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Side-by-side financial comparison of Baozun Inc. (BZUN) and FIRST MERCHANTS CORP (FRME). Click either name above to swap in a different company.

FIRST MERCHANTS CORP is the larger business by last-quarter revenue ($157.1M vs $84.2M, roughly 1.9× Baozun Inc.). FIRST MERCHANTS CORP runs the higher net margin — 17.9% vs -2.0%, a 19.9% gap on every dollar of revenue.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

First Merchants Corporation is a financial holding company in Central Indiana, headquartered in Muncie, Indiana. The Corporation includes First Merchants Bank and First Merchants Private Wealth Advisors. The company is listed on the NASDAQ as FRME. As of March 2023, total asset size of First Merchants Corporation was $18.2 billion. First Merchants offers commercial banking, personal banking, and investment advisor services.

BZUN vs FRME — Head-to-Head

Bigger by revenue
FRME
FRME
1.9× larger
FRME
$157.1M
$84.2M
BZUN
Higher net margin
FRME
FRME
19.9% more per $
FRME
17.9%
-2.0%
BZUN

Income Statement — Q2 FY2025 vs Q1 FY2026

Metric
BZUN
BZUN
FRME
FRME
Revenue
$84.2M
$157.1M
Net Profit
$-1.7M
$28.2M
Gross Margin
Operating Margin
-1.7%
Net Margin
-2.0%
17.9%
Revenue YoY
Net Profit YoY
-49.1%
EPS (diluted)
$0.45

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
FRME
FRME
Q1 26
$157.1M
Q4 25
$172.2M
Q3 25
$166.1M
Q2 25
$84.2M
$164.3M
Q1 25
$160.3M
Q4 24
$177.1M
Q3 24
$156.0M
Q2 24
$159.9M
Net Profit
BZUN
BZUN
FRME
FRME
Q1 26
$28.2M
Q4 25
$57.1M
Q3 25
$56.8M
Q2 25
$-1.7M
$56.8M
Q1 25
$55.3M
Q4 24
$64.3M
Q3 24
$49.2M
Q2 24
$39.9M
Operating Margin
BZUN
BZUN
FRME
FRME
Q1 26
Q4 25
38.0%
Q3 25
39.3%
Q2 25
-1.7%
39.6%
Q1 25
39.4%
Q4 24
43.3%
Q3 24
36.1%
Q2 24
27.5%
Net Margin
BZUN
BZUN
FRME
FRME
Q1 26
17.9%
Q4 25
33.1%
Q3 25
34.2%
Q2 25
-2.0%
34.6%
Q1 25
34.5%
Q4 24
36.3%
Q3 24
31.5%
Q2 24
25.0%
EPS (diluted)
BZUN
BZUN
FRME
FRME
Q1 26
$0.45
Q4 25
$0.98
Q3 25
$0.98
Q2 25
$0.98
Q1 25
$0.94
Q4 24
$1.09
Q3 24
$0.84
Q2 24
$0.68

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
FRME
FRME
Cash + ST InvestmentsLiquidity on hand
$6.9M
Total DebtLower is stronger
Stockholders' EquityBook value
$10.7M
$2.7B
Total Assets
$25.9M
$21.1B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
FRME
FRME
Q1 26
Q4 25
Q3 25
Q2 25
$6.9M
Q1 25
Q4 24
Q3 24
Q2 24
Stockholders' Equity
BZUN
BZUN
FRME
FRME
Q1 26
$2.7B
Q4 25
$2.5B
Q3 25
$2.4B
Q2 25
$10.7M
$2.3B
Q1 25
$2.3B
Q4 24
$2.3B
Q3 24
$2.3B
Q2 24
$2.2B
Total Assets
BZUN
BZUN
FRME
FRME
Q1 26
$21.1B
Q4 25
$19.0B
Q3 25
$18.8B
Q2 25
$25.9M
$18.6B
Q1 25
$18.4B
Q4 24
$18.3B
Q3 24
$18.3B
Q2 24
$18.3B

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BZUN
BZUN

Segment breakdown not available.

FRME
FRME

Net Interest Income$151.3M96%
Noninterest Income$5.8M4%

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