vs
Side-by-side financial comparison of Cricut, Inc. (CRCT) and Purple Innovation, Inc. (PRPL). Click either name above to swap in a different company.
Cricut, Inc. is the larger business by last-quarter revenue ($203.6M vs $140.7M, roughly 1.4× Purple Innovation, Inc.). Cricut, Inc. runs the higher net margin — 3.8% vs -2.3%, a 6.1% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -2.7%). Over the past eight quarters, Cricut, Inc.'s revenue compounded faster (10.3% CAGR vs 8.3%).
Cricut, Inc. is an American brand of cutting plotters, or computer-controlled cutting machines, designed for home crafters. The machines are used for cutting paper, felt, vinyl, fabric and other materials such as leather, matboard, and wood.
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
CRCT vs PRPL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $203.6M | $140.7M |
| Net Profit | $7.8M | $-3.2M |
| Gross Margin | 47.4% | 41.9% |
| Operating Margin | 6.8% | -1.6% |
| Net Margin | 3.8% | -2.3% |
| Revenue YoY | -2.7% | 9.1% |
| Net Profit YoY | -34.7% | 62.1% |
| EPS (diluted) | $0.03 | $0.03 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $203.6M | $140.7M | ||
| Q3 25 | $170.4M | $118.8M | ||
| Q2 25 | $172.1M | $105.1M | ||
| Q1 25 | $162.6M | $104.2M | ||
| Q4 24 | $209.3M | $129.0M | ||
| Q3 24 | $167.9M | $118.6M | ||
| Q2 24 | $167.9M | $120.3M | ||
| Q1 24 | $167.4M | $120.0M |
| Q4 25 | $7.8M | $-3.2M | ||
| Q3 25 | $20.5M | $-11.7M | ||
| Q2 25 | $24.5M | $-17.3M | ||
| Q1 25 | $23.9M | $-19.1M | ||
| Q4 24 | $11.9M | $-8.5M | ||
| Q3 24 | $11.5M | $-39.2M | ||
| Q2 24 | $19.8M | $27.0K | ||
| Q1 24 | $19.6M | $-50.2M |
| Q4 25 | 47.4% | 41.9% | ||
| Q3 25 | 55.2% | 42.8% | ||
| Q2 25 | 59.0% | 35.9% | ||
| Q1 25 | 60.5% | 39.4% | ||
| Q4 24 | 44.9% | 42.9% | ||
| Q3 24 | 46.1% | 29.7% | ||
| Q2 24 | 53.5% | 40.7% | ||
| Q1 24 | 54.7% | 34.8% |
| Q4 25 | 6.8% | -1.6% | ||
| Q3 25 | 13.3% | -10.2% | ||
| Q2 25 | 17.5% | -13.5% | ||
| Q1 25 | 18.0% | -13.9% | ||
| Q4 24 | 6.6% | -6.0% | ||
| Q3 24 | 6.3% | -39.5% | ||
| Q2 24 | 15.7% | -12.1% | ||
| Q1 24 | 15.1% | -19.3% |
| Q4 25 | 3.8% | -2.3% | ||
| Q3 25 | 12.0% | -9.9% | ||
| Q2 25 | 14.2% | -16.5% | ||
| Q1 25 | 14.7% | -18.4% | ||
| Q4 24 | 5.7% | -6.6% | ||
| Q3 24 | 6.8% | -33.1% | ||
| Q2 24 | 11.8% | 0.0% | ||
| Q1 24 | 11.7% | -41.8% |
| Q4 25 | $0.03 | $0.03 | ||
| Q3 25 | $0.10 | $0.11 | ||
| Q2 25 | $0.11 | $0.16 | ||
| Q1 25 | $0.11 | $0.18 | ||
| Q4 24 | $0.06 | $0.08 | ||
| Q3 24 | $0.05 | $0.36 | ||
| Q2 24 | $0.09 | $0.00 | ||
| Q1 24 | $0.09 | $0.47 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $275.6M | $24.3M |
| Total DebtLower is stronger | — | $126.7M |
| Stockholders' EquityBook value | $343.6M | $-29.7M |
| Total Assets | $580.8M | $296.3M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $275.6M | $24.3M | ||
| Q3 25 | $207.1M | $32.4M | ||
| Q2 25 | $376.9M | $34.2M | ||
| Q1 25 | $356.7M | $21.6M | ||
| Q4 24 | $336.9M | $29.0M | ||
| Q3 24 | $246.9M | $23.4M | ||
| Q2 24 | $299.5M | $23.4M | ||
| Q1 24 | $281.7M | $34.5M |
| Q4 25 | — | $126.7M | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | $70.7M | ||
| Q3 24 | — | $50.8M | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
| Q4 25 | $343.6M | $-29.7M | ||
| Q3 25 | $358.4M | $-26.9M | ||
| Q2 25 | $308.9M | $-15.6M | ||
| Q1 25 | $490.2M | $1.3M | ||
| Q4 24 | $466.8M | $20.2M | ||
| Q3 24 | $475.8M | $28.0M | ||
| Q2 24 | $448.5M | $66.4M | ||
| Q1 24 | $552.6M | $65.5M |
| Q4 25 | $580.8M | $296.3M | ||
| Q3 25 | $564.3M | $302.1M | ||
| Q2 25 | $721.5M | $303.8M | ||
| Q1 25 | $681.7M | $293.8M | ||
| Q4 24 | $693.0M | $307.8M | ||
| Q3 24 | $663.8M | $309.3M | ||
| Q2 24 | $742.1M | $362.1M | ||
| Q1 24 | $723.7M | $382.1M |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | 3.50× | ||
| Q3 24 | — | 1.82× | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $82.4M | $-5.8M |
| Free Cash FlowOCF − Capex | — | $-7.8M |
| FCF MarginFCF / Revenue | — | -5.5% |
| Capex IntensityCapex / Revenue | — | 1.4% |
| Cash ConversionOCF / Net Profit | 10.58× | — |
| TTM Free Cash FlowTrailing 4 quarters | — | $-41.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $82.4M | $-5.8M | ||
| Q3 25 | $20.5M | $-968.0K | ||
| Q2 25 | $36.2M | $-4.0M | ||
| Q1 25 | $61.2M | $-23.1M | ||
| Q4 24 | $103.1M | $6.8M | ||
| Q3 24 | $70.2M | $1.1M | ||
| Q2 24 | $35.0M | $-8.9M | ||
| Q1 24 | $56.7M | $-16.8M |
| Q4 25 | — | $-7.8M | ||
| Q3 25 | — | $-1.8M | ||
| Q2 25 | — | $-7.0M | ||
| Q1 25 | — | $-25.3M | ||
| Q4 24 | — | $5.7M | ||
| Q3 24 | — | $101.0K | ||
| Q2 24 | — | $-11.0M | ||
| Q1 24 | — | $-19.9M |
| Q4 25 | — | -5.5% | ||
| Q3 25 | — | -1.5% | ||
| Q2 25 | — | -6.6% | ||
| Q1 25 | — | -24.3% | ||
| Q4 24 | — | 4.4% | ||
| Q3 24 | — | 0.1% | ||
| Q2 24 | — | -9.2% | ||
| Q1 24 | — | -16.5% |
| Q4 25 | — | 1.4% | ||
| Q3 25 | — | 0.7% | ||
| Q2 25 | — | 2.8% | ||
| Q1 25 | — | 2.2% | ||
| Q4 24 | — | 0.8% | ||
| Q3 24 | — | 0.9% | ||
| Q2 24 | — | 1.7% | ||
| Q1 24 | — | 2.5% |
| Q4 25 | 10.58× | — | ||
| Q3 25 | 1.00× | — | ||
| Q2 25 | 1.48× | — | ||
| Q1 25 | 2.56× | — | ||
| Q4 24 | 8.64× | — | ||
| Q3 24 | 6.11× | — | ||
| Q2 24 | 1.77× | -330.22× | ||
| Q1 24 | 2.89× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
CRCT
| Platform | $83.9M | 41% |
| Connected Machines | $65.2M | 32% |
| Accessories And Materials | $54.4M | 27% |
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
