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Side-by-side financial comparison of Amazon (AMZN) and HERTZ GLOBAL HOLDINGS, INC (HTZ). Click either name above to swap in a different company.

Amazon is the larger business by last-quarter revenue ($213.4B vs $2.0B, roughly 105.2× HERTZ GLOBAL HOLDINGS, INC). Amazon runs the higher net margin — 9.9% vs -9.6%, a 19.5% gap on every dollar of revenue. On growth, Amazon posted the faster year-over-year revenue change (13.6% vs -0.6%). Over the past eight quarters, Amazon's revenue compounded faster (22.0% CAGR vs -1.3%).

Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire ...

Hertz Global Holdings, Inc., known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental, and Thrifty Car Rental.

AMZN vs HTZ — Head-to-Head

Bigger by revenue
AMZN
AMZN
105.2× larger
AMZN
$213.4B
$2.0B
HTZ
Growing faster (revenue YoY)
AMZN
AMZN
+14.2% gap
AMZN
13.6%
-0.6%
HTZ
Higher net margin
AMZN
AMZN
19.5% more per $
AMZN
9.9%
-9.6%
HTZ
Faster 2-yr revenue CAGR
AMZN
AMZN
Annualised
AMZN
22.0%
-1.3%
HTZ

Income Statement — Q4 2025 vs Q4 2025

Metric
AMZN
AMZN
HTZ
HTZ
Revenue
$213.4B
$2.0B
Net Profit
$21.2B
$-194.0M
Gross Margin
48.5%
Operating Margin
11.7%
-11.0%
Net Margin
9.9%
-9.6%
Revenue YoY
13.6%
-0.6%
Net Profit YoY
5.9%
59.5%
EPS (diluted)
$1.95
$-0.46

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
AMZN
AMZN
HTZ
HTZ
Q4 25
$213.4B
$2.0B
Q3 25
$180.2B
$2.5B
Q2 25
$167.7B
$2.2B
Q1 25
$155.7B
$1.8B
Q4 24
$187.8B
$2.0B
Q3 24
$158.9B
$2.6B
Q2 24
$148.0B
$2.4B
Q1 24
$143.3B
$2.1B
Net Profit
AMZN
AMZN
HTZ
HTZ
Q4 25
$21.2B
$-194.0M
Q3 25
$21.2B
$184.0M
Q2 25
$18.2B
$-294.0M
Q1 25
$17.1B
$-443.0M
Q4 24
$20.0B
$-479.0M
Q3 24
$15.3B
$-1.3B
Q2 24
$13.5B
$-865.0M
Q1 24
$10.4B
$-186.0M
Gross Margin
AMZN
AMZN
HTZ
HTZ
Q4 25
48.5%
Q3 25
50.8%
Q2 25
51.8%
Q1 25
50.6%
Q4 24
47.3%
Q3 24
49.0%
Q2 24
50.1%
Q1 24
49.3%
Operating Margin
AMZN
AMZN
HTZ
HTZ
Q4 25
11.7%
-11.0%
Q3 25
9.7%
9.4%
Q2 25
11.4%
-14.5%
Q1 25
11.8%
-29.0%
Q4 24
11.3%
-27.6%
Q3 24
11.0%
-62.9%
Q2 24
9.9%
-20.1%
Q1 24
10.7%
-27.9%
Net Margin
AMZN
AMZN
HTZ
HTZ
Q4 25
9.9%
-9.6%
Q3 25
11.8%
7.4%
Q2 25
10.8%
-13.5%
Q1 25
11.0%
-24.4%
Q4 24
10.7%
-23.5%
Q3 24
9.6%
-51.7%
Q2 24
9.1%
-36.8%
Q1 24
7.3%
-8.9%
EPS (diluted)
AMZN
AMZN
HTZ
HTZ
Q4 25
$1.95
$-0.46
Q3 25
$1.95
$0.42
Q2 25
$1.68
$-0.95
Q1 25
$1.59
$-1.44
Q4 24
$1.86
$-1.57
Q3 24
$1.43
$-4.34
Q2 24
$1.26
$-2.82
Q1 24
$0.98
$-0.61

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
AMZN
AMZN
HTZ
HTZ
Cash + ST InvestmentsLiquidity on hand
$123.0B
$565.0M
Total DebtLower is stronger
$68.8B
Stockholders' EquityBook value
$411.1B
$-459.0M
Total Assets
$818.0B
$22.3B
Debt / EquityLower = less leverage
0.17×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
AMZN
AMZN
HTZ
HTZ
Q4 25
$123.0B
$565.0M
Q3 25
$94.2B
$1.1B
Q2 25
$93.2B
$503.0M
Q1 25
$94.6B
$626.0M
Q4 24
$101.2B
$592.0M
Q3 24
$88.1B
$501.0M
Q2 24
$89.1B
$568.0M
Q1 24
$85.1B
$465.0M
Total Debt
AMZN
AMZN
HTZ
HTZ
Q4 25
$68.8B
Q3 25
$55.1B
Q2 25
$56.1B
Q1 25
$58.8B
Q4 24
$58.0B
Q3 24
$60.5B
Q2 24
$62.7B
Q1 24
$66.9B
Stockholders' Equity
AMZN
AMZN
HTZ
HTZ
Q4 25
$411.1B
$-459.0M
Q3 25
$369.6B
$-317.0M
Q2 25
$333.8B
$-504.0M
Q1 25
$305.9B
$-262.0M
Q4 24
$286.0B
$153.0M
Q3 24
$259.2B
$681.0M
Q2 24
$236.4B
$2.0B
Q1 24
$216.7B
$2.8B
Total Assets
AMZN
AMZN
HTZ
HTZ
Q4 25
$818.0B
$22.3B
Q3 25
$727.9B
$23.0B
Q2 25
$682.2B
$23.1B
Q1 25
$643.3B
$22.0B
Q4 24
$624.9B
$21.8B
Q3 24
$584.6B
$23.0B
Q2 24
$554.8B
$25.2B
Q1 24
$531.0B
$24.3B
Debt / Equity
AMZN
AMZN
HTZ
HTZ
Q4 25
0.17×
Q3 25
0.15×
Q2 25
0.17×
Q1 25
0.19×
Q4 24
0.20×
Q3 24
0.23×
Q2 24
0.27×
Q1 24
0.31×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
AMZN
AMZN
HTZ
HTZ
Operating Cash FlowLast quarter
$54.5B
$193.0M
Free Cash FlowOCF − Capex
$14.9B
FCF MarginFCF / Revenue
7.0%
Capex IntensityCapex / Revenue
18.5%
Cash ConversionOCF / Net Profit
2.57×
TTM Free Cash FlowTrailing 4 quarters
$7.7B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
AMZN
AMZN
HTZ
HTZ
Q4 25
$54.5B
$193.0M
Q3 25
$35.5B
$835.0M
Q2 25
$32.5B
$346.0M
Q1 25
$17.0B
$251.0M
Q4 24
$45.6B
$414.0M
Q3 24
$26.0B
$894.0M
Q2 24
$25.3B
$546.0M
Q1 24
$19.0B
$370.0M
Free Cash Flow
AMZN
AMZN
HTZ
HTZ
Q4 25
$14.9B
Q3 25
$430.0M
Q2 25
$332.0M
Q1 25
$-8.0B
Q4 24
$17.8B
Q3 24
$3.4B
Q2 24
$7.7B
Q1 24
$4.1B
FCF Margin
AMZN
AMZN
HTZ
HTZ
Q4 25
7.0%
Q3 25
0.2%
Q2 25
0.2%
Q1 25
-5.1%
Q4 24
9.5%
Q3 24
2.1%
Q2 24
5.2%
Q1 24
2.8%
Capex Intensity
AMZN
AMZN
HTZ
HTZ
Q4 25
18.5%
Q3 25
19.5%
Q2 25
19.2%
Q1 25
16.1%
Q4 24
14.8%
Q3 24
14.2%
Q2 24
11.9%
Q1 24
10.4%
Cash Conversion
AMZN
AMZN
HTZ
HTZ
Q4 25
2.57×
Q3 25
1.68×
4.54×
Q2 25
1.79×
Q1 25
0.99×
Q4 24
2.28×
Q3 24
1.69×
Q2 24
1.87×
Q1 24
1.82×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

AMZN
AMZN

Products$90.0B42%
Third Party Seller Services$52.8B25%
Other$49.9B23%
Subscription Services$13.1B6%
Physical Stores$5.9B3%
Other Services$1.7B1%

HTZ
HTZ

Segment breakdown not available.

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