total number of orders in 2023 as compared to 2022. Gross profit increased by $22.5 million, or 6.3%, for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in the total number of orders.
This increase was primarily due to a higher total number of orders in 2024 as compared to 2023 and unfavorable product mix shift. 64 Table of Contents Gross profit decreased by $1.3 million, or 0.4%, for the year ended December 31, 2024, compared to the prior year, primarily due to unfavorable product mix shift.
The decrease in marketing expense as a percentage of net revenues was primarily due to reduced brand marketing spend. General and administrative expense increased by $20.0 million, or 16.6%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, increased by 1.9 percentage points.
General and administrative expense increased by $2.2 million, or 1.6%, for the year ended December 31, 2024, compared to the prior year and, as a percentage of net revenues.
Provision for Income Taxes Year ended December 31, Change 2023 2022 % (in thousands) Provision for income taxes $ 18,170 $ 17,541 3.6 % Provision for income taxes increased by $0.6 million, or 3.6%, for the year ended December 31, 2023, compared to the prior year, primarily due to an increase in pretax income.
Provision for Income Taxes Year ended December 31, Change 2024 2023 % (in thousands) Provision for income taxes $ 11,620 $ 18,170 (36.0) % 65 Table of Contents Provision for income taxes decreased by $6.6 million, or 36.0%, for the year ended December 31, 2024, compared to the prior year, primarily due to a decrease in pretax income.
Year ended December 31, Year ended December 31, 2023 2022 2023 2022 (in thousands) (as a percentage of net revenues) Net revenues $ 545,646 $ 505,835 100.0 % 100.0 % Cost of goods sold 168,683 151,375 30.9 29.9 Gross profit 376,963 354,460 69.1 70.1 Operating expenses Selling 125,149 118,449 22.9 23.4 Marketing 77,094 77,692 14.1 15.4 General and administrative (1) 140,675 120,653 25.8 23.9 Total operating expenses 342,918 316,794 62.8 62.6 Net income from operations 34,045 37,666 6.2 7.4 Other income, net 6,762 1,061 1.2 0.2 Net income before provision for income taxes 40,807 38,727 7.5 7.7 Provision for income taxes 18,170 17,541 3.3 3.5 Net income $ 22,637 $ 21,186 4.1 % 4.2 % (1) Includes stock-based compensation expense of $45.8 million and $37.5 million for the years ended December 31, 2023 and 2022, respectively. 61 Table of Contents Net Revenues Year ended December 31, Change 2023 2022 % (in thousands) Net revenues $ 545,646 $ 505,835 7.9 % Net revenues increased by $39.8 million, or 7.9%, for the year ended December 31, 2023, compared to the prior year.
Year ended December 31, Year ended December 31, 2024 2023 2024 2023 (in thousands) (as a percentage of net revenues) Net revenues $ 555,558 $ 545,646 100.0 % 100.0 % Cost of goods sold 179,935 168,683 32.4 30.9 Gross profit 375,623 376,963 67.6 69.1 Operating expenses Selling 141,909 125,149 25.5 22.9 Marketing 88,566 77,094 15.9 14.1 General and administrative (1) 142,883 140,675 25.7 25.8 Total operating expenses 373,358 342,918 67.2 62.8 Net income from operations 2,265 34,045 0.4 6.2 Other income, net 12,075 6,762 2.2 1.2 Net income before provision for income taxes 14,340 40,807 2.6 7.5 Provision for income taxes 11,620 18,170 2.1 3.3 Net income $ 2,720 $ 22,637 0.5 % 4.1 % (1) Includes stock-based compensation expense of $42.7 million and $45.8 million for the years ended December 31, 2024 and 2023, respectively.
Although we have not yet experienced a material disruption to our supply chain and have sought alternative ways to ship raw materials and receive inventory, such as selecting new vessel routes, alternative ports and using air freight from time to time, we expect that if there are continued or increased hostilities in the Middle East, there could be continued increases in shipping times and ocean and air freight rates, as well as impacts to our supply chain, which could adversely affect our financial condition and results of operations.
Although we have not experienced a material disruption to our supply chain or a material increase in costs as a result of Middle East conflict, we have proactively sought alternative ways to ship raw materials and receive inventory, such as selecting new vessel routes and alternative ports, and using increased air freight from time to time.
We write down inventory where it appears that the carrying cost of the inventory may not be recovered through subsequent sale of the inventory.
Cost is determined using an average cost method. Cost of inventory includes import duties and other taxes and transport and handling costs. We write down inventory where it appears that the carrying cost of the inventory may not be recovered through subsequent sale of the inventory.
The increase in operating cash flows was due to a net change in operating assets and liabilities of $133.2 million primarily driven by lower inventory purchases of $150.8 million, the timing of payments against accrued compensation and benefits of $7.0 million, and the timing of income tax payments of $6.5 million.
In addition, cash provided by operating activities decreased due to lower inventory purchases of $55.7 million, increased cash payments of operating lease liabilities of $5.6 million, the timing of cash payments of accrued compensation and benefits of $5.5 million, timing of income tax payments of $4.8 million, and timing of cash payments of prepaid expenses and other current assets of $2.0 million.
During the fiscal year ending December 31, 2024, we expect to incur transitory operational expenditures of approximately $14 million and an additional $13 million to $14 million in capital expenditures in connection with the project and transition.
In connection with the project and transition, during the year ended December 31, 2024, we incurred approximately $14.1 million in capital expenditures, approximately $0.4 million of which was incurred during the three months ended December 31, 2024. We do not expect to incur additional material capital expenditure costs in connection with the project and transition.
Free Cash Flow We calculate free cash flow as net cash (used in) provided by operating activities reduced by capital expenditures, including purchases of property and equipment and capitalized software development costs. We believe free cash flow is a useful supplemental measure of liquidity and an additional basis for assessing our ability to generate cash.
(4) Net income margin represents net income as a percentage of net revenues. 67 Table of Contents Free Cash Flow We calculate free cash flow as net cash (used in) provided by operating activities reduced by capital expenditures, including purchases of property and equipment and capitalized software development costs.
We believe the investments we are making in our fulfillment capabilities will enable us to more optimally serve our customers, drive efficiency and support us as we increase scale over the long term.
We believe these investments in our fulfillment capabilities will enable us to more optimally serve our customers, drive efficiency and support us as we scale over the long term. Logistics As a result of ongoing conflict in the Middle East, there have been disruptions in commercial shipping transiting the Red Sea and surrounding waterways.
We determine revenue recognition through the following steps in accordance with Topic 606, which we adopted effective January 1, 2018: • identification of the contract, or contracts, with a customer; • identification of the performance obligations in the contract; • determination of the transaction price; • allocation of the transaction price to the performance obligations in the contract; and • recognition of revenue when, or as, we satisfy a performance obligation. 67 Table of Contents Revenue is recognized upon shipment when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect to be entitled to in exchange for those goods or services.
We determine revenue recognition through the following steps in accordance with Topic 606: • identification of the contract, or contracts, with a customer; • identification of the performance obligations in the contract; • determination of the transaction price; • allocation of the transaction price to the performance obligations in the contract; and • recognition of revenue when, or as, we satisfy a performance obligation.
See Note 2 to our audited financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. 68 Table of Contents Inventory Inventories are stated at the lower of cost and net realizable value. Cost is determined using an average cost method. Cost of inventory includes import duties and other taxes and transport and handling costs.
The service condition is generally satisfied ratably over four years. The performance condition related to our outstanding performance-based awards was satisfied in connection with the IPO. See Note 2 to our consolidated financial statements appearing elsewhere in this Annual Report on Form 10-K for further discussion. Inventory Inventories are stated at the lower of cost and net realizable value.
As of December 31, 2023, we had no outstanding borrowings under the 2021 Facility (other than $4.9 million of outstanding letters of credit) and available borrowings of $95.1 million. See Note 8 to our audited financial statements included elsewhere in this Annual Report on Form 10-K for more information regarding the 2021 Facility.
The 2021 Facility will mature in September 2026. As of December 31, 2024, we had no outstanding borrowings under the 2021 Facility (other than $4.9 million of outstanding letters of credit) and available borrowings of $95.1 million.
Gross margin decreased 1.0 percentage point for the year ended December 31, 2023, compared to the prior year. The decrease in gross margin was primarily related to product mix shift and, to a lesser extent, higher duties and a higher mix of promotional sales, partially offset by lower air freight utilization and ocean freight rates.
Gross margin decreased 1.5 percentage points for the year ended December 31, 2024, compared to the prior year. The decrease in gross margin was primarily related to product mix shift.
The Company incurred a total of $8.7 million of expenses, before reimbursements, in connection with the IPO. In September 2021, we entered into a credit agreement with Bank of America, N.A. providing for a revolving credit facility in an amount of up to $100.0 million (as amended, the “2021 Facility”). The 2021 Facility will mature in September 2026.
Since inception, we have financed operations primarily through cash flows from operating activities, the sale of our capital stock and borrowings under credit facilities. In September 2021, we entered into a credit agreement with Bank of America, N.A. providing for a revolving credit facility in an amount of up to $100.0 million (as amended, the “2021 Facility”).
Cash flows from financing activities of $3.5 million for the year ended December 31, 2022, were primarily attributable to proceeds from stock option exercises. Contractual Obligations and Commitments Our most significant contractual obligations relate to purchase commitments on inventory and operating lease obligations on our facilities.
Cash flow from financing activities decreased by $45.4 million as compared to the same period last year. The decrease in financing cash flows was primarily due to repurchases of Class A common stock of $45.4 million. Contractual Obligations and Commitments Our most significant contractual obligations relate to purchase commitments on inventory and operating lease obligations on our facilities.
The decrease in selling expense as a percentage of net revenues was primarily driven by leverage within shipping expense due to higher AOV, partially offset by a higher mix of promotional sales. 62 Table of Contents Marketing expense decreased by $0.6 million, or 0.8%, for the year ended December 31, 2023, compared to the prior year and, as a percentage of net revenues, decreased by 1.3 percentage points.
Marketing expense increased by $11.5 million, or 14.9%, for the year ended December 31, 2024, compared to the prior year and, as a percentage of net revenues, increased by 1.8 percentage points. The increase in marketing expense as a percentage of net revenues was primarily due to higher digital and brand marketing expenses related to our 2024 Olympics campaign.
We directly and actively coordinate and supervise every step of our product development and production process to ensure that our extremely high quality standards are met.
We directly and actively coordinate with our suppliers on every step of our product development and production process to ensure that our extremely high quality standards are met. We also have a dynamic merchandising model with lessened inventory risk, as a result of the largely non-discretionary, replenishment-driven nature of scrubwear and a focus on our core scrubs offerings.
Investing Activities Cash flows from investing activities consists of capital expenditures and purchases of investments. 66 Table of Contents Cash flows from investing activities were $(117.2) million for the year ended December 31, 2023. Cash flows from investing activities decreased by $111.3 million as compared to the same period last year.
Cash flows from operating activities decreased by $19.8 million for the year ended December 31, 2024, compared to the same period last year. We saw a decrease in cash provided from operating activities as a result of a decrease in our net income, excluding the impact of non-cash adjustments, of $3.8 million.