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Side-by-side financial comparison of Booking Holdings (BKNG) and HELEN OF TROY LTD (HELE). Click either name above to swap in a different company.

Booking Holdings is the larger business by last-quarter revenue ($6.3B vs $512.8M, roughly 12.4× HELEN OF TROY LTD). On growth, Booking Holdings posted the faster year-over-year revenue change (16.0% vs -3.4%). Booking Holdings produced more free cash flow last quarter ($1.4B vs $5.8M). Over the past eight quarters, Booking Holdings's revenue compounded faster (19.9% CAGR vs 2.4%).

Booking Holdings is a leading global travel services group that operates a portfolio of well-known online platforms including Booking.com, Priceline, Agoda, KAYAK, Rentalcars.com and OpenTable. It offers leisure and business travelers services covering accommodation reservations, flight ticketing, car rentals, vacation packages and restaurant reservations, serving markets across North America, Europe, Asia Pacific and other regions, partnering with millions of travel and hospitality merchants worldwide.

Helen of Troy Limited is an American publicly traded designer, developer and worldwide marketer of consumer brand-name housewares, health and home, and beauty products under owned and licensed brands. It is the parent corporation of OXO International Ltd., Kaz, Inc., Steel Technology, LLC, and Idelle Labs, Ltd, among others. The company is headquartered in Hamilton, Bermuda, with U.S. operations headquartered in El Paso, Texas. The company is named after the mythic figure Helen of Troy.

BKNG vs HELE — Head-to-Head

Bigger by revenue
BKNG
BKNG
12.4× larger
BKNG
$6.3B
$512.8M
HELE
Growing faster (revenue YoY)
BKNG
BKNG
+19.4% gap
BKNG
16.0%
-3.4%
HELE
More free cash flow
BKNG
BKNG
$1.4B more FCF
BKNG
$1.4B
$5.8M
HELE
Faster 2-yr revenue CAGR
BKNG
BKNG
Annualised
BKNG
19.9%
2.4%
HELE

Income Statement — Q4 2025 vs Q3 2026

Metric
BKNG
BKNG
HELE
HELE
Revenue
$6.3B
$512.8M
Net Profit
$-84.1M
Gross Margin
46.9%
Operating Margin
32.0%
-1.6%
Net Margin
-16.4%
Revenue YoY
16.0%
-3.4%
Net Profit YoY
-269.4%
EPS (diluted)
$43.66
$-3.65

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BKNG
BKNG
HELE
HELE
Q4 25
$6.3B
$512.8M
Q3 25
$9.0B
$431.8M
Q2 25
$6.8B
$371.7M
Q1 25
$4.8B
$485.9M
Q4 24
$5.5B
$530.7M
Q3 24
$8.0B
$474.2M
Q2 24
$5.9B
$416.8M
Q1 24
$4.4B
$489.2M
Net Profit
BKNG
BKNG
HELE
HELE
Q4 25
$-84.1M
Q3 25
$-308.6M
Q2 25
$-450.7M
Q1 25
$50.9M
Q4 24
$49.6M
Q3 24
$17.0M
Q2 24
$6.2M
Q1 24
$42.7M
Gross Margin
BKNG
BKNG
HELE
HELE
Q4 25
46.9%
Q3 25
44.2%
Q2 25
47.1%
Q1 25
48.6%
Q4 24
48.9%
Q3 24
45.6%
Q2 24
48.7%
Q1 24
49.0%
Operating Margin
BKNG
BKNG
HELE
HELE
Q4 25
32.0%
-1.6%
Q3 25
38.7%
-73.1%
Q2 25
33.1%
-109.5%
Q1 25
22.3%
0.4%
Q4 24
31.6%
14.2%
Q3 24
39.8%
7.3%
Q2 24
31.7%
7.4%
Q1 24
17.9%
13.5%
Net Margin
BKNG
BKNG
HELE
HELE
Q4 25
-16.4%
Q3 25
-71.5%
Q2 25
-121.3%
Q1 25
10.5%
Q4 24
9.3%
Q3 24
3.6%
Q2 24
1.5%
Q1 24
8.7%
EPS (diluted)
BKNG
BKNG
HELE
HELE
Q4 25
$43.66
$-3.65
Q3 25
$84.41
$-13.44
Q2 25
$27.43
$-19.65
Q1 25
$10.07
$2.20
Q4 24
$31.60
$2.17
Q3 24
$74.34
$0.74
Q2 24
$44.38
$0.26
Q1 24
$22.37
$1.76

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BKNG
BKNG
HELE
HELE
Cash + ST InvestmentsLiquidity on hand
$17.2B
$27.1M
Total DebtLower is stronger
$18.7B
Stockholders' EquityBook value
$-5.6B
$852.3M
Total Assets
$29.3B
$2.3B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BKNG
BKNG
HELE
HELE
Q4 25
$17.2B
$27.1M
Q3 25
$16.5B
$22.4M
Q2 25
$17.6B
$22.7M
Q1 25
$15.6B
$18.9M
Q4 24
$16.2B
$40.8M
Q3 24
$15.8B
$20.1M
Q2 24
$16.3B
$16.1M
Q1 24
$16.0B
$18.5M
Total Debt
BKNG
BKNG
HELE
HELE
Q4 25
$18.7B
Q3 25
$17.0B
Q2 25
$18.5B
Q1 25
$16.0B
$921.9M
Q4 24
$16.6B
Q3 24
$16.2B
Q2 24
$16.8B
Q1 24
$16.9B
$672.0M
Stockholders' Equity
BKNG
BKNG
HELE
HELE
Q4 25
$-5.6B
$852.3M
Q3 25
$-4.7B
$926.3M
Q2 25
$-6.7B
$1.2B
Q1 25
$-6.1B
$1.7B
Q4 24
$-4.0B
$1.6B
Q3 24
$-3.7B
$1.6B
Q2 24
$-4.3B
$1.5B
Q1 24
$-4.1B
$1.6B
Total Assets
BKNG
BKNG
HELE
HELE
Q4 25
$29.3B
$2.3B
Q3 25
$28.8B
$2.4B
Q2 25
$30.7B
$2.7B
Q1 25
$27.2B
$3.1B
Q4 24
$27.7B
$3.0B
Q3 24
$28.0B
$2.9B
Q2 24
$28.5B
$2.8B
Q1 24
$27.7B
$2.8B
Debt / Equity
BKNG
BKNG
HELE
HELE
Q4 25
Q3 25
Q2 25
Q1 25
0.55×
Q4 24
Q3 24
Q2 24
Q1 24
0.41×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BKNG
BKNG
HELE
HELE
Operating Cash FlowLast quarter
$1.5B
$11.9M
Free Cash FlowOCF − Capex
$1.4B
$5.8M
FCF MarginFCF / Revenue
22.3%
1.1%
Capex IntensityCapex / Revenue
1.1%
1.2%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$9.1B
$55.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BKNG
BKNG
HELE
HELE
Q4 25
$1.5B
$11.9M
Q3 25
$1.4B
$-10.5M
Q2 25
$3.2B
$58.3M
Q1 25
$3.3B
$35.0M
Q4 24
$721.0M
$8.3M
Q3 24
$2.4B
$44.6M
Q2 24
$2.5B
$25.3M
Q1 24
$2.7B
$73.6M
Free Cash Flow
BKNG
BKNG
HELE
HELE
Q4 25
$1.4B
$5.8M
Q3 25
$1.4B
$-21.9M
Q2 25
$3.1B
$45.0M
Q1 25
$3.2B
$27.1M
Q4 24
$645.0M
$191.0K
Q3 24
$2.3B
$39.7M
Q2 24
$2.4B
$16.2M
Q1 24
$2.6B
$66.6M
FCF Margin
BKNG
BKNG
HELE
HELE
Q4 25
22.3%
1.1%
Q3 25
15.2%
-5.1%
Q2 25
46.1%
12.1%
Q1 25
66.4%
5.6%
Q4 24
11.8%
0.0%
Q3 24
28.7%
8.4%
Q2 24
40.6%
3.9%
Q1 24
58.3%
13.6%
Capex Intensity
BKNG
BKNG
HELE
HELE
Q4 25
1.1%
1.2%
Q3 25
0.7%
2.7%
Q2 25
0.9%
3.6%
Q1 25
2.5%
1.6%
Q4 24
1.4%
1.5%
Q3 24
1.0%
1.0%
Q2 24
2.5%
2.2%
Q1 24
2.9%
1.4%
Cash Conversion
BKNG
BKNG
HELE
HELE
Q4 25
Q3 25
Q2 25
Q1 25
0.69×
Q4 24
0.17×
Q3 24
2.62×
Q2 24
4.08×
Q1 24
1.72×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BKNG
BKNG

Merchant Revenue$4.2B67%
Agency Revenue$1.8B28%
Advertisingandotherrevenues$309.0M5%

HELE
HELE

Beauty Wellness$283.2M55%
Home Outdoor$229.6M45%

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