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Side-by-side financial comparison of GrowGeneration Corp. (GRWG) and Velocity Financial, Inc. (VEL). Click either name above to swap in a different company.

Velocity Financial, Inc. is the larger business by last-quarter revenue ($51.6M vs $37.8M, roughly 1.4× GrowGeneration Corp.). Velocity Financial, Inc. runs the higher net margin — 67.3% vs -19.6%, a 87.0% gap on every dollar of revenue. On growth, Velocity Financial, Inc. posted the faster year-over-year revenue change (32.8% vs 1.0%). Over the past eight quarters, Velocity Financial, Inc.'s revenue compounded faster (32.3% CAGR vs -11.1%).

GrowGeneration Corp is a leading U.S.-based specialty retailer of hydroponics and organic gardening supplies. It offers a full portfolio of products including grow lights, nutrient solutions, climate control systems and cultivation tools, serving both commercial indoor farming operators (including legal cannabis cultivators) and hobbyist home gardeners via its nationwide physical store network and e-commerce channels.

Velocity Financial, Inc. is a U.S.-headquartered real estate finance company that offers specialized mortgage loan solutions primarily for residential investment properties. It partners with independent mortgage brokers nationwide, providing real estate investors with short-term bridge loans and long-term rental property financing options tailored to their operational needs.

GRWG vs VEL — Head-to-Head

Bigger by revenue
VEL
VEL
1.4× larger
VEL
$51.6M
$37.8M
GRWG
Growing faster (revenue YoY)
VEL
VEL
+31.8% gap
VEL
32.8%
1.0%
GRWG
Higher net margin
VEL
VEL
87.0% more per $
VEL
67.3%
-19.6%
GRWG
Faster 2-yr revenue CAGR
VEL
VEL
Annualised
VEL
32.3%
-11.1%
GRWG

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
GRWG
GRWG
VEL
VEL
Revenue
$37.8M
$51.6M
Net Profit
$-7.4M
$34.8M
Gross Margin
24.1%
Operating Margin
-20.1%
97.0%
Net Margin
-19.6%
67.3%
Revenue YoY
1.0%
32.8%
Net Profit YoY
68.2%
67.0%
EPS (diluted)
$-0.12
$0.90

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
GRWG
GRWG
VEL
VEL
Q4 25
$37.8M
$51.6M
Q3 25
$47.3M
$49.1M
Q2 25
$41.0M
$47.6M
Q1 25
$35.7M
$37.5M
Q4 24
$37.4M
$38.9M
Q3 24
$50.0M
$35.1M
Q2 24
$53.5M
$32.4M
Q1 24
$47.9M
$29.5M
Net Profit
GRWG
GRWG
VEL
VEL
Q4 25
$-7.4M
$34.8M
Q3 25
$-2.4M
$25.4M
Q2 25
$-4.8M
$26.0M
Q1 25
$-9.4M
$18.9M
Q4 24
$-23.3M
$20.8M
Q3 24
$-11.4M
$15.8M
Q2 24
$-5.9M
$14.8M
Q1 24
$-8.8M
$17.3M
Gross Margin
GRWG
GRWG
VEL
VEL
Q4 25
24.1%
Q3 25
27.2%
Q2 25
28.3%
Q1 25
27.2%
Q4 24
16.4%
Q3 24
21.6%
Q2 24
26.9%
Q1 24
25.8%
Operating Margin
GRWG
GRWG
VEL
VEL
Q4 25
-20.1%
97.0%
Q3 25
-6.0%
72.1%
Q2 25
-12.9%
71.3%
Q1 25
-27.7%
71.7%
Q4 24
-63.9%
82.5%
Q3 24
-24.2%
60.6%
Q2 24
-12.2%
61.3%
Q1 24
-19.7%
78.8%
Net Margin
GRWG
GRWG
VEL
VEL
Q4 25
-19.6%
67.3%
Q3 25
-5.2%
51.7%
Q2 25
-11.7%
54.6%
Q1 25
-26.3%
50.4%
Q4 24
-62.4%
53.5%
Q3 24
-22.9%
45.1%
Q2 24
-11.0%
45.6%
Q1 24
-18.5%
58.5%
EPS (diluted)
GRWG
GRWG
VEL
VEL
Q4 25
$-0.12
$0.90
Q3 25
$-0.04
$0.65
Q2 25
$-0.08
$0.69
Q1 25
$-0.16
$0.51
Q4 24
$-0.39
$0.56
Q3 24
$-0.19
$0.44
Q2 24
$-0.10
$0.42
Q1 24
$-0.14
$0.49

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
GRWG
GRWG
VEL
VEL
Cash + ST InvestmentsLiquidity on hand
$46.1M
$92.1M
Total DebtLower is stronger
Stockholders' EquityBook value
$97.5M
$672.5M
Total Assets
$147.0M
$7.4B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
GRWG
GRWG
VEL
VEL
Q4 25
$46.1M
$92.1M
Q3 25
$48.3M
$99.0M
Q2 25
$48.7M
$79.6M
Q1 25
$52.6M
$51.7M
Q4 24
$56.5M
$49.9M
Q3 24
$55.2M
$44.1M
Q2 24
$56.0M
$47.4M
Q1 24
$61.3M
$34.8M
Stockholders' Equity
GRWG
GRWG
VEL
VEL
Q4 25
$97.5M
$672.5M
Q3 25
$104.7M
$634.3M
Q2 25
$106.7M
$597.9M
Q1 25
$111.2M
$563.2M
Q4 24
$120.1M
$516.9M
Q3 24
$143.2M
$484.6M
Q2 24
$155.8M
$471.3M
Q1 24
$165.3M
$452.9M
Total Assets
GRWG
GRWG
VEL
VEL
Q4 25
$147.0M
$7.4B
Q3 25
$159.6M
$7.0B
Q2 25
$160.6M
$6.5B
Q1 25
$164.2M
$6.0B
Q4 24
$174.4M
$5.5B
Q3 24
$199.6M
$5.2B
Q2 24
$219.2M
$4.9B
Q1 24
$230.4M
$4.6B

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
GRWG
GRWG
VEL
VEL
Operating Cash FlowLast quarter
$-2.2M
$18.2M
Free Cash FlowOCF − Capex
$17.9M
FCF MarginFCF / Revenue
34.6%
Capex IntensityCapex / Revenue
0.5%
Cash ConversionOCF / Net Profit
0.52×
TTM Free Cash FlowTrailing 4 quarters
$40.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
GRWG
GRWG
VEL
VEL
Q4 25
$-2.2M
$18.2M
Q3 25
$-499.0K
$11.5M
Q2 25
$-2.9M
$7.7M
Q1 25
$-3.8M
$3.5M
Q4 24
$1.1M
$37.8M
Q3 24
$1.2M
$-17.6M
Q2 24
$-398.0K
$11.5M
Q1 24
$-3.6M
$10.6M
Free Cash Flow
GRWG
GRWG
VEL
VEL
Q4 25
$17.9M
Q3 25
$11.4M
Q2 25
$7.6M
Q1 25
$3.5M
Q4 24
$37.5M
Q3 24
$-17.6M
Q2 24
$11.4M
Q1 24
$10.5M
FCF Margin
GRWG
GRWG
VEL
VEL
Q4 25
34.6%
Q3 25
23.2%
Q2 25
15.9%
Q1 25
9.2%
Q4 24
96.4%
Q3 24
-50.3%
Q2 24
35.1%
Q1 24
35.8%
Capex Intensity
GRWG
GRWG
VEL
VEL
Q4 25
0.5%
Q3 25
0.1%
Q2 25
0.2%
Q1 25
0.2%
Q4 24
0.7%
Q3 24
0.2%
Q2 24
0.3%
Q1 24
0.1%
Cash Conversion
GRWG
GRWG
VEL
VEL
Q4 25
0.52×
Q3 25
0.45×
Q2 25
0.29×
Q1 25
0.19×
Q4 24
1.81×
Q3 24
-1.11×
Q2 24
0.78×
Q1 24
0.61×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

GRWG
GRWG

Consumables$22.3M59%
Durables$9.8M26%
Commercial Fixture Sales$5.7M15%

VEL
VEL

Related Party$19.3M37%
Nonrelated Party$16.9M33%
Other$15.4M30%

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