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Side-by-side financial comparison of Simply Good Foods Co (SMPL) and Vital Farms, Inc. (VITL). Click either name above to swap in a different company.
Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $213.6M, roughly 1.6× Vital Farms, Inc.). Vital Farms, Inc. runs the higher net margin — 7.6% vs 7.4%, a 0.2% gap on every dollar of revenue. On growth, Vital Farms, Inc. posted the faster year-over-year revenue change (28.7% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $-32.1M). Over the past eight quarters, Vital Farms, Inc.'s revenue compounded faster (20.2% CAGR vs 5.0%).
Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.
Vital Tomosi Dairy Limited is a dairy processing company in Uganda. The company is a joint venture between Vital Capital Fund, "an impact investing fund primarily focused on Sub-Saharan Africa", and "Tomosi Dairy Farms, a Ugandan producer of dairy products".
SMPL vs VITL — Head-to-Head
Income Statement — Q1 2026 vs Q4 2025
| Metric | | |
|---|---|---|
| Revenue | $340.2M | $213.6M |
| Net Profit | $25.3M | $16.3M |
| Gross Margin | 32.3% | 35.8% |
| Operating Margin | 11.0% | 10.0% |
| Net Margin | 7.4% | 7.6% |
| Revenue YoY | -0.3% | 28.7% |
| Net Profit YoY | -33.7% | 54.3% |
| EPS (diluted) | $0.26 | $0.35 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $340.2M | $213.6M | ||
| Q3 25 | — | $198.9M | ||
| Q2 25 | $381.0M | $184.8M | ||
| Q1 25 | — | $162.2M | ||
| Q4 24 | $341.3M | $166.0M | ||
| Q3 24 | $375.7M | $145.0M | ||
| Q2 24 | $334.8M | $147.4M | ||
| Q1 24 | $312.2M | $147.9M |
| Q4 25 | $25.3M | $16.3M | ||
| Q3 25 | — | $16.4M | ||
| Q2 25 | $41.1M | $16.6M | ||
| Q1 25 | — | $16.9M | ||
| Q4 24 | $38.1M | $10.6M | ||
| Q3 24 | $29.3M | $7.4M | ||
| Q2 24 | $41.3M | $16.3M | ||
| Q1 24 | $33.1M | $19.0M |
| Q4 25 | 32.3% | 35.8% | ||
| Q3 25 | — | 37.7% | ||
| Q2 25 | 36.4% | 38.9% | ||
| Q1 25 | — | 38.5% | ||
| Q4 24 | 38.2% | 36.1% | ||
| Q3 24 | 38.8% | 36.9% | ||
| Q2 24 | 39.9% | 39.1% | ||
| Q1 24 | 37.4% | 39.8% |
| Q4 25 | 11.0% | 10.0% | ||
| Q3 25 | — | 10.8% | ||
| Q2 25 | 15.6% | 12.9% | ||
| Q1 25 | — | 13.4% | ||
| Q4 24 | 16.0% | 7.8% | ||
| Q3 24 | 12.7% | 6.4% | ||
| Q2 24 | 17.6% | 11.6% | ||
| Q1 24 | 15.4% | 16.3% |
| Q4 25 | 7.4% | 7.6% | ||
| Q3 25 | — | 8.3% | ||
| Q2 25 | 10.8% | 9.0% | ||
| Q1 25 | — | 10.4% | ||
| Q4 24 | 11.2% | 6.4% | ||
| Q3 24 | 7.8% | 5.1% | ||
| Q2 24 | 12.3% | 11.1% | ||
| Q1 24 | 10.6% | 12.9% |
| Q4 25 | $0.26 | $0.35 | ||
| Q3 25 | — | $0.36 | ||
| Q2 25 | $0.40 | $0.36 | ||
| Q1 25 | — | $0.37 | ||
| Q4 24 | $0.38 | $0.23 | ||
| Q3 24 | $0.29 | $0.16 | ||
| Q2 24 | $0.41 | $0.36 | ||
| Q1 24 | $0.33 | $0.43 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $194.1M | $48.8M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $1.7B | $351.3M |
| Total Assets | $2.5B | $518.7M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $194.1M | $48.8M | ||
| Q3 25 | — | $93.8M | ||
| Q2 25 | $98.0M | $108.2M | ||
| Q1 25 | — | $156.3M | ||
| Q4 24 | $121.8M | $150.6M | ||
| Q3 24 | $132.5M | $149.5M | ||
| Q2 24 | $208.7M | $133.2M | ||
| Q1 24 | $135.9M | $113.8M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | $397.5M | — | ||
| Q2 24 | $237.7M | — | ||
| Q1 24 | $237.7M | — |
| Q4 25 | $1.7B | $351.3M | ||
| Q3 25 | — | $331.2M | ||
| Q2 25 | $1.8B | $309.8M | ||
| Q1 25 | — | $288.9M | ||
| Q4 24 | $1.8B | $269.3M | ||
| Q3 24 | $1.7B | $253.4M | ||
| Q2 24 | $1.7B | $238.4M | ||
| Q1 24 | $1.6B | $213.3M |
| Q4 25 | $2.5B | $518.7M | ||
| Q3 25 | — | $481.5M | ||
| Q2 25 | $2.4B | $430.8M | ||
| Q1 25 | — | $376.9M | ||
| Q4 24 | $2.4B | $359.3M | ||
| Q3 24 | $2.4B | $344.7M | ||
| Q2 24 | $2.2B | $320.5M | ||
| Q1 24 | $2.1B | $300.2M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 0.23× | — | ||
| Q2 24 | 0.14× | — | ||
| Q1 24 | 0.14× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $50.1M | $5.8M |
| Free Cash FlowOCF − Capex | $48.0M | $-32.1M |
| FCF MarginFCF / Revenue | 14.1% | -15.1% |
| Capex IntensityCapex / Revenue | 0.6% | 17.8% |
| Cash ConversionOCF / Net Profit | 1.98× | 0.35× |
| TTM Free Cash FlowTrailing 4 quarters | — | $-48.2M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $50.1M | $5.8M | ||
| Q3 25 | — | $23.4M | ||
| Q2 25 | — | $-761.0K | ||
| Q1 25 | — | $5.3M | ||
| Q4 24 | $32.0M | $14.8M | ||
| Q3 24 | $48.9M | $10.0M | ||
| Q2 24 | $72.8M | $16.1M | ||
| Q1 24 | $46.5M | $23.9M |
| Q4 25 | $48.0M | $-32.1M | ||
| Q3 25 | — | $-10.6M | ||
| Q2 25 | — | $-7.6M | ||
| Q1 25 | — | $2.1M | ||
| Q4 24 | $31.7M | $-3.4M | ||
| Q3 24 | $45.0M | $6.4M | ||
| Q2 24 | $72.0M | $10.5M | ||
| Q1 24 | $46.1M | $22.6M |
| Q4 25 | 14.1% | -15.1% | ||
| Q3 25 | — | -5.3% | ||
| Q2 25 | — | -4.1% | ||
| Q1 25 | — | 1.3% | ||
| Q4 24 | 9.3% | -2.0% | ||
| Q3 24 | 12.0% | 4.4% | ||
| Q2 24 | 21.5% | 7.2% | ||
| Q1 24 | 14.8% | 15.3% |
| Q4 25 | 0.6% | 17.8% | ||
| Q3 25 | — | 17.1% | ||
| Q2 25 | — | 3.7% | ||
| Q1 25 | — | 1.9% | ||
| Q4 24 | 0.1% | 10.9% | ||
| Q3 24 | 1.0% | 2.5% | ||
| Q2 24 | 0.2% | 3.8% | ||
| Q1 24 | 0.1% | 0.9% |
| Q4 25 | 1.98× | 0.35× | ||
| Q3 25 | — | 1.43× | ||
| Q2 25 | — | -0.05× | ||
| Q1 25 | — | 0.31× | ||
| Q4 24 | 0.84× | 1.40× | ||
| Q3 24 | 1.67× | 1.34× | ||
| Q2 24 | 1.76× | 0.99× | ||
| Q1 24 | 1.40× | 1.26× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
SMPL
| Quest | $211.4M | 62% |
| Atkins Domain | $79.7M | 23% |
| OWYN | $28.1M | 8% |
| Other | $20.9M | 6% |
VITL
| Eggs And Egg Related Products | $205.8M | 96% |
| Butter And Butter Related Products | $7.7M | 4% |
