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Side-by-side financial comparison of DELUXE CORP (DLX) and Primerica, Inc. (PRI). Click either name above to swap in a different company.

Primerica, Inc. is the larger business by last-quarter revenue ($853.7M vs $535.2M, roughly 1.6× DELUXE CORP). Primerica, Inc. runs the higher net margin — 23.1% vs 2.2%, a 20.8% gap on every dollar of revenue. On growth, Primerica, Inc. posted the faster year-over-year revenue change (11.0% vs 2.8%). Over the past eight quarters, Primerica, Inc.'s revenue compounded faster (7.2% CAGR vs 0.0%).

Deluxe Corporation is an American company that provides payment processing, data services, checks and promotional products, and merchant services. It operates in four divisions: B2B payments, data, print, and merchant services. As of 2025, the company serves millions of small businesses and thousands of financial institutions, processing more than $2.8 trillion in payments annually. While its legacy business centers on check printing and other printed products, payments and data services now ...

Primerica, Inc. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.

DLX vs PRI — Head-to-Head

Bigger by revenue
PRI
PRI
1.6× larger
PRI
$853.7M
$535.2M
DLX
Growing faster (revenue YoY)
PRI
PRI
+8.2% gap
PRI
11.0%
2.8%
DLX
Higher net margin
PRI
PRI
20.8% more per $
PRI
23.1%
2.2%
DLX
Faster 2-yr revenue CAGR
PRI
PRI
Annualised
PRI
7.2%
0.0%
DLX

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
DLX
DLX
PRI
PRI
Revenue
$535.2M
$853.7M
Net Profit
$12.0M
$197.0M
Gross Margin
52.2%
Operating Margin
8.9%
28.9%
Net Margin
2.2%
23.1%
Revenue YoY
2.8%
11.0%
Net Profit YoY
-5.0%
17.9%
EPS (diluted)
$0.25
$6.11

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
DLX
DLX
PRI
PRI
Q4 25
$535.2M
$853.7M
Q3 25
$540.2M
$839.9M
Q2 25
$521.3M
$793.3M
Q1 25
$536.5M
$804.8M
Q4 24
$520.6M
$768.8M
Q3 24
$528.4M
$774.1M
Q2 24
$537.8M
$803.4M
Q1 24
$535.0M
$742.8M
Net Profit
DLX
DLX
PRI
PRI
Q4 25
$12.0M
$197.0M
Q3 25
$33.7M
$206.8M
Q2 25
$22.4M
$178.3M
Q1 25
$14.0M
$169.1M
Q4 24
$12.6M
$167.1M
Q3 24
$8.9M
$164.4M
Q2 24
$20.5M
$1.2M
Q1 24
$10.8M
$137.9M
Gross Margin
DLX
DLX
PRI
PRI
Q4 25
52.2%
Q3 25
53.9%
Q2 25
53.6%
Q1 25
52.4%
Q4 24
52.3%
Q3 24
53.3%
Q2 24
53.7%
98.0%
Q1 24
53.0%
98.2%
Operating Margin
DLX
DLX
PRI
PRI
Q4 25
8.9%
28.9%
Q3 25
14.0%
32.3%
Q2 25
11.7%
29.6%
Q1 25
9.0%
27.5%
Q4 24
9.0%
64.7%
Q3 24
7.9%
32.9%
Q2 24
11.0%
1.0%
Q1 24
8.3%
24.1%
Net Margin
DLX
DLX
PRI
PRI
Q4 25
2.2%
23.1%
Q3 25
6.2%
24.6%
Q2 25
4.3%
22.5%
Q1 25
2.6%
21.0%
Q4 24
2.4%
21.7%
Q3 24
1.7%
21.2%
Q2 24
3.8%
0.1%
Q1 24
2.0%
18.6%
EPS (diluted)
DLX
DLX
PRI
PRI
Q4 25
$0.25
$6.11
Q3 25
$0.74
$6.35
Q2 25
$0.50
$5.40
Q1 25
$0.31
$5.05
Q4 24
$0.28
$4.92
Q3 24
$0.20
$4.83
Q2 24
$0.46
$0.03
Q1 24
$0.24
$3.93

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
DLX
DLX
PRI
PRI
Cash + ST InvestmentsLiquidity on hand
$36.9M
$756.2M
Total DebtLower is stronger
Stockholders' EquityBook value
$680.7M
$2.4B
Total Assets
$2.9B
$15.0B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
DLX
DLX
PRI
PRI
Q4 25
$36.9M
$756.2M
Q3 25
$25.8M
$644.9M
Q2 25
$26.0M
$621.2M
Q1 25
$30.3M
$625.1M
Q4 24
$34.4M
$687.8M
Q3 24
$41.3M
$550.1M
Q2 24
$23.1M
$627.3M
Q1 24
$23.5M
$593.4M
Stockholders' Equity
DLX
DLX
PRI
PRI
Q4 25
$680.7M
$2.4B
Q3 25
$664.1M
$2.3B
Q2 25
$638.7M
$2.3B
Q1 25
$622.5M
$2.3B
Q4 24
$620.9M
$2.3B
Q3 24
$612.7M
$1.9B
Q2 24
$620.5M
$2.1B
Q1 24
$608.4M
$2.2B
Total Assets
DLX
DLX
PRI
PRI
Q4 25
$2.9B
$15.0B
Q3 25
$2.6B
$14.8B
Q2 25
$2.5B
$14.8B
Q1 25
$2.6B
$14.6B
Q4 24
$2.8B
$14.6B
Q3 24
$2.6B
$14.8B
Q2 24
$2.7B
$14.6B
Q1 24
$2.7B
$14.9B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
DLX
DLX
PRI
PRI
Operating Cash FlowLast quarter
$102.1M
$338.2M
Free Cash FlowOCF − Capex
FCF MarginFCF / Revenue
Capex IntensityCapex / Revenue
Cash ConversionOCF / Net Profit
8.53×
1.72×
TTM Free Cash FlowTrailing 4 quarters

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
DLX
DLX
PRI
PRI
Q4 25
$102.1M
$338.2M
Q3 25
$67.1M
$202.9M
Q2 25
$51.1M
$162.6M
Q1 25
$50.3M
$197.5M
Q4 24
$60.2M
$270.6M
Q3 24
$67.9M
$207.3M
Q2 24
$39.6M
$173.3M
Q1 24
$26.6M
$210.9M
Free Cash Flow
DLX
DLX
PRI
PRI
Q4 25
Q3 25
Q2 25
$27.8M
Q1 25
$24.3M
Q4 24
Q3 24
$46.7M
Q2 24
$11.4M
Q1 24
$6.1M
FCF Margin
DLX
DLX
PRI
PRI
Q4 25
Q3 25
Q2 25
5.3%
Q1 25
4.5%
Q4 24
Q3 24
8.8%
Q2 24
2.1%
Q1 24
1.1%
Capex Intensity
DLX
DLX
PRI
PRI
Q4 25
Q3 25
Q2 25
4.5%
Q1 25
4.8%
Q4 24
Q3 24
4.0%
Q2 24
5.2%
Q1 24
3.8%
Cash Conversion
DLX
DLX
PRI
PRI
Q4 25
8.53×
1.72×
Q3 25
1.99×
0.98×
Q2 25
2.28×
0.91×
Q1 25
3.59×
1.17×
Q4 24
4.77×
1.62×
Q3 24
7.60×
1.26×
Q2 24
1.94×
147.98×
Q1 24
2.46×
1.53×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

DLX
DLX

Services$247.9M46%
B2B Payments$76.3M14%
Datadrivenmarketingsolutions$68.5M13%
Promotional Solutions Revenue$60.9M11%
Treasurymanagementsolutions$59.8M11%
Other$17.3M3%
Other Web Based Solutions$4.6M1%

PRI
PRI

Revenues From Sources Other Than Contracts With Customers$445.9M52%
Investment And Savings Products Segment Revenues$340.3M40%
Other$56.5M7%
Segment Revenues From Contracts With Customers$11.0M1%

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