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Side-by-side financial comparison of First Foundation Inc. (FFWM) and Honest Company, Inc. (HNST). Click either name above to swap in a different company.

Honest Company, Inc. is the larger business by last-quarter revenue ($88.0M vs $48.4M, roughly 1.8× First Foundation Inc.). Honest Company, Inc. runs the higher net margin — -26.8% vs -97.9%, a 71.1% gap on every dollar of revenue. On growth, First Foundation Inc. posted the faster year-over-year revenue change (421.7% vs -11.8%). Honest Company, Inc. produced more free cash flow last quarter ($18.1M vs $-35.2M). Over the past eight quarters, Honest Company, Inc.'s revenue compounded faster (1.0% CAGR vs -2.7%).

John B. Lacson Colleges Foundation (Bacolod), Inc. is a private maritime college in Bacolod, Negros Occidental, Philippines.

The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Carla Vernón, Chief Executive Officer, is one of the first Afro-Latina CEOs of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via an initial public offeri...

FFWM vs HNST — Head-to-Head

Bigger by revenue
HNST
HNST
1.8× larger
HNST
$88.0M
$48.4M
FFWM
Growing faster (revenue YoY)
FFWM
FFWM
+433.5% gap
FFWM
421.7%
-11.8%
HNST
Higher net margin
HNST
HNST
71.1% more per $
HNST
-26.8%
-97.9%
FFWM
More free cash flow
HNST
HNST
$53.3M more FCF
HNST
$18.1M
$-35.2M
FFWM
Faster 2-yr revenue CAGR
HNST
HNST
Annualised
HNST
1.0%
-2.7%
FFWM

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
FFWM
FFWM
HNST
HNST
Revenue
$48.4M
$88.0M
Net Profit
$-8.0M
$-23.6M
Gross Margin
15.7%
Operating Margin
-97.5%
-27.5%
Net Margin
-97.9%
-26.8%
Revenue YoY
421.7%
-11.8%
Net Profit YoY
43.0%
-2813.2%
EPS (diluted)
$-0.09
$-0.21

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
FFWM
FFWM
HNST
HNST
Q4 25
$48.4M
$88.0M
Q3 25
$63.6M
$92.6M
Q2 25
$51.4M
$93.5M
Q1 25
$71.4M
$97.3M
Q4 24
$9.3M
$99.8M
Q3 24
$9.2M
$99.2M
Q2 24
$57.5M
$93.0M
Q1 24
$51.1M
$86.2M
Net Profit
FFWM
FFWM
HNST
HNST
Q4 25
$-8.0M
$-23.6M
Q3 25
$-146.3M
$758.0K
Q2 25
$-7.7M
$3.9M
Q1 25
$6.9M
$3.3M
Q4 24
$-14.1M
$-809.0K
Q3 24
$-82.2M
$165.0K
Q2 24
$3.1M
$-4.1M
Q1 24
$793.0K
$-1.4M
Gross Margin
FFWM
FFWM
HNST
HNST
Q4 25
15.7%
Q3 25
37.3%
Q2 25
40.4%
Q1 25
38.7%
Q4 24
38.8%
Q3 24
38.7%
Q2 24
38.3%
Q1 24
37.0%
Operating Margin
FFWM
FFWM
HNST
HNST
Q4 25
-97.5%
-27.5%
Q3 25
-92.7%
0.3%
Q2 25
-21.1%
3.1%
Q1 25
8.8%
2.6%
Q4 24
-247.7%
-1.0%
Q3 24
-1276.7%
0.1%
Q2 24
4.6%
-4.3%
Q1 24
-0.2%
-1.5%
Net Margin
FFWM
FFWM
HNST
HNST
Q4 25
-97.9%
-26.8%
Q3 25
-230.1%
0.8%
Q2 25
-15.0%
4.1%
Q1 25
9.7%
3.3%
Q4 24
-152.2%
-0.8%
Q3 24
-896.9%
0.2%
Q2 24
5.4%
-4.4%
Q1 24
1.6%
-1.6%
EPS (diluted)
FFWM
FFWM
HNST
HNST
Q4 25
$-0.09
$-0.21
Q3 25
$-1.78
$0.01
Q2 25
$-0.09
$0.03
Q1 25
$0.08
$0.03
Q4 24
$-0.24
$-0.01
Q3 24
$-1.23
$0.00
Q2 24
$0.05
$-0.04
Q1 24
$0.01
$-0.01

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
FFWM
FFWM
HNST
HNST
Cash + ST InvestmentsLiquidity on hand
$1.6B
$89.6M
Total DebtLower is stronger
Stockholders' EquityBook value
$912.6M
$169.7M
Total Assets
$11.9B
$225.4M
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
FFWM
FFWM
HNST
HNST
Q4 25
$1.6B
$89.6M
Q3 25
$1.7B
$71.5M
Q2 25
$1.1B
$72.1M
Q1 25
$1.0B
$72.8M
Q4 24
$1.0B
$75.4M
Q3 24
$1.1B
$53.4M
Q2 24
$1.4B
$36.6M
Q1 24
$1.6B
$33.6M
Stockholders' Equity
FFWM
FFWM
HNST
HNST
Q4 25
$912.6M
$169.7M
Q3 25
$917.9M
$190.2M
Q2 25
$1.1B
$187.0M
Q1 25
$1.1B
$180.4M
Q4 24
$1.1B
$174.3M
Q3 24
$1.1B
$133.9M
Q2 24
$933.2M
$129.7M
Q1 24
$928.7M
$124.8M
Total Assets
FFWM
FFWM
HNST
HNST
Q4 25
$11.9B
$225.4M
Q3 25
$11.9B
$241.5M
Q2 25
$11.6B
$249.0M
Q1 25
$12.6B
$265.3M
Q4 24
$12.6B
$247.4M
Q3 24
$13.4B
$209.2M
Q2 24
$13.7B
$200.2M
Q1 24
$13.6B
$198.1M

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
FFWM
FFWM
HNST
HNST
Operating Cash FlowLast quarter
$-31.9M
$19.3M
Free Cash FlowOCF − Capex
$-35.2M
$18.1M
FCF MarginFCF / Revenue
-72.8%
20.5%
Capex IntensityCapex / Revenue
6.9%
1.4%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-45.9M
$13.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
FFWM
FFWM
HNST
HNST
Q4 25
$-31.9M
$19.3M
Q3 25
$9.2M
$-504.0K
Q2 25
$-16.3M
$-745.0K
Q1 25
$-552.0K
$-2.9M
Q4 24
$-8.7M
$-16.8M
Q3 24
$14.2M
$15.1M
Q2 24
$-9.1M
$2.9M
Q1 24
$7.2M
$336.0K
Free Cash Flow
FFWM
FFWM
HNST
HNST
Q4 25
$-35.2M
$18.1M
Q3 25
$8.6M
$-624.0K
Q2 25
$-16.7M
$-826.0K
Q1 25
$-2.5M
$-3.0M
Q4 24
$-11.4M
$-17.2M
Q3 24
$13.4M
$15.0M
Q2 24
$-9.4M
$2.9M
Q1 24
$5.9M
$260.0K
FCF Margin
FFWM
FFWM
HNST
HNST
Q4 25
-72.8%
20.5%
Q3 25
13.5%
-0.7%
Q2 25
-32.4%
-0.9%
Q1 25
-3.5%
-3.1%
Q4 24
-123.5%
-17.2%
Q3 24
146.2%
15.1%
Q2 24
-16.3%
3.1%
Q1 24
11.6%
0.3%
Capex Intensity
FFWM
FFWM
HNST
HNST
Q4 25
6.9%
1.4%
Q3 25
1.0%
0.1%
Q2 25
0.8%
0.1%
Q1 25
2.8%
0.1%
Q4 24
29.4%
0.3%
Q3 24
9.0%
0.1%
Q2 24
0.4%
0.0%
Q1 24
2.5%
0.1%
Cash Conversion
FFWM
FFWM
HNST
HNST
Q4 25
Q3 25
-0.66×
Q2 25
-0.19×
Q1 25
-0.08×
-0.90×
Q4 24
Q3 24
91.42×
Q2 24
-2.96×
Q1 24
9.09×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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