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Side-by-side financial comparison of Baozun Inc. (BZUN) and CarMax (KMX). Click either name above to swap in a different company.

CarMax is the larger business by last-quarter revenue ($5.8B vs $84.2M, roughly 68.8× Baozun Inc.). CarMax runs the higher net margin — 1.1% vs -2.0%, a 3.1% gap on every dollar of revenue.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

CarMax, Inc. is a used vehicle retailer based in the United States. It operates two business segments: CarMax Sales Operations and CarMax Auto Finance. The company began as a side business of Circuit City Corporation, Inc., opening its first location in September 1993 in Richmond, Virginia. As of January 2025, CarMax operates 253 locations.

BZUN vs KMX — Head-to-Head

Bigger by revenue
KMX
KMX
68.8× larger
KMX
$5.8B
$84.2M
BZUN
Higher net margin
KMX
KMX
3.1% more per $
KMX
1.1%
-2.0%
BZUN

Income Statement — Q2 2025 vs Q3 2026

Metric
BZUN
BZUN
KMX
KMX
Revenue
$84.2M
$5.8B
Net Profit
$-1.7M
$62.2M
Gross Margin
10.2%
Operating Margin
-1.7%
Net Margin
-2.0%
1.1%
Revenue YoY
-6.9%
Net Profit YoY
-50.4%
EPS (diluted)
$0.43

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
KMX
KMX
Q4 25
$5.8B
Q3 25
$6.6B
Q2 25
$84.2M
$7.5B
Q1 25
$6.0B
Q4 24
$6.2B
Q3 24
$7.0B
Q2 24
$83.0K
$7.1B
Q1 24
$5.6B
Net Profit
BZUN
BZUN
KMX
KMX
Q4 25
$62.2M
Q3 25
$95.4M
Q2 25
$-1.7M
$210.4M
Q1 25
$89.9M
Q4 24
$125.4M
Q3 24
$132.8M
Q2 24
$-1.7K
$152.4M
Q1 24
$50.3M
Gross Margin
BZUN
BZUN
KMX
KMX
Q4 25
10.2%
Q3 25
10.9%
Q2 25
11.8%
Q1 25
11.1%
Q4 24
10.9%
Q3 24
10.8%
Q2 24
11.1%
Q1 24
10.4%
Operating Margin
BZUN
BZUN
KMX
KMX
Q4 25
Q3 25
Q2 25
-1.7%
Q1 25
2.0%
Q4 24
2.7%
Q3 24
2.5%
Q2 24
-1.7%
2.9%
Q1 24
1.2%
Net Margin
BZUN
BZUN
KMX
KMX
Q4 25
1.1%
Q3 25
1.4%
Q2 25
-2.0%
2.8%
Q1 25
1.5%
Q4 24
2.0%
Q3 24
1.9%
Q2 24
-2.0%
2.1%
Q1 24
0.9%
EPS (diluted)
BZUN
BZUN
KMX
KMX
Q4 25
$0.43
Q3 25
$0.64
Q2 25
$1.38
Q1 25
$0.58
Q4 24
$0.81
Q3 24
$0.85
Q2 24
$0.97
Q1 24
$0.31

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
KMX
KMX
Cash + ST InvestmentsLiquidity on hand
$6.9M
$204.9M
Total DebtLower is stronger
$16.6B
Stockholders' EquityBook value
$10.7M
$6.1B
Total Assets
$25.9M
$25.6B
Debt / EquityLower = less leverage
2.74×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
KMX
KMX
Q4 25
$204.9M
Q3 25
$540.4M
Q2 25
$6.9M
$262.8M
Q1 25
$247.0M
Q4 24
$271.9M
Q3 24
$524.7M
Q2 24
$49.6K
$218.9M
Q1 24
$574.1M
Total Debt
BZUN
BZUN
KMX
KMX
Q4 25
$16.6B
Q3 25
$17.8B
Q2 25
$18.0B
Q1 25
$18.1B
Q4 24
$18.1B
Q3 24
$18.1B
Q2 24
$18.2B
Q1 24
$18.0B
Stockholders' Equity
BZUN
BZUN
KMX
KMX
Q4 25
$6.1B
Q3 25
$6.2B
Q2 25
$10.7M
$6.3B
Q1 25
$6.2B
Q4 24
$6.2B
Q3 24
$6.2B
Q2 24
$80.2K
$6.2B
Q1 24
$6.1B
Total Assets
BZUN
BZUN
KMX
KMX
Q4 25
$25.6B
Q3 25
$27.1B
Q2 25
$25.9M
$27.4B
Q1 25
$27.4B
Q4 24
$27.3B
Q3 24
$27.3B
Q2 24
$188.8K
$27.2B
Q1 24
$27.2B
Debt / Equity
BZUN
BZUN
KMX
KMX
Q4 25
2.74×
Q3 25
2.87×
Q2 25
2.86×
Q1 25
2.91×
Q4 24
2.92×
Q3 24
2.93×
Q2 24
2.95×
Q1 24
2.96×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BZUN
BZUN
KMX
KMX
Operating Cash FlowLast quarter
$1.3B
Free Cash FlowOCF − Capex
$1.1B
FCF MarginFCF / Revenue
19.2%
Capex IntensityCapex / Revenue
2.4%
Cash ConversionOCF / Net Profit
20.14×
TTM Free Cash FlowTrailing 4 quarters
$1.9B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BZUN
BZUN
KMX
KMX
Q4 25
$1.3B
Q3 25
$785.5M
Q2 25
$299.5M
Q1 25
$146.4M
Q4 24
$-23.4M
Q3 24
$619.1M
Q2 24
$-1.7K
$-117.7M
Q1 24
$309.6M
Free Cash Flow
BZUN
BZUN
KMX
KMX
Q4 25
$1.1B
Q3 25
$654.0M
Q2 25
$162.8M
Q1 25
$18.8M
Q4 24
$-150.6M
Q3 24
$509.9M
Q2 24
$-2.8K
$-221.6M
Q1 24
$199.8M
FCF Margin
BZUN
BZUN
KMX
KMX
Q4 25
19.2%
Q3 25
9.9%
Q2 25
2.2%
Q1 25
0.3%
Q4 24
-2.4%
Q3 24
7.3%
Q2 24
-3.3%
-3.1%
Q1 24
3.6%
Capex Intensity
BZUN
BZUN
KMX
KMX
Q4 25
2.4%
Q3 25
2.0%
Q2 25
1.8%
Q1 25
2.1%
Q4 24
2.0%
Q3 24
1.6%
Q2 24
1.3%
1.5%
Q1 24
2.0%
Cash Conversion
BZUN
BZUN
KMX
KMX
Q4 25
20.14×
Q3 25
8.24×
Q2 25
1.42×
Q1 25
1.63×
Q4 24
-0.19×
Q3 24
4.66×
Q2 24
-0.77×
Q1 24
6.16×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BZUN
BZUN

Segment breakdown not available.

KMX
KMX

Used Vehicles$4.5B78%
Wholesale Vehicles$1.1B19%
Other$150.6M3%
Extendedprotectionplan Domain$96.6M2%
Advertising Subscription Revenues Domain$35.1M1%
Service Domain$18.5M0%
Thirdpartyfinancefees Domain$3.0M0%

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