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Side-by-side financial comparison of Baozun Inc. (BZUN) and HACKETT GROUP, INC. (HCKT). Click either name above to swap in a different company.
Baozun Inc. is the larger business by last-quarter revenue ($84.2M vs $68.8M, roughly 1.2× HACKETT GROUP, INC.). HACKETT GROUP, INC. runs the higher net margin — 6.2% vs -2.0%, a 8.2% gap on every dollar of revenue.
Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.
Hackett Limited is a British multi-channel retailer of clothing for men and boys, with a broad range of apparel and accessories. It was founded in 1983 in London, England. As of June 2019, the company had 160 stores globally, with its flagship store at 14 Savile Row in London. It is owned by both Lebanese holding company M1 Group and American L Capital Asia
BZUN vs HCKT — Head-to-Head
Income Statement — Q2 FY2025 vs Q1 FY2026
| Metric | | |
|---|---|---|
| Revenue | $84.2M | $68.8M |
| Net Profit | $-1.7M | $4.3M |
| Gross Margin | — | 70.8% |
| Operating Margin | -1.7% | 13.0% |
| Net Margin | -2.0% | 6.2% |
| Revenue YoY | — | -11.6% |
| Net Profit YoY | — | 36.2% |
| EPS (diluted) | — | $0.17 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $68.8M | ||
| Q4 25 | — | $75.8M | ||
| Q3 25 | — | $73.1M | ||
| Q2 25 | $84.2M | $78.9M | ||
| Q1 25 | — | $77.9M | ||
| Q4 24 | — | $79.2M | ||
| Q3 24 | — | $79.8M | ||
| Q2 24 | — | $77.7M |
| Q1 26 | — | $4.3M | ||
| Q4 25 | — | $5.6M | ||
| Q3 25 | — | $2.5M | ||
| Q2 25 | $-1.7M | $1.7M | ||
| Q1 25 | — | $3.1M | ||
| Q4 24 | — | $3.6M | ||
| Q3 24 | — | $8.6M | ||
| Q2 24 | — | $8.7M |
| Q1 26 | — | 70.8% | ||
| Q4 25 | — | 41.7% | ||
| Q3 25 | — | 40.7% | ||
| Q2 25 | — | 35.4% | ||
| Q1 25 | — | 35.8% | ||
| Q4 24 | — | 39.4% | ||
| Q3 24 | — | 29.2% | ||
| Q2 24 | — | 27.5% |
| Q1 26 | — | 13.0% | ||
| Q4 25 | — | 12.0% | ||
| Q3 25 | — | 7.5% | ||
| Q2 25 | -1.7% | 5.8% | ||
| Q1 25 | — | 5.7% | ||
| Q4 24 | — | 9.8% | ||
| Q3 24 | — | 16.0% | ||
| Q2 24 | — | 16.1% |
| Q1 26 | — | 6.2% | ||
| Q4 25 | — | 7.4% | ||
| Q3 25 | — | 3.5% | ||
| Q2 25 | -2.0% | 2.1% | ||
| Q1 25 | — | 4.0% | ||
| Q4 24 | — | 4.5% | ||
| Q3 24 | — | 10.8% | ||
| Q2 24 | — | 11.3% |
| Q1 26 | — | $0.17 | ||
| Q4 25 | — | $0.20 | ||
| Q3 25 | — | $0.09 | ||
| Q2 25 | — | $0.06 | ||
| Q1 25 | — | $0.11 | ||
| Q4 24 | — | $0.11 | ||
| Q3 24 | — | $0.31 | ||
| Q2 24 | — | $0.31 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $6.9M | — |
| Total DebtLower is stronger | — | $78.8M |
| Stockholders' EquityBook value | $10.7M | $66.0M |
| Total Assets | $25.9M | $204.4M |
| Debt / EquityLower = less leverage | — | 1.19× |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | — | $18.2M | ||
| Q3 25 | — | $13.9M | ||
| Q2 25 | $6.9M | $10.1M | ||
| Q1 25 | — | $9.2M | ||
| Q4 24 | — | $16.4M | ||
| Q3 24 | — | $10.0M | ||
| Q2 24 | — | $19.1M |
| Q1 26 | — | $78.8M | ||
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — |
| Q1 26 | — | $66.0M | ||
| Q4 25 | — | $68.1M | ||
| Q3 25 | — | $101.6M | ||
| Q2 25 | $10.7M | $119.8M | ||
| Q1 25 | — | $114.4M | ||
| Q4 24 | — | $115.6M | ||
| Q3 24 | — | $110.9M | ||
| Q2 24 | — | $102.2M |
| Q1 26 | — | $204.4M | ||
| Q4 25 | — | $206.4M | ||
| Q3 25 | — | $200.7M | ||
| Q2 25 | $25.9M | $200.5M | ||
| Q1 25 | — | $191.8M | ||
| Q4 24 | — | $193.3M | ||
| Q3 24 | — | $190.8M | ||
| Q2 24 | — | $187.5M |
| Q1 26 | — | 1.19× | ||
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
BZUN
Segment breakdown not available.
HCKT
| Revenue before reimbursements | $36.4M | 53% |
| Other | $32.0M | 47% |
| Reimbursements | $405.0K | 1% |
