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Side-by-side financial comparison of Honest Company, Inc. (HNST) and Velocity Financial, Inc. (VEL). Click either name above to swap in a different company.
Honest Company, Inc. is the larger business by last-quarter revenue ($88.0M vs $51.6M, roughly 1.7× Velocity Financial, Inc.). Velocity Financial, Inc. runs the higher net margin — 67.3% vs -26.8%, a 94.1% gap on every dollar of revenue. On growth, Velocity Financial, Inc. posted the faster year-over-year revenue change (32.8% vs -11.8%). Honest Company, Inc. produced more free cash flow last quarter ($18.1M vs $17.9M). Over the past eight quarters, Velocity Financial, Inc.'s revenue compounded faster (32.3% CAGR vs 1.0%).
The Honest Company, Inc. is an American digital-first consumer goods company, based in Los Angeles and founded by actress Jessica Alba, Christopher Gavigan, and Brian Lee. The company had $319 million in 2021 sales, and was valued at roughly $550 million as of February 2022. Carla Vernón, Chief Executive Officer, is one of the first Afro-Latina CEOs of a U.S. publicly traded company. The Honest Company has raised multiple rounds of venture capital, and went public via an initial public offeri...
Velocity Financial, Inc. is a U.S.-headquartered real estate finance company that offers specialized mortgage loan solutions primarily for residential investment properties. It partners with independent mortgage brokers nationwide, providing real estate investors with short-term bridge loans and long-term rental property financing options tailored to their operational needs.
HNST vs VEL — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $88.0M | $51.6M |
| Net Profit | $-23.6M | $34.8M |
| Gross Margin | 15.7% | — |
| Operating Margin | -27.5% | 97.0% |
| Net Margin | -26.8% | 67.3% |
| Revenue YoY | -11.8% | 32.8% |
| Net Profit YoY | -2813.2% | 67.0% |
| EPS (diluted) | $-0.21 | $0.90 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $88.0M | $51.6M | ||
| Q3 25 | $92.6M | $49.1M | ||
| Q2 25 | $93.5M | $47.6M | ||
| Q1 25 | $97.3M | $37.5M | ||
| Q4 24 | $99.8M | $38.9M | ||
| Q3 24 | $99.2M | $35.1M | ||
| Q2 24 | $93.0M | $32.4M | ||
| Q1 24 | $86.2M | $29.5M |
| Q4 25 | $-23.6M | $34.8M | ||
| Q3 25 | $758.0K | $25.4M | ||
| Q2 25 | $3.9M | $26.0M | ||
| Q1 25 | $3.3M | $18.9M | ||
| Q4 24 | $-809.0K | $20.8M | ||
| Q3 24 | $165.0K | $15.8M | ||
| Q2 24 | $-4.1M | $14.8M | ||
| Q1 24 | $-1.4M | $17.3M |
| Q4 25 | 15.7% | — | ||
| Q3 25 | 37.3% | — | ||
| Q2 25 | 40.4% | — | ||
| Q1 25 | 38.7% | — | ||
| Q4 24 | 38.8% | — | ||
| Q3 24 | 38.7% | — | ||
| Q2 24 | 38.3% | — | ||
| Q1 24 | 37.0% | — |
| Q4 25 | -27.5% | 97.0% | ||
| Q3 25 | 0.3% | 72.1% | ||
| Q2 25 | 3.1% | 71.3% | ||
| Q1 25 | 2.6% | 71.7% | ||
| Q4 24 | -1.0% | 82.5% | ||
| Q3 24 | 0.1% | 60.6% | ||
| Q2 24 | -4.3% | 61.3% | ||
| Q1 24 | -1.5% | 78.8% |
| Q4 25 | -26.8% | 67.3% | ||
| Q3 25 | 0.8% | 51.7% | ||
| Q2 25 | 4.1% | 54.6% | ||
| Q1 25 | 3.3% | 50.4% | ||
| Q4 24 | -0.8% | 53.5% | ||
| Q3 24 | 0.2% | 45.1% | ||
| Q2 24 | -4.4% | 45.6% | ||
| Q1 24 | -1.6% | 58.5% |
| Q4 25 | $-0.21 | $0.90 | ||
| Q3 25 | $0.01 | $0.65 | ||
| Q2 25 | $0.03 | $0.69 | ||
| Q1 25 | $0.03 | $0.51 | ||
| Q4 24 | $-0.01 | $0.56 | ||
| Q3 24 | $0.00 | $0.44 | ||
| Q2 24 | $-0.04 | $0.42 | ||
| Q1 24 | $-0.01 | $0.49 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $89.6M | $92.1M |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $169.7M | $672.5M |
| Total Assets | $225.4M | $7.4B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $89.6M | $92.1M | ||
| Q3 25 | $71.5M | $99.0M | ||
| Q2 25 | $72.1M | $79.6M | ||
| Q1 25 | $72.8M | $51.7M | ||
| Q4 24 | $75.4M | $49.9M | ||
| Q3 24 | $53.4M | $44.1M | ||
| Q2 24 | $36.6M | $47.4M | ||
| Q1 24 | $33.6M | $34.8M |
| Q4 25 | $169.7M | $672.5M | ||
| Q3 25 | $190.2M | $634.3M | ||
| Q2 25 | $187.0M | $597.9M | ||
| Q1 25 | $180.4M | $563.2M | ||
| Q4 24 | $174.3M | $516.9M | ||
| Q3 24 | $133.9M | $484.6M | ||
| Q2 24 | $129.7M | $471.3M | ||
| Q1 24 | $124.8M | $452.9M |
| Q4 25 | $225.4M | $7.4B | ||
| Q3 25 | $241.5M | $7.0B | ||
| Q2 25 | $249.0M | $6.5B | ||
| Q1 25 | $265.3M | $6.0B | ||
| Q4 24 | $247.4M | $5.5B | ||
| Q3 24 | $209.2M | $5.2B | ||
| Q2 24 | $200.2M | $4.9B | ||
| Q1 24 | $198.1M | $4.6B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $19.3M | $18.2M |
| Free Cash FlowOCF − Capex | $18.1M | $17.9M |
| FCF MarginFCF / Revenue | 20.5% | 34.6% |
| Capex IntensityCapex / Revenue | 1.4% | 0.5% |
| Cash ConversionOCF / Net Profit | — | 0.52× |
| TTM Free Cash FlowTrailing 4 quarters | $13.6M | $40.3M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $19.3M | $18.2M | ||
| Q3 25 | $-504.0K | $11.5M | ||
| Q2 25 | $-745.0K | $7.7M | ||
| Q1 25 | $-2.9M | $3.5M | ||
| Q4 24 | $-16.8M | $37.8M | ||
| Q3 24 | $15.1M | $-17.6M | ||
| Q2 24 | $2.9M | $11.5M | ||
| Q1 24 | $336.0K | $10.6M |
| Q4 25 | $18.1M | $17.9M | ||
| Q3 25 | $-624.0K | $11.4M | ||
| Q2 25 | $-826.0K | $7.6M | ||
| Q1 25 | $-3.0M | $3.5M | ||
| Q4 24 | $-17.2M | $37.5M | ||
| Q3 24 | $15.0M | $-17.6M | ||
| Q2 24 | $2.9M | $11.4M | ||
| Q1 24 | $260.0K | $10.5M |
| Q4 25 | 20.5% | 34.6% | ||
| Q3 25 | -0.7% | 23.2% | ||
| Q2 25 | -0.9% | 15.9% | ||
| Q1 25 | -3.1% | 9.2% | ||
| Q4 24 | -17.2% | 96.4% | ||
| Q3 24 | 15.1% | -50.3% | ||
| Q2 24 | 3.1% | 35.1% | ||
| Q1 24 | 0.3% | 35.8% |
| Q4 25 | 1.4% | 0.5% | ||
| Q3 25 | 0.1% | 0.1% | ||
| Q2 25 | 0.1% | 0.2% | ||
| Q1 25 | 0.1% | 0.2% | ||
| Q4 24 | 0.3% | 0.7% | ||
| Q3 24 | 0.1% | 0.2% | ||
| Q2 24 | 0.0% | 0.3% | ||
| Q1 24 | 0.1% | 0.1% |
| Q4 25 | — | 0.52× | ||
| Q3 25 | -0.66× | 0.45× | ||
| Q2 25 | -0.19× | 0.29× | ||
| Q1 25 | -0.90× | 0.19× | ||
| Q4 24 | — | 1.81× | ||
| Q3 24 | 91.42× | -1.11× | ||
| Q2 24 | — | 0.78× | ||
| Q1 24 | — | 0.61× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HNST
Segment breakdown not available.
VEL
| Related Party | $19.3M | 37% |
| Nonrelated Party | $16.9M | 33% |
| Other | $15.4M | 30% |
