vs
Side-by-side financial comparison of HARTE HANKS INC (HHS) and Velocity Financial, Inc. (VEL). Click either name above to swap in a different company.
Velocity Financial, Inc. is the larger business by last-quarter revenue ($51.6M vs $39.9M, roughly 1.3× HARTE HANKS INC). Velocity Financial, Inc. runs the higher net margin — 67.3% vs 5.5%, a 61.8% gap on every dollar of revenue. On growth, Velocity Financial, Inc. posted the faster year-over-year revenue change (32.8% vs -15.4%). Velocity Financial, Inc. produced more free cash flow last quarter ($17.9M vs $-686.0K). Over the past eight quarters, Velocity Financial, Inc.'s revenue compounded faster (32.3% CAGR vs -6.4%).
Harte Hanks is a global marketing services company headquartered in Boston, Massachusetts. Harte Hanks services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and fulfillment.
Velocity Financial, Inc. is a U.S.-headquartered real estate finance company that offers specialized mortgage loan solutions primarily for residential investment properties. It partners with independent mortgage brokers nationwide, providing real estate investors with short-term bridge loans and long-term rental property financing options tailored to their operational needs.
HHS vs VEL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $39.9M | $51.6M |
| Net Profit | $2.2M | $34.8M |
| Gross Margin | — | — |
| Operating Margin | -0.3% | 97.0% |
| Net Margin | 5.5% | 67.3% |
| Revenue YoY | -15.4% | 32.8% |
| Net Profit YoY | — | 67.0% |
| EPS (diluted) | $0.30 | $0.90 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $39.9M | $51.6M | ||
| Q3 25 | $39.5M | $49.1M | ||
| Q2 25 | $38.6M | $47.6M | ||
| Q1 25 | $41.6M | $37.5M | ||
| Q4 24 | $47.1M | $38.9M | ||
| Q3 24 | $47.6M | $35.1M | ||
| Q2 24 | $45.0M | $32.4M | ||
| Q1 24 | $45.4M | $29.5M |
| Q4 25 | $2.2M | $34.8M | ||
| Q3 25 | $-2.3M | $25.4M | ||
| Q2 25 | $-335.0K | $26.0M | ||
| Q1 25 | $-392.0K | $18.9M | ||
| Q4 24 | — | $20.8M | ||
| Q3 24 | $142.0K | $15.8M | ||
| Q2 24 | $-27.8M | $14.8M | ||
| Q1 24 | $-171.0K | $17.3M |
| Q4 25 | -0.3% | 97.0% | ||
| Q3 25 | 1.3% | 72.1% | ||
| Q2 25 | 0.1% | 71.3% | ||
| Q1 25 | -0.1% | 71.7% | ||
| Q4 24 | -3.3% | 82.5% | ||
| Q3 24 | 4.0% | 60.6% | ||
| Q2 24 | 3.0% | 61.3% | ||
| Q1 24 | 0.8% | 78.8% |
| Q4 25 | 5.5% | 67.3% | ||
| Q3 25 | -5.8% | 51.7% | ||
| Q2 25 | -0.9% | 54.6% | ||
| Q1 25 | -0.9% | 50.4% | ||
| Q4 24 | — | 53.5% | ||
| Q3 24 | 0.3% | 45.1% | ||
| Q2 24 | -61.8% | 45.6% | ||
| Q1 24 | -0.4% | 58.5% |
| Q4 25 | $0.30 | $0.90 | ||
| Q3 25 | $-0.31 | $0.65 | ||
| Q2 25 | $-0.05 | $0.69 | ||
| Q1 25 | $-0.05 | $0.51 | ||
| Q4 24 | $-0.31 | $0.56 | ||
| Q3 24 | $0.02 | $0.44 | ||
| Q2 24 | $-3.84 | $0.42 | ||
| Q1 24 | $-0.02 | $0.49 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $5.6M | $92.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $20.5M | $672.5M |
| Total Assets | $91.8M | $7.4B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $5.6M | $92.1M | ||
| Q3 25 | $6.5M | $99.0M | ||
| Q2 25 | $4.8M | $79.6M | ||
| Q1 25 | $9.0M | $51.7M | ||
| Q4 24 | $9.8M | $49.9M | ||
| Q3 24 | $5.9M | $44.1M | ||
| Q2 24 | $11.0M | $47.4M | ||
| Q1 24 | $11.5M | $34.8M |
| Q4 25 | $20.5M | $672.5M | ||
| Q3 25 | $19.9M | $634.3M | ||
| Q2 25 | $22.2M | $597.9M | ||
| Q1 25 | $21.4M | $563.2M | ||
| Q4 24 | $21.7M | $516.9M | ||
| Q3 24 | $21.0M | $484.6M | ||
| Q2 24 | $20.6M | $471.3M | ||
| Q1 24 | $20.0M | $452.9M |
| Q4 25 | $91.8M | $7.4B | ||
| Q3 25 | $92.7M | $7.0B | ||
| Q2 25 | $95.0M | $6.5B | ||
| Q1 25 | $100.6M | $6.0B | ||
| Q4 24 | $101.8M | $5.5B | ||
| Q3 24 | $108.1M | $5.2B | ||
| Q2 24 | $109.7M | $4.9B | ||
| Q1 24 | $113.4M | $4.6B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $737.0K | $18.2M |
| Free Cash FlowOCF − Capex | $-686.0K | $17.9M |
| FCF MarginFCF / Revenue | -1.7% | 34.6% |
| Capex IntensityCapex / Revenue | 3.6% | 0.5% |
| Cash ConversionOCF / Net Profit | 0.33× | 0.52× |
| TTM Free Cash FlowTrailing 4 quarters | $-4.5M | $40.3M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $737.0K | $18.2M | ||
| Q3 25 | $3.2M | $11.5M | ||
| Q2 25 | $-4.8M | $7.7M | ||
| Q1 25 | $-818.0K | $3.5M | ||
| Q4 24 | $4.0M | $37.8M | ||
| Q3 24 | $-2.9M | $-17.6M | ||
| Q2 24 | $1.6M | $11.5M | ||
| Q1 24 | $-5.7M | $10.6M |
| Q4 25 | $-686.0K | $17.9M | ||
| Q3 25 | $2.2M | $11.4M | ||
| Q2 25 | $-5.1M | $7.6M | ||
| Q1 25 | $-923.0K | $3.5M | ||
| Q4 24 | $3.4M | $37.5M | ||
| Q3 24 | $-4.9M | $-17.6M | ||
| Q2 24 | $926.0K | $11.4M | ||
| Q1 24 | $-6.2M | $10.5M |
| Q4 25 | -1.7% | 34.6% | ||
| Q3 25 | 5.5% | 23.2% | ||
| Q2 25 | -13.1% | 15.9% | ||
| Q1 25 | -2.2% | 9.2% | ||
| Q4 24 | 7.3% | 96.4% | ||
| Q3 24 | -10.2% | -50.3% | ||
| Q2 24 | 2.1% | 35.1% | ||
| Q1 24 | -13.7% | 35.8% |
| Q4 25 | 3.6% | 0.5% | ||
| Q3 25 | 2.5% | 0.1% | ||
| Q2 25 | 0.6% | 0.2% | ||
| Q1 25 | 0.3% | 0.2% | ||
| Q4 24 | 1.3% | 0.7% | ||
| Q3 24 | 4.0% | 0.2% | ||
| Q2 24 | 1.5% | 0.3% | ||
| Q1 24 | 1.2% | 0.1% |
| Q4 25 | 0.33× | 0.52× | ||
| Q3 25 | — | 0.45× | ||
| Q2 25 | — | 0.29× | ||
| Q1 25 | — | 0.19× | ||
| Q4 24 | — | 1.81× | ||
| Q3 24 | -20.76× | -1.11× | ||
| Q2 24 | — | 0.78× | ||
| Q1 24 | — | 0.61× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
VEL
| Related Party | $19.3M | 37% |
| Nonrelated Party | $16.9M | 33% |
| Other | $15.4M | 30% |
