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Side-by-side financial comparison of BRC Inc. (BRCC) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.
Purple Innovation, Inc. is the larger business by last-quarter revenue ($140.7M vs $112.7M, roughly 1.2× BRC Inc.). Purple Innovation, Inc. runs the higher net margin — -2.3% vs -2.8%, a 0.6% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs 6.5%). Purple Innovation, Inc. produced more free cash flow last quarter ($-7.8M vs $-9.4M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs 7.0%).
BRC Inc., operating under the Black Rifle Coffee brand, is a U.S.-headquartered premium coffee and lifestyle brand. It sells roasted coffee beans, ready-to-drink coffee products, branded apparel, and outdoor gear, targeting primarily veteran, first responder, and outdoor enthusiast consumer segments across North America, via both e-commerce and physical retail channels.
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
BRCC vs PRPL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $112.7M | $140.7M |
| Net Profit | $-3.2M | $-3.2M |
| Gross Margin | 32.1% | 41.9% |
| Operating Margin | -6.3% | -1.6% |
| Net Margin | -2.8% | -2.3% |
| Revenue YoY | 6.5% | 9.1% |
| Net Profit YoY | -29.3% | 62.1% |
| EPS (diluted) | $-0.02 | $0.03 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $112.7M | $140.7M | ||
| Q3 25 | $100.7M | $118.8M | ||
| Q2 25 | $94.8M | $105.1M | ||
| Q1 25 | $90.0M | $104.2M | ||
| Q4 24 | $105.9M | $129.0M | ||
| Q3 24 | $98.2M | $118.6M | ||
| Q2 24 | $89.0M | $120.3M | ||
| Q1 24 | $98.4M | $120.0M |
| Q4 25 | $-3.2M | $-3.2M | ||
| Q3 25 | $-486.0K | $-11.7M | ||
| Q2 25 | $-5.3M | $-17.3M | ||
| Q1 25 | $-2.9M | $-19.1M | ||
| Q4 24 | $-2.5M | $-8.5M | ||
| Q3 24 | $-535.0K | $-39.2M | ||
| Q2 24 | $-482.0K | $27.0K | ||
| Q1 24 | $548.0K | $-50.2M |
| Q4 25 | 32.1% | 41.9% | ||
| Q3 25 | 36.9% | 42.8% | ||
| Q2 25 | 33.9% | 35.9% | ||
| Q1 25 | 36.1% | 39.4% | ||
| Q4 24 | 38.1% | 42.9% | ||
| Q3 24 | 42.1% | 29.7% | ||
| Q2 24 | 41.9% | 40.7% | ||
| Q1 24 | 42.9% | 34.8% |
| Q4 25 | -6.3% | -1.6% | ||
| Q3 25 | 0.5% | -10.2% | ||
| Q2 25 | -13.3% | -13.5% | ||
| Q1 25 | -6.0% | -13.9% | ||
| Q4 24 | -2.1% | -6.0% | ||
| Q3 24 | 1.1% | -39.5% | ||
| Q2 24 | 1.1% | -12.1% | ||
| Q1 24 | 4.0% | -19.3% |
| Q4 25 | -2.8% | -2.3% | ||
| Q3 25 | -0.5% | -9.9% | ||
| Q2 25 | -5.6% | -16.5% | ||
| Q1 25 | -3.2% | -18.4% | ||
| Q4 24 | -2.3% | -6.6% | ||
| Q3 24 | -0.5% | -33.1% | ||
| Q2 24 | -0.5% | 0.0% | ||
| Q1 24 | 0.6% | -41.8% |
| Q4 25 | $-0.02 | $0.03 | ||
| Q3 25 | $0.00 | $0.11 | ||
| Q2 25 | $-0.07 | $0.16 | ||
| Q1 25 | $-0.04 | $0.18 | ||
| Q4 24 | $-0.03 | $0.08 | ||
| Q3 24 | $-0.01 | $0.36 | ||
| Q2 24 | $-0.01 | $0.00 | ||
| Q1 24 | $0.01 | $0.47 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $4.3M | $24.3M |
| Total DebtLower is stronger | $34.7M | $126.7M |
| Stockholders' EquityBook value | $45.7M | $-29.7M |
| Total Assets | $209.2M | $296.3M |
| Debt / EquityLower = less leverage | 0.76× | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $4.3M | $24.3M | ||
| Q3 25 | $9.5M | $32.4M | ||
| Q2 25 | $4.3M | $34.2M | ||
| Q1 25 | $3.9M | $21.6M | ||
| Q4 24 | $6.8M | $29.0M | ||
| Q3 24 | $7.3M | $23.4M | ||
| Q2 24 | $9.6M | $23.4M | ||
| Q1 24 | $4.0M | $34.5M |
| Q4 25 | $34.7M | $126.7M | ||
| Q3 25 | $35.0M | — | ||
| Q2 25 | $72.7M | — | ||
| Q1 25 | $68.8M | — | ||
| Q4 24 | $65.1M | $70.7M | ||
| Q3 24 | $64.9M | $50.8M | ||
| Q2 24 | $66.5M | — | ||
| Q1 24 | $61.5M | — |
| Q4 25 | $45.7M | $-29.7M | ||
| Q3 25 | $48.0M | $-26.9M | ||
| Q2 25 | $10.1M | $-15.6M | ||
| Q1 25 | $11.2M | $1.3M | ||
| Q4 24 | $13.2M | $20.2M | ||
| Q3 24 | $14.5M | $28.0M | ||
| Q2 24 | $14.9M | $66.4M | ||
| Q1 24 | $14.6M | $65.5M |
| Q4 25 | $209.2M | $296.3M | ||
| Q3 25 | $222.4M | $302.1M | ||
| Q2 25 | $225.3M | $303.8M | ||
| Q1 25 | $222.9M | $293.8M | ||
| Q4 24 | $227.4M | $307.8M | ||
| Q3 24 | $233.7M | $309.3M | ||
| Q2 24 | $229.9M | $362.1M | ||
| Q1 24 | $227.2M | $382.1M |
| Q4 25 | 0.76× | — | ||
| Q3 25 | 0.73× | — | ||
| Q2 25 | 7.19× | — | ||
| Q1 25 | 6.15× | — | ||
| Q4 24 | 4.94× | 3.50× | ||
| Q3 24 | 4.47× | 1.82× | ||
| Q2 24 | 4.46× | — | ||
| Q1 24 | 4.21× | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-8.7M | $-5.8M |
| Free Cash FlowOCF − Capex | $-9.4M | $-7.8M |
| FCF MarginFCF / Revenue | -8.3% | -5.5% |
| Capex IntensityCapex / Revenue | 0.6% | 1.4% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-13.5M | $-41.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-8.7M | $-5.8M | ||
| Q3 25 | $6.4M | $-968.0K | ||
| Q2 25 | $-3.3M | $-4.0M | ||
| Q1 25 | $-4.1M | $-23.1M | ||
| Q4 24 | $2.2M | $6.8M | ||
| Q3 24 | $1.9M | $1.1M | ||
| Q2 24 | $2.3M | $-8.9M | ||
| Q1 24 | $4.9M | $-16.8M |
| Q4 25 | $-9.4M | $-7.8M | ||
| Q3 25 | $5.6M | $-1.8M | ||
| Q2 25 | $-4.3M | $-7.0M | ||
| Q1 25 | $-5.3M | $-25.3M | ||
| Q4 24 | $504.0K | $5.7M | ||
| Q3 24 | $-205.0K | $101.0K | ||
| Q2 24 | $147.0K | $-11.0M | ||
| Q1 24 | $2.2M | $-19.9M |
| Q4 25 | -8.3% | -5.5% | ||
| Q3 25 | 5.5% | -1.5% | ||
| Q2 25 | -4.5% | -6.6% | ||
| Q1 25 | -5.9% | -24.3% | ||
| Q4 24 | 0.5% | 4.4% | ||
| Q3 24 | -0.2% | 0.1% | ||
| Q2 24 | 0.2% | -9.2% | ||
| Q1 24 | 2.2% | -16.5% |
| Q4 25 | 0.6% | 1.4% | ||
| Q3 25 | 0.8% | 0.7% | ||
| Q2 25 | 1.0% | 2.8% | ||
| Q1 25 | 1.3% | 2.2% | ||
| Q4 24 | 1.6% | 0.8% | ||
| Q3 24 | 2.2% | 0.9% | ||
| Q2 24 | 2.4% | 1.7% | ||
| Q1 24 | 2.8% | 2.5% |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | -330.22× | ||
| Q1 24 | 8.97× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BRCC
| Sales Channel Through Intermediary | $72.9M | 65% |
| Sales Channel Directly To Consumer | $34.4M | 31% |
| Outpost | $5.4M | 5% |
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
