Perfect Moment Ltd.PMNT财报

Our Industry We operate at the intersection of the global luxury skiwear, outerwear, and active lifestyle markets, which are large, resilient, and undergoing structural growth. Our core addressable market segments benefit from rising demand for premium, functional fashion with a distinct brand identity.

This market serves a niche yet affluent demographic, typically located near ski regions or with a strong interest in recreational winter sports. This consumer group prioritizes both fashion and technical performance and has demonstrated consistent demand for luxury offerings in alpine apparel.

These trends support our growth strategy and validate our digital-first, lifestyle-oriented brand positioning: ● Acceleration of Online Luxury Sales : The luxury industry has historically lagged behind other retail sectors in digital adoption; however, this dynamic is shifting rapidly.

According to Bain & Company, online sales accounted for 22% of global luxury purchases in 2021 and are expected to represent between 32% and 34% by 2030. This channel expansion is being driven by evolving consumer preferences and increased digital investment by luxury brands.

As a digitally native brand, we believe Perfect Moment is well-positioned to capitalize on this shift. ● Generational Demographic Transition : The spending power of Generation Y, Generation Z, and Generation Alpha continues to increase.

These consumers demand authenticity, digital engagement, and values-driven branding—all core elements of our business model. ● Geographic Expansion of Luxury Demand : Historically, the luxury market has been concentrated in North America and Europe; however, demand is shifting eastward. Mainland China is expected to become the world’s largest luxury market by 2030.

Built on a foundation of luxurious, distinctively designed, and high-performance ski apparel, we have continued to expand the brand into new categories and across multiple seasons while maintaining our heritage of technical excellence and bold aesthetics. This foundation has enabled us to extend our product offering beyond core skiwear into surfwear, swimwear, activewear, lifestyle apparel, and accessories.

We apply the same disciplined approach to design, product development, and merchandising across all categories, ensuring that each item aligns with our brand’s identity—fusing function with style, and performance with fashion. In parallel, we have expanded our distribution beyond a network of regional distributors to include a curated group of premium multichannel retail partners and a growing direct-to-consumer (DTC) business.

This strategic evolution in both product and channel mix has positioned Perfect Moment as a year-round brand with growing relevance across sport, leisure, and lifestyle use cases.

We remain committed to offering apparel that reflects the demands of alpine performance while meeting the expectations of today’s fashion-conscious global consumer—delivering a distinct brand experience that resonates on the slopes, in the city, and everywhere in between.

Competition Perfect Moment competes in the global luxury apparel and outerwear market, which includes a range of premium lifestyle, sportswear, and heritage brands. Our direct competitors include both luxury skiwear specialists and broader luxury outerwear players. Most competitors tend to specialize in either technical performance or high fashion.

Perfect Moment is uniquely positioned at the intersection of these two pillars, offering products that combine elevated design with technical integrity. This dual positioning allows us to differentiate ourselves from heritage performance brands that prioritize function over form, and from fashion brands that lack alpine credibility.

Our brand also competes with emerging DTC brands focused on active lifestyles, as well as traditional wholesale-driven outerwear players. We believe our distinct heritage, design philosophy, and rapidly scaling digital footprint allow us to compete effectively across both luxury and performance categories. 2 Our Strengths ● Balanced Fashion and Performance Positioning .

Perfect Moment’s affordable luxury brand positioning bridges the gap between pure fashion and high-performance apparel. Our products integrate technical design with elevated aesthetics, enabling both alpine functionality and everyday style. This dual focus differentiates us from many competitors who are more narrowly focused. ● Heritage-Driven Brand Identity .

Founded in Chamonix in 1984, our brand draws from over four decades of ski and surf heritage. This foundation underpins our credibility in luxury outerwear and appeals to a global consumer base seeking authenticity and timeless design. ● Direct-to-Consumer and Selective Wholesale Distribution .

We operate a digitally native, direct-to-consumer ecommerce platform that allows us to control the customer experience, optimize pricing, and drive margin expansion. Our wholesale partnerships are selective and aligned with our premium positioning, providing additional reach while preserving brand integrity.

We complement these channels with short-term physical retail activations to test new markets and deepen engagement. ● Scalable Operating Model . With in-house control over design and development and a flexible, asset-light manufacturing base, we are able to scale seasonally and geographically while maintaining margin discipline. ● Experienced Leadership.

Our senior team brings leadership experience from global apparel and lifestyle brands, guiding our disciplined growth strategy with an entrepreneurial approach. ● Established Partner Relationships .

While Perfect Moment has built strong loyalty among existing customers and achieved meaningful global traction, we continue to see significant opportunity in underpenetrated and emerging markets. Rooted in our rich ski heritage, Perfect Moment appeals to a global audience that values both high-performance apparel and elevated design.

Skiing’s association with affluence and lifestyle has enabled us to position the brand as aspirational, particularly on social media, where our visual identity and storytelling strongly resonate.

By combining our signature aesthetic with high-impact marketing, celebrity endorsements, influencer partnerships, editorial features, and collaborations, we have crafted a compelling brand narrative that aligns with the values of our target audience. 3 This brand narrative has translated into meaningful global media presence.

In FY2025, we achieved record-breaking brand visibility, with global media coverage and social traction significantly outpacing prior years.

Notable achievements included: Metric FY2025 FY2024 YoY Change Global UVPM (Unique Visitors per Month) 16.6 billion 8.0 billion +108% Total Social Audience (KOLs) 934 million 480 million +95% Social Audience During Ski Season (Q3–Q4) 597.1 million 297 million +101% Global Print Circulation 25.6 million 12.4 million +106% Celebrity/Influencer Posts Multiple including Priyanka Chopra Jonas, Anitta, Miranda Kerr, and more Similar tier but lower frequency Significant increase Key Media Features Vogue, Harper’s BAZAAR, ELLE, WWD, Tatler Vogue, WWD, GQ Expanded global reach The recent announcement of our strategic collaboration with Alpine generated additional momentum, reaching over 1.1 billion in global PR (UVPM) and delivering high-impact social media performance across both brand channels.

These results reinforce our position at the intersection of luxury performance and lifestyle, and demonstrate the effectiveness of targeted collaborations in amplifying reach and engagement. Customer Acquisition and Market Expansion Strategy Attracting new customers while deepening engagement with existing ones remains a foundational pillar of our long-term growth strategy.

Perfect Moment has built a loyal customer base and strong brand equity in core markets such as the United States, the United Kingdom, and the European Union, while still seeing significant untapped potential across emerging regions and underpenetrated demographics. In FY2025, we expanded outreach across continental Europe and initiated a market test in China via Tmall.

We are actively exploring deeper market penetration opportunities, including potential joint ventures or partnerships, particularly in China where we seek to balance growth potential with local market complexities. Our international growth strategy is closely integrated with our marketing and customer engagement approach.

We leverage our brand’s unique heritage—rooted in performance-driven ski apparel with a distinctive retro-modern aesthetic—to connect with affluent, style-conscious consumers who engage deeply with lifestyle content. Skiing remains an aspirational category, and our ability to tell culturally relevant, visually compelling stories has been central to growing awareness in new markets.

To support customer acquisition and global reach, we execute a multi-channel marketing strategy that blends aspirational brand storytelling with data-driven performance marketing. This includes premium editorial placements, influencer activations, celebrity collaborations, and visibility in luxury destinations, as well as robust paid social, search engine marketing (SEM), SEO, programmatic media, and retargeting campaigns.