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Side-by-side financial comparison of Purple Innovation, Inc. (PRPL) and Wheels Up Experience Inc. (UP). Click either name above to swap in a different company.
Wheels Up Experience Inc. is the larger business by last-quarter revenue ($183.8M vs $140.7M, roughly 1.3× Purple Innovation, Inc.). Purple Innovation, Inc. runs the higher net margin — -2.3% vs -15.7%, a 13.4% gap on every dollar of revenue. On growth, Purple Innovation, Inc. posted the faster year-over-year revenue change (9.1% vs -10.2%). Purple Innovation, Inc. produced more free cash flow last quarter ($-7.8M vs $-58.3M). Over the past eight quarters, Purple Innovation, Inc.'s revenue compounded faster (8.3% CAGR vs -3.4%).
Purple Carrot is a Needham, Massachusetts-based, and 100% plant-based meal kit company. Founded by Andy Levitt, it offers both prepared meals as well as meal kits to subscribers weekly. As stated in a 2022 article in Cosmopolitan, “each Purple Carrot meal kit results in 72% less carbon being released into the atmosphere as compared to the standard American meal.”
Wheels Up is a provider of "on demand" private aviation in the United States and one of the largest private aviation companies in the world. It was founded in 2013 by Kenny Dichter, using a membership/on-demand business model. Wheels Up members can book private aircraft from the company fleet and third-party operators using a mobile application.
PRPL vs UP — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $140.7M | $183.8M |
| Net Profit | $-3.2M | $-28.9M |
| Gross Margin | 41.9% | 14.3% |
| Operating Margin | -1.6% | -0.9% |
| Net Margin | -2.3% | -15.7% |
| Revenue YoY | 9.1% | -10.2% |
| Net Profit YoY | 62.1% | 67.0% |
| EPS (diluted) | $0.03 | $-0.04 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $140.7M | $183.8M | ||
| Q3 25 | $118.8M | $185.5M | ||
| Q2 25 | $105.1M | $189.6M | ||
| Q1 25 | $104.2M | $177.5M | ||
| Q4 24 | $129.0M | $204.8M | ||
| Q3 24 | $118.6M | $193.9M | ||
| Q2 24 | $120.3M | $196.3M | ||
| Q1 24 | $120.0M | $197.1M |
| Q4 25 | $-3.2M | $-28.9M | ||
| Q3 25 | $-11.7M | $-83.7M | ||
| Q2 25 | $-17.3M | $-82.3M | ||
| Q1 25 | $-19.1M | $-99.3M | ||
| Q4 24 | $-8.5M | $-87.5M | ||
| Q3 24 | $-39.2M | $-57.7M | ||
| Q2 24 | $27.0K | $-97.0M | ||
| Q1 24 | $-50.2M | $-97.4M |
| Q4 25 | 41.9% | 14.3% | ||
| Q3 25 | 42.8% | 6.8% | ||
| Q2 25 | 35.9% | 8.3% | ||
| Q1 25 | 39.4% | 10.8% | ||
| Q4 24 | 42.9% | 13.9% | ||
| Q3 24 | 29.7% | 13.9% | ||
| Q2 24 | 40.7% | 2.3% | ||
| Q1 24 | 34.8% | -0.6% |
| Q4 25 | -1.6% | -0.9% | ||
| Q3 25 | -10.2% | -33.1% | ||
| Q2 25 | -13.5% | -31.4% | ||
| Q1 25 | -13.9% | -45.5% | ||
| Q4 24 | -6.0% | -26.0% | ||
| Q3 24 | -39.5% | -21.6% | ||
| Q2 24 | -12.1% | -40.3% | ||
| Q1 24 | -19.3% | -42.9% |
| Q4 25 | -2.3% | -15.7% | ||
| Q3 25 | -9.9% | -45.1% | ||
| Q2 25 | -16.5% | -43.4% | ||
| Q1 25 | -18.4% | -55.9% | ||
| Q4 24 | -6.6% | -42.7% | ||
| Q3 24 | -33.1% | -29.8% | ||
| Q2 24 | 0.0% | -49.4% | ||
| Q1 24 | -41.8% | -49.4% |
| Q4 25 | $0.03 | $-0.04 | ||
| Q3 25 | $0.11 | $-0.12 | ||
| Q2 25 | $0.16 | $-0.12 | ||
| Q1 25 | $0.18 | $-0.14 | ||
| Q4 24 | $0.08 | $-0.13 | ||
| Q3 24 | $0.36 | $-0.08 | ||
| Q2 24 | $0.00 | $-0.14 | ||
| Q1 24 | $0.47 | $-0.14 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $24.3M | $133.9M |
| Total DebtLower is stronger | $126.7M | $671.3M |
| Stockholders' EquityBook value | $-29.7M | $-392.1M |
| Total Assets | $296.3M | $968.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $24.3M | $133.9M | ||
| Q3 25 | $32.4M | $125.3M | ||
| Q2 25 | $34.2M | $107.0M | ||
| Q1 25 | $21.6M | $171.8M | ||
| Q4 24 | $29.0M | $216.4M | ||
| Q3 24 | $23.4M | $115.9M | ||
| Q2 24 | $23.4M | $141.5M | ||
| Q1 24 | $34.5M | $180.9M |
| Q4 25 | $126.7M | $671.3M | ||
| Q3 25 | — | $766.5M | ||
| Q2 25 | — | $770.5M | ||
| Q1 25 | — | $765.8M | ||
| Q4 24 | $70.7M | $761.3M | ||
| Q3 24 | $50.8M | $596.9M | ||
| Q2 24 | — | $597.4M | ||
| Q1 24 | — | $603.2M |
| Q4 25 | $-29.7M | $-392.1M | ||
| Q3 25 | $-26.9M | $-374.5M | ||
| Q2 25 | $-15.6M | $-347.8M | ||
| Q1 25 | $1.3M | $-288.1M | ||
| Q4 24 | $20.2M | $-202.1M | ||
| Q3 24 | $28.0M | $-117.7M | ||
| Q2 24 | $66.4M | $-72.2M | ||
| Q1 24 | $65.5M | $936.0K |
| Q4 25 | $296.3M | $968.8M | ||
| Q3 25 | $302.1M | $973.0M | ||
| Q2 25 | $303.8M | $1.0B | ||
| Q1 25 | $293.8M | $1.1B | ||
| Q4 24 | $307.8M | $1.2B | ||
| Q3 24 | $309.3M | $1.0B | ||
| Q2 24 | $362.1M | $1.1B | ||
| Q1 24 | $382.1M | $1.2B |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | 3.50× | — | ||
| Q3 24 | 1.82× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | 644.43× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $-5.8M | $-18.4M |
| Free Cash FlowOCF − Capex | $-7.8M | $-58.3M |
| FCF MarginFCF / Revenue | -5.5% | -31.7% |
| Capex IntensityCapex / Revenue | 1.4% | 21.7% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $-41.9M | $-259.9M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $-5.8M | $-18.4M | ||
| Q3 25 | $-968.0K | $-37.1M | ||
| Q2 25 | $-4.0M | $-62.9M | ||
| Q1 25 | $-23.1M | $-47.9M | ||
| Q4 24 | $6.8M | $37.9M | ||
| Q3 24 | $1.1M | $-16.9M | ||
| Q2 24 | $-8.9M | $-25.2M | ||
| Q1 24 | $-16.8M | $-73.8M |
| Q4 25 | $-7.8M | $-58.3M | ||
| Q3 25 | $-1.8M | $-60.4M | ||
| Q2 25 | $-7.0M | $-78.6M | ||
| Q1 25 | $-25.3M | $-62.6M | ||
| Q4 24 | $5.7M | $-70.2M | ||
| Q3 24 | $101.0K | $-21.9M | ||
| Q2 24 | $-11.0M | $-30.8M | ||
| Q1 24 | $-19.9M | $-77.8M |
| Q4 25 | -5.5% | -31.7% | ||
| Q3 25 | -1.5% | -32.6% | ||
| Q2 25 | -6.6% | -41.5% | ||
| Q1 25 | -24.3% | -35.3% | ||
| Q4 24 | 4.4% | -34.3% | ||
| Q3 24 | 0.1% | -11.3% | ||
| Q2 24 | -9.2% | -15.7% | ||
| Q1 24 | -16.5% | -39.5% |
| Q4 25 | 1.4% | 21.7% | ||
| Q3 25 | 0.7% | 12.5% | ||
| Q2 25 | 2.8% | 8.3% | ||
| Q1 25 | 2.2% | 8.3% | ||
| Q4 24 | 0.8% | 52.8% | ||
| Q3 24 | 0.9% | 2.6% | ||
| Q2 24 | 1.7% | 2.9% | ||
| Q1 24 | 2.5% | 2.0% |
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | -330.22× | — | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
PRPL
| Cost Of Revenues | $81.7M | 58% |
| Other | $59.0M | 42% |
UP
Segment breakdown not available.
