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Side-by-side financial comparison of Baozun Inc. (BZUN) and Carnival (CCL). Click either name above to swap in a different company.

Carnival is the larger business by last-quarter revenue ($6.3B vs $84.2M, roughly 75.2× Baozun Inc.). Carnival runs the higher net margin — 6.6% vs -2.0%, a 8.6% gap on every dollar of revenue.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

Carnival is the world's largest leisure travel group specializing in cruise operations. It owns multiple globally recognized cruise brands, serving millions of passengers yearly, offering all-inclusive vacation experiences covering accommodation, catering, entertainment, and shore excursions across global popular destinations.

BZUN vs CCL — Head-to-Head

Bigger by revenue
CCL
CCL
75.2× larger
CCL
$6.3B
$84.2M
BZUN
Higher net margin
CCL
CCL
8.6% more per $
CCL
6.6%
-2.0%
BZUN

Income Statement — Q2 2025 vs Q4 2025

Metric
BZUN
BZUN
CCL
CCL
Revenue
$84.2M
$6.3B
Net Profit
$-1.7M
$421.0M
Gross Margin
Operating Margin
-1.7%
11.6%
Net Margin
-2.0%
6.6%
Revenue YoY
6.6%
Net Profit YoY
38.9%
EPS (diluted)
$0.33

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
CCL
CCL
Q4 25
$6.3B
Q3 25
$8.2B
Q2 25
$84.2M
$6.3B
Q1 25
$5.8B
Q4 24
$5.9B
Q3 24
$7.9B
Q2 24
$83.0K
$5.8B
Q1 24
$5.4B
Net Profit
BZUN
BZUN
CCL
CCL
Q4 25
$421.0M
Q3 25
$1.9B
Q2 25
$-1.7M
$565.0M
Q1 25
$-78.0M
Q4 24
$303.0M
Q3 24
$1.7B
Q2 24
$-1.7K
$92.0M
Q1 24
$-214.0M
Gross Margin
BZUN
BZUN
CCL
CCL
Q4 25
Q3 25
46.2%
Q2 25
38.6%
Q1 25
35.2%
Q4 24
35.5%
Q3 24
45.5%
Q2 24
34.3%
Q1 24
31.5%
Operating Margin
BZUN
BZUN
CCL
CCL
Q4 25
11.6%
Q3 25
27.9%
Q2 25
-1.7%
14.8%
Q1 25
9.3%
Q4 24
9.4%
Q3 24
27.6%
Q2 24
-1.7%
9.7%
Q1 24
5.1%
Net Margin
BZUN
BZUN
CCL
CCL
Q4 25
6.6%
Q3 25
22.7%
Q2 25
-2.0%
8.9%
Q1 25
-1.3%
Q4 24
5.1%
Q3 24
22.0%
Q2 24
-2.0%
1.6%
Q1 24
-4.0%
EPS (diluted)
BZUN
BZUN
CCL
CCL
Q4 25
$0.33
Q3 25
$1.33
Q2 25
$0.42
Q1 25
$-0.06
Q4 24
$0.28
Q3 24
$1.26
Q2 24
$0.07
Q1 24
$-0.17

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
CCL
CCL
Cash + ST InvestmentsLiquidity on hand
$6.9M
$1.9B
Total DebtLower is stronger
$27.4B
Stockholders' EquityBook value
$10.7M
$12.3B
Total Assets
$25.9M
$51.7B
Debt / EquityLower = less leverage
2.23×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
CCL
CCL
Q4 25
$1.9B
Q3 25
$1.8B
Q2 25
$6.9M
$2.1B
Q1 25
$833.0M
Q4 24
$1.2B
Q3 24
$1.5B
Q2 24
$49.6K
$1.6B
Q1 24
$2.2B
Total Debt
BZUN
BZUN
CCL
CCL
Q4 25
$27.4B
Q3 25
$27.2B
Q2 25
$28.0B
Q1 25
$27.7B
Q4 24
$28.2B
Q3 24
$29.6B
Q2 24
$30.2B
Q1 24
$31.6B
Stockholders' Equity
BZUN
BZUN
CCL
CCL
Q4 25
$12.3B
Q3 25
$11.9B
Q2 25
$10.7M
$10.0B
Q1 25
$9.2B
Q4 24
$9.3B
Q3 24
$8.6B
Q2 24
$80.2K
$6.8B
Q1 24
$6.7B
Total Assets
BZUN
BZUN
CCL
CCL
Q4 25
$51.7B
Q3 25
$50.8B
Q2 25
$25.9M
$51.2B
Q1 25
$48.5B
Q4 24
$49.1B
Q3 24
$49.8B
Q2 24
$188.8K
$49.6B
Q1 24
$49.8B
Debt / Equity
BZUN
BZUN
CCL
CCL
Q4 25
2.23×
Q3 25
2.28×
Q2 25
2.79×
Q1 25
3.02×
Q4 24
3.05×
Q3 24
3.45×
Q2 24
4.43×
Q1 24
4.72×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BZUN
BZUN
CCL
CCL
Operating Cash FlowLast quarter
$1.5B
Free Cash FlowOCF − Capex
$12.0M
FCF MarginFCF / Revenue
0.2%
Capex IntensityCapex / Revenue
23.8%
Cash ConversionOCF / Net Profit
3.61×
TTM Free Cash FlowTrailing 4 quarters
$2.6B

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BZUN
BZUN
CCL
CCL
Q4 25
$1.5B
Q3 25
$1.4B
Q2 25
$2.4B
Q1 25
$925.0M
Q4 24
$911.0M
Q3 24
$1.2B
Q2 24
$-1.7K
$2.0B
Q1 24
$1.8B
Free Cash Flow
BZUN
BZUN
CCL
CCL
Q4 25
$12.0M
Q3 25
$736.0M
Q2 25
$1.5B
Q1 25
$318.0M
Q4 24
$319.0M
Q3 24
$628.0M
Q2 24
$-2.8K
$720.0M
Q1 24
$-370.0M
FCF Margin
BZUN
BZUN
CCL
CCL
Q4 25
0.2%
Q3 25
9.0%
Q2 25
24.4%
Q1 25
5.5%
Q4 24
5.4%
Q3 24
8.0%
Q2 24
-3.3%
12.5%
Q1 24
-6.8%
Capex Intensity
BZUN
BZUN
CCL
CCL
Q4 25
23.8%
Q3 25
7.9%
Q2 25
13.4%
Q1 25
10.4%
Q4 24
10.0%
Q3 24
7.3%
Q2 24
1.3%
22.8%
Q1 24
39.5%
Cash Conversion
BZUN
BZUN
CCL
CCL
Q4 25
3.61×
Q3 25
0.75×
Q2 25
4.23×
Q1 25
Q4 24
3.01×
Q3 24
0.69×
Q2 24
22.16×
Q1 24

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

BZUN
BZUN

Segment breakdown not available.

CCL
CCL

Cruise Passenger Ticket$4.1B64%
Other$2.2B34%
Cruise$90.0M1%
Tour And Other$29.0M0%

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