vs

Side-by-side financial comparison of Baozun Inc. (BZUN) and IMPINJ INC (PI). Click either name above to swap in a different company.

Baozun Inc. is the larger business by last-quarter revenue ($84.2M vs $74.3M, roughly 1.1× IMPINJ INC). IMPINJ INC runs the higher net margin — 11.2% vs -2.0%, a 13.2% gap on every dollar of revenue.

Baozun Inc is a leading digital commerce service provider focused on the Chinese market. It delivers full-stack e-commerce solutions including official store operation, digital marketing, logistics and fulfillment, customer support, and technical infrastructure services for global and local consumer brands across fashion, beauty, FMCG, consumer electronics, and other core retail segments.

Impinj, Inc. is an American manufacturer of radio-frequency identification (RFID) devices and software. The company was founded in 2000 and is headquartered in Seattle, Washington. The company was started based on the research done at the California Institute of Technology by Carver Mead and Chris Diorio. Impinj currently produces EPC Class 1, Gen 2 passive UHF RFID chips, RFID readers, RFID reader chips, and RFID antennas, and software applications for encoding chips, and gathering business ...

BZUN vs PI — Head-to-Head

Bigger by revenue
BZUN
BZUN
1.1× larger
BZUN
$84.2M
$74.3M
PI
Higher net margin
PI
PI
13.2% more per $
PI
11.2%
-2.0%
BZUN

Income Statement — Q2 FY2025 vs Q1 FY2026

Metric
BZUN
BZUN
PI
PI
Revenue
$84.2M
$74.3M
Net Profit
$-1.7M
$8.3M
Gross Margin
49.1%
Operating Margin
-1.7%
30.5%
Net Margin
-2.0%
11.2%
Revenue YoY
-0.0%
Net Profit YoY
EPS (diluted)
$0.14

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
BZUN
BZUN
PI
PI
Q1 26
$74.3M
Q4 25
$92.8M
Q3 25
$96.1M
Q2 25
$84.2M
$97.9M
Q1 25
$74.3M
Q4 24
$91.6M
Q3 24
$95.2M
Q2 24
$102.5M
Net Profit
BZUN
BZUN
PI
PI
Q1 26
$8.3M
Q4 25
$-1.1M
Q3 25
$-12.8M
Q2 25
$-1.7M
$11.6M
Q1 25
$-8.5M
Q4 24
$-2.7M
Q3 24
$221.0K
Q2 24
$10.0M
Gross Margin
BZUN
BZUN
PI
PI
Q1 26
49.1%
Q4 25
51.8%
Q3 25
50.3%
Q2 25
57.8%
Q1 25
49.4%
Q4 24
50.5%
Q3 24
50.0%
Q2 24
56.1%
Operating Margin
BZUN
BZUN
PI
PI
Q1 26
30.5%
Q4 25
-2.9%
Q3 25
0.7%
Q2 25
-1.7%
11.1%
Q1 25
-12.9%
Q4 24
-3.9%
Q3 24
-0.8%
Q2 24
8.8%
Net Margin
BZUN
BZUN
PI
PI
Q1 26
11.2%
Q4 25
-1.2%
Q3 25
-13.3%
Q2 25
-2.0%
11.8%
Q1 25
-11.4%
Q4 24
-2.9%
Q3 24
0.2%
Q2 24
9.7%
EPS (diluted)
BZUN
BZUN
PI
PI
Q1 26
$0.14
Q4 25
$-0.02
Q3 25
$-0.44
Q2 25
$0.39
Q1 25
$-0.30
Q4 24
$-0.06
Q3 24
$0.01
Q2 24
$0.34

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
BZUN
BZUN
PI
PI
Cash + ST InvestmentsLiquidity on hand
$6.9M
$131.8M
Total DebtLower is stronger
$241.5M
Stockholders' EquityBook value
$10.7M
Total Assets
$25.9M
$502.5M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
BZUN
BZUN
PI
PI
Q1 26
$131.8M
Q4 25
$175.3M
Q3 25
$190.1M
Q2 25
$6.9M
$193.2M
Q1 25
$147.9M
Q4 24
$164.7M
Q3 24
$170.3M
Q2 24
$220.2M
Total Debt
BZUN
BZUN
PI
PI
Q1 26
$241.5M
Q4 25
$280.9M
Q3 25
$280.4M
Q2 25
Q1 25
Q4 24
$283.5M
Q3 24
Q2 24
Stockholders' Equity
BZUN
BZUN
PI
PI
Q1 26
Q4 25
$209.2M
Q3 25
$195.0M
Q2 25
$10.7M
$187.7M
Q1 25
$160.6M
Q4 24
$149.9M
Q3 24
$136.1M
Q2 24
$117.0M
Total Assets
BZUN
BZUN
PI
PI
Q1 26
$502.5M
Q4 25
$545.2M
Q3 25
$516.5M
Q2 25
$25.9M
$508.8M
Q1 25
$479.8M
Q4 24
$489.1M
Q3 24
$476.4M
Q2 24
$446.1M
Debt / Equity
BZUN
BZUN
PI
PI
Q1 26
Q4 25
1.34×
Q3 25
1.44×
Q2 25
Q1 25
Q4 24
1.89×
Q3 24
Q2 24

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
BZUN
BZUN
PI
PI
Operating Cash FlowLast quarter
Free Cash FlowOCF − Capex
$2.2M
FCF MarginFCF / Revenue
3.0%
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$61.1M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
BZUN
BZUN
PI
PI
Q1 26
Q4 25
$15.1M
Q3 25
$20.9M
Q2 25
$33.9M
Q1 25
$-11.1M
Q4 24
$12.6M
Q3 24
$10.1M
Q2 24
$45.5M
Free Cash Flow
BZUN
BZUN
PI
PI
Q1 26
$2.2M
Q4 25
$13.6M
Q3 25
$18.0M
Q2 25
$27.3M
Q1 25
$-13.0M
Q4 24
$8.5M
Q3 24
$4.7M
Q2 24
$44.1M
FCF Margin
BZUN
BZUN
PI
PI
Q1 26
3.0%
Q4 25
14.7%
Q3 25
18.7%
Q2 25
27.9%
Q1 25
-17.5%
Q4 24
9.3%
Q3 24
4.9%
Q2 24
43.0%
Capex Intensity
BZUN
BZUN
PI
PI
Q1 26
Q4 25
1.6%
Q3 25
3.1%
Q2 25
6.7%
Q1 25
2.5%
Q4 24
4.5%
Q3 24
5.7%
Q2 24
1.3%
Cash Conversion
BZUN
BZUN
PI
PI
Q1 26
Q4 25
Q3 25
Q2 25
2.93×
Q1 25
Q4 24
Q3 24
45.56×
Q2 24
4.56×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Related Comparisons