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Side-by-side financial comparison of Baozun Inc. (BZUN) and CHOICEONE FINANCIAL SERVICES INC (COFS). Click either name above to swap in a different company.

Baozun Inc. is the larger business by last-quarter revenue ($84.2M vs $42.9M, roughly 2.0× CHOICEONE FINANCIAL SERVICES INC).

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

ChoiceOne Financial Services Inc is a US regional financial holding company that operates through its banking subsidiary, offering personal and commercial banking products including savings accounts, loans, wealth management, and insurance services primarily to consumers, small businesses, and corporate clients across Michigan.

BZUN vs COFS — Head-to-Head

Bigger by revenue
BZUN
BZUN
2.0× larger
BZUN
$84.2M
$42.9M
COFS

Income Statement — Q2 FY2025 vs Q4 FY2025

Metric
BZUN
BZUN
COFS
COFS
Revenue
$84.2M
$42.9M
Net Profit
$-1.7M
Gross Margin
Operating Margin
-1.7%
39.1%
Net Margin
-2.0%
Revenue YoY
76.4%
Net Profit YoY
EPS (diluted)
$1.43

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
COFS
COFS
Q4 25
$42.9M
Q3 25
$61.8M
Q2 25
$84.2M
$60.4M
Q1 25
$44.9M
Q4 24
$24.3M
Q3 24
$36.6M
Q2 24
$34.0M
Q1 24
$32.5M
Net Profit
BZUN
BZUN
COFS
COFS
Q4 25
Q3 25
$14.7M
Q2 25
$-1.7M
$13.5M
Q1 25
$-13.9M
Q4 24
Q3 24
$7.3M
Q2 24
$6.6M
Q1 24
$5.6M
Operating Margin
BZUN
BZUN
COFS
COFS
Q4 25
39.1%
Q3 25
29.6%
Q2 25
-1.7%
27.6%
Q1 25
-39.2%
Q4 24
36.1%
Q3 24
25.4%
Q2 24
24.0%
Q1 24
21.1%
Net Margin
BZUN
BZUN
COFS
COFS
Q4 25
Q3 25
23.7%
Q2 25
-2.0%
22.4%
Q1 25
-31.0%
Q4 24
Q3 24
20.1%
Q2 24
19.4%
Q1 24
17.3%
EPS (diluted)
BZUN
BZUN
COFS
COFS
Q4 25
$1.43
Q3 25
$0.97
Q2 25
$0.90
Q1 25
$-1.29
Q4 24
$0.79
Q3 24
$0.85
Q2 24
$0.87
Q1 24
$0.74

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
COFS
COFS
Cash + ST InvestmentsLiquidity on hand
$6.9M
$88.0M
Total DebtLower is stronger
Stockholders' EquityBook value
$10.7M
$465.4M
Total Assets
$25.9M
$4.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
COFS
COFS
Q4 25
$88.0M
Q3 25
$99.0M
Q2 25
$6.9M
$156.3M
Q1 25
$139.4M
Q4 24
$96.8M
Q3 24
$145.9M
Q2 24
$101.0M
Q1 24
$150.1M
Stockholders' Equity
BZUN
BZUN
COFS
COFS
Q4 25
$465.4M
Q3 25
$449.6M
Q2 25
$10.7M
$431.8M
Q1 25
$427.1M
Q4 24
$260.4M
Q3 24
$247.7M
Q2 24
$214.5M
Q1 24
$206.8M
Total Assets
BZUN
BZUN
COFS
COFS
Q4 25
$4.4B
Q3 25
$4.3B
Q2 25
$25.9M
$4.3B
Q1 25
$4.3B
Q4 24
$2.7B
Q3 24
$2.7B
Q2 24
$2.7B
Q1 24
$2.7B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BZUN
BZUN
COFS
COFS
Operating Cash FlowLast quarter
$31.8M
Free Cash FlowOCF − Capex
$25.2M
FCF MarginFCF / Revenue
58.7%
Capex IntensityCapex / Revenue
15.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$38.5M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BZUN
BZUN
COFS
COFS
Q4 25
$31.8M
Q3 25
$15.3M
Q2 25
$9.0M
Q1 25
$-6.5M
Q4 24
$47.1M
Q3 24
$-7.4M
Q2 24
$15.7M
Q1 24
$15.3M
Free Cash Flow
BZUN
BZUN
COFS
COFS
Q4 25
$25.2M
Q3 25
$13.7M
Q2 25
$6.9M
Q1 25
$-7.3M
Q4 24
$45.4M
Q3 24
$-7.6M
Q2 24
$15.3M
Q1 24
$15.0M
FCF Margin
BZUN
BZUN
COFS
COFS
Q4 25
58.7%
Q3 25
22.1%
Q2 25
11.4%
Q1 25
-16.3%
Q4 24
186.4%
Q3 24
-20.8%
Q2 24
44.8%
Q1 24
46.2%
Capex Intensity
BZUN
BZUN
COFS
COFS
Q4 25
15.4%
Q3 25
2.6%
Q2 25
3.4%
Q1 25
1.9%
Q4 24
7.0%
Q3 24
0.7%
Q2 24
1.4%
Q1 24
1.0%
Cash Conversion
BZUN
BZUN
COFS
COFS
Q4 25
Q3 25
1.04×
Q2 25
0.66×
Q1 25
Q4 24
Q3 24
-1.00×
Q2 24
2.39×
Q1 24
2.72×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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