vs

Side-by-side financial comparison of APPFOLIO INC (APPF) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $262.2M, roughly 1.3× APPFOLIO INC). APPFOLIO INC runs the higher net margin — 16.2% vs 7.4%, a 8.8% gap on every dollar of revenue. On growth, APPFOLIO INC posted the faster year-over-year revenue change (20.4% vs -0.3%). Over the past eight quarters, APPFOLIO INC's revenue compounded faster (15.3% CAGR vs 3.0%).

AppFolio, Inc. is an American company founded in 2006 that offers software-as-a-service (SaaS) applications and services to the real estate industry.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

APPF vs SMPL — Head-to-Head

Bigger by revenue
SMPL
SMPL
1.3× larger
SMPL
$340.2M
$262.2M
APPF
Growing faster (revenue YoY)
APPF
APPF
+20.8% gap
APPF
20.4%
-0.3%
SMPL
Higher net margin
APPF
APPF
8.8% more per $
APPF
16.2%
7.4%
SMPL
Faster 2-yr revenue CAGR
APPF
APPF
Annualised
APPF
15.3%
3.0%
SMPL

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
APPF
APPF
SMPL
SMPL
Revenue
$262.2M
$340.2M
Net Profit
$42.4M
$25.3M
Gross Margin
32.3%
Operating Margin
19.4%
11.0%
Net Margin
16.2%
7.4%
Revenue YoY
20.4%
-0.3%
Net Profit YoY
35.2%
-33.7%
EPS (diluted)
$1.18
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
APPF
APPF
SMPL
SMPL
Q1 26
$262.2M
Q4 25
$248.2M
$340.2M
Q3 25
$249.4M
Q2 25
$235.6M
$381.0M
Q1 25
$217.7M
Q4 24
$203.7M
$341.3M
Q3 24
$205.7M
$375.7M
Q2 24
$197.4M
$334.8M
Net Profit
APPF
APPF
SMPL
SMPL
Q1 26
$42.4M
Q4 25
$39.9M
$25.3M
Q3 25
$33.6M
Q2 25
$36.0M
$41.1M
Q1 25
$31.4M
Q4 24
$102.7M
$38.1M
Q3 24
$33.0M
$29.3M
Q2 24
$29.7M
$41.3M
Gross Margin
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
32.3%
Q3 25
Q2 25
36.4%
Q1 25
Q4 24
38.2%
Q3 24
38.8%
Q2 24
39.9%
Operating Margin
APPF
APPF
SMPL
SMPL
Q1 26
19.4%
Q4 25
17.6%
11.0%
Q3 25
14.1%
Q2 25
17.2%
15.6%
Q1 25
15.5%
Q4 24
11.3%
16.0%
Q3 24
20.7%
12.7%
Q2 24
18.3%
17.6%
Net Margin
APPF
APPF
SMPL
SMPL
Q1 26
16.2%
Q4 25
16.1%
7.4%
Q3 25
13.5%
Q2 25
15.3%
10.8%
Q1 25
14.4%
Q4 24
50.4%
11.2%
Q3 24
16.0%
7.8%
Q2 24
15.0%
12.3%
EPS (diluted)
APPF
APPF
SMPL
SMPL
Q1 26
$1.18
Q4 25
$1.10
$0.26
Q3 25
$0.93
Q2 25
$0.99
$0.40
Q1 25
$0.86
Q4 24
$2.79
$0.38
Q3 24
$0.90
$0.29
Q2 24
$0.81
$0.41

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
APPF
APPF
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$147.4M
$194.1M
Total DebtLower is stronger
Stockholders' EquityBook value
$470.2M
$1.7B
Total Assets
$580.6M
$2.5B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
APPF
APPF
SMPL
SMPL
Q1 26
$147.4M
Q4 25
$107.0M
$194.1M
Q3 25
$76.1M
Q2 25
$73.5M
$98.0M
Q1 25
$56.9M
Q4 24
$42.5M
$121.8M
Q3 24
$62.4M
$132.5M
Q2 24
$59.6M
$208.7M
Total Debt
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Stockholders' Equity
APPF
APPF
SMPL
SMPL
Q1 26
$470.2M
Q4 25
$542.6M
$1.7B
Q3 25
$498.9M
Q2 25
$455.6M
$1.8B
Q1 25
$462.1M
Q4 24
$519.3M
$1.8B
Q3 24
$412.8M
$1.7B
Q2 24
$371.4M
$1.7B
Total Assets
APPF
APPF
SMPL
SMPL
Q1 26
$580.6M
Q4 25
$689.0M
$2.5B
Q3 25
$640.5M
Q2 25
$567.4M
$2.4B
Q1 25
$564.7M
Q4 24
$626.7M
$2.4B
Q3 24
$523.3M
$2.4B
Q2 24
$479.3M
$2.2B
Debt / Equity
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
APPF
APPF
SMPL
SMPL
Operating Cash FlowLast quarter
$34.3M
$50.1M
Free Cash FlowOCF − Capex
$48.0M
FCF MarginFCF / Revenue
14.1%
Capex IntensityCapex / Revenue
0.6%
Cash ConversionOCF / Net Profit
0.81×
1.98×
TTM Free Cash FlowTrailing 4 quarters
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
APPF
APPF
SMPL
SMPL
Q1 26
$34.3M
Q4 25
$65.0M
$50.1M
Q3 25
$86.0M
Q2 25
$52.6M
$101.1M
Q1 25
$38.5M
Q4 24
$36.6M
$32.0M
Q3 24
$57.8M
$48.9M
Q2 24
$50.9M
$72.8M
Free Cash Flow
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
$63.7M
$48.0M
Q3 25
$84.7M
Q2 25
$52.4M
$98.9M
Q1 25
$38.2M
Q4 24
$36.4M
$31.7M
Q3 24
$57.4M
$45.0M
Q2 24
$50.8M
$72.0M
FCF Margin
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
25.7%
14.1%
Q3 25
34.0%
Q2 25
22.2%
25.9%
Q1 25
17.6%
Q4 24
17.9%
9.3%
Q3 24
27.9%
12.0%
Q2 24
25.8%
21.5%
Capex Intensity
APPF
APPF
SMPL
SMPL
Q1 26
Q4 25
0.5%
0.6%
Q3 25
0.5%
Q2 25
0.1%
0.6%
Q1 25
0.1%
Q4 24
0.1%
0.1%
Q3 24
0.2%
1.0%
Q2 24
0.0%
0.2%
Cash Conversion
APPF
APPF
SMPL
SMPL
Q1 26
0.81×
Q4 25
1.63×
1.98×
Q3 25
2.56×
Q2 25
1.46×
2.46×
Q1 25
1.23×
Q4 24
0.36×
0.84×
Q3 24
1.75×
1.67×
Q2 24
1.71×
1.76×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

APPF
APPF

Value Added Services$201.4M77%
Subscription Services$58.2M22%

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

Related Comparisons