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Side-by-side financial comparison of Baidu, Inc. (BIDU) and Bilibili Inc. (BILI), based on the latest 10-Q / 10-K filings. Click either name above to swap in a different company.
Baidu, Inc. is the larger business by last-quarter revenue ($4.4B vs $1.1B, roughly 3.9× Bilibili Inc.). Bilibili Inc. runs the higher net margin — -36.3% vs 6.2%, a 42.5% gap on every dollar of revenue.
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.
BIDU vs BILI — Head-to-Head
Income Statement — Q3 2025 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $4.4B | $1.1B |
| Net Profit | $-1.6B | $69.9M |
| Gross Margin | — | 37.5% |
| Operating Margin | -48.4% | 6.1% |
| Net Margin | -36.3% | 6.2% |
| Revenue YoY | — | — |
| Net Profit YoY | — | — |
| EPS (diluted) | $-33.84 | $1.12 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align — see 8-quarter trend below.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history — bar widths are scaled to the larger of the two companies so you can eyeball the size gap and growth trajectory without doing math. Quarters aligned by calendar period (report date) so offset fiscal years line up.
| Q4 25 | — | $1.1B | ||
| Q3 25 | $4.4B | — | ||
| Q1 25 | $4.5B | $965.1M | ||
| Q4 24 | — | $1.1B | ||
| Q3 24 | $4.8B | — | ||
| Q2 24 | — | $843.1M | ||
| Q1 24 | $17.4B | $784.5M | ||
| Q3 23 | $4.7B | $795.7M |
| Q4 25 | — | $69.9M | ||
| Q3 25 | $-1.6B | — | ||
| Q1 25 | $1.1B | $-1.5M | ||
| Q4 24 | — | $12.4M | ||
| Q3 24 | $1.1B | — | ||
| Q2 24 | — | $83.7M | ||
| Q1 24 | $1.1B | $-105.9M | ||
| Q3 23 | — | $183.3M |
| Q4 25 | — | 37.5% | ||
| Q3 25 | — | — | ||
| Q1 25 | — | 36.3% | ||
| Q4 24 | — | 36.1% | ||
| Q3 24 | — | — | ||
| Q2 24 | — | 29.9% | ||
| Q1 24 | — | 28.3% | ||
| Q3 23 | — | 25.0% |
| Q4 25 | — | 6.1% | ||
| Q3 25 | -48.4% | — | ||
| Q1 25 | 13.9% | 0.2% | ||
| Q4 24 | — | 1.6% | ||
| Q3 24 | 17.7% | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 12.9% | -14.5% | ||
| Q3 23 | 18.2% | — |
| Q4 25 | — | 6.2% | ||
| Q3 25 | -36.3% | — | ||
| Q1 25 | 24.1% | -0.2% | ||
| Q4 24 | — | 1.2% | ||
| Q3 24 | 23.2% | — | ||
| Q2 24 | — | 9.9% | ||
| Q1 24 | 6.1% | -13.5% | ||
| Q3 23 | — | 23.0% |
| Q4 25 | — | $1.12 | ||
| Q3 25 | $-33.84 | — | ||
| Q1 25 | $21.60 | $-0.02 | ||
| Q4 24 | — | $0.21 | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — | ||
| Q3 23 | — | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest filing — the kind of financial-strength check premium terminals charge for.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $762.0M | $2.7B |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $5.4B | $2.2B |
| Total Assets | $8.8B | $5.9B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.
| Q4 25 | — | $2.7B | ||
| Q3 25 | $762.0M | — | ||
| Q1 25 | $934.3M | $1.3B | ||
| Q4 24 | — | $1.8B | ||
| Q3 24 | $582.4M | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $27.3B | $836.2M | ||
| Q3 23 | $655.8M | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $5.8B | — | ||
| Q3 23 | — | — |
| Q4 25 | — | $2.2B | ||
| Q3 25 | $5.4B | — | ||
| Q1 25 | $5.3B | $2.0B | ||
| Q4 24 | — | $1.9B | ||
| Q3 24 | $5.5B | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $34.3B | $1.9B | ||
| Q3 23 | $4.7B | — |
| Q4 25 | — | $5.9B | ||
| Q3 25 | $8.8B | — | ||
| Q1 25 | $8.6B | $4.6B | ||
| Q4 24 | — | $4.5B | ||
| Q3 24 | $8.5B | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $57.3B | $4.2B | ||
| Q3 23 | $7.7B | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.17× | — | ||
| Q3 23 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Net income can be massaged; cash flow is harder to fake.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | — | $1.0B |
| Free Cash FlowOCF − Capex | — | $948.7M |
| FCF MarginFCF / Revenue | — | 83.8% |
| Capex IntensityCapex / Revenue; lower = less reinvestment burden | — | 6.5% |
| Cash ConversionOCF / Net Profit; >1× = earnings back up with cash | — | 14.63× |
| TTM Free Cash FlowTrailing 4 quarters | — | — |
8-quarter trend — quarters aligned by calendar period so offset fiscal years match up.
| Q4 25 | — | $1.0B | ||
| Q3 25 | — | — | ||
| Q1 25 | — | $179.4M | ||
| Q4 24 | — | $824.0M | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $5.2B | — | ||
| Q3 23 | $1.2B | — |
| Q4 25 | — | $948.7M | ||
| Q3 25 | — | — | ||
| Q1 25 | — | $174.5M | ||
| Q4 24 | — | $760.3M | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $3.6B | — | ||
| Q3 23 | — | — |
| Q4 25 | — | 83.8% | ||
| Q3 25 | — | — | ||
| Q1 25 | — | 18.1% | ||
| Q4 24 | — | 71.2% | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 20.6% | — | ||
| Q3 23 | — | — |
| Q4 25 | — | 6.5% | ||
| Q3 25 | — | — | ||
| Q1 25 | — | 0.5% | ||
| Q4 24 | — | 6.0% | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 9.0% | — | ||
| Q3 23 | — | — |
| Q4 25 | — | 14.63× | ||
| Q3 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | 66.38× | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 4.86× | — | ||
| Q3 23 | — | — |
Financial Flow Comparison
Sankey diagram of revenue → gross profit → operating profit → net profit for each company. Charts shown full-width and stacked so both segment hierarchies are readable side-by-side on desktop and mobile.
Revenue Breakdown by Segment
BIDU
| Online marketing services | $2.3B | 53% |
| Others | $2.1B | 47% |
BILI
| Intercompany | $655.1M | 58% |
| Other | $459.5M | 41% |
| Related Party | $17.8M | 2% |
