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Side-by-side financial comparison of HARTE HANKS INC (HHS) and MFA FINANCIAL, INC. (MFA). Click either name above to swap in a different company.
MFA FINANCIAL, INC. is the larger business by last-quarter revenue ($55.5M vs $39.9M, roughly 1.4× HARTE HANKS INC). On growth, MFA FINANCIAL, INC. posted the faster year-over-year revenue change (9.2% vs -15.4%). Over the past eight quarters, MFA FINANCIAL, INC.'s revenue compounded faster (7.7% CAGR vs -6.4%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
MFA Financial, Inc. is a U.S.-headquartered real estate investment trust (REIT) specializing in investing in and managing residential and commercial mortgage-backed securities, mortgage loans, and other real estate-related financial assets. It caters primarily to institutional and individual investors across the U.S., focusing on delivering stable risk-adjusted returns via rigorous asset screening and risk management frameworks.
HHS vs MFA — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $55.5M |
| Net Profit | $2.2M | — |
| Gross Margin | — | — |
| Operating Margin | -0.3% | 97.9% |
| Net Margin | 5.5% | — |
| Revenue YoY | -15.4% | 9.2% |
| Net Profit YoY | — | — |
| EPS (diluted) | $0.30 | $0.43 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $39.9M | $55.5M | ||
| Q3 25 | $39.5M | $56.8M | ||
| Q2 25 | $38.6M | $61.3M | ||
| Q1 25 | $41.6M | $57.5M | ||
| Q4 24 | $47.1M | $50.8M | ||
| Q3 24 | $47.6M | $50.6M | ||
| Q2 24 | $45.0M | $53.5M | ||
| Q1 24 | $45.4M | $47.8M |
| Q4 25 | $2.2M | — | ||
| Q3 25 | $-2.3M | $48.1M | ||
| Q2 25 | $-335.0K | $33.2M | ||
| Q1 25 | $-392.0K | $41.2M | ||
| Q4 24 | — | — | ||
| Q3 24 | $142.0K | $48.2M | ||
| Q2 24 | $-27.8M | $41.9M | ||
| Q1 24 | $-171.0K | $23.2M |
| Q4 25 | -0.3% | 97.9% | ||
| Q3 25 | 1.3% | 84.5% | ||
| Q2 25 | 0.1% | 54.5% | ||
| Q1 25 | -0.1% | 70.0% | ||
| Q4 24 | -3.3% | 6.8% | ||
| Q3 24 | 4.0% | 98.2% | ||
| Q2 24 | 3.0% | 79.1% | ||
| Q1 24 | 0.8% | 50.7% |
| Q4 25 | 5.5% | — | ||
| Q3 25 | -5.8% | 84.7% | ||
| Q2 25 | -0.9% | 54.2% | ||
| Q1 25 | -0.9% | 71.6% | ||
| Q4 24 | — | — | ||
| Q3 24 | 0.3% | 95.2% | ||
| Q2 24 | -61.8% | 78.4% | ||
| Q1 24 | -0.4% | 48.5% |
| Q4 25 | $0.30 | $0.43 | ||
| Q3 25 | $-0.31 | $0.35 | ||
| Q2 25 | $-0.05 | $0.21 | ||
| Q1 25 | $-0.05 | $0.31 | ||
| Q4 24 | $-0.31 | $-0.01 | ||
| Q3 24 | $0.02 | $0.37 | ||
| Q2 24 | $-3.84 | $0.32 | ||
| Q1 24 | $-0.02 | $0.14 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $213.2M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $20.5M | $1.8B |
| Total Assets | $91.8M | $13.0B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.6M | $213.2M | ||
| Q3 25 | $6.5M | $305.2M | ||
| Q2 25 | $4.8M | $275.7M | ||
| Q1 25 | $9.0M | $253.7M | ||
| Q4 24 | $9.8M | $338.9M | ||
| Q3 24 | $5.9M | $305.6M | ||
| Q2 24 | $11.0M | $289.4M | ||
| Q1 24 | $11.5M | $306.3M |
| Q4 25 | $20.5M | $1.8B | ||
| Q3 25 | $19.9M | $1.8B | ||
| Q2 25 | $22.2M | $1.8B | ||
| Q1 25 | $21.4M | $1.8B | ||
| Q4 24 | $21.7M | $1.8B | ||
| Q3 24 | $21.0M | $1.9B | ||
| Q2 24 | $20.6M | $1.9B | ||
| Q1 24 | $20.0M | $1.9B |
| Q4 25 | $91.8M | $13.0B | ||
| Q3 25 | $92.7M | $12.1B | ||
| Q2 25 | $95.0M | $11.7B | ||
| Q1 25 | $100.6M | $11.5B | ||
| Q4 24 | $101.8M | $11.4B | ||
| Q3 24 | $108.1M | $11.2B | ||
| Q2 24 | $109.7M | $11.1B | ||
| Q1 24 | $113.4M | $10.9B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | $76.2M |
| Free Cash FlowOCF − Capex | $-686.0K | — |
| FCF MarginFCF / Revenue | -1.7% | — |
| Capex IntensityCapex / Revenue | 3.6% | — |
| Cash ConversionOCF / Net Profit | 0.33× | — |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $737.0K | $76.2M | ||
| Q3 25 | $3.2M | $14.7M | ||
| Q2 25 | $-4.8M | $38.5M | ||
| Q1 25 | $-818.0K | $-14.6M | ||
| Q4 24 | $4.0M | $200.1M | ||
| Q3 24 | $-2.9M | $-11.3M | ||
| Q2 24 | $1.6M | $46.5M | ||
| Q1 24 | $-5.7M | $53.5M |
| Q4 25 | $-686.0K | — | ||
| Q3 25 | $2.2M | — | ||
| Q2 25 | $-5.1M | — | ||
| Q1 25 | $-923.0K | — | ||
| Q4 24 | $3.4M | — | ||
| Q3 24 | $-4.9M | — | ||
| Q2 24 | $926.0K | — | ||
| Q1 24 | $-6.2M | — |
| Q4 25 | -1.7% | — | ||
| Q3 25 | 5.5% | — | ||
| Q2 25 | -13.1% | — | ||
| Q1 25 | -2.2% | — | ||
| Q4 24 | 7.3% | — | ||
| Q3 24 | -10.2% | — | ||
| Q2 24 | 2.1% | — | ||
| Q1 24 | -13.7% | — |
| Q4 25 | 3.6% | — | ||
| Q3 25 | 2.5% | — | ||
| Q2 25 | 0.6% | — | ||
| Q1 25 | 0.3% | — | ||
| Q4 24 | 1.3% | — | ||
| Q3 24 | 4.0% | — | ||
| Q2 24 | 1.5% | — | ||
| Q1 24 | 1.2% | — |
| Q4 25 | 0.33× | — | ||
| Q3 25 | — | 0.31× | ||
| Q2 25 | — | 1.16× | ||
| Q1 25 | — | -0.35× | ||
| Q4 24 | — | — | ||
| Q3 24 | -20.76× | -0.23× | ||
| Q2 24 | — | 1.11× | ||
| Q1 24 | — | 2.30× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
MFA
Segment breakdown not available.
