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Side-by-side financial comparison of Digital Turbine, Inc. (APPS) and Baozun Inc. (BZUN). Click either name above to swap in a different company.

Digital Turbine, Inc. is the larger business by last-quarter revenue ($151.4M vs $84.2M, roughly 1.8× Baozun Inc.). Digital Turbine, Inc. runs the higher net margin — 3.4% vs -2.0%, a 5.4% gap on every dollar of revenue.

Digital Turbine, Inc. is a global ad technology company that provides end-to-end mobile app monetization, user acquisition, and targeted advertising solutions. It partners with mobile network operators, original equipment manufacturers, and app developers to deliver seamless, contextually relevant app experiences and ad engagements to end users across North America, Europe, and Asia-Pacific, serving core segments of telecom, mobile tech and consumer app industries.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

APPS vs BZUN — Head-to-Head

Bigger by revenue
APPS
APPS
1.8× larger
APPS
$151.4M
$84.2M
BZUN
Higher net margin
APPS
APPS
5.4% more per $
APPS
3.4%
-2.0%
BZUN

Income Statement — Q3 FY2026 vs Q2 FY2025

Metric
APPS
APPS
BZUN
BZUN
Revenue
$151.4M
$84.2M
Net Profit
$5.1M
$-1.7M
Gross Margin
57.4%
Operating Margin
14.3%
-1.7%
Net Margin
3.4%
-2.0%
Revenue YoY
12.4%
Net Profit YoY
122.1%
EPS (diluted)
$0.03

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
APPS
APPS
BZUN
BZUN
Q4 25
$151.4M
Q3 25
$140.4M
Q2 25
$130.9M
$84.2M
Q1 25
$119.2M
Q4 24
$134.6M
Q3 24
$118.7M
Q2 24
$118.0M
Q1 24
$112.2M
Net Profit
APPS
APPS
BZUN
BZUN
Q4 25
$5.1M
Q3 25
$-21.4M
Q2 25
$-14.1M
$-1.7M
Q1 25
$-18.8M
Q4 24
$-23.1M
Q3 24
$-25.0M
Q2 24
$-25.2M
Q1 24
$-236.5M
Gross Margin
APPS
APPS
BZUN
BZUN
Q4 25
57.4%
Q3 25
55.1%
Q2 25
55.6%
Q1 25
55.4%
Q4 24
48.0%
Q3 24
52.6%
Q2 24
52.7%
Q1 24
52.3%
Operating Margin
APPS
APPS
BZUN
BZUN
Q4 25
14.3%
Q3 25
4.7%
Q2 25
-3.6%
-1.7%
Q1 25
-9.8%
Q4 24
-9.5%
Q3 24
-11.4%
Q2 24
-13.6%
Q1 24
-185.2%
Net Margin
APPS
APPS
BZUN
BZUN
Q4 25
3.4%
Q3 25
-15.2%
Q2 25
-10.8%
-2.0%
Q1 25
-15.8%
Q4 24
-17.2%
Q3 24
-21.0%
Q2 24
-21.3%
Q1 24
-210.7%
EPS (diluted)
APPS
APPS
BZUN
BZUN
Q4 25
$0.03
Q3 25
$-0.20
Q2 25
$-0.13
Q1 25
$-0.18
Q4 24
$-0.22
Q3 24
$-0.24
Q2 24
$-0.25
Q1 24
$-2.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
APPS
APPS
BZUN
BZUN
Cash + ST InvestmentsLiquidity on hand
$40.2M
$6.9M
Total DebtLower is stronger
$355.0M
Stockholders' EquityBook value
$194.6M
$10.7M
Total Assets
$858.2M
$25.9M
Debt / EquityLower = less leverage
1.82×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
APPS
APPS
BZUN
BZUN
Q4 25
$40.2M
Q3 25
$38.8M
Q2 25
$33.4M
$6.9M
Q1 25
$39.4M
Q4 24
$34.6M
Q3 24
$32.1M
Q2 24
$35.0M
Q1 24
$32.9M
Total Debt
APPS
APPS
BZUN
BZUN
Q4 25
$355.0M
Q3 25
$396.4M
Q2 25
$400.5M
Q1 25
$408.7M
Q4 24
$408.2M
Q3 24
$407.6M
Q2 24
$393.8M
Q1 24
$383.5M
Stockholders' Equity
APPS
APPS
BZUN
BZUN
Q4 25
$194.6M
Q3 25
$148.1M
Q2 25
$152.3M
$10.7M
Q1 25
$154.0M
Q4 24
$163.6M
Q3 24
$182.4M
Q2 24
$196.0M
Q1 24
$213.9M
Total Assets
APPS
APPS
BZUN
BZUN
Q4 25
$858.2M
Q3 25
$818.7M
Q2 25
$818.4M
$25.9M
Q1 25
$812.9M
Q4 24
$839.7M
Q3 24
$844.5M
Q2 24
$860.2M
Q1 24
$865.5M
Debt / Equity
APPS
APPS
BZUN
BZUN
Q4 25
1.82×
Q3 25
2.68×
Q2 25
2.63×
Q1 25
2.65×
Q4 24
2.50×
Q3 24
2.24×
Q2 24
2.01×
Q1 24
1.79×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
APPS
APPS
BZUN
BZUN
Operating Cash FlowLast quarter
$14.2M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
2.78×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
APPS
APPS
BZUN
BZUN
Q4 25
$14.2M
Q3 25
$14.5M
Q2 25
$8.8M
Q1 25
$11.9M
Q4 24
$10.4M
Q3 24
$-8.7M
Q2 24
$-1.4M
Q1 24
$28.7M
Cash Conversion
APPS
APPS
BZUN
BZUN
Q4 25
2.78×
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
Q2 24
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

APPS
APPS

On Device Solutions$99.6M66%
App Growth Platform$52.6M35%

BZUN
BZUN

Segment breakdown not available.

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