vs
ServiceNow（NOW）与Rocket Companies, Inc.（RKT）财务数据对比。点击上方公司名可切换其他公司
ServiceNow的季度营收约是Rocket Companies, Inc.的1.4倍（$3.8B vs $2.7B），ServiceNow净利率更高（12.4% vs 2.5%，领先9.9%），Rocket Companies, Inc.同比增速更快（52.2% vs 2.8%），ServiceNow自由现金流更多（$1.7B vs $-1.3B），过去两年Rocket Companies, Inc.的营收复合增速更高（39.5% vs 19.8%）
ServiceNow是2003年由弗雷德·卢迪在美国加利福尼亚州圣克拉拉创立的软件企业，主打云计算平台产品，可支持企业搭建及管理自动化业务工作流。公司于纽交所上市，现为标普100及标普500指数成分股。
Rocket Companies, Inc.是美国金融科技及住房服务企业，由丹·吉尔伯特创立，总部位于密歇根州底特律市中心。公司依托旗舰子公司Rocket Mortgage跻身美国最大抵押贷款提供商行列，旗下还拥有Redfin、Forsalebyowner.com、Rocket Money等子品牌。
NOW vs RKT — 直观对比
营收规模更大
NOW
是对方的1.4倍
$2.7B
营收增速更快
RKT
高出49.4%
2.8%
净利率更高
NOW
高出9.9%
2.5%
自由现金流更多
NOW
多$2.9B
$-1.3B
两年增速更快
RKT
近两年复合增速
19.8%
损益表 — Q1 FY2026 vs Q4 FY2025
| 指标 | | |
|---|---|---|
| 营收 | $3.8B | $2.7B |
| 净利润 | $469.0M | $68.0M |
| 毛利率 | 75.1% | — |
| 营业利润率 | 13.3% | 6.3% |
| 净利率 | 12.4% | 2.5% |
| 营收同比 | 2.8% | 52.2% |
| 净利润同比 | -53.7% | 100.8% |
| 每股收益（稀释后） | $1.04 | $0.10 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收NOWRKT
| Q1 26 | $3.8B | — | ||
| Q4 25 | $3.6B | $2.7B | ||
| Q3 25 | $3.4B | $1.6B | ||
| Q2 25 | $3.2B | $1.4B | ||
| Q1 25 | $3.1B | $1.0B | ||
| Q4 24 | $3.0B | $1.8B | ||
| Q3 24 | $2.8B | $646.9M | ||
| Q2 24 | $2.6B | $1.3B |
净利润NOWRKT
| Q1 26 | $469.0M | — | ||
| Q4 25 | $401.0M | $68.0M | ||
| Q3 25 | $502.0M | $-123.9M | ||
| Q2 25 | $385.0M | $-1.8M | ||
| Q1 25 | $460.0M | $-10.4M | ||
| Q4 24 | $384.0M | $33.9M | ||
| Q3 24 | $432.0M | $-22.0M | ||
| Q2 24 | $262.0M | $1.3M |
毛利率NOWRKT
| Q1 26 | 75.1% | — | ||
| Q4 25 | 76.6% | — | ||
| Q3 25 | 77.3% | — | ||
| Q2 25 | 77.5% | — | ||
| Q1 25 | 78.9% | — | ||
| Q4 24 | 78.7% | 58.9% | ||
| Q3 24 | 79.1% | -8.4% | ||
| Q2 24 | 79.0% | 47.4% |
营业利润率NOWRKT
| Q1 26 | 13.3% | — | ||
| Q4 25 | 12.4% | 6.3% | ||
| Q3 25 | 16.8% | -11.5% | ||
| Q2 25 | 11.1% | 1.8% | ||
| Q1 25 | 14.6% | -21.5% | ||
| Q4 24 | 12.6% | 38.1% | ||
| Q3 24 | 14.9% | -76.9% | ||
| Q2 24 | 9.1% | 14.8% |
净利率NOWRKT
| Q1 26 | 12.4% | — | ||
| Q4 25 | 11.2% | 2.5% | ||
| Q3 25 | 14.7% | -7.7% | ||
| Q2 25 | 12.0% | -0.1% | ||
| Q1 25 | 14.9% | -1.0% | ||
| Q4 24 | 13.0% | 1.9% | ||
| Q3 24 | 15.4% | -3.4% | ||
| Q2 24 | 10.0% | 0.1% |
每股收益（稀释后）NOWRKT
| Q1 26 | $1.04 | — | ||
| Q4 25 | $-4.77 | $0.10 | ||
| Q3 25 | $2.40 | $-0.06 | ||
| Q2 25 | $1.84 | $-0.01 | ||
| Q1 25 | $2.20 | $-0.08 | ||
| Q4 24 | $1.84 | $0.28 | ||
| Q3 24 | $2.07 | $-0.19 | ||
| Q2 24 | $1.26 | $0.01 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $2.7B | $2.7B |
| 总债务越低越好 | — | — |
| 股东权益账面价值 | $11.7B | $22.9B |
| 总资产 | $24.4B | $60.7B |
| 负债/权益比越低杠杆越低 | — | — |
8季度趋势，按日历期对齐
现金及短期投资NOWRKT
| Q1 26 | $2.7B | — | ||
| Q4 25 | $3.7B | $2.7B | ||
| Q3 25 | $2.7B | $5.8B | ||
| Q2 25 | $3.1B | $5.1B | ||
| Q1 25 | $3.4B | $1.4B | ||
| Q4 24 | $2.3B | $1.3B | ||
| Q3 24 | $1.9B | $1.2B | ||
| Q2 24 | $2.2B | $1.3B |
股东权益NOWRKT
| Q1 26 | $11.7B | — | ||
| Q4 25 | $13.0B | $22.9B | ||
| Q3 25 | $11.3B | $8.9B | ||
| Q2 25 | $10.9B | $7.4B | ||
| Q1 25 | $10.1B | $8.6B | ||
| Q4 24 | $9.6B | $9.0B | ||
| Q3 24 | $9.3B | $8.4B | ||
| Q2 24 | $8.7B | $8.8B |
总资产NOWRKT
| Q1 26 | $24.4B | — | ||
| Q4 25 | $26.0B | $60.7B | ||
| Q3 25 | $21.8B | $33.6B | ||
| Q2 25 | $22.1B | $30.4B | ||
| Q1 25 | $21.0B | $25.3B | ||
| Q4 24 | $20.4B | $24.5B | ||
| Q3 24 | $18.4B | $25.1B | ||
| Q2 24 | $18.2B | $23.6B |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $1.7B | $-1.2B |
| 自由现金流经营现金流 - 资本支出 | $1.7B | $-1.3B |
| 自由现金流率自由现金流/营收 | 44.2% | -47.2% |
| 资本支出强度资本支出/营收 | — | 1.5% |
| 现金转化率经营现金流/净利润 | 3.56× | -18.08× |
| 过去12个月自由现金流最近4个季度 | $4.8B | $-4.0B |
8季度趋势，按日历期对齐
经营现金流NOWRKT
| Q1 26 | $1.7B | — | ||
| Q4 25 | $2.2B | $-1.2B | ||
| Q3 25 | $813.0M | $-50.3M | ||
| Q2 25 | $716.0M | $-1.9B | ||
| Q1 25 | $1.7B | $-797.0M | ||
| Q4 24 | $1.6B | $1.8B | ||
| Q3 24 | $671.0M | $-1.3B | ||
| Q2 24 | $620.0M | $-122.3M |
自由现金流NOWRKT
| Q1 26 | $1.7B | — | ||
| Q4 25 | $2.0B | $-1.3B | ||
| Q3 25 | $578.0M | $-71.8M | ||
| Q2 25 | $526.0M | $-1.9B | ||
| Q1 25 | $1.5B | $-811.0M | ||
| Q4 24 | $1.4B | $1.8B | ||
| Q3 24 | $469.0M | $-1.4B | ||
| Q2 24 | $358.0M | $-138.3M |
自由现金流率NOWRKT
| Q1 26 | 44.2% | — | ||
| Q4 25 | 56.1% | -47.2% | ||
| Q3 25 | 17.0% | -4.5% | ||
| Q2 25 | 16.4% | -137.2% | ||
| Q1 25 | 47.7% | -78.2% | ||
| Q4 24 | 46.7% | 103.1% | ||
| Q3 24 | 16.8% | -209.6% | ||
| Q2 24 | 13.6% | -10.6% |
资本支出强度NOWRKT
| Q1 26 | — | — | ||
| Q4 25 | 6.7% | 1.5% | ||
| Q3 25 | 6.9% | 1.3% | ||
| Q2 25 | 5.9% | 1.1% | ||
| Q1 25 | 6.6% | 1.4% | ||
| Q4 24 | 8.6% | 1.1% | ||
| Q3 24 | 7.2% | 2.9% | ||
| Q2 24 | 10.0% | 1.2% |
现金转化率NOWRKT
| Q1 26 | 3.56× | — | ||
| Q4 25 | 5.58× | -18.08× | ||
| Q3 25 | 1.62× | — | ||
| Q2 25 | 1.86× | — | ||
| Q1 25 | 3.65× | — | ||
| Q4 24 | 4.26× | 54.42× | ||
| Q3 24 | 1.55× | — | ||
| Q2 24 | 2.37× | -94.46× |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
NOW
| Subscription revenues | $3.7B | 97% |
| Other | $80.5M | 2% |
| Professional services and other revenues | $18.5M | 0% |
RKT
| Other | $1.4B | 51% |
| Direct To Customer Segment | $945.8M | 35% |
| Partner Network Segment | $216.7M | 8% |
| Subscription Revenue | $91.3M | 3% |
| Closing Fees | $47.1M | 2% |
| Appraisal Revenue | $10.7M | 0% |
