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Side-by-side financial comparison of Baidu, Inc. (BIDU) and Cintas (CTAS). Click either name above to swap in a different company.
Baidu, Inc. is the larger business by last-quarter revenue ($5.0B vs $2.8B, roughly 1.8× Cintas). Cintas runs the higher net margin — 17.7% vs 6.0%, a 11.7% gap on every dollar of revenue. On growth, Baidu, Inc. posted the faster year-over-year revenue change (14.0% vs 9.3%). Over the past eight quarters, Cintas's revenue compounded faster (7.9% CAGR vs 7.5%).
Baidu, Inc. is a Chinese multinational technology company specializing in Internet services and artificial intelligence. It holds a dominant position in China's search engine market, and provides a wide variety of other internet services such as Baidu App, Baidu Baike, iQIYI, and Baidu Tieba.
Cintas Corporation is an American corporation headquartered in Mason, Ohio, which provides a range of products and services to businesses including uniforms, mats, mops, cleaning and restroom supplies, first aid and safety products, fire extinguishers and testing, and safety courses. Cintas is a publicly held company traded on the Nasdaq Global Select Market under the symbol CTAS and is a component of the S&P 500 Index.
BIDU vs CTAS — Head-to-Head
Income Statement — Q4 FY2025 vs Q2 FY2026
| Metric | | |
|---|---|---|
| Revenue | $5.0B | $2.8B |
| Net Profit | $300.0M | $495.3M |
| Gross Margin | 41.0% | 50.4% |
| Operating Margin | 4.1% | 23.4% |
| Net Margin | 6.0% | 17.7% |
| Revenue YoY | 14.0% | 9.3% |
| Net Profit YoY | -47.1% | 10.4% |
| EPS (diluted) | $0.53 | $1.21 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $5.0B | $2.8B | ||
| Q3 25 | $4.4B | $2.7B | ||
| Q2 25 | $4.6B | $2.7B | ||
| Q1 25 | $4.5B | $2.6B | ||
| Q4 24 | $4.4B | $2.6B | ||
| Q3 24 | $4.8B | $2.5B | ||
| Q2 24 | $4.7B | $2.5B | ||
| Q1 24 | $4.4B | $2.4B |
| Q4 25 | $300.0M | $495.3M | ||
| Q3 25 | $-1.6B | $491.1M | ||
| Q2 25 | $1.0B | $448.3M | ||
| Q1 25 | $1.1B | $463.5M | ||
| Q4 24 | $567.0M | $448.5M | ||
| Q3 24 | $1.1B | $452.0M | ||
| Q2 24 | $768.0M | $414.3M | ||
| Q1 24 | $811.0M | $397.6M |
| Q4 25 | 41.0% | 50.4% | ||
| Q3 25 | 41.2% | 50.3% | ||
| Q2 25 | 43.9% | 49.7% | ||
| Q1 25 | 46.1% | 50.6% | ||
| Q4 24 | 49.9% | 49.8% | ||
| Q3 24 | 51.1% | 50.1% | ||
| Q2 24 | 51.7% | — | ||
| Q1 24 | 51.5% | — |
| Q4 25 | 4.1% | 23.4% | ||
| Q3 25 | -48.4% | 22.7% | ||
| Q2 25 | 10.0% | 22.4% | ||
| Q1 25 | 13.9% | 23.4% | ||
| Q4 24 | 11.1% | 23.1% | ||
| Q3 24 | 17.6% | 22.4% | ||
| Q2 24 | 17.5% | 22.2% | ||
| Q1 24 | 17.4% | 21.6% |
| Q4 25 | 6.0% | 17.7% | ||
| Q3 25 | -36.3% | 18.1% | ||
| Q2 25 | 22.2% | 16.8% | ||
| Q1 25 | 24.1% | 17.8% | ||
| Q4 24 | 12.8% | 17.5% | ||
| Q3 24 | 23.2% | 18.1% | ||
| Q2 24 | 16.4% | 16.8% | ||
| Q1 24 | 18.6% | 16.5% |
| Q4 25 | $0.53 | $1.21 | ||
| Q3 25 | $-4.76 | $1.20 | ||
| Q2 25 | $2.84 | $1.08 | ||
| Q1 25 | $2.98 | $1.13 | ||
| Q4 24 | $1.95 | $1.09 | ||
| Q3 24 | $3.08 | $1.10 | ||
| Q2 24 | — | $4.00 | ||
| Q1 24 | $2.07 | $3.84 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $16.5B | $200.8M |
| Total DebtLower is stronger | $5.9B | $2.4B |
| Stockholders' EquityBook value | $38.1B | $4.5B |
| Total Assets | $64.2B | $10.1B |
| Debt / EquityLower = less leverage | 0.16× | 0.54× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $16.5B | $200.8M | ||
| Q3 25 | $17.5B | $138.1M | ||
| Q2 25 | $17.3B | $264.0M | ||
| Q1 25 | $19.5B | $243.4M | ||
| Q4 24 | $17.5B | $122.4M | ||
| Q3 24 | $18.9B | $101.4M | ||
| Q2 24 | — | $342.0M | ||
| Q1 24 | — | $128.5M |
| Q4 25 | $5.9B | $2.4B | ||
| Q3 25 | $2.5B | $2.4B | ||
| Q2 25 | $2.4B | $2.4B | ||
| Q1 25 | $2.3B | $2.0B | ||
| Q4 24 | $4.9B | $2.0B | ||
| Q3 24 | $2.1B | $2.0B | ||
| Q2 24 | — | $2.0B | ||
| Q1 24 | — | $2.5B |
| Q4 25 | $38.1B | $4.5B | ||
| Q3 25 | $38.6B | $4.8B | ||
| Q2 25 | $39.8B | $4.7B | ||
| Q1 25 | $38.6B | $4.6B | ||
| Q4 24 | $36.1B | $4.3B | ||
| Q3 24 | $38.5B | $4.0B | ||
| Q2 24 | — | $4.3B | ||
| Q1 24 | — | $4.2B |
| Q4 25 | $64.2B | $10.1B | ||
| Q3 25 | $62.4B | $9.8B | ||
| Q2 25 | $62.9B | $9.8B | ||
| Q1 25 | $62.6B | $9.6B | ||
| Q4 24 | $58.6B | $9.4B | ||
| Q3 24 | $59.5B | $9.1B | ||
| Q2 24 | — | $9.2B | ||
| Q1 24 | — | $9.0B |
| Q4 25 | 0.16× | 0.54× | ||
| Q3 25 | 0.07× | 0.51× | ||
| Q2 25 | 0.06× | 0.52× | ||
| Q1 25 | 0.06× | 0.44× | ||
| Q4 24 | 0.14× | 0.47× | ||
| Q3 24 | 0.05× | 0.50× | ||
| Q2 24 | — | 0.47× | ||
| Q1 24 | — | 0.58× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $1.5B | $531.2M |
| Free Cash FlowOCF − Capex | — | $425.0M |
| FCF MarginFCF / Revenue | — | 15.2% |
| Capex IntensityCapex / Revenue | — | 3.8% |
| Cash ConversionOCF / Net Profit | 5.08× | 1.07× |
| TTM Free Cash FlowTrailing 4 quarters | — | $1.8B |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $1.5B | $531.2M | ||
| Q3 25 | — | $414.5M | ||
| Q2 25 | $-6.3B | $635.7M | ||
| Q1 25 | — | $622.0M | ||
| Q4 24 | $4.0B | $441.4M | ||
| Q3 24 | — | $466.7M | ||
| Q2 24 | $5.3B | $693.0M | ||
| Q1 24 | — | $657.1M |
| Q4 25 | — | $425.0M | ||
| Q3 25 | — | $312.5M | ||
| Q2 25 | — | $521.1M | ||
| Q1 25 | — | $522.1M | ||
| Q4 24 | — | $340.0M | ||
| Q3 24 | — | $373.8M | ||
| Q2 24 | — | $591.1M | ||
| Q1 24 | — | $550.1M |
| Q4 25 | — | 15.2% | ||
| Q3 25 | — | 11.5% | ||
| Q2 25 | — | 19.5% | ||
| Q1 25 | — | 20.0% | ||
| Q4 24 | — | 13.3% | ||
| Q3 24 | — | 14.9% | ||
| Q2 24 | — | 23.9% | ||
| Q1 24 | — | 22.9% |
| Q4 25 | — | 3.8% | ||
| Q3 25 | — | 3.8% | ||
| Q2 25 | — | 4.3% | ||
| Q1 25 | — | 3.8% | ||
| Q4 24 | — | 4.0% | ||
| Q3 24 | — | 3.7% | ||
| Q2 24 | — | 4.1% | ||
| Q1 24 | — | 4.4% |
| Q4 25 | 5.08× | 1.07× | ||
| Q3 25 | — | 0.84× | ||
| Q2 25 | -6.26× | 1.42× | ||
| Q1 25 | — | 1.34× | ||
| Q4 24 | 7.12× | 0.98× | ||
| Q3 24 | — | 1.03× | ||
| Q2 24 | 6.88× | 1.67× | ||
| Q1 24 | — | 1.65× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BIDU
| Legacy Business | $1.8B | 35% |
| Baidu Core AI-powered Business | $1.6B | 32% |
| Other | $1.3B | 26% |
| Others | $357.5M | 7% |
CTAS
| Uniform Rental And Facility Services Segment | $2.2B | 77% |
| First Aid And Safety Services Segment | $342.2M | 12% |
| Fire Protection Services | $222.5M | 8% |
| Uniform Direct Sales | $79.8M | 3% |
