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Side-by-side financial comparison of Bilibili Inc. (BILI) and Primerica, Inc. (PRI). Click either name above to swap in a different company.
Bilibili Inc. is the larger business by last-quarter revenue ($1.3B vs $853.7M, roughly 1.5× Primerica, Inc.). Primerica, Inc. runs the higher net margin — 23.1% vs 6.0%, a 17.1% gap on every dollar of revenue. On growth, Bilibili Inc. posted the faster year-over-year revenue change (26.2% vs 11.0%). Over the past eight quarters, Bilibili Inc.'s revenue compounded faster (27.3% CAGR vs 7.2%).
Bilibili, nicknamed B Site, is a Chinese online video sharing website based in Shanghai where users can submit, view, and add overlaid commentary on videos.
Primerica, Inc. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.
BILI vs PRI — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $1.3B | $853.7M |
| Net Profit | $75.7M | $197.0M |
| Gross Margin | 37.0% | — |
| Operating Margin | 5.8% | 28.9% |
| Net Margin | 6.0% | 23.1% |
| Revenue YoY | 26.2% | 11.0% |
| Net Profit YoY | 143.0% | 17.9% |
| EPS (diluted) | $1.14 | $6.11 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $1.3B | $853.7M | ||
| Q3 25 | $1.1B | $839.9M | ||
| Q2 25 | $1.0B | $793.3M | ||
| Q1 25 | $965.1M | $804.8M | ||
| Q4 24 | $1.0B | $768.8M | ||
| Q3 24 | $1.0B | $774.1M | ||
| Q2 24 | $843.1M | $803.4M | ||
| Q1 24 | $784.5M | $742.8M |
| Q4 25 | $75.7M | $197.0M | ||
| Q3 25 | $65.9M | $206.8M | ||
| Q2 25 | $30.5M | $178.3M | ||
| Q1 25 | $-1.5M | $169.1M | ||
| Q4 24 | $-176.0M | $167.1M | ||
| Q3 24 | $11.4M | $164.4M | ||
| Q2 24 | $83.7M | $1.2M | ||
| Q1 24 | $-105.9M | $137.9M |
| Q4 25 | 37.0% | — | ||
| Q3 25 | 36.7% | — | ||
| Q2 25 | 36.5% | — | ||
| Q1 25 | 36.3% | — | ||
| Q4 24 | 36.2% | — | ||
| Q3 24 | 34.9% | — | ||
| Q2 24 | 29.9% | 98.0% | ||
| Q1 24 | 28.3% | 98.2% |
| Q4 25 | 5.8% | 28.9% | ||
| Q3 25 | 4.6% | 32.3% | ||
| Q2 25 | 3.4% | 29.6% | ||
| Q1 25 | 0.2% | 27.5% | ||
| Q4 24 | -16.0% | 64.7% | ||
| Q3 24 | 0.9% | 32.9% | ||
| Q2 24 | 9.5% | 1.0% | ||
| Q1 24 | -14.5% | 24.1% |
| Q4 25 | 6.0% | 23.1% | ||
| Q3 25 | 6.1% | 24.6% | ||
| Q2 25 | 3.0% | 22.5% | ||
| Q1 25 | -0.2% | 21.0% | ||
| Q4 24 | -17.5% | 21.7% | ||
| Q3 24 | 1.1% | 21.2% | ||
| Q2 24 | 9.9% | 0.1% | ||
| Q1 24 | -13.5% | 18.6% |
| Q4 25 | $1.14 | $6.11 | ||
| Q3 25 | $1.05 | $6.35 | ||
| Q2 25 | $0.51 | $5.40 | ||
| Q1 25 | $0.00 | $5.05 | ||
| Q4 24 | $0.21 | $4.92 | ||
| Q3 24 | $-0.03 | $4.83 | ||
| Q2 24 | $-0.20 | $0.03 | ||
| Q1 24 | $-1.80 | $3.93 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $2.7B | $756.2M |
| Total DebtLower is stronger | $1.4B | — |
| Stockholders' EquityBook value | $2.2B | $2.4B |
| Total Assets | $5.9B | $15.0B |
| Debt / EquityLower = less leverage | 0.62× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $2.7B | $756.2M | ||
| Q3 25 | $2.4B | $644.9M | ||
| Q2 25 | — | $621.2M | ||
| Q1 25 | $1.9B | $625.1M | ||
| Q4 24 | $1.8B | $687.8M | ||
| Q3 24 | $11.7B | $550.1M | ||
| Q2 24 | — | $627.3M | ||
| Q1 24 | $1.1B | $593.4M |
| Q4 25 | $1.4B | — | ||
| Q3 25 | $1.4B | — | ||
| Q2 25 | — | — | ||
| Q1 25 | $700.3M | — | ||
| Q4 24 | $662.5M | — | ||
| Q3 24 | $4.3B | — | ||
| Q2 24 | — | — | ||
| Q1 24 | $684.5M | — |
| Q4 25 | $2.2B | $2.4B | ||
| Q3 25 | $2.1B | $2.3B | ||
| Q2 25 | — | $2.3B | ||
| Q1 25 | $2.0B | $2.3B | ||
| Q4 24 | $1.9B | $2.3B | ||
| Q3 24 | $13.7B | $1.9B | ||
| Q2 24 | — | $2.1B | ||
| Q1 24 | $1.9B | $2.2B |
| Q4 25 | $5.9B | $15.0B | ||
| Q3 25 | $5.6B | $14.8B | ||
| Q2 25 | — | $14.8B | ||
| Q1 25 | $4.6B | $14.6B | ||
| Q4 24 | $4.5B | $14.6B | ||
| Q3 24 | $32.0B | $14.8B | ||
| Q2 24 | — | $14.6B | ||
| Q1 24 | $4.2B | $14.9B |
| Q4 25 | 0.62× | — | ||
| Q3 25 | 0.65× | — | ||
| Q2 25 | — | — | ||
| Q1 25 | 0.35× | — | ||
| Q4 24 | 0.34× | — | ||
| Q3 24 | 0.31× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | 0.36× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $263.1M | $338.2M |
| Free Cash FlowOCF − Capex | — | — |
| FCF MarginFCF / Revenue | — | — |
| Capex IntensityCapex / Revenue | — | — |
| Cash ConversionOCF / Net Profit | 3.47× | 1.72× |
| TTM Free Cash FlowTrailing 4 quarters | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $263.1M | $338.2M | ||
| Q3 25 | $283.2M | $202.9M | ||
| Q2 25 | $277.7M | $162.6M | ||
| Q1 25 | $179.4M | $197.5M | ||
| Q4 24 | $191.9M | $270.6M | ||
| Q3 24 | $2.2B | $207.3M | ||
| Q2 24 | — | $173.3M | ||
| Q1 24 | $88.3M | $210.9M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | $174.5M | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | 18.1% | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | 0.5% | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | 3.47× | 1.72× | ||
| Q3 25 | 4.30× | 0.98× | ||
| Q2 25 | 9.11× | 0.91× | ||
| Q1 25 | — | 1.17× | ||
| Q4 24 | — | 1.62× | ||
| Q3 24 | 195.23× | 1.26× | ||
| Q2 24 | — | 147.98× | ||
| Q1 24 | — | 1.53× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BILI
| Value-added services (VAS) | $466.4M | 37% |
| Advertising | $435.0M | 34% |
| Mobile games | $220.3M | 17% |
| Other | $80.8M | 6% |
| IP derivatives and others | $68.2M | 5% |
PRI
| Revenues From Sources Other Than Contracts With Customers | $445.9M | 52% |
| Investment And Savings Products Segment Revenues | $340.3M | 40% |
| Other | $56.5M | 7% |
| Segment Revenues From Contracts With Customers | $11.0M | 1% |
