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Side-by-side financial comparison of Primis Financial Corp. (FRST) and HARTE HANKS INC (HHS). Click either name above to swap in a different company.
Primis Financial Corp. is the larger business by last-quarter revenue ($45.6M vs $39.9M, roughly 1.1× HARTE HANKS INC). Primis Financial Corp. runs the higher net margin — 16.0% vs 5.5%, a 10.5% gap on every dollar of revenue. Over the past eight quarters, Primis Financial Corp.'s revenue compounded faster (13.0% CAGR vs -6.4%).
Primis Financial Corp is a U.S.-based financial holding company operating full-service banking subsidiaries. It provides a comprehensive range of financial solutions including personal and commercial deposit products, diverse loan facilities, mortgage services, and wealth management support, primarily serving retail and corporate customers across the U.S. mid-Atlantic region.
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
FRST vs HHS — Head-to-Head
Income Statement — Q1 FY2026 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $45.6M | $39.9M |
| Net Profit | $7.3M | $2.2M |
| Gross Margin | — | — |
| Operating Margin | — | -0.3% |
| Net Margin | 16.0% | 5.5% |
| Revenue YoY | — | -15.4% |
| Net Profit YoY | 200.0% | — |
| EPS (diluted) | $0.30 | $0.30 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | $45.6M | — | ||
| Q4 25 | $80.9M | $39.9M | ||
| Q3 25 | $41.0M | $39.5M | ||
| Q2 25 | $43.2M | $38.6M | ||
| Q1 25 | $58.7M | $41.6M | ||
| Q4 24 | $38.8M | $47.1M | ||
| Q3 24 | $37.3M | $47.6M | ||
| Q2 24 | $35.7M | $45.0M |
| Q1 26 | $7.3M | — | ||
| Q4 25 | $29.5M | $2.2M | ||
| Q3 25 | $6.8M | $-2.3M | ||
| Q2 25 | $2.4M | $-335.0K | ||
| Q1 25 | $22.6M | $-392.0K | ||
| Q4 24 | $-26.2M | — | ||
| Q3 24 | $1.2M | $142.0K | ||
| Q2 24 | $3.4M | $-27.8M |
| Q1 26 | — | — | ||
| Q4 25 | 44.8% | -0.3% | ||
| Q3 25 | 21.3% | 1.3% | ||
| Q2 25 | 6.9% | 0.1% | ||
| Q1 25 | 41.9% | -0.1% | ||
| Q4 24 | -123.0% | -3.3% | ||
| Q3 24 | -3.1% | 4.0% | ||
| Q2 24 | 7.8% | 3.0% |
| Q1 26 | 16.0% | — | ||
| Q4 25 | 36.5% | 5.5% | ||
| Q3 25 | 16.7% | -5.8% | ||
| Q2 25 | 5.6% | -0.9% | ||
| Q1 25 | 38.6% | -0.9% | ||
| Q4 24 | -100.3% | — | ||
| Q3 24 | 3.3% | 0.3% | ||
| Q2 24 | 9.6% | -61.8% |
| Q1 26 | $0.30 | — | ||
| Q4 25 | $1.19 | $0.30 | ||
| Q3 25 | $0.28 | $-0.31 | ||
| Q2 25 | $0.10 | $-0.05 | ||
| Q1 25 | $0.92 | $-0.05 | ||
| Q4 24 | $-0.95 | $-0.31 | ||
| Q3 24 | $0.05 | $0.02 | ||
| Q2 24 | $0.14 | $-3.84 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $159.9M | $5.6M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $427.2M | $20.5M |
| Total Assets | $4.3B | $91.8M |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | $159.9M | — | ||
| Q4 25 | $143.6M | $5.6M | ||
| Q3 25 | $63.9M | $6.5M | ||
| Q2 25 | $94.1M | $4.8M | ||
| Q1 25 | $57.0M | $9.0M | ||
| Q4 24 | $64.5M | $9.8M | ||
| Q3 24 | $77.3M | $5.9M | ||
| Q2 24 | $66.6M | $11.0M |
| Q1 26 | $427.2M | — | ||
| Q4 25 | $422.9M | $20.5M | ||
| Q3 25 | $382.2M | $19.9M | ||
| Q2 25 | $376.4M | $22.2M | ||
| Q1 25 | $375.6M | $21.4M | ||
| Q4 24 | $351.8M | $21.7M | ||
| Q3 24 | $381.0M | $21.0M | ||
| Q2 24 | $376.0M | $20.6M |
| Q1 26 | $4.3B | — | ||
| Q4 25 | $4.0B | $91.8M | ||
| Q3 25 | $4.0B | $92.7M | ||
| Q2 25 | $3.9B | $95.0M | ||
| Q1 25 | $3.7B | $100.6M | ||
| Q4 24 | $3.7B | $101.8M | ||
| Q3 24 | $4.0B | $108.1M | ||
| Q2 24 | $4.0B | $109.7M |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | — | $737.0K |
| Free Cash FlowOCF − Capex | — | $-686.0K |
| FCF MarginFCF / Revenue | — | -1.7% |
| Capex IntensityCapex / Revenue | — | 3.6% |
| Cash ConversionOCF / Net Profit | — | 0.33× |
| TTM Free Cash FlowTrailing 4 quarters | — | $-4.5M |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | $10.8M | $737.0K | ||
| Q3 25 | $-11.4M | $3.2M | ||
| Q2 25 | $-41.0M | $-4.8M | ||
| Q1 25 | $34.4M | $-818.0K | ||
| Q4 24 | $19.5M | $4.0M | ||
| Q3 24 | $6.1M | $-2.9M | ||
| Q2 24 | $52.3M | $1.6M |
| Q1 26 | — | — | ||
| Q4 25 | $9.0M | $-686.0K | ||
| Q3 25 | — | $2.2M | ||
| Q2 25 | — | $-5.1M | ||
| Q1 25 | — | $-923.0K | ||
| Q4 24 | $18.3M | $3.4M | ||
| Q3 24 | — | $-4.9M | ||
| Q2 24 | — | $926.0K |
| Q1 26 | — | — | ||
| Q4 25 | 11.2% | -1.7% | ||
| Q3 25 | — | 5.5% | ||
| Q2 25 | — | -13.1% | ||
| Q1 25 | — | -2.2% | ||
| Q4 24 | 47.3% | 7.3% | ||
| Q3 24 | — | -10.2% | ||
| Q2 24 | — | 2.1% |
| Q1 26 | — | — | ||
| Q4 25 | 2.1% | 3.6% | ||
| Q3 25 | — | 2.5% | ||
| Q2 25 | — | 0.6% | ||
| Q1 25 | — | 0.3% | ||
| Q4 24 | 3.1% | 1.3% | ||
| Q3 24 | 0.0% | 4.0% | ||
| Q2 24 | 0.0% | 1.5% |
| Q1 26 | — | — | ||
| Q4 25 | 0.36× | 0.33× | ||
| Q3 25 | -1.67× | — | ||
| Q2 25 | -16.82× | — | ||
| Q1 25 | 1.52× | — | ||
| Q4 24 | — | — | ||
| Q3 24 | 4.93× | -20.76× | ||
| Q2 24 | 15.21× | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
FRST
| Net Interest Income | $32.1M | 70% |
| Noninterest Income | $13.6M | 30% |
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
