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哔哩哔哩（BILI）与罗克韦尔自动化（ROK）财务数据对比。点击上方公司名可切换其他公司
罗克韦尔自动化的季度营收约是哔哩哔哩的1.7倍（$2.1B vs $1.3B），罗克韦尔自动化净利率更高（14.5% vs 6.0%，领先8.5%），哔哩哔哩同比增速更快（26.2% vs 11.9%），过去两年哔哩哔哩的营收复合增速更高（27.3% vs -0.5%）
哔哩哔哩（常被网友称为“B站”）是总部位于上海的中国知名在线视频平台，用户可在平台上传、观看各类视频内容，还能发送实时弹幕与其他观众互动，是国内深受年轻群体喜爱的文化社区。
罗克韦尔自动化是总部位于美国威斯康星州密尔沃基的工业自动化及数字化转型技术提供商，旗下拥有Allen-Bradley、FactoryTalk软件、LifecycleIQ服务等核心品牌，全球员工约2.7万人，服务覆盖100多个国家和地区的客户。
BILI vs ROK — 直观对比
营收规模更大
ROK
是对方的1.7倍
$1.3B
营收增速更快
BILI
高出14.2%
11.9%
净利率更高
ROK
高出8.5%
6.0%
两年增速更快
BILI
近两年复合增速
-0.5%
损益表 — Q4 FY2025 vs Q1 FY2026
| 指标 | | |
|---|---|---|
| 营收 | $1.3B | $2.1B |
| 净利润 | $75.7M | $305.0M |
| 毛利率 | 37.0% | 48.3% |
| 营业利润率 | 5.8% | 20.7% |
| 净利率 | 6.0% | 14.5% |
| 营收同比 | 26.2% | 11.9% |
| 净利润同比 | 143.0% | 65.8% |
| 每股收益（稀释后） | $1.14 | $2.69 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收BILIROK
| Q4 25 | $1.3B | $2.1B | ||
| Q3 25 | $1.1B | $2.3B | ||
| Q2 25 | $1.0B | $2.1B | ||
| Q1 25 | $965.1M | $2.0B | ||
| Q4 24 | $1.0B | $1.9B | ||
| Q3 24 | $1.0B | $2.0B | ||
| Q2 24 | $843.1M | $2.1B | ||
| Q1 24 | $784.5M | $2.1B |
净利润BILIROK
| Q4 25 | $75.7M | $305.0M | ||
| Q3 25 | $65.9M | $138.0M | ||
| Q2 25 | $30.5M | $295.0M | ||
| Q1 25 | $-1.5M | $252.0M | ||
| Q4 24 | $-176.0M | $184.0M | ||
| Q3 24 | $11.4M | $239.1M | ||
| Q2 24 | $83.7M | $232.0M | ||
| Q1 24 | $-105.9M | $266.2M |
毛利率BILIROK
| Q4 25 | 37.0% | 48.3% | ||
| Q3 25 | 36.7% | 69.4% | ||
| Q2 25 | 36.5% | 40.9% | ||
| Q1 25 | 36.3% | 40.5% | ||
| Q4 24 | 36.2% | 38.4% | ||
| Q3 24 | 34.9% | 37.9% | ||
| Q2 24 | 29.9% | 38.8% | ||
| Q1 24 | 28.3% | 39.2% |
营业利润率BILIROK
| Q4 25 | 5.8% | 20.7% | ||
| Q3 25 | 4.6% | 2.7% | ||
| Q2 25 | 3.4% | 16.0% | ||
| Q1 25 | 0.2% | 14.9% | ||
| Q4 24 | -16.0% | 17.1% | ||
| Q3 24 | 0.9% | 13.5% | ||
| Q2 24 | 9.5% | 12.4% | ||
| Q1 24 | -14.5% | 14.6% |
净利率BILIROK
| Q4 25 | 6.0% | 14.5% | ||
| Q3 25 | 6.1% | 6.0% | ||
| Q2 25 | 3.0% | 13.8% | ||
| Q1 25 | -0.2% | 12.6% | ||
| Q4 24 | -17.5% | 9.8% | ||
| Q3 24 | 1.1% | 11.7% | ||
| Q2 24 | 9.9% | 11.3% | ||
| Q1 24 | -13.5% | 12.5% |
每股收益（稀释后）BILIROK
| Q4 25 | $1.14 | $2.69 | ||
| Q3 25 | $1.05 | $1.24 | ||
| Q2 25 | $0.51 | $2.60 | ||
| Q1 25 | $0.00 | $2.22 | ||
| Q4 24 | $0.21 | $1.61 | ||
| Q3 24 | $-0.03 | $2.09 | ||
| Q2 24 | $-0.20 | $2.02 | ||
| Q1 24 | $-1.80 | $2.31 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $2.7B | $444.0M |
| 总债务越低越好 | $1.4B | — |
| 股东权益账面价值 | $2.2B | $3.7B |
| 总资产 | $5.9B | $11.2B |
| 负债/权益比越低杠杆越低 | 0.62× | — |
8季度趋势，按日历期对齐
现金及短期投资BILIROK
| Q4 25 | $2.7B | $444.0M | ||
| Q3 25 | $2.4B | $468.0M | ||
| Q2 25 | — | $495.0M | ||
| Q1 25 | $1.9B | $456.0M | ||
| Q4 24 | $1.8B | $477.0M | ||
| Q3 24 | $11.7B | $471.3M | ||
| Q2 24 | — | $407.0M | ||
| Q1 24 | $1.1B | $470.5M |
总债务BILIROK
| Q4 25 | $1.4B | — | ||
| Q3 25 | $1.4B | $2.6B | ||
| Q2 25 | — | — | ||
| Q1 25 | $700.3M | — | ||
| Q4 24 | $662.5M | — | ||
| Q3 24 | $4.3B | $2.6B | ||
| Q2 24 | — | — | ||
| Q1 24 | $684.5M | — |
股东权益BILIROK
| Q4 25 | $2.2B | $3.7B | ||
| Q3 25 | $2.1B | $3.7B | ||
| Q2 25 | — | $3.5B | ||
| Q1 25 | $2.0B | $3.4B | ||
| Q4 24 | $1.9B | $3.4B | ||
| Q3 24 | $13.7B | $3.5B | ||
| Q2 24 | — | $3.3B | ||
| Q1 24 | $1.9B | $3.5B |
总资产BILIROK
| Q4 25 | $5.9B | $11.2B | ||
| Q3 25 | $5.6B | $11.2B | ||
| Q2 25 | — | $11.2B | ||
| Q1 25 | $4.6B | $11.0B | ||
| Q4 24 | $4.5B | $10.9B | ||
| Q3 24 | $32.0B | $11.2B | ||
| Q2 24 | — | $11.2B | ||
| Q1 24 | $4.2B | $11.4B |
负债/权益比BILIROK
| Q4 25 | 0.62× | — | ||
| Q3 25 | 0.65× | 0.72× | ||
| Q2 25 | — | — | ||
| Q1 25 | 0.35× | — | ||
| Q4 24 | 0.34× | — | ||
| Q3 24 | 0.31× | 0.73× | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.36× | — |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $263.1M | $234.0M |
| 自由现金流经营现金流 - 资本支出 | — | $170.0M |
| 自由现金流率自由现金流/营收 | — | 8.1% |
| 资本支出强度资本支出/营收 | — | 3.0% |
| 现金转化率经营现金流/净利润 | 3.47× | 0.77× |
| 过去12个月自由现金流最近4个季度 | — | — |
8季度趋势，按日历期对齐
经营现金流BILIROK
| Q4 25 | $263.1M | $234.0M | ||
| Q3 25 | $283.2M | $454.0M | ||
| Q2 25 | $277.7M | $527.0M | ||
| Q1 25 | $179.4M | $199.0M | ||
| Q4 24 | $191.9M | $364.0M | ||
| Q3 24 | $2.2B | $432.3M | ||
| Q2 24 | — | $279.1M | ||
| Q1 24 | $88.3M | $119.8M |
自由现金流BILIROK
| Q4 25 | — | $170.0M | ||
| Q3 25 | — | — | ||
| Q2 25 | — | $489.0M | ||
| Q1 25 | $174.5M | $171.0M | ||
| Q4 24 | — | $293.0M | ||
| Q3 24 | — | — | ||
| Q2 24 | — | $238.4M | ||
| Q1 24 | — | $68.6M |
自由现金流率BILIROK
| Q4 25 | — | 8.1% | ||
| Q3 25 | — | — | ||
| Q2 25 | — | 22.8% | ||
| Q1 25 | 18.1% | 8.5% | ||
| Q4 24 | — | 15.6% | ||
| Q3 24 | — | — | ||
| Q2 24 | — | 11.6% | ||
| Q1 24 | — | 3.2% |
资本支出强度BILIROK
| Q4 25 | — | 3.0% | ||
| Q3 25 | — | — | ||
| Q2 25 | — | 1.8% | ||
| Q1 25 | 0.5% | 1.4% | ||
| Q4 24 | — | 3.8% | ||
| Q3 24 | — | — | ||
| Q2 24 | — | 2.0% | ||
| Q1 24 | — | 2.4% |
现金转化率BILIROK
| Q4 25 | 3.47× | 0.77× | ||
| Q3 25 | 4.30× | 3.29× | ||
| Q2 25 | 9.11× | 1.79× | ||
| Q1 25 | — | 0.79× | ||
| Q4 24 | — | 1.98× | ||
| Q3 24 | 195.23× | 1.81× | ||
| Q2 24 | — | 1.20× | ||
| Q1 24 | — | 0.45× |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
BILI
| Value-added services (VAS) | $466.4M | 37% |
| Advertising | $435.0M | 34% |
| Mobile games | $220.3M | 17% |
| Other | $80.8M | 6% |
| IP derivatives and others | $68.2M | 5% |
ROK
| Productsand Solutions | $1.9B | 89% |
| Lifecycle Services Segment | $259.0M | 12% |
