HARLEY-DAVIDSON, INC.HOGEarnings & Financial Report
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...
HOG Q3 2025 Key Financial Metrics
Revenue
$1.1B
Gross Profit
$280.8M
Operating Profit
$474.8M
Net Profit
$377.4M
Gross Margin
26.0%
Operating Margin
44.0%
Net Margin
35.0%
YoY Growth
22.5%
EPS
$3.10
Financial Flow
HARLEY-DAVIDSON, INC. Q3 2025 Financial Summary
HARLEY-DAVIDSON, INC. reported revenue of $1.1B for Q3 2025, with a net profit of $377.4M (35.0% margin). Cost of goods sold was $798.7M, operating expenses totaled $-193.9M.
Key Financial Metrics
| Total Revenue | $1.1B |
|---|---|
| Net Profit | $377.4M |
| Gross Margin | 26.0% |
| Operating Margin | 44.0% |
| Report Period | Q3 2025 |
HARLEY-DAVIDSON, INC. Annual Revenue by Year
HARLEY-DAVIDSON, INC. annual revenue history includes year-by-year totals (for example, 2024 revenue was $4.1B).
| Year | Annual Revenue |
|---|---|
| 2024 | $4.1B |
| 2023 | $4.9B |
| 2022 | $4.9B |
Income Statement
| Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $807.0M | $1.48B | $1.36B | $881.2M | $430.9M | $1.08B | $1.05B | $1.08B |
| YoY Growth | -13.0% | -5.4% | 12.5% | -32.5% | -46.6% | -26.8% | -22.6% | 22.5% |
Balance Sheet
| Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $12.14B | $12.33B | $12.76B | $13.03B | $11.88B | $12.38B | $12.05B | $10.57B |
| Liabilities | N/A | N/A | N/A | N/A | N/A | N/A | N/A | N/A |
| Equity | $3.25B | $3.34B | $3.44B | $3.43B | $3.17B | $3.18B | $3.32B | $3.57B |
Cash Flow
| Q4 2023 | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $48.1M | $104.0M | $473.6M | $353.0M | $133.2M | $141.5M | $368.0M | $-92.6M |
