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Side-by-side financial comparison of HARTE HANKS INC (HHS) and SAGA COMMUNICATIONS INC (SGA). Click either name above to swap in a different company.
HARTE HANKS INC is the larger business by last-quarter revenue ($39.9M vs $26.5M, roughly 1.5× SAGA COMMUNICATIONS INC). HARTE HANKS INC runs the higher net margin — 5.5% vs -26.1%, a 31.6% gap on every dollar of revenue. On growth, SAGA COMMUNICATIONS INC posted the faster year-over-year revenue change (-9.3% vs -15.4%). SAGA COMMUNICATIONS INC produced more free cash flow last quarter ($-459.0K vs $-686.0K). Over the past eight quarters, SAGA COMMUNICATIONS INC's revenue compounded faster (2.4% CAGR vs -6.4%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
Saga is a British company focused on serving the needs of those aged 50 and over, originally owned by its founder, later acquired by private equity, and ultimately listed on the London Stock Exchange. It has 2.7 million customers. The company operates sites on the Kent and Sussex coast: Enbrook Park and Priory Square. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
HHS vs SGA — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $26.5M |
| Net Profit | $2.2M | $-6.9M |
| Gross Margin | — | — |
| Operating Margin | -0.3% | -36.0% |
| Net Margin | 5.5% | -26.1% |
| Revenue YoY | -15.4% | -9.3% |
| Net Profit YoY | — | -645.3% |
| EPS (diluted) | $0.30 | $-1.07 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $39.9M | $26.5M | ||
| Q3 25 | $39.5M | $28.2M | ||
| Q2 25 | $38.6M | $28.2M | ||
| Q1 25 | $41.6M | $24.2M | ||
| Q4 24 | $47.1M | $29.2M | ||
| Q3 24 | $47.6M | $28.7M | ||
| Q2 24 | $45.0M | $29.7M | ||
| Q1 24 | $45.4M | $25.3M |
| Q4 25 | $2.2M | $-6.9M | ||
| Q3 25 | $-2.3M | $-532.0K | ||
| Q2 25 | $-335.0K | $1.1M | ||
| Q1 25 | $-392.0K | $-1.6M | ||
| Q4 24 | — | $1.3M | ||
| Q3 24 | $142.0K | $1.3M | ||
| Q2 24 | $-27.8M | $2.5M | ||
| Q1 24 | $-171.0K | $-1.6M |
| Q4 25 | -0.3% | -36.0% | ||
| Q3 25 | 1.3% | -2.2% | ||
| Q2 25 | 0.1% | 5.0% | ||
| Q1 25 | -0.1% | -9.5% | ||
| Q4 24 | -3.3% | 3.4% | ||
| Q3 24 | 4.0% | 5.7% | ||
| Q2 24 | 3.0% | 7.2% | ||
| Q1 24 | 0.8% | -9.6% |
| Q4 25 | 5.5% | -26.1% | ||
| Q3 25 | -5.8% | -1.9% | ||
| Q2 25 | -0.9% | 4.0% | ||
| Q1 25 | -0.9% | -6.5% | ||
| Q4 24 | — | 4.3% | ||
| Q3 24 | 0.3% | 4.4% | ||
| Q2 24 | -61.8% | 8.4% | ||
| Q1 24 | -0.4% | -6.2% |
| Q4 25 | $0.30 | $-1.07 | ||
| Q3 25 | $-0.31 | $-0.08 | ||
| Q2 25 | $-0.05 | $0.18 | ||
| Q1 25 | $-0.05 | $-0.25 | ||
| Q4 24 | $-0.31 | $0.20 | ||
| Q3 24 | $0.02 | $0.20 | ||
| Q2 24 | $-3.84 | $0.40 | ||
| Q1 24 | $-0.02 | $-0.25 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $31.8M |
| Total DebtLower is stronger | — | $5.0M |
| Stockholders' EquityBook value | $20.5M | $151.5M |
| Total Assets | $91.8M | $201.3M |
| Debt / EquityLower = less leverage | — | 0.03× |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.6M | $31.8M | ||
| Q3 25 | $6.5M | $26.3M | ||
| Q2 25 | $4.8M | $24.9M | ||
| Q1 25 | $9.0M | $27.0M | ||
| Q4 24 | $9.8M | $27.8M | ||
| Q3 24 | $5.9M | $28.7M | ||
| Q2 24 | $11.0M | $24.1M | ||
| Q1 24 | $11.5M | $28.8M |
| Q4 25 | — | $5.0M | ||
| Q3 25 | — | $5.0M | ||
| Q2 25 | — | $5.0M | ||
| Q1 25 | — | $5.0M | ||
| Q4 24 | — | $5.0M | ||
| Q3 24 | — | $5.0M | ||
| Q2 24 | — | $5.0M | ||
| Q1 24 | — | $0 |
| Q4 25 | $20.5M | $151.5M | ||
| Q3 25 | $19.9M | $162.1M | ||
| Q2 25 | $22.2M | $163.7M | ||
| Q1 25 | $21.4M | $163.6M | ||
| Q4 24 | $21.7M | $165.9M | ||
| Q3 24 | $21.0M | $166.0M | ||
| Q2 24 | $20.6M | $165.8M | ||
| Q1 24 | $20.0M | $164.4M |
| Q4 25 | $91.8M | $201.3M | ||
| Q3 25 | $92.7M | $218.4M | ||
| Q2 25 | $95.0M | $218.9M | ||
| Q1 25 | $100.6M | $219.3M | ||
| Q4 24 | $101.8M | $221.7M | ||
| Q3 24 | $108.1M | $223.2M | ||
| Q2 24 | $109.7M | $221.6M | ||
| Q1 24 | $113.4M | $218.0M |
| Q4 25 | — | 0.03× | ||
| Q3 25 | — | 0.03× | ||
| Q2 25 | — | 0.03× | ||
| Q1 25 | — | 0.03× | ||
| Q4 24 | — | 0.03× | ||
| Q3 24 | — | 0.03× | ||
| Q2 24 | — | 0.03× | ||
| Q1 24 | — | 0.00× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | $-18.0K |
| Free Cash FlowOCF − Capex | $-686.0K | $-459.0K |
| FCF MarginFCF / Revenue | -1.7% | -1.7% |
| Capex IntensityCapex / Revenue | 3.6% | 1.7% |
| Cash ConversionOCF / Net Profit | 0.33× | — |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | $2.4M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $737.0K | $-18.0K | ||
| Q3 25 | $3.2M | $3.4M | ||
| Q2 25 | $-4.8M | $755.0K | ||
| Q1 25 | $-818.0K | $1.4M | ||
| Q4 24 | $4.0M | $3.6M | ||
| Q3 24 | $-2.9M | $5.1M | ||
| Q2 24 | $1.6M | $1.2M | ||
| Q1 24 | $-5.7M | $3.8M |
| Q4 25 | $-686.0K | $-459.0K | ||
| Q3 25 | $2.2M | $2.8M | ||
| Q2 25 | $-5.1M | $-559.0K | ||
| Q1 25 | $-923.0K | $668.0K | ||
| Q4 24 | $3.4M | $3.1M | ||
| Q3 24 | $-4.9M | $4.5M | ||
| Q2 24 | $926.0K | $-280.0K | ||
| Q1 24 | $-6.2M | $2.8M |
| Q4 25 | -1.7% | -1.7% | ||
| Q3 25 | 5.5% | 9.8% | ||
| Q2 25 | -13.1% | -2.0% | ||
| Q1 25 | -2.2% | 2.8% | ||
| Q4 24 | 7.3% | 10.5% | ||
| Q3 24 | -10.2% | 15.6% | ||
| Q2 24 | 2.1% | -0.9% | ||
| Q1 24 | -13.7% | 10.9% |
| Q4 25 | 3.6% | 1.7% | ||
| Q3 25 | 2.5% | 2.1% | ||
| Q2 25 | 0.6% | 4.7% | ||
| Q1 25 | 0.3% | 2.9% | ||
| Q4 24 | 1.3% | 1.9% | ||
| Q3 24 | 4.0% | 2.2% | ||
| Q2 24 | 1.5% | 5.1% | ||
| Q1 24 | 1.2% | 4.2% |
| Q4 25 | 0.33× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | 0.67× | ||
| Q1 25 | — | — | ||
| Q4 24 | — | 2.86× | ||
| Q3 24 | -20.76× | 4.02× | ||
| Q2 24 | — | 0.50× | ||
| Q1 24 | — | — |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
SGA
| Broadcast Advertising Revenue Net | $20.2M | 76% |
| Digital Advertising Revenue | $4.3M | 16% |
| Other Revenue | $1.9M | 7% |
