Biggest changeFor the Years Ended December 31, 2022 2021 Variance % of % of Amount Revenues Amount Revenues Amount % of Revenues $ 8,818,312 100.0 % $ 10,822,514 100.0 % $ (2,004,202 ) -18.5 % Cost of revenues 5,467,017 62.0 % 5,634,737 52.1 % (167,720 ) -3.0 % Gross profit 3,351,295 38.0 % 5,187,777 47.9 % (1,836,482 ) -35.4 % Operating expenses: Selling expenses 2,826,615 32.0 % 296,778 2.7 % 2,529,837 852.4 % General and administrative expenses 6,579,734 74.6 % 4,321,241 39.9 % 2,258,493 52.3 % Research and development expenses 641,025 7.3 % 510,740 4.7 % 130,285 25.5 % Total operating expenses 10,047,374 113.9 % 5,128,759 47.3 % 4,918,615 95.9 % Income (loss) from operations (6,696,079 ) -75.9 % 59,018 0.6 % (6,755,097 ) -11,445.8 % Other income (expenses) 12,695 0.1 % (44,117 ) -0.4 % 56,812 -128.8 % Income (loss) before income tax provision (6,683,384 ) -75.8 % 14,901 0.2 % (6,698,285 ) -44,951.9 % Income tax expense (benefit) (5,918 ) -0.1 % 341,945 3.2 % (347,863 ) -101.7 % Net loss (6,677,466 ) -75.7 % (327,044 ) -3.0 % (6,350,422 ) 1,941.8 % Less: net income attributable to non-controlling interest - - 11,112 0.1 % (11,112 ) -100.0 % Net loss attributable to HeartCore Enterprises, Inc. $ (6,677,466 ) -75.7 % $ (338,156 ) -3.1 % $ (6,339,310 ) 1,874.7 % 70 For the Years Ended December 31, 2022 2021 Variance % of % of Amount Total Revenues Amount Total Revenues Amount % of Revenues Revenue from on-premise software $ 1,860,573 21.1 % $ 3,609,442 33.4 % $ (1,748,869 ) -48.5 % Revenue from maintenance and support services 2,962,325 33.6 % 3,616,918 33.4 % (654,593 ) -18.1 % Revenue from software as a service (“SaaS”) 500,461 5.7 % 617,026 5.7 % (116,565 ) -18.9 % Revenue from software development and other miscellaneous services 2,046,588 23.2 % 2,979,128 27.5 % (932,540 ) -31.3 % Revenue from consulting service 1,448,365 16.4 % - - 1,448,365 100.0 % Total revenues 8,818,312 100.0 % 10,822,514 100.0 % (2,004,202 ) -18.5 % Cost of revenues Costs of on-premise software 1,138,533 12.9 % 1,401,907 13.0 % (263,374 ) -18.8 % Costs of maintenance and support services 1,159,418 13.2 % 1,384,660 12.8 % (225,242 ) -16.3 % Costs of software as a service (“SaaS”) 241,756 2.7 % 275,104 2.5 % (33,348 ) -12.1 % Costs of software development and other miscellaneous services 2,003,127 22.7 % 2,573,066 23.8 % (569,939 ) -22.2 % Costs of consulting service 924,183 10.5 % - - 924,183 100.00 % Total cost of revenues 5,467,017 62.0 % 5,634,737 52.1 % (167,720 ) -3.0 % Gross profit On-premise software 722,040 8.2 % 2,207,535 20.3 % (1,485,495 ) -67.3 % Maintenance and support services 1,802,907 20.5 % 2,232,258 20.6 % (429,351 ) -19.2 % Software as a service (“SaaS”) 258,705 2.9 % 341,922 3.2 % (83,217 ) -24.3 % Software development and other miscellaneous services 43,461 0.5 % 406,062 3.8 % (362,601 ) -89.3 % Consulting service 524,182 5.9 % - - 524,182 100.0 % Total gross profit $ 3,351,295 38.0 % $ 5,187,777 47.9 % $ (1,836,482 ) -35.4 % Revenues Our total revenues decreased by $2,004,202, or 18.5%, to $8,818,312 for the year ended December 31, 2022 from $10,822,514 for the year ended December 31, 2021.
Biggest changeFor the Years Ended December 31, 2023 2022 Variance % of % of Amount Revenues Amount Revenues Amount % Revenues $ 21,845,830 100.0 % $ 8,818,312 100.0 % $ 13,027,518 147.7 % Cost of revenues 13,778,416 63.1 % 5,467,017 62.0 % 8,311,399 152.0 % Gross profit 8,067,414 36.9 % 3,351,295 38.0 % 4,716,119 140.7 % Operating expenses: Selling expenses 1,516,247 6.9 % 2,826,615 32.0 % (1,310,368 ) -46.4 % General and administrative expenses 9,651,381 44.2 % 6,579,734 74.6 % 3,071,647 46.7 % Research and development expenses 1,019,141 4.7 % 641,025 7.3 % 378,116 59.0 % Total operating expenses 12,186,769 55.8 % 10,047,374 113.9 % 2,139,395 21.3 % Loss from operations (4,119,355 ) -18.9 % (6,696,079 ) -75.9 % 2,576,724 -38.5 % Other income (expenses) (891,009 ) -4.0 % 12,695 0.1 % (903,704 ) -7,118.6 % Loss before income tax benefit (5,010,364 ) -22.9 % (6,683,384 ) -75.8 % 1,673,020 -25.0 % Income tax benefit (133,664 ) -0.6 % (5,918 ) -0.1 % (127,746 ) 2,158.6 % Net loss (4,876,700 ) -22.3 % (6,677,466 ) -75.7 % 1,800,766 -27.0 % Less: net loss attributable to non-controlling interest (686,810 ) -3.1 % - - (686,810 ) - 100.0 % Net loss attributable to HeartCore Enterprises, Inc. $ (4,189,890 ) -19.2 % $ (6,677,466 ) -75.7 % $ 2,487,576 -37.3 % For the Years Ended December 31, 2023 2022 Variance Amount % Amount % Amount % Revenues Revenues from on-premise software $ 1,586,218 7.3 % $ 1,860,573 21.1 % $ (274,355 ) -14.7 % Revenues from maintenance and support services 2,646,148 12.1 % 2,962,325 33.6 % (316,177 ) -10.7 % Revenues from software as a service (“SaaS”) 635,927 2.9 % 500,461 5.7 % 135,466 27.1 % Revenues from software development and other miscellaneous services 1,980,979 9.1 % 2,046,588 23.2 % (65,609 ) -3.2 % Revenues from customized software development and services 8,784,239 40.2 % - - 8,784,239 100.0 % Revenues from consulting services 6,212,319 28.4 % 1,448,365 16.4 % 4,763,954 328.9 % Total revenues 21,845,830 100.0 % 8,818,312 100.0 % 13,027,518 147.7 % Cost of revenues Costs of on-premise software 1,485,769 10.8 % 1,138,533 20.9 % 347,236 30.5 % Costs of maintenance and support services 1,024,059 7.4 % 1,159,418 21.2 % (135,359 ) -11.7 % Costs of software as a service (“SaaS”) 366,277 2.7 % 241,756 4.4 % 124,521 51.5 % Costs of software development and other miscellaneous services 1,655,461 12.0 % 2,003,127 36.6 % (347,666 ) -17.4 % Costs of customized software development and services 7,219,892 52.4 % - - 7,219,892 100.0 % Costs of consulting services 2,026,958 14.7 % 924,183 16.9 % 1,102,775 119.3 % Total cost of revenues 13,778,416 100 % 5,467,017 100.0 % 8,311,399 152.0 % Gross profit On-premise software 100,449 1 .3 % 722,040 21.5 % (621,591 ) -86.1 % Maintenance and support services 1,622,089 20.2 % 1,802,907 53.8 % (180,818 ) -10.0 % Software as a service (“SaaS”) 269,650 3.3 % 258,705 7.7 % 10,945 4.2 % Software development and other miscellaneous services 325,518 4.0 % 43,461 1.3 % 282,057 649.0 % Customized software development and services 1,564,347 19.4 % - - 1,564,347 100.0 % Consulting services 4,185,361 51.8 % 524,182 15.7 % 3,661,179 698.5 % Total gross profit $ 8,067,414 100.0 % $ 3,351,295 100.0 % $ 4,716,119 140.7 % 74 Revenues Our total revenues increased by $13,027,518, or 147.7%, to $21,845,830 for the year ended December 31, 2023 from $8,818,312 for the year ended December 31, 2022, mainly attributable to (i) the increased revenue of $4,763,954 from GO IPO consulting services as the Company obtained more IPO consulting customers in 2023 and received warrants from its customers as noncash consideration from consulting services; (ii) the increased revenue of $8,784,239 from customized software development and services as a result of acquisition of Sigmaways and its subsidiaries on February 1, 2023; offset by (iii) the decrease of $274,355 in revenue from sales of on-premise software, primarily due to the weak performance of a significant distributor and approximately 8% depreciation of Yen in the current period; and (iv) the decrease of $316,177 in revenue from maintenance and support services, as some clients canceled their maintenance service contracts, and approximately 8% depreciation of Yen.
Certain information contained in the discussion and analysis set forth below includes forward-looking statements that involve risks and uncertainties. References herein to “we,” “us” or the “Company” refers to HeartCore Enterprises, Inc. and its consolidated subsidiaries, including, but not limited to, HeartCore Co., Ltd. (“HeartCore Co.”), HeartCore Capital Advisors, Inc. (“HeartCore Capital Advisors”), HeartCore Financial, Inc.
Certain information contained in the discussion and analysis set forth below includes forward-looking statements that involve risks and uncertainties. References herein to “we,” “us” or the “Company” refers to HeartCore Enterprises, Inc. and its consolidated subsidiaries, including, but not limited to, HeartCore Co., Ltd. (“HeartCore Co.”) and its subsidiary, HeartCore Capital Advisors, Inc. (“HeartCore Capital Advisors”), HeartCore Financial, Inc.
To the extent the pandemic adversely affects our business and financial results, it may also have the effect of heightening many of the other risks described in the “Risk Factors” section, including, in particular, risks related to our dependence on customer renewals, the addition of new customers and increased revenue from existing customer, risks that our operating results could be negatively affected by changes in the sizes or types of businesses that purchase our platform and the risk that weakened global economic conditions may harm our industry, business and results of operations. 77 Off-Balance Sheet Arrangements We did not have any off-balance sheet arrangements as of December 31, 2022.
To the extent the pandemic adversely affects our business and financial results, it may also have the effect of heightening many of the other risks described in the “Risk Factors” section, including, in particular, risks related to our dependence on customer renewals, the addition of new customers and increased revenue from existing customer, risks that our operating results could be negatively affected by changes in the sizes or types of businesses that purchase our platform and the risk that weakened global economic conditions may harm our industry, business and results of operations. 81 Off-Balance Sheet Arrangements We did not have any off-balance sheet arrangements as of December 31, 2023.
As a percentage of revenues, our selling expenses accounted for 32.0% and 2.7% of our total revenues for the years ended December 31, 2022 and 2021, respectively. 72 General and Administrative Expenses Our general and administrative expenses primarily consist of employee salaries and welfare, consulting and professional service fees, depreciation expense, rent expense, office, utility and other expenses, bad debt expense, travel and entertainment expense, and stock-based compensation.
As a percentage of revenues, our selling expenses accounted for 6.9% and 32.0% of our total revenues for the years ended December 31, 2023 and 2022, respectively. 76 General and Administrative Expenses Our general and administrative expenses primarily consist of employee salaries and welfare expenses, consulting and professional service fees, depreciation and amortization expenses, rent expense, office, utility and other expenses, travel and entertainment expenses, and stock-based compensation.
As a percentage of revenues, research and development expenses were 7.3% and 4.7% of our revenues for the fiscal years ended December 31, 2022 and 2021, respectively. 73 Other Income (Expenses), Net Our other income (expenses) primarily includes interest income generated from bank deposits, interest expense for bank loans, bonds, and leases, other income, and other expenses.
As a percentage of revenues, research and development expenses were 4.7% and 7.3% of our revenues for the fiscal years ended December 31, 2023 and 2022, respectively. 77 Other Income (Expenses), Net Our other income (expenses) primarily includes changes in fair value of investments in marketable securities, changes in fair value of investment in warrants, interest income generated from bank deposits, interest expense for bank loans, bonds, and leases, government grants, other income, and other expenses.
As of December 31, 2022, our combined business units (customer experience management business unit and digital transformation business unit) had 903 total customers in Japan, of which 645, or 71.4%, were paying customers and 24 total customers outside Japan, of which 2, or 0.2%, was a paying customer.
As of December 31, 2023, our combined business units (customer experience management business unit and digital transformation business unit) had 949 total customers in Japan, of which 691, or 72.8%, were paying customers, and 24 total customers outside Japan, of which 1, or 0.1%, was a paying customer.
Financing Activities Net cash provided by financing activities amounted to $8,915,341 for the fiscal year ended December 31, 2022, primarily consisting of proceeds of $13,823,126 from the initial public offering and issuance of common shares prior to the initial public offering, proceeds of $258,087 from long-term debt, offset by payment for mandatorily redeemable financial interest of $430,489, payment for repurchase of common shares of $3,500,000, repayment of long-term debts of $810,750, and repayment of insurance premium financing of $388,538. 75 Net cash used in financing activities amounted to $257,353 for the fiscal year ended December 31, 2021, primarily consisting of repayment of long-term debts of $878,625 and repayment of finance lease obligations (principal) of $53,640, offset by proceeds from issuance of common shares of $677,945.
Financing Activities Net cash provided by financing activities amounted to $136,194 for the fiscal year ended December 31, 2023, primarily consisted of proceeds of $710,107 from short-term and long-term debts, and net proceeds of $562,767 from factoring arrangement, offset by repayment of $711,395 for long-term debts, and repayment of 389,035 for insurance premium financing. 79 Net cash provided by financing activities amounted to $8,915,341 for the fiscal year ended December 31, 2022, primarily consisting of proceeds of $13,823,126 from the initial public offering and issuance of common shares prior to the initial public offering, proceeds of $258,087 from long-term debt, offset by payment for mandatorily redeemable financial interest of $430,489, payment for repurchase of common shares of $3,500,000, repayment of long-term debts of $810,750, and repayment of insurance premium financing of $388,538.
As of December 31, 2022, future minimum loan payments are as follows: Loan Year Ended December 31, Payment 2023 $ 713,692 2024 442,486 2025 253,866 2026 230,993 2027 189,544 Thereafter - Total $ 1,830,581 COVID-19 In December 2019, a novel coronavirus disease (“COVID-19”) was reported to have surfaced in Wuhan, China, and on March 11, 2020, the World Health Organization characterized COVID-19 as a pandemic.
As of December 31, 2023, future minimum payments for long-term debts are as follows: Loan Year Ended December 31, Payment 2024 $ 376,639 2025 442,568 2026 393,011 2027 421,900 2028 189,783 Thereafter 336,472 Total $ 2,1 60 ,3 73 COVID-19 In December 2019, a novel coronavirus disease (“COVID-19”) was reported to have surfaced in Wuhan, China, and on March 11, 2020, the World Health Organization characterized COVID-19 as a pandemic.
As a result of the foregoing, we reported a net loss attributable to HeartCore Enterprises, Inc. of $6,677,466 for the fiscal year ended December 31, 2022, representing a $6,339,310 or 1,874.7% increase from a net loss of $338,156 for the fiscal year ended December 31, 2021.
As a result of the foregoing, we reported a net loss attributable to HeartCore Enterprises, Inc. of $4,189,890 for the fiscal year ended December 31, 2023, representing a $2,487,576 or 37.3% decrease from a net loss of $6,677,466 for the fiscal year ended December 31, 2022.
Net Loss As a result of the foregoing, we reported a net loss of $6,677,466 for the fiscal year ended December 31, 2022, representing a $6,350,422 or 1,941.8% increase from a net loss of $327,044 for the fiscal year ended December 31, 2021.
Net Loss As a result of the foregoing, we reported a net loss of $4,876,700 for the fiscal year ended December 31, 2023, representing a $1,800,766 or 27.0% decrease from a net loss of $6,677,466 for the fiscal year ended December 31, 2022.
For the reasons discussed above, our overall gross profit margin decreased by 9.9% to 38.0% for the year ended December 31, 2022 from 47.9% in the fiscal year 2021. 71 Operating Expenses The following table sets forth the breakdown of our operating expenses for the fiscal years ended December 31, 2022 and 2021: For the Years Ended December 31, 2022 2021 Variance % of % of Amount Revenues Amount Revenues Amount % of Total revenues $ 8,818,312 100.0 % $ 10,822,514 100.0 % $ (2,004,202 ) -18.5 % Operating expenses: Selling expenses 2,826,615 32.0 % 296,778 2.7 % 2,529,837 852.4 % General and administrative expenses 6,579,734 74.6 % 4,321,241 39.9 % 2,258,493 52.3 % Research and development expenses 641,025 7.3 % 510,740 4.7 % 130,285 25.5 % Total operating expenses $ 10,047,374 113.9 % $ 5,128,759 47.3 % $ 4,918,615 95.9 % Selling Expenses Our selling expenses primarily include advertising expenses, sales commissions, sales promotion expenses, and stock-based compensation.
For the reasons discussed above, our overall gross profit margin decreased by 1.1% to 36.9% for the year ended December 31, 2023 from 38.0% in the fiscal year 2022. 75 Operating Expenses The following table sets forth the breakdown of our operating expenses for the fiscal years ended December 31, 2023 and 2022: For the Years Ended December 31, 2023 2022 Variance % of % of Amount Revenues Amount Revenues Amount % of Total revenues $ 21,845,830 100.0 % $ 8,818,312 100.0 % $ 13,027,518 147.7 % Operating expenses: Selling expenses 1,516,247 6.9 % 2,826,615 32.0 % (1,310,368 ) -46.4 % General and administrative expenses 9,651,381 44.2 % 6,579,734 74.6 % 3,071,647 46.7 % Research and development expenses 1,019,141 4.7 % 641,025 7.3 % 378,116 59.0 % Total operating expenses $ 12,186,769 55.8 % $ 10,047,374 113.9 % $ 2,139,395 21.3 % Selling Expenses Our selling expenses primarily include advertising expenses, sales commissions, sales promotion expenses, and stock-based compensation.
In assessing our liquidity, management monitors and analyzes our cash, our ability to generate sufficient revenues in the future, and our operating and capital expenditure commitments. 74 Cash Flows for the Years Ended December 31, 2022 and 2021 The following table sets forth summary of our cash flows for the periods indicated: For the Years Ended December 31, 2022 2021 Net cash provided by (used in) operating activities $ (4,808,547 ) $ 766,300 Net cash used in investing activities (12,200 ) (179,029 ) Net cash provided by (used in) financing activities 8,915,341 (257,353 ) Effect of exchange rate changes (54,107 ) (251,254 ) Net increase in cash and cash equivalents 4,040,487 78,664 Cash and cash equivalents, beginning of the year 3,136,839 3,058,175 Cash and cash equivalents, end of the year $ 7,177,326 $ 3,136,839 Operating Activities Net cash used in operating activities was $4,808,547 for the year ended December 31, 2022, primarily consisting of the following: ● Net loss of $6,677,466 for the fiscal year. ● A decrease of $283,921 in operating lease liabilities, due to the rent payment made. ● Offset by non-cash lease expense of $273,836. ● Offset by stock-based compensation of $1,519,743, as we granted equity rewards to our employees in 2022. ● Offset by a decrease in accounts receivable of $296,835.
In assessing our liquidity, management monitors and analyzes our cash, our ability to generate sufficient revenues in the future, and our operating and capital expenditure commitments. 78 Cash Flows for the Years Ended December 31, 2023 and 2022 The following table sets forth summary of our cash flows for the periods indicated: For the Years Ended December 31, 2023 2022 Net cash used in operating activities $ (4,331,209 ) $ (4,808,547 ) Net cash used in investing activities (1,780,952 ) (12,200 ) Net cash provided by financing activities 136,194 8,915,341 Effect of exchange rate changes (188,880 ) (54,107 ) Net change in cash and cash equivalents (6,164,847 ) 4,040,487 Cash and cash equivalents, beginning of the year 7,177,326 3,136,839 Cash and cash equivalents, end of the year $ 1,012,479 $ 7,177,326 Operating Activities Net cash used in operating activities was $4,331,209 for the year ended December 31, 2023, primarily consisting of the following: ● Net loss of $4,876,700 for the fiscal year. ● Warrants received as non-cash consideration of $3,763,621 as our IPO consulting customers completed the IPO during the current period. ● An increase in accounts receivable of $338,312.
For the fiscal years ended December 31, 2022 and 2021, we generated revenues of $8,818,312 and $10,822,514, respectively, and reported net loss of $6,677,466 and $327,044, respectively, and cash flows used in operating activities of $4,808,547 and cash flows from operating activities of $766,300, respectively.
For the fiscal years ended December 31, 2023 and 2022, we generated revenues of $21,845,830 and $8,818,312, respectively, and reported net loss of $4,876,700 and $6,677,466, respectively, and cash flows used in operating activities of $4,331,209 and $4,808,547, respectively. As noted in our consolidated financial statements, as of December 31, 2023, we had an accumulated deficit of $14,763,469.
For the Years Ended December 31, 2022 2021 Variance Amount % of Amount % of Amount % of Research and development expenses Salaries and welfare $ 29,681 4.6 % $ 82,739 16.2 % $ (53,058 ) -64.1 % Outsourcing expenses 601,583 93.9 % 428,001 83.8 % 173,582 40.6 % Stock-based compensation 9,761 1.5 % - - 9,761 100.0 % Total research and development expenses $ 641,025 100.0 % $ 510,740 100.0 % $ 130,285 25.5 % Our research and development expenses increased by $130,285, or 25.5%, to $641,025 in the fiscal year ended December 31, 2022 from $510,740 in the fiscal year ended December 31, 2021, primarily attributable to an increase in outsourcing expenses relating to development of a high quality 12K VR camera and related data compression system .
For the Years Ended December 31, 2023 2022 Variance Amount % of Amount % of Amount % of Research and development expenses Salaries and welfare expenses $ - - $ 29,681 4.6 % $ (29,681 ) -100.0 % Outsourcing expenses 958,830 94.1 % 601,583 93.9 % 357,247 59.4 % Stock-based compensation 60,311 5.9 % 9,761 1.5 % 50,550 517.9 % Total research and development expenses $ 1,019,141 100.0 % $ 641,025 100.0 % $ 378,116 59.0 % Our research and development expenses increased by $378,116 or 59.0%, to $1,019,141 in the fiscal year ended December 31, 2023 from $641,025 in the fiscal year ended December 31, 2022, primarily attributable to an increase of $357,247 in outsourcing expenses relating to the development of new CMS management screen features in the current period and additional R&D expenses incurred by Sigmaways to support its customized software development and services .
As of December 31, 2022, future minimum lease payments under the non-cancelable lease agreements are as follows: Year Ended December 31, Finance Leases Operating Leases 2023 $ 19,476 $ 316,847 2024 286 316,847 2025 - 316,847 2026 - 316,847 2027 - 316,847 Thereafter - 1,304,581 Total lease payments 19,762 2,888,816 Less: imputed interest (9 ) (175,899 ) Total lease liabilities 19,753 2,712,917 Less: current portion 19,294 291,863 Non-current lease liabilities $ 459 $ 2,421,054 76 Long-Term Debt s The Company’s long-term debts included bonds payable and loans borrowed from banks and other financial institutions.
As of December 31, 2023, future minimum lease payments under the non-cancelable lease agreements are as follows: Year Ended December 31, Finance Leases Operating Leases 2024 $ 18,819 $ 427,774 2025 18,555 404,244 2026 18,555 339,188 2027 18,555 292,720 2028 12,370 292,720 Thereafter - 912,521 Total lease payments 86,854 2,669,167 Less: imputed interest (2,630 ) (137,472 ) Total lease liabilities 84,224 2,531,695 Less: current portion (17,445 ) (396,535 ) Non-current lease liabilities $ 66,779 $ 2,135,160 80 Debt s The Company’s debts included short-term debt and long-term debts borrowed from banks and other financial institutions.
Income Tax Expense (Benefit) Income tax benefit was $5,918 for the year ended December 31, 2022, a decrease of $347,863, or 101.7% from income tax expense of $341,945 in the fiscal year 2021, primarily due to the increase in net loss before tax and decrease in deferred tax expense in the fiscal year ended December 31, 2022.
Income Tax Benefit Income tax benefit was $133,664 for the year ended December 31, 2023, an increase of $127,746, or 2,158.6% from income tax benefit of $5,918 in the fiscal year 2022, primarily due to the increase in deferred income tax benefit brought by the amortization of intangible asset acquired as a result of Sigmaways during the current year.
Cost of Revenues Our total costs of revenues slightly decrease by $167,720, or 3.0%, to $5,467,017 for the year ended December 31, 2022 from $5,634,737 for the year ended December 31, 2021, in light of the decrease in sales of on-promise software and software development, but less proportionally due to fixed software maintenance fee, offset by the costs related to the consulting services .
Cost of Revenues Our total costs of revenues increased by $8,311,399, or 152.0%, to $13,778,416 for the year ended December 31, 2023 from $5,467,017 for the year ended December 31, 2022, in light of the increase in sales in GO IPO consulting services and customized software development and services, offset by the overall decrease in software development and other services, because the Company conducted several complex software development projects to meet customer requirements in 2022, while no such projects in 2023.
For the Years Ended December 31, 2022 2021 Variance Amount % of Amount % of Amount % of Selling expenses Advertising expenses $ 1,902,942 67.3 % $ 195,916 66.0 % $ 1,707,026 871.3 % Sales commissions 122,797 4.3 % 99,789 33.6 % 23,008 23.1 % Sales promotion expenses 16,017 0.6 % 1,073 0.4 % 14,944 1,392.7 % Stock-based compensation 784,859 27.8 % - - 784,859 100.0 % Total selling expenses $ 2,826,615 100.0 % $ 296,778 100.0 % $ 2,529,837 852.4 % Our selling expenses increased by $2,529,837, or 852.4%, to $2,826,615 for the year ended December 31, 2022 from $296,778 in the fiscal year 2021, primarily attributable to (i) an increase in advertising expenses by $1,707,026, or 871.3%, to $1,902,942 for the year ended December 31, 2022 from $195,916 in the fiscal year 2021, because the U.S. parent company launched advertising activities to increase its visibility in the U.S after the Company going public in the U.S. in early 2022, and to promot e newly established consulting services in Japan.
For the Years Ended December 31, 2023 2022 Variance Amount % of Amount % of Amount % of Selling expenses Advertising expenses $ 832,491 54.9 % $ 1,902,942 67.3 % $ (1,070,451 ) -56.3 % Sales commissions 119,736 7.9 % 122,797 4.3 % (3,061 ) -2.5 % Sales promotion expenses 2,931 0.2 % 16,017 0.6 % (13,086 ) -81.7 % Stock-based compensation 561,089 37.0 % 784,859 27.8 % (223,770 ) -28.5 % Total selling expenses $ 1,516,247 100.0 % $ 2,826,615 100.0 % $ (1,310,368 ) -46.4 % Our selling expenses decreased by $1,310,368, or 46.4%, to $1,516,247 for the year ended December 31, 2023 from $2,826,615 in the fiscal year 2022, primarily attributable to a decrease of $1,070,451 in advertising expenses, as the Company spent heavily on investor relations and public relations in the U.S. immediately after listing in Nasdaq in early 2022, and a decrease of $223,770 in stock-based compensation, as the Company granted stock options to certain sales staff in 2022, who were promoted to executive management in 2023, therefore the corresponding stock-based compensation was classified to general and administrative expenses.