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Side-by-side financial comparison of ASURE SOFTWARE INC (ASUR) and HARTE HANKS INC (HHS). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $36.3M, roughly 1.1× ASURE SOFTWARE INC). HARTE HANKS INC runs the higher net margin — 5.5% vs -14.8%, a 20.3% gap on every dollar of revenue. On growth, ASURE SOFTWARE INC posted the faster year-over-year revenue change (23.7% vs -15.4%). ASURE SOFTWARE INC produced more free cash flow last quarter ($5.7M vs $-686.0K). Over the past eight quarters, ASURE SOFTWARE INC's revenue compounded faster (11.2% CAGR vs -6.4%).
Asure Software, Inc. is a software company. Prior to September 13, 2007, the company was known as Forgent Networks. After rebranding as Asure Software, the company expanded into offering human capital management (HCM) solutions, including payroll, time & attendance, talent management, human resource management, benefits administration and insurance services.
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
ASUR vs HHS — Head-to-Head
Income Statement — Q3 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $36.3M | $39.9M |
| Net Profit | $-5.4M | $2.2M |
| Gross Margin | 63.8% | — |
| Operating Margin | -9.7% | -0.3% |
| Net Margin | -14.8% | 5.5% |
| Revenue YoY | 23.7% | -15.4% |
| Net Profit YoY | -37.5% | — |
| EPS (diluted) | $-0.19 | $0.30 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | — | $39.9M | ||
| Q3 25 | $36.3M | $39.5M | ||
| Q2 25 | $30.1M | $38.6M | ||
| Q1 25 | $34.9M | $41.6M | ||
| Q4 24 | — | $47.1M | ||
| Q3 24 | $29.3M | $47.6M | ||
| Q2 24 | $28.0M | $45.0M | ||
| Q1 24 | $31.7M | $45.4M |
| Q4 25 | — | $2.2M | ||
| Q3 25 | $-5.4M | $-2.3M | ||
| Q2 25 | $-6.1M | $-335.0K | ||
| Q1 25 | $-2.4M | $-392.0K | ||
| Q4 24 | — | — | ||
| Q3 24 | $-3.9M | $142.0K | ||
| Q2 24 | $-4.4M | $-27.8M | ||
| Q1 24 | $-308.0K | $-171.0K |
| Q4 25 | — | — | ||
| Q3 25 | 63.8% | — | ||
| Q2 25 | 66.1% | — | ||
| Q1 25 | 70.6% | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 67.2% | — | ||
| Q2 24 | 67.3% | — | ||
| Q1 24 | 71.4% | — |
| Q4 25 | — | -0.3% | ||
| Q3 25 | -9.7% | 1.3% | ||
| Q2 25 | -15.4% | 0.1% | ||
| Q1 25 | -5.8% | -0.1% | ||
| Q4 24 | — | -3.3% | ||
| Q3 24 | -12.4% | 4.0% | ||
| Q2 24 | -14.9% | 3.0% | ||
| Q1 24 | -1.4% | 0.8% |
| Q4 25 | — | 5.5% | ||
| Q3 25 | -14.8% | -5.8% | ||
| Q2 25 | -20.3% | -0.9% | ||
| Q1 25 | -6.9% | -0.9% | ||
| Q4 24 | — | — | ||
| Q3 24 | -13.3% | 0.3% | ||
| Q2 24 | -15.5% | -61.8% | ||
| Q1 24 | -1.0% | -0.4% |
| Q4 25 | — | $0.30 | ||
| Q3 25 | $-0.19 | $-0.31 | ||
| Q2 25 | $-0.22 | $-0.05 | ||
| Q1 25 | $-0.09 | $-0.05 | ||
| Q4 24 | — | $-0.31 | ||
| Q3 24 | $-0.15 | $0.02 | ||
| Q2 24 | $-0.17 | $-3.84 | ||
| Q1 24 | $-0.01 | $-0.02 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $21.5M | $5.6M |
| Total DebtLower is stronger | $70.4M | — |
| Stockholders' EquityBook value | $193.1M | $20.5M |
| Total Assets | $447.1M | $91.8M |
| Debt / EquityLower = less leverage | 0.36× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $5.6M | ||
| Q3 25 | $21.5M | $6.5M | ||
| Q2 25 | $66.0M | $4.8M | ||
| Q1 25 | $14.1M | $9.0M | ||
| Q4 24 | — | $9.8M | ||
| Q3 24 | $11.2M | $5.9M | ||
| Q2 24 | $20.7M | $11.0M | ||
| Q1 24 | $23.2M | $11.5M |
| Q4 25 | — | — | ||
| Q3 25 | $70.4M | — | ||
| Q2 25 | $67.4M | — | ||
| Q1 25 | $14.1M | — | ||
| Q4 24 | — | — | ||
| Q3 24 | $7.5M | — | ||
| Q2 24 | $6.0M | — | ||
| Q1 24 | $5.3M | — |
| Q4 25 | — | $20.5M | ||
| Q3 25 | $193.1M | $19.9M | ||
| Q2 25 | $194.3M | $22.2M | ||
| Q1 25 | $197.7M | $21.4M | ||
| Q4 24 | — | $21.7M | ||
| Q3 24 | $199.2M | $21.0M | ||
| Q2 24 | $195.5M | $20.6M | ||
| Q1 24 | $197.7M | $20.0M |
| Q4 25 | — | $91.8M | ||
| Q3 25 | $447.1M | $92.7M | ||
| Q2 25 | $505.6M | $95.0M | ||
| Q1 25 | $498.9M | $100.6M | ||
| Q4 24 | — | $101.8M | ||
| Q3 24 | $428.1M | $108.1M | ||
| Q2 24 | $420.1M | $109.7M | ||
| Q1 24 | $469.3M | $113.4M |
| Q4 25 | — | — | ||
| Q3 25 | 0.36× | — | ||
| Q2 25 | 0.35× | — | ||
| Q1 25 | 0.07× | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 0.04× | — | ||
| Q2 24 | 0.03× | — | ||
| Q1 24 | 0.03× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $5.8M | $737.0K |
| Free Cash FlowOCF − Capex | $5.7M | $-686.0K |
| FCF MarginFCF / Revenue | 15.6% | -1.7% |
| Capex IntensityCapex / Revenue | 0.3% | 3.6% |
| Cash ConversionOCF / Net Profit | — | 0.33× |
| TTM Free Cash FlowTrailing 4 quarters | $11.6M | $-4.5M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | — | $737.0K | ||
| Q3 25 | $5.8M | $3.2M | ||
| Q2 25 | $3.2M | $-4.8M | ||
| Q1 25 | $2.0M | $-818.0K | ||
| Q4 24 | — | $4.0M | ||
| Q3 24 | $1.3M | $-2.9M | ||
| Q2 24 | $2.2M | $1.6M | ||
| Q1 24 | $-3.9M | $-5.7M |
| Q4 25 | — | $-686.0K | ||
| Q3 25 | $5.7M | $2.2M | ||
| Q2 25 | $3.0M | $-5.1M | ||
| Q1 25 | $1.8M | $-923.0K | ||
| Q4 24 | — | $3.4M | ||
| Q3 24 | $1.2M | $-4.9M | ||
| Q2 24 | $2.1M | $926.0K | ||
| Q1 24 | $-4.2M | $-6.2M |
| Q4 25 | — | -1.7% | ||
| Q3 25 | 15.6% | 5.5% | ||
| Q2 25 | 9.8% | -13.1% | ||
| Q1 25 | 5.2% | -2.2% | ||
| Q4 24 | — | 7.3% | ||
| Q3 24 | 3.9% | -10.2% | ||
| Q2 24 | 7.5% | 2.1% | ||
| Q1 24 | -13.2% | -13.7% |
| Q4 25 | — | 3.6% | ||
| Q3 25 | 0.3% | 2.5% | ||
| Q2 25 | 0.7% | 0.6% | ||
| Q1 25 | 0.6% | 0.3% | ||
| Q4 24 | — | 1.3% | ||
| Q3 24 | 0.6% | 4.0% | ||
| Q2 24 | 0.5% | 1.5% | ||
| Q1 24 | 0.8% | 1.2% |
| Q4 25 | — | 0.33× | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | -20.76× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
ASUR
| Recurring | $31.8M | 88% |
| Lathem Time | $4.6M | 13% |
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
