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Side-by-side financial comparison of Hamilton Beach Brands Holding Co (HBB) and HARLEY-DAVIDSON, INC. (HOG). Click either name above to swap in a different company.

HARLEY-DAVIDSON, INC. is the larger business by last-quarter revenue ($390.5M vs $212.9M, roughly 1.8× Hamilton Beach Brands Holding Co). Hamilton Beach Brands Holding Co runs the higher net margin — 8.7% vs -72.3%, a 81.1% gap on every dollar of revenue. On growth, Hamilton Beach Brands Holding Co posted the faster year-over-year revenue change (-0.3% vs -9.4%). HARLEY-DAVIDSON, INC. produced more free cash flow last quarter ($100.4M vs $27.9M). Over the past eight quarters, Hamilton Beach Brands Holding Co's revenue compounded faster (28.8% CAGR vs -48.6%).

Hamilton Beach Brands Holding Company is an American designer, marketer and distributor of home appliances and commercial restaurant equipment marketed primarily in the United States, Canada, and Mexico, including blenders, mixers, toasters, slow cookers, clothes irons, and air purifiers.

Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...

HBB vs HOG — Head-to-Head

Bigger by revenue
HOG
HOG
1.8× larger
HOG
$390.5M
$212.9M
HBB
Growing faster (revenue YoY)
HBB
HBB
+9.1% gap
HBB
-0.3%
-9.4%
HOG
Higher net margin
HBB
HBB
81.1% more per $
HBB
8.7%
-72.3%
HOG
More free cash flow
HOG
HOG
$72.5M more FCF
HOG
$100.4M
$27.9M
HBB
Faster 2-yr revenue CAGR
HBB
HBB
Annualised
HBB
28.8%
-48.6%
HOG

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
HBB
HBB
HOG
HOG
Revenue
$212.9M
$390.5M
Net Profit
$18.5M
$-282.6M
Gross Margin
28.3%
-7.9%
Operating Margin
11.9%
-92.4%
Net Margin
8.7%
-72.3%
Revenue YoY
-0.3%
-9.4%
Net Profit YoY
-22.7%
-138.6%
EPS (diluted)
$1.37
$-2.27

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HBB
HBB
HOG
HOG
Q4 25
$212.9M
$390.5M
Q3 25
$132.8M
$1.1B
Q2 25
$127.8M
$1.0B
Q1 25
$133.4M
$1.1B
Q4 24
$213.5M
$430.9M
Q3 24
$156.7M
$881.2M
Q2 24
$156.2M
$1.4B
Q1 24
$128.3M
$1.5B
Net Profit
HBB
HBB
HOG
HOG
Q4 25
$18.5M
$-282.6M
Q3 25
$1.7M
$377.4M
Q2 25
$4.5M
$107.6M
Q1 25
$1.8M
$133.1M
Q4 24
$24.0M
$-118.4M
Q3 24
$1.9M
$119.0M
Q2 24
$6.0M
$218.3M
Q1 24
$-1.2M
$234.9M
Gross Margin
HBB
HBB
HOG
HOG
Q4 25
28.3%
-7.9%
Q3 25
21.1%
26.0%
Q2 25
27.5%
28.5%
Q1 25
24.6%
28.9%
Q4 24
26.1%
-2.0%
Q3 24
28.0%
29.8%
Q2 24
25.9%
31.8%
Q1 24
23.4%
30.9%
Operating Margin
HBB
HBB
HOG
HOG
Q4 25
11.9%
-92.4%
Q3 25
2.2%
44.0%
Q2 25
4.7%
10.7%
Q1 25
1.7%
14.8%
Q4 24
11.0%
-44.9%
Q3 24
6.8%
12.0%
Q2 24
6.4%
17.8%
Q1 24
-0.7%
17.8%
Net Margin
HBB
HBB
HOG
HOG
Q4 25
8.7%
-72.3%
Q3 25
1.2%
35.0%
Q2 25
3.5%
10.2%
Q1 25
1.4%
12.3%
Q4 24
11.2%
-27.5%
Q3 24
1.2%
13.5%
Q2 24
3.8%
16.1%
Q1 24
-0.9%
15.9%
EPS (diluted)
HBB
HBB
HOG
HOG
Q4 25
$1.37
$-2.27
Q3 25
$0.12
$3.10
Q2 25
$0.33
$0.88
Q1 25
$0.13
$1.07
Q4 24
$1.72
$-0.82
Q3 24
$0.14
$0.91
Q2 24
$0.42
$1.63
Q1 24
$-0.08
$1.72

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HBB
HBB
HOG
HOG
Cash + ST InvestmentsLiquidity on hand
$47.3M
$3.1B
Total DebtLower is stronger
$50.0M
$2.5B
Stockholders' EquityBook value
$182.8M
$3.1B
Total Assets
$397.6M
$8.0B
Debt / EquityLower = less leverage
0.27×
0.79×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HBB
HBB
HOG
HOG
Q4 25
$47.3M
$3.1B
Q3 25
$17.2M
$1.8B
Q2 25
$11.3M
$1.6B
Q1 25
$48.3M
$1.9B
Q4 24
$45.6M
$1.6B
Q3 24
$22.6M
$2.2B
Q2 24
$37.2M
$1.8B
Q1 24
$26.3M
$1.5B
Total Debt
HBB
HBB
HOG
HOG
Q4 25
$50.0M
$2.5B
Q3 25
$4.5B
Q2 25
$6.4B
Q1 25
$6.8B
Q4 24
$50.0M
$6.3B
Q3 24
$7.3B
Q2 24
$7.0B
Q1 24
$6.3B
Stockholders' Equity
HBB
HBB
HOG
HOG
Q4 25
$182.8M
$3.1B
Q3 25
$164.0M
$3.6B
Q2 25
$164.0M
$3.3B
Q1 25
$163.2M
$3.2B
Q4 24
$165.9M
$3.2B
Q3 24
$150.0M
$3.4B
Q2 24
$145.7M
$3.4B
Q1 24
$145.4M
$3.3B
Total Assets
HBB
HBB
HOG
HOG
Q4 25
$397.6M
$8.0B
Q3 25
$392.4M
$10.6B
Q2 25
$363.8M
$12.1B
Q1 25
$418.0M
$12.4B
Q4 24
$415.1M
$11.9B
Q3 24
$408.7M
$13.0B
Q2 24
$369.9M
$12.8B
Q1 24
$368.9M
$12.3B
Debt / Equity
HBB
HBB
HOG
HOG
Q4 25
0.27×
0.79×
Q3 25
1.25×
Q2 25
1.91×
Q1 25
2.14×
Q4 24
0.30×
2.00×
Q3 24
2.13×
Q2 24
2.03×
Q1 24
1.88×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HBB
HBB
HOG
HOG
Operating Cash FlowLast quarter
$28.5M
$152.0M
Free Cash FlowOCF − Capex
$27.9M
$100.4M
FCF MarginFCF / Revenue
13.1%
25.7%
Capex IntensityCapex / Revenue
0.3%
13.2%
Cash ConversionOCF / Net Profit
1.53×
TTM Free Cash FlowTrailing 4 quarters
$11.0M
$415.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HBB
HBB
HOG
HOG
Q4 25
$28.5M
$152.0M
Q3 25
$9.1M
$-92.6M
Q2 25
$-30.4M
$368.0M
Q1 25
$6.6M
$141.5M
Q4 24
$30.2M
$133.2M
Q3 24
$-1.9M
$353.0M
Q2 24
$17.4M
$473.6M
Q1 24
$19.7M
$104.0M
Free Cash Flow
HBB
HBB
HOG
HOG
Q4 25
$27.9M
$100.4M
Q3 25
$8.4M
$-129.1M
Q2 25
$-31.3M
$332.4M
Q1 25
$6.1M
$111.6M
Q4 24
$29.4M
$77.0M
Q3 24
$-2.7M
$300.4M
Q2 24
$16.8M
$432.2M
Q1 24
$18.8M
$57.6M
FCF Margin
HBB
HBB
HOG
HOG
Q4 25
13.1%
25.7%
Q3 25
6.3%
-12.0%
Q2 25
-24.5%
31.7%
Q1 25
4.6%
10.3%
Q4 24
13.8%
17.9%
Q3 24
-1.7%
34.1%
Q2 24
10.7%
31.9%
Q1 24
14.6%
3.9%
Capex Intensity
HBB
HBB
HOG
HOG
Q4 25
0.3%
13.2%
Q3 25
0.6%
3.4%
Q2 25
0.7%
3.4%
Q1 25
0.4%
2.8%
Q4 24
0.4%
13.0%
Q3 24
0.5%
6.0%
Q2 24
0.4%
3.1%
Q1 24
0.7%
3.1%
Cash Conversion
HBB
HBB
HOG
HOG
Q4 25
1.53×
Q3 25
5.52×
-0.25×
Q2 25
-6.83×
3.42×
Q1 25
3.67×
1.06×
Q4 24
1.26×
Q3 24
-0.98×
2.97×
Q2 24
2.90×
2.17×
Q1 24
0.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HBB
HBB

Consumer Product$191.6M90%
Commercial Product$17.5M8%
Health Beacon$2.3M1%

HOG
HOG

Motorcycles$193.9M50%
Other$63.8M16%
Other Income Financial Services$59.8M15%
Apparel$47.2M12%
Livewire Segment$11.4M3%

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