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Side-by-side financial comparison of HARLEY-DAVIDSON, INC. (HOG) and SUN COMMUNITIES INC (SUI). Click either name above to swap in a different company.

SUN COMMUNITIES INC is the larger business by last-quarter revenue ($697.2M vs $390.5M, roughly 1.8× HARLEY-DAVIDSON, INC.). SUN COMMUNITIES INC runs the higher net margin — 1.7% vs -72.3%, a 74.1% gap on every dollar of revenue. On growth, HARLEY-DAVIDSON, INC. posted the faster year-over-year revenue change (-9.4% vs -25.8%). Over the past eight quarters, SUN COMMUNITIES INC's revenue compounded faster (-2.1% CAGR vs -48.6%).

Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...

Sun Communities is a publicly traded real estate investment trust that invests in manufactured housing communities and recreational vehicle communities. As of June 2, 2025, the company owned interests in 500 such properties in the United States, Canada, and the UK..

HOG vs SUI — Head-to-Head

Bigger by revenue
SUI
SUI
1.8× larger
SUI
$697.2M
$390.5M
HOG
Growing faster (revenue YoY)
HOG
HOG
+16.5% gap
HOG
-9.4%
-25.8%
SUI
Higher net margin
SUI
SUI
74.1% more per $
SUI
1.7%
-72.3%
HOG
Faster 2-yr revenue CAGR
SUI
SUI
Annualised
SUI
-2.1%
-48.6%
HOG

Income Statement — Q4 FY2025 vs Q2 FY2026

Metric
HOG
HOG
SUI
SUI
Revenue
$390.5M
$697.2M
Net Profit
$-282.6M
$12.1M
Gross Margin
-7.9%
Operating Margin
-92.4%
Net Margin
-72.3%
1.7%
Revenue YoY
-9.4%
-25.8%
Net Profit YoY
-138.6%
-96.0%
EPS (diluted)
$-2.27
$0.07

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HOG
HOG
SUI
SUI
Q4 25
$390.5M
Q3 25
$1.1B
$697.2M
Q2 25
$1.0B
$623.5M
Q1 25
$1.1B
$470.2M
Q4 24
$430.9M
$745.9M
Q3 24
$881.2M
$939.9M
Q2 24
$1.4B
$864.0M
Q1 24
$1.5B
$671.3M
Net Profit
HOG
HOG
SUI
SUI
Q4 25
$-282.6M
Q3 25
$377.4M
$12.1M
Q2 25
$107.6M
$1.3B
Q1 25
$133.1M
$-41.2M
Q4 24
$-118.4M
$-228.4M
Q3 24
$119.0M
$300.5M
Q2 24
$218.3M
$56.7M
Q1 24
$234.9M
$-25.2M
Gross Margin
HOG
HOG
SUI
SUI
Q4 25
-7.9%
Q3 25
26.0%
Q2 25
28.5%
Q1 25
28.9%
Q4 24
-2.0%
Q3 24
29.8%
Q2 24
31.8%
Q1 24
30.9%
Operating Margin
HOG
HOG
SUI
SUI
Q4 25
-92.4%
Q3 25
44.0%
Q2 25
10.7%
Q1 25
14.8%
Q4 24
-44.9%
Q3 24
12.0%
Q2 24
17.8%
Q1 24
17.8%
Net Margin
HOG
HOG
SUI
SUI
Q4 25
-72.3%
Q3 25
35.0%
1.7%
Q2 25
10.2%
210.8%
Q1 25
12.3%
-8.8%
Q4 24
-27.5%
-30.6%
Q3 24
13.5%
32.0%
Q2 24
16.1%
6.6%
Q1 24
15.9%
-3.8%
EPS (diluted)
HOG
HOG
SUI
SUI
Q4 25
$-2.27
Q3 25
$3.10
$0.07
Q2 25
$0.88
$10.02
Q1 25
$1.07
$-0.34
Q4 24
$-0.82
$-1.80
Q3 24
$0.91
$2.31
Q2 24
$1.63
$0.42
Q1 24
$1.72
$-0.22

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HOG
HOG
SUI
SUI
Cash + ST InvestmentsLiquidity on hand
$3.1B
$542.7M
Total DebtLower is stronger
$2.5B
Stockholders' EquityBook value
$3.1B
$7.0B
Total Assets
$8.0B
$12.8B
Debt / EquityLower = less leverage
0.79×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HOG
HOG
SUI
SUI
Q4 25
$3.1B
Q3 25
$1.8B
$542.7M
Q2 25
$1.6B
$889.7M
Q1 25
$1.9B
Q4 24
$1.6B
$47.4M
Q3 24
$2.2B
Q2 24
$1.8B
Q1 24
$1.5B
Total Debt
HOG
HOG
SUI
SUI
Q4 25
$2.5B
Q3 25
$4.5B
Q2 25
$6.4B
Q1 25
$6.8B
Q4 24
$6.3B
$7.4B
Q3 24
$7.3B
Q2 24
$7.0B
Q1 24
$6.3B
Stockholders' Equity
HOG
HOG
SUI
SUI
Q4 25
$3.1B
Q3 25
$3.6B
$7.0B
Q2 25
$3.3B
$7.4B
Q1 25
$3.2B
$6.9B
Q4 24
$3.2B
$7.1B
Q3 24
$3.4B
$7.5B
Q2 24
$3.4B
$6.9B
Q1 24
$3.3B
$6.9B
Total Assets
HOG
HOG
SUI
SUI
Q4 25
$8.0B
Q3 25
$10.6B
$12.8B
Q2 25
$12.1B
$13.4B
Q1 25
$12.4B
$16.5B
Q4 24
$11.9B
$16.5B
Q3 24
$13.0B
$17.1B
Q2 24
$12.8B
$17.0B
Q1 24
$12.3B
$17.1B
Debt / Equity
HOG
HOG
SUI
SUI
Q4 25
0.79×
Q3 25
1.25×
Q2 25
1.91×
Q1 25
2.14×
Q4 24
2.00×
1.04×
Q3 24
2.13×
Q2 24
2.03×
Q1 24
1.88×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HOG
HOG
SUI
SUI
Operating Cash FlowLast quarter
$152.0M
$197.8M
Free Cash FlowOCF − Capex
$100.4M
FCF MarginFCF / Revenue
25.7%
Capex IntensityCapex / Revenue
13.2%
Cash ConversionOCF / Net Profit
16.35×
TTM Free Cash FlowTrailing 4 quarters
$415.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HOG
HOG
SUI
SUI
Q4 25
$152.0M
Q3 25
$-92.6M
$197.8M
Q2 25
$368.0M
$256.0M
Q1 25
$141.5M
$243.9M
Q4 24
$133.2M
$118.0M
Q3 24
$353.0M
$189.2M
Q2 24
$473.6M
$311.3M
Q1 24
$104.0M
$242.5M
Free Cash Flow
HOG
HOG
SUI
SUI
Q4 25
$100.4M
Q3 25
$-129.1M
Q2 25
$332.4M
Q1 25
$111.6M
Q4 24
$77.0M
Q3 24
$300.4M
Q2 24
$432.2M
Q1 24
$57.6M
FCF Margin
HOG
HOG
SUI
SUI
Q4 25
25.7%
Q3 25
-12.0%
Q2 25
31.7%
Q1 25
10.3%
Q4 24
17.9%
Q3 24
34.1%
Q2 24
31.9%
Q1 24
3.9%
Capex Intensity
HOG
HOG
SUI
SUI
Q4 25
13.2%
Q3 25
3.4%
Q2 25
3.4%
Q1 25
2.8%
Q4 24
13.0%
Q3 24
6.0%
Q2 24
3.1%
Q1 24
3.1%
Cash Conversion
HOG
HOG
SUI
SUI
Q4 25
Q3 25
-0.25×
16.35×
Q2 25
3.42×
0.19×
Q1 25
1.06×
Q4 24
Q3 24
2.97×
0.63×
Q2 24
2.17×
5.49×
Q1 24
0.44×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HOG
HOG

Motorcycles$193.9M50%
Other$63.8M16%
Other Income Financial Services$59.8M15%
Apparel$47.2M12%
Livewire Segment$11.4M3%

SUI
SUI

Segment breakdown not available.

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