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Side-by-side financial comparison of BRUNSWICK CORP (BC) and Bilibili Inc. (BILI). Click either name above to swap in a different company.

BRUNSWICK CORP is the larger business by last-quarter revenue ($1.3B vs $1.3B, roughly 1.0× Bilibili Inc.). Bilibili Inc. runs the higher net margin — 6.0% vs 1.4%, a 4.6% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 15.5%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs -1.1%).

Brunswick Corporation, formerly known as the Brunswick-Balke-Collender Company, is an American corporation that has been developing, manufacturing and marketing a wide variety of products since 1845. Brunswick has more than 13,000 employees in 24 countries. Brunswick owns a number of brands, including Mercury Marine. In 2024, Brunswick reported sales of US$5.2 billion. Brunswick's global headquarters is in the northern Chicago suburb of Mettawa, Illinois.

Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.

BC vs BILI — Head-to-Head

Bigger by revenue
BC
BC
1.0× larger
BC
$1.3B
$1.3B
BILI
Growing faster (revenue YoY)
BILI
BILI
+10.7% gap
BILI
26.2%
15.5%
BC
Higher net margin
BILI
BILI
4.6% more per $
BILI
6.0%
1.4%
BC
Faster 2-yr revenue CAGR
BILI
BILI
Annualised
BILI
27.3%
-1.1%
BC

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
BC
BC
BILI
BILI
Revenue
$1.3B
$1.3B
Net Profit
$18.7M
$75.7M
Gross Margin
23.1%
37.0%
Operating Margin
3.1%
5.8%
Net Margin
1.4%
6.0%
Revenue YoY
15.5%
26.2%
Net Profit YoY
122.7%
143.0%
EPS (diluted)
$0.32
$1.14

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BC
BC
BILI
BILI
Q4 25
$1.3B
$1.3B
Q3 25
$1.4B
$1.1B
Q2 25
$1.4B
$1.0B
Q1 25
$1.2B
$965.1M
Q4 24
$1.2B
$1.0B
Q3 24
$1.3B
$1.0B
Q2 24
$1.4B
$843.1M
Q1 24
$1.4B
$784.5M
Net Profit
BC
BC
BILI
BILI
Q4 25
$18.7M
$75.7M
Q3 25
$-235.5M
$65.9M
Q2 25
$59.3M
$30.5M
Q1 25
$20.2M
$-1.5M
Q4 24
$-82.5M
$-176.0M
Q3 24
$44.6M
$11.4M
Q2 24
$100.0M
$83.7M
Q1 24
$68.0M
$-105.9M
Gross Margin
BC
BC
BILI
BILI
Q4 25
23.1%
37.0%
Q3 25
25.8%
36.7%
Q2 25
25.5%
36.5%
Q1 25
24.9%
36.3%
Q4 24
21.9%
36.2%
Q3 24
26.2%
34.9%
Q2 24
27.1%
29.9%
Q1 24
27.4%
28.3%
Operating Margin
BC
BC
BILI
BILI
Q4 25
3.1%
5.8%
Q3 25
-17.8%
4.6%
Q2 25
7.1%
3.4%
Q1 25
4.6%
0.2%
Q4 24
-4.8%
-16.0%
Q3 24
7.7%
0.9%
Q2 24
11.0%
9.5%
Q1 24
8.1%
-14.5%
Net Margin
BC
BC
BILI
BILI
Q4 25
1.4%
6.0%
Q3 25
-17.3%
6.1%
Q2 25
4.1%
3.0%
Q1 25
1.7%
-0.2%
Q4 24
-7.1%
-17.5%
Q3 24
3.5%
1.1%
Q2 24
6.9%
9.9%
Q1 24
5.0%
-13.5%
EPS (diluted)
BC
BC
BILI
BILI
Q4 25
$0.32
$1.14
Q3 25
$-3.59
$1.05
Q2 25
$0.89
$0.51
Q1 25
$0.30
$0.00
Q4 24
$-1.21
$0.21
Q3 24
$0.67
$-0.03
Q2 24
$1.48
$-0.20
Q1 24
$0.99
$-1.80

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BC
BC
BILI
BILI
Cash + ST InvestmentsLiquidity on hand
$256.8M
$2.7B
Total DebtLower is stronger
$2.1B
$1.4B
Stockholders' EquityBook value
$1.6B
$2.2B
Total Assets
$5.3B
$5.9B
Debt / EquityLower = less leverage
1.30×
0.62×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BC
BC
BILI
BILI
Q4 25
$256.8M
$2.7B
Q3 25
$297.7M
$2.4B
Q2 25
$315.7M
Q1 25
$286.7M
$1.9B
Q4 24
$269.0M
$1.8B
Q3 24
$284.1M
$11.7B
Q2 24
$494.5M
Q1 24
$548.4M
$1.1B
Total Debt
BC
BC
BILI
BILI
Q4 25
$2.1B
$1.4B
Q3 25
$1.4B
Q2 25
Q1 25
$700.3M
Q4 24
$2.4B
$662.5M
Q3 24
$4.3B
Q2 24
Q1 24
$684.5M
Stockholders' Equity
BC
BC
BILI
BILI
Q4 25
$1.6B
$2.2B
Q3 25
$1.6B
$2.1B
Q2 25
$1.9B
Q1 25
$1.9B
$2.0B
Q4 24
$1.9B
$1.9B
Q3 24
$2.0B
$13.7B
Q2 24
$2.0B
Q1 24
$2.0B
$1.9B
Total Assets
BC
BC
BILI
BILI
Q4 25
$5.3B
$5.9B
Q3 25
$5.4B
$5.6B
Q2 25
$5.8B
Q1 25
$5.9B
$4.6B
Q4 24
$5.7B
$4.5B
Q3 24
$6.0B
$32.0B
Q2 24
$6.4B
Q1 24
$6.5B
$4.2B
Debt / Equity
BC
BC
BILI
BILI
Q4 25
1.30×
0.62×
Q3 25
0.65×
Q2 25
Q1 25
0.35×
Q4 24
1.25×
0.34×
Q3 24
0.31×
Q2 24
Q1 24
0.36×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BC
BC
BILI
BILI
Operating Cash FlowLast quarter
$132.9M
$263.1M
Free Cash FlowOCF − Capex
$83.6M
FCF MarginFCF / Revenue
6.3%
Capex IntensityCapex / Revenue
3.7%
Cash ConversionOCF / Net Profit
7.11×
3.47×
TTM Free Cash FlowTrailing 4 quarters
$396.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BC
BC
BILI
BILI
Q4 25
$132.9M
$263.1M
Q3 25
$140.4M
$283.2M
Q2 25
$316.2M
$277.7M
Q1 25
$-27.4M
$179.4M
Q4 24
$306.4M
$191.9M
Q3 24
$67.4M
$2.2B
Q2 24
$211.0M
Q1 24
$-153.4M
$88.3M
Free Cash Flow
BC
BC
BILI
BILI
Q4 25
$83.6M
Q3 25
$106.5M
Q2 25
$271.3M
Q1 25
$-65.1M
$174.5M
Q4 24
$276.1M
Q3 24
$31.4M
Q2 24
$163.9M
Q1 24
$-207.4M
FCF Margin
BC
BC
BILI
BILI
Q4 25
6.3%
Q3 25
7.8%
Q2 25
18.7%
Q1 25
-5.3%
18.1%
Q4 24
23.9%
Q3 24
2.5%
Q2 24
11.4%
Q1 24
-15.2%
Capex Intensity
BC
BC
BILI
BILI
Q4 25
3.7%
Q3 25
2.5%
Q2 25
3.1%
Q1 25
3.1%
0.5%
Q4 24
2.6%
Q3 24
2.8%
Q2 24
3.3%
Q1 24
4.0%
Cash Conversion
BC
BC
BILI
BILI
Q4 25
7.11×
3.47×
Q3 25
4.30×
Q2 25
5.33×
9.11×
Q1 25
-1.36×
Q4 24
Q3 24
1.51×
195.23×
Q2 24
2.11×
Q1 24
-2.26×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BC
BC

Engine Partsand Accessories$532.4M40%
Navico Group$452.9M34%
Recreational Fiberglass Boats$111.6M8%
Saltwater Fishing Boats$85.7M6%
Controls Riggingand Propellers$78.3M6%
Business Acceleration$48.1M4%
Sterndrive Engine$32.6M2%

BILI
BILI

Value-added services (VAS)$466.4M37%
Advertising$435.0M34%
Mobile games$220.3M17%
Other$80.8M6%
IP derivatives and others$68.2M5%

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