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Side-by-side financial comparison of Ally Financial Inc. (ALLY) and HARLEY-DAVIDSON, INC. (HOG). Click either name above to swap in a different company.

HARLEY-DAVIDSON, INC. is the larger business by last-quarter revenue ($390.5M vs $301.0M, roughly 1.3× Ally Financial Inc.). Ally Financial Inc. runs the higher net margin — 108.6% vs -72.3%, a 181.0% gap on every dollar of revenue. On growth, Ally Financial Inc. posted the faster year-over-year revenue change (-3.2% vs -9.4%). Over the past eight quarters, Ally Financial Inc.'s revenue compounded faster (11.1% CAGR vs -48.6%).

Ally Financial Inc. is an American bank holding company incorporated in Delaware and headquartered at Ally Detroit Center in Detroit, Michigan. The company provides financial services including car finance, online banking via a direct bank, corporate lending, vehicle insurance, mortgage loans, and other related financing services such as installment sale and lease agreements.

Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...

ALLY vs HOG — Head-to-Head

Bigger by revenue
HOG
HOG
1.3× larger
HOG
$390.5M
$301.0M
ALLY
Growing faster (revenue YoY)
ALLY
ALLY
+6.1% gap
ALLY
-3.2%
-9.4%
HOG
Higher net margin
ALLY
ALLY
181.0% more per $
ALLY
108.6%
-72.3%
HOG
Faster 2-yr revenue CAGR
ALLY
ALLY
Annualised
ALLY
11.1%
-48.6%
HOG

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
ALLY
ALLY
HOG
HOG
Revenue
$301.0M
$390.5M
Net Profit
$327.0M
$-282.6M
Gross Margin
-7.9%
Operating Margin
-92.4%
Net Margin
108.6%
-72.3%
Revenue YoY
-3.2%
-9.4%
Net Profit YoY
333.6%
-138.6%
EPS (diluted)
$0.97
$-2.27

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
ALLY
ALLY
HOG
HOG
Q4 25
$301.0M
$390.5M
Q3 25
$308.0M
$1.1B
Q2 25
$312.0M
$1.0B
Q1 25
$323.0M
$1.1B
Q4 24
$311.0M
$430.9M
Q3 24
$319.0M
$881.2M
Q2 24
$324.0M
$1.4B
Q1 24
$244.0M
$1.5B
Net Profit
ALLY
ALLY
HOG
HOG
Q4 25
$327.0M
$-282.6M
Q3 25
$398.0M
$377.4M
Q2 25
$352.0M
$107.6M
Q1 25
$-225.0M
$133.1M
Q4 24
$-140.0M
$-118.4M
Q3 24
$357.0M
$119.0M
Q2 24
$294.0M
$218.3M
Q1 24
$157.0M
$234.9M
Gross Margin
ALLY
ALLY
HOG
HOG
Q4 25
-7.9%
Q3 25
26.0%
Q2 25
28.5%
Q1 25
28.9%
Q4 24
-2.0%
Q3 24
29.8%
Q2 24
31.8%
Q1 24
30.9%
Operating Margin
ALLY
ALLY
HOG
HOG
Q4 25
-92.4%
Q3 25
44.0%
Q2 25
10.7%
Q1 25
-87.9%
14.8%
Q4 24
56.3%
-44.9%
Q3 24
73.0%
12.0%
Q2 24
79.3%
17.8%
Q1 24
70.1%
17.8%
Net Margin
ALLY
ALLY
HOG
HOG
Q4 25
108.6%
-72.3%
Q3 25
129.2%
35.0%
Q2 25
112.8%
10.2%
Q1 25
-69.7%
12.3%
Q4 24
-45.0%
-27.5%
Q3 24
111.9%
13.5%
Q2 24
90.7%
16.1%
Q1 24
64.3%
15.9%
EPS (diluted)
ALLY
ALLY
HOG
HOG
Q4 25
$0.97
$-2.27
Q3 25
$1.18
$3.10
Q2 25
$1.04
$0.88
Q1 25
$-0.82
$1.07
Q4 24
$-0.54
$-0.82
Q3 24
$1.06
$0.91
Q2 24
$0.86
$1.63
Q1 24
$0.42
$1.72

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
ALLY
ALLY
HOG
HOG
Cash + ST InvestmentsLiquidity on hand
$10.0B
$3.1B
Total DebtLower is stronger
$17.1B
$2.5B
Stockholders' EquityBook value
$15.5B
$3.1B
Total Assets
$196.0B
$8.0B
Debt / EquityLower = less leverage
1.10×
0.79×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
ALLY
ALLY
HOG
HOG
Q4 25
$10.0B
$3.1B
Q3 25
$10.2B
$1.8B
Q2 25
$10.6B
$1.6B
Q1 25
$10.4B
$1.9B
Q4 24
$10.3B
$1.6B
Q3 24
$8.6B
$2.2B
Q2 24
$7.4B
$1.8B
Q1 24
$8.2B
$1.5B
Total Debt
ALLY
ALLY
HOG
HOG
Q4 25
$17.1B
$2.5B
Q3 25
$16.7B
$4.5B
Q2 25
$15.9B
$6.4B
Q1 25
$16.5B
$6.8B
Q4 24
$17.5B
$6.3B
Q3 24
$16.8B
$7.3B
Q2 24
$16.0B
$7.0B
Q1 24
$17.0B
$6.3B
Stockholders' Equity
ALLY
ALLY
HOG
HOG
Q4 25
$15.5B
$3.1B
Q3 25
$15.1B
$3.6B
Q2 25
$14.5B
$3.3B
Q1 25
$14.2B
$3.2B
Q4 24
$13.9B
$3.2B
Q3 24
$14.7B
$3.4B
Q2 24
$13.9B
$3.4B
Q1 24
$13.7B
$3.3B
Total Assets
ALLY
ALLY
HOG
HOG
Q4 25
$196.0B
$8.0B
Q3 25
$191.7B
$10.6B
Q2 25
$189.5B
$12.1B
Q1 25
$193.3B
$12.4B
Q4 24
$191.8B
$11.9B
Q3 24
$193.0B
$13.0B
Q2 24
$192.5B
$12.8B
Q1 24
$192.9B
$12.3B
Debt / Equity
ALLY
ALLY
HOG
HOG
Q4 25
1.10×
0.79×
Q3 25
1.11×
1.25×
Q2 25
1.09×
1.91×
Q1 25
1.16×
2.14×
Q4 24
1.26×
2.00×
Q3 24
1.14×
2.13×
Q2 24
1.15×
2.03×
Q1 24
1.25×
1.88×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
ALLY
ALLY
HOG
HOG
Operating Cash FlowLast quarter
$640.0M
$152.0M
Free Cash FlowOCF − Capex
$100.4M
FCF MarginFCF / Revenue
25.7%
Capex IntensityCapex / Revenue
13.2%
Cash ConversionOCF / Net Profit
1.96×
TTM Free Cash FlowTrailing 4 quarters
$415.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
ALLY
ALLY
HOG
HOG
Q4 25
$640.0M
$152.0M
Q3 25
$1.2B
$-92.6M
Q2 25
$947.0M
$368.0M
Q1 25
$940.0M
$141.5M
Q4 24
$620.0M
$133.2M
Q3 24
$992.0M
$353.0M
Q2 24
$1.6B
$473.6M
Q1 24
$1.3B
$104.0M
Free Cash Flow
ALLY
ALLY
HOG
HOG
Q4 25
$100.4M
Q3 25
$-129.1M
Q2 25
$332.4M
Q1 25
$111.6M
Q4 24
$77.0M
Q3 24
$300.4M
Q2 24
$432.2M
Q1 24
$57.6M
FCF Margin
ALLY
ALLY
HOG
HOG
Q4 25
25.7%
Q3 25
-12.0%
Q2 25
31.7%
Q1 25
10.3%
Q4 24
17.9%
Q3 24
34.1%
Q2 24
31.9%
Q1 24
3.9%
Capex Intensity
ALLY
ALLY
HOG
HOG
Q4 25
13.2%
Q3 25
3.4%
Q2 25
3.4%
Q1 25
2.8%
Q4 24
13.0%
Q3 24
6.0%
Q2 24
3.1%
Q1 24
3.1%
Cash Conversion
ALLY
ALLY
HOG
HOG
Q4 25
1.96×
Q3 25
3.02×
-0.25×
Q2 25
2.69×
3.42×
Q1 25
1.06×
Q4 24
Q3 24
2.78×
2.97×
Q2 24
5.36×
2.17×
Q1 24
8.54×
0.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

ALLY
ALLY

Noninsurance Contracts$242.0M80%
Brokerage Commissionsand Other$21.0M7%
Commercial Portfolio Segment$19.0M6%
Other$13.0M4%
Banking Fees And Interchange Income$5.0M2%
Brokered Agent Commissions$1.0M0%

HOG
HOG

Motorcycles$193.9M50%
Other$63.8M16%
Other Income Financial Services$59.8M15%
Apparel$47.2M12%
Livewire Segment$11.4M3%

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