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Side-by-side financial comparison of HARLEY-DAVIDSON, INC. (HOG) and OneWater Marine Inc. (ONEW). Click either name above to swap in a different company.

OneWater Marine Inc. is the larger business by last-quarter revenue ($442.3M vs $390.5M, roughly 1.1× HARLEY-DAVIDSON, INC.). OneWater Marine Inc. runs the higher net margin — -2.9% vs -72.3%, a 69.4% gap on every dollar of revenue. On growth, OneWater Marine Inc. posted the faster year-over-year revenue change (-8.5% vs -9.4%). Over the past eight quarters, OneWater Marine Inc.'s revenue compounded faster (8.2% CAGR vs -48.6%).

Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...

OneWater Marine Inc. is a leading recreational marine retailer headquartered in the U.S. It sells new and pre-owned boats, yachts and marine parts, offers maintenance, repair and financing services, and serves individual and commercial leisure boating customers across North America through its extensive network of local dealerships.

HOG vs ONEW — Head-to-Head

Bigger by revenue
ONEW
ONEW
1.1× larger
ONEW
$442.3M
$390.5M
HOG
Growing faster (revenue YoY)
ONEW
ONEW
+0.8% gap
ONEW
-8.5%
-9.4%
HOG
Higher net margin
ONEW
ONEW
69.4% more per $
ONEW
-2.9%
-72.3%
HOG
Faster 2-yr revenue CAGR
ONEW
ONEW
Annualised
ONEW
8.2%
-48.6%
HOG

Income Statement — Q4 FY2025 vs Q3 FY2026

Metric
HOG
HOG
ONEW
ONEW
Revenue
$390.5M
$442.3M
Net Profit
$-282.6M
$-12.9M
Gross Margin
-7.9%
23.9%
Operating Margin
-92.4%
1.7%
Net Margin
-72.3%
-2.9%
Revenue YoY
-9.4%
-8.5%
Net Profit YoY
-138.6%
EPS (diluted)
$-2.27
$-0.78

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HOG
HOG
ONEW
ONEW
Q2 26
$442.3M
Q1 26
$380.6M
Q4 25
$390.5M
$380.6M
Q3 25
$1.1B
$460.1M
Q2 25
$1.0B
$552.9M
Q1 25
$1.1B
$483.5M
Q4 24
$430.9M
$375.8M
Q3 24
$881.2M
$377.9M
Net Profit
HOG
HOG
ONEW
ONEW
Q2 26
$-12.9M
Q1 26
$-7.7M
Q4 25
$-282.6M
$-7.7M
Q3 25
$377.4M
$-113.0M
Q2 25
$107.6M
$10.7M
Q1 25
$133.1M
$-368.0K
Q4 24
$-118.4M
$-12.0M
Q3 24
$119.0M
$-9.2M
Gross Margin
HOG
HOG
ONEW
ONEW
Q2 26
23.9%
Q1 26
23.5%
Q4 25
-7.9%
23.5%
Q3 25
26.0%
22.6%
Q2 25
28.5%
23.3%
Q1 25
28.9%
22.8%
Q4 24
-2.0%
22.4%
Q3 24
29.8%
24.0%
Operating Margin
HOG
HOG
ONEW
ONEW
Q2 26
1.7%
Q1 26
Q4 25
-92.4%
-1.4%
Q3 25
44.0%
-28.3%
Q2 25
10.7%
5.5%
Q1 25
14.8%
3.4%
Q4 24
-44.9%
-0.5%
Q3 24
12.0%
1.2%
Net Margin
HOG
HOG
ONEW
ONEW
Q2 26
-2.9%
Q1 26
-2.0%
Q4 25
-72.3%
-2.0%
Q3 25
35.0%
-24.5%
Q2 25
10.2%
1.9%
Q1 25
12.3%
-0.1%
Q4 24
-27.5%
-3.2%
Q3 24
13.5%
-2.4%
EPS (diluted)
HOG
HOG
ONEW
ONEW
Q2 26
$-0.78
Q1 26
$-0.47
Q4 25
$-2.27
Q3 25
$3.10
Q2 25
$0.88
Q1 25
$1.07
Q4 24
$-0.82
Q3 24
$0.91

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HOG
HOG
ONEW
ONEW
Cash + ST InvestmentsLiquidity on hand
$3.1B
Total DebtLower is stronger
$2.5B
Stockholders' EquityBook value
$3.1B
$269.4M
Total Assets
$8.0B
$1.4B
Debt / EquityLower = less leverage
0.79×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
$3.1B
Q3 25
$1.8B
Q2 25
$1.6B
Q1 25
$1.9B
Q4 24
$1.6B
Q3 24
$2.2B
Total Debt
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
$2.5B
Q3 25
$4.5B
Q2 25
$6.4B
Q1 25
$6.8B
Q4 24
$6.3B
Q3 24
$7.3B
Stockholders' Equity
HOG
HOG
ONEW
ONEW
Q2 26
$269.4M
Q1 26
$277.5M
Q4 25
$3.1B
$277.5M
Q3 25
$3.6B
$285.0M
Q2 25
$3.3B
$393.2M
Q1 25
$3.2B
$381.6M
Q4 24
$3.2B
$354.8M
Q3 24
$3.4B
$360.8M
Total Assets
HOG
HOG
ONEW
ONEW
Q2 26
$1.4B
Q1 26
$1.4B
Q4 25
$8.0B
$1.4B
Q3 25
$10.6B
$1.4B
Q2 25
$12.1B
$1.5B
Q1 25
$12.4B
$1.6B
Q4 24
$11.9B
$1.6B
Q3 24
$13.0B
$1.6B
Debt / Equity
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
0.79×
Q3 25
1.25×
Q2 25
1.91×
Q1 25
2.14×
Q4 24
2.00×
Q3 24
2.13×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HOG
HOG
ONEW
ONEW
Operating Cash FlowLast quarter
$152.0M
Free Cash FlowOCF − Capex
$100.4M
FCF MarginFCF / Revenue
25.7%
Capex IntensityCapex / Revenue
13.2%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$415.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
$152.0M
$-76.3M
Q3 25
$-92.6M
$9.9M
Q2 25
$368.0M
$90.8M
Q1 25
$141.5M
$28.5M
Q4 24
$133.2M
$-37.4M
Q3 24
$353.0M
$27.3M
Free Cash Flow
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
$100.4M
$-78.2M
Q3 25
$-129.1M
$7.2M
Q2 25
$332.4M
$88.9M
Q1 25
$111.6M
$23.7M
Q4 24
$77.0M
$-40.0M
Q3 24
$300.4M
$23.2M
FCF Margin
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
25.7%
-20.6%
Q3 25
-12.0%
1.6%
Q2 25
31.7%
16.1%
Q1 25
10.3%
4.9%
Q4 24
17.9%
-10.7%
Q3 24
34.1%
6.1%
Capex Intensity
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
13.2%
0.5%
Q3 25
3.4%
0.6%
Q2 25
3.4%
0.4%
Q1 25
2.8%
1.0%
Q4 24
13.0%
0.7%
Q3 24
6.0%
1.1%
Cash Conversion
HOG
HOG
ONEW
ONEW
Q2 26
Q1 26
Q4 25
Q3 25
-0.25×
Q2 25
3.42×
8.47×
Q1 25
1.06×
Q4 24
Q3 24
2.97×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HOG
HOG

Motorcycles$193.9M50%
Other$63.8M16%
Other Income Financial Services$59.8M15%
Apparel$47.2M12%
Livewire Segment$11.4M3%

ONEW
ONEW

New boat$272.0M62%
Pre-owned boat$94.4M21%
Service, parts & other$61.9M14%
Finance & insurance income$14.0M3%

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