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Side-by-side financial comparison of HARLEY-DAVIDSON, INC. (HOG) and STAG Industrial, Inc. (STAG). Click either name above to swap in a different company.
HARLEY-DAVIDSON, INC. is the larger business by last-quarter revenue ($390.5M vs $224.2M, roughly 1.7× STAG Industrial, Inc.). STAG Industrial, Inc. runs the higher net margin — 27.6% vs -72.3%, a 100.0% gap on every dollar of revenue. On growth, STAG Industrial, Inc. posted the faster year-over-year revenue change (9.1% vs -9.4%). Over the past eight quarters, STAG Industrial, Inc.'s revenue compounded faster (8.7% CAGR vs -48.6%).
Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...
Stag Arms is a firearms manufacturer founded in May 2003 and located in Cheyenne, Wyoming. Stag Arms is a manufacturer of the AR-15 type rifle, marketed as Stag-15 rifles. Stag advertises that all their weapons and accessories are made in the United States. They are best known for their left-handed AR-15 rifles, which use a mirror imaged upper receiver and have the ejection port reversed for left-handed shooters and the safety selector control on the right side of the lower receiver.
HOG vs STAG — Head-to-Head
Income Statement — Q4 FY2025 vs Q1 FY2026
| Metric | | |
|---|---|---|
| Revenue | $390.5M | $224.2M |
| Net Profit | $-282.6M | $62.0M |
| Gross Margin | -7.9% | — |
| Operating Margin | -92.4% | — |
| Net Margin | -72.3% | 27.6% |
| Revenue YoY | -9.4% | 9.1% |
| Net Profit YoY | -138.6% | — |
| EPS (diluted) | $-2.27 | $0.32 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q1 26 | — | $224.2M | ||
| Q4 25 | $390.5M | $220.9M | ||
| Q3 25 | $1.1B | $211.1M | ||
| Q2 25 | $1.0B | $207.6M | ||
| Q1 25 | $1.1B | $205.6M | ||
| Q4 24 | $430.9M | $199.3M | ||
| Q3 24 | $881.2M | $190.7M | ||
| Q2 24 | $1.4B | $189.8M |
| Q1 26 | — | $62.0M | ||
| Q4 25 | $-282.6M | $83.5M | ||
| Q3 25 | $377.4M | $48.6M | ||
| Q2 25 | $107.6M | $50.0M | ||
| Q1 25 | $133.1M | $91.4M | ||
| Q4 24 | $-118.4M | $51.0M | ||
| Q3 24 | $119.0M | $41.9M | ||
| Q2 24 | $218.3M | $59.8M |
| Q1 26 | — | — | ||
| Q4 25 | -7.9% | — | ||
| Q3 25 | 26.0% | — | ||
| Q2 25 | 28.5% | — | ||
| Q1 25 | 28.9% | — | ||
| Q4 24 | -2.0% | — | ||
| Q3 24 | 29.8% | — | ||
| Q2 24 | 31.8% | — |
| Q1 26 | — | — | ||
| Q4 25 | -92.4% | — | ||
| Q3 25 | 44.0% | — | ||
| Q2 25 | 10.7% | — | ||
| Q1 25 | 14.8% | — | ||
| Q4 24 | -44.9% | — | ||
| Q3 24 | 12.0% | — | ||
| Q2 24 | 17.8% | — |
| Q1 26 | — | 27.6% | ||
| Q4 25 | -72.3% | 37.8% | ||
| Q3 25 | 35.0% | 23.0% | ||
| Q2 25 | 10.2% | 24.1% | ||
| Q1 25 | 12.3% | 44.5% | ||
| Q4 24 | -27.5% | 25.6% | ||
| Q3 24 | 13.5% | 21.9% | ||
| Q2 24 | 16.1% | 31.5% |
| Q1 26 | — | $0.32 | ||
| Q4 25 | $-2.27 | — | ||
| Q3 25 | $3.10 | — | ||
| Q2 25 | $0.88 | — | ||
| Q1 25 | $1.07 | — | ||
| Q4 24 | $-0.82 | — | ||
| Q3 24 | $0.91 | — | ||
| Q2 24 | $1.63 | — |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $3.1B | $8.9M |
| Total DebtLower is stronger | $2.5B | — |
| Stockholders' EquityBook value | $3.1B | $3.6B |
| Total Assets | $8.0B | $7.2B |
| Debt / EquityLower = less leverage | 0.79× | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | $8.9M | ||
| Q4 25 | $3.1B | $14.9M | ||
| Q3 25 | $1.8B | $17.3M | ||
| Q2 25 | $1.6B | $15.4M | ||
| Q1 25 | $1.9B | $9.3M | ||
| Q4 24 | $1.6B | $36.3M | ||
| Q3 24 | $2.2B | $70.0M | ||
| Q2 24 | $1.8B | $33.3M |
| Q1 26 | — | — | ||
| Q4 25 | $2.5B | $3.3B | ||
| Q3 25 | $4.5B | $3.1B | ||
| Q2 25 | $6.4B | $3.0B | ||
| Q1 25 | $6.8B | $3.0B | ||
| Q4 24 | $6.3B | $3.0B | ||
| Q3 24 | $7.3B | $2.9B | ||
| Q2 24 | $7.0B | $2.8B |
| Q1 26 | — | $3.6B | ||
| Q4 25 | $3.1B | $3.6B | ||
| Q3 25 | $3.6B | $3.4B | ||
| Q2 25 | $3.3B | $3.4B | ||
| Q1 25 | $3.2B | $3.5B | ||
| Q4 24 | $3.2B | $3.5B | ||
| Q3 24 | $3.4B | $3.3B | ||
| Q2 24 | $3.4B | $3.3B |
| Q1 26 | — | $7.2B | ||
| Q4 25 | $8.0B | $7.2B | ||
| Q3 25 | $10.6B | $6.9B | ||
| Q2 25 | $12.1B | $6.8B | ||
| Q1 25 | $12.4B | $6.8B | ||
| Q4 24 | $11.9B | $6.8B | ||
| Q3 24 | $13.0B | $6.6B | ||
| Q2 24 | $12.8B | $6.4B |
| Q1 26 | — | — | ||
| Q4 25 | 0.79× | 0.91× | ||
| Q3 25 | 1.25× | 0.91× | ||
| Q2 25 | 1.91× | 0.88× | ||
| Q1 25 | 2.14× | 0.87× | ||
| Q4 24 | 2.00× | 0.88× | ||
| Q3 24 | 2.13× | 0.89× | ||
| Q2 24 | 2.03× | 0.84× |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $152.0M | — |
| Free Cash FlowOCF − Capex | $100.4M | — |
| FCF MarginFCF / Revenue | 25.7% | — |
| Capex IntensityCapex / Revenue | 13.2% | 3.9% |
| Cash ConversionOCF / Net Profit | — | — |
| TTM Free Cash FlowTrailing 4 quarters | $415.2M | — |
8-quarter trend — quarters aligned by calendar period.
| Q1 26 | — | — | ||
| Q4 25 | $152.0M | $104.5M | ||
| Q3 25 | $-92.6M | $143.5M | ||
| Q2 25 | $368.0M | $111.9M | ||
| Q1 25 | $141.5M | $103.5M | ||
| Q4 24 | $133.2M | $104.9M | ||
| Q3 24 | $353.0M | $128.0M | ||
| Q2 24 | $473.6M | $122.2M |
| Q1 26 | — | — | ||
| Q4 25 | $100.4M | $43.8M | ||
| Q3 25 | $-129.1M | $95.5M | ||
| Q2 25 | $332.4M | $62.3M | ||
| Q1 25 | $111.6M | $57.2M | ||
| Q4 24 | $77.0M | $37.6M | ||
| Q3 24 | $300.4M | $86.7M | ||
| Q2 24 | $432.2M | $105.0M |
| Q1 26 | — | — | ||
| Q4 25 | 25.7% | 19.8% | ||
| Q3 25 | -12.0% | 45.2% | ||
| Q2 25 | 31.7% | 30.0% | ||
| Q1 25 | 10.3% | 27.8% | ||
| Q4 24 | 17.9% | 18.8% | ||
| Q3 24 | 34.1% | 45.5% | ||
| Q2 24 | 31.9% | 55.3% |
| Q1 26 | — | 3.9% | ||
| Q4 25 | 13.2% | 27.4% | ||
| Q3 25 | 3.4% | 22.7% | ||
| Q2 25 | 3.4% | 23.9% | ||
| Q1 25 | 2.8% | 22.5% | ||
| Q4 24 | 13.0% | 33.8% | ||
| Q3 24 | 6.0% | 21.6% | ||
| Q2 24 | 3.1% | 9.1% |
| Q1 26 | — | — | ||
| Q4 25 | — | 1.25× | ||
| Q3 25 | -0.25× | 2.95× | ||
| Q2 25 | 3.42× | 2.24× | ||
| Q1 25 | 1.06× | 1.13× | ||
| Q4 24 | — | 2.06× | ||
| Q3 24 | 2.97× | 3.06× | ||
| Q2 24 | 2.17× | 2.04× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
HOG
| Motorcycles | $193.9M | 50% |
| Other | $63.8M | 16% |
| Other Income Financial Services | $59.8M | 15% |
| Apparel | $47.2M | 12% |
| Livewire Segment | $11.4M | 3% |
STAG
Segment breakdown not available.
