Cricut, Inc.CRCTEarnings & Financial Report
Cricut, Inc. is an American brand of cutting plotters, or computer-controlled cutting machines, designed for home crafters. The machines are used for cutting paper, felt, vinyl, fabric and other materials such as leather, matboard, and wood.
Revenue
$167.9M
Gross Profit
$89.8M
Operating Profit
$26.4M
Net Profit
$19.8M
Gross Margin
53.5%
Operating Margin
15.7%
Net Margin
11.8%
YoY Growth
-5.5%
EPS
$0.09
Financial Flow
Cricut, Inc. Q2 2024 Financial Summary
Cricut, Inc. reported revenue of $167.9M (down 5.5% YoY) for Q2 2024, with a net profit of $19.8M (up 23.4% YoY) (11.8% margin). Cost of goods sold was $78.1M, operating expenses totaled $63.4M.
Key Financial Metrics
| Total Revenue | $167.9M |
|---|---|
| Net Profit | $19.8M |
| Gross Margin | 53.5% |
| Operating Margin | 15.7% |
| Report Period | Q2 2024 |
Revenue Breakdown
Cricut, Inc. Q2 2024 revenue of $167.9M breaks down across 3 segments, led by Platform at $77.6M (46.2% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| Platform | $77.6M | 46.2% |
| Accessories And Materials | $46.3M | 27.6% |
| Connected Machines | $44.0M | 26.2% |
Cricut, Inc. Revenue by Segment — Quarterly Trend
Cricut, Inc. revenue by segment across the last 4 reported quarters, showing how each business line (such as Platform and Accessories And Materials) has evolved quarter over quarter.
| Segment | Q4 2025 | Q3 2025 | Q2 2025 | Q1 2025 |
|---|---|---|---|---|
| Platform | $83.9M | $82.8M | $80.7M | $80.0M |
| Accessories And Materials | $54.4M | $38.3M | $52.0M | $44.2M |
| Connected Machines | $65.2M | $49.3M | $39.4M | $38.5M |
Cricut, Inc. Annual Revenue by Year
Cricut, Inc. annual revenue history includes year-by-year totals (for example, 2025 revenue was $708.8M).
| Year | Annual Revenue |
|---|---|
| 2025 | $708.8M |
| 2024 | $712.5M |
| 2023 | $765.1M |
| 2022 | $886.3M |
Cricut, Inc. Quarterly Revenue & Net Profit History
Cricut, Inc. results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 2025 | $203.6M | -2.7% | $7.8M | 3.8% |
| Q3 2025 | $170.4M | +1.5% | $20.5M | 12.0% |
| Q2 2025 | $172.1M | +2.5% | $24.5M | 14.2% |
| Q1 2025 | $162.6M | -2.8% | $23.9M | 14.7% |
| Q4 2024 | $209.3M | -9.5% | $11.9M | 5.7% |
| Q3 2024 | $167.9M | -4.0% | $11.5M | 6.8% |
| Q2 2024 | $167.9M | -5.5% | $19.8M | 11.8% |
| Q1 2024 | $167.4M | -7.6% | $19.6M | 11.7% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $167.4M | $167.9M | $167.9M | $209.3M | $162.6M | $172.1M | $170.4M | $203.6M |
| YoY Growth | -7.6% | -5.5% | -4.0% | -9.5% | -2.8% | 2.5% | 1.5% | -2.7% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $723.7M | $742.1M | $663.8M | $693.0M | $681.7M | $721.5M | $564.3M | $580.8M |
| Liabilities | $171.1M | $293.6M | $187.9M | $226.3M | $191.5M | $412.6M | $205.9M | $237.2M |
| Equity | $552.6M | $448.5M | $475.8M | $466.8M | $490.2M | $308.9M | $358.4M | $343.6M |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $56.7M | $35.0M | $70.2M | $103.1M | $61.2M | $36.2M | $20.5M | $82.4M |