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Side-by-side financial comparison of HARLEY-DAVIDSON, INC. (HOG) and UNIFIRST CORP (UNF). Click either name above to swap in a different company.

UNIFIRST CORP is the larger business by last-quarter revenue ($621.3M vs $390.5M, roughly 1.6× HARLEY-DAVIDSON, INC.). UNIFIRST CORP runs the higher net margin — 5.5% vs -72.3%, a 77.9% gap on every dollar of revenue. On growth, UNIFIRST CORP posted the faster year-over-year revenue change (2.7% vs -9.4%). HARLEY-DAVIDSON, INC. produced more free cash flow last quarter ($100.4M vs $-24.0M). Over the past eight quarters, UNIFIRST CORP's revenue compounded faster (2.3% CAGR vs -48.6%).

Harley-Davidson, Inc. is an American motorcycle manufacturer and lifestyle brand headquartered in Milwaukee, Wisconsin. Founded in 1903, it is one of two major American motorcycle manufacturers to survive the Great Depression along with its historical rival, Indian Motorcycle Company. The company has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, and intense global competition to become an iconic brand widely known for i...

UniFirst Corporation is a uniform rental company based in Wilmington, Massachusetts, United States, that manufactures, sells, and rents uniforms and protective clothing. UniFirst employs more than 14,000 people and has over 260 facilities in the United States, Canada, and Europe, including customer service centers, nuclear decontamination facilities, cleanroom locations, distribution centers, and manufacturing plants.

HOG vs UNF — Head-to-Head

Bigger by revenue
UNF
UNF
1.6× larger
UNF
$621.3M
$390.5M
HOG
Growing faster (revenue YoY)
UNF
UNF
+12.1% gap
UNF
2.7%
-9.4%
HOG
Higher net margin
UNF
UNF
77.9% more per $
UNF
5.5%
-72.3%
HOG
More free cash flow
HOG
HOG
$124.5M more FCF
HOG
$100.4M
$-24.0M
UNF
Faster 2-yr revenue CAGR
UNF
UNF
Annualised
UNF
2.3%
-48.6%
HOG

Income Statement — Q4 FY2025 vs Q1 FY2026

Metric
HOG
HOG
UNF
UNF
Revenue
$390.5M
$621.3M
Net Profit
$-282.6M
$34.4M
Gross Margin
-7.9%
36.7%
Operating Margin
-92.4%
7.3%
Net Margin
-72.3%
5.5%
Revenue YoY
-9.4%
2.7%
Net Profit YoY
-138.6%
-20.3%
EPS (diluted)
$-2.27
$1.89

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
HOG
HOG
UNF
UNF
Q4 25
$390.5M
$621.3M
Q3 25
$1.1B
$614.4M
Q2 25
$1.0B
$610.8M
Q1 25
$1.1B
Q4 24
$430.9M
$604.9M
Q3 24
$881.2M
$639.9M
Q2 24
$1.4B
$603.3M
Q1 24
$1.5B
$590.7M
Net Profit
HOG
HOG
UNF
UNF
Q4 25
$-282.6M
$34.4M
Q3 25
$377.4M
$41.0M
Q2 25
$107.6M
$39.7M
Q1 25
$133.1M
Q4 24
$-118.4M
$43.1M
Q3 24
$119.0M
$44.6M
Q2 24
$218.3M
$38.1M
Q1 24
$234.9M
$20.5M
Gross Margin
HOG
HOG
UNF
UNF
Q4 25
-7.9%
36.7%
Q3 25
26.0%
37.8%
Q2 25
28.5%
36.9%
Q1 25
28.9%
Q4 24
-2.0%
37.0%
Q3 24
29.8%
36.1%
Q2 24
31.8%
35.2%
Q1 24
30.9%
32.9%
Operating Margin
HOG
HOG
UNF
UNF
Q4 25
-92.4%
7.3%
Q3 25
44.0%
8.1%
Q2 25
10.7%
7.9%
Q1 25
14.8%
Q4 24
-44.9%
9.2%
Q3 24
12.0%
8.4%
Q2 24
17.8%
8.0%
Q1 24
17.8%
4.7%
Net Margin
HOG
HOG
UNF
UNF
Q4 25
-72.3%
5.5%
Q3 25
35.0%
6.7%
Q2 25
10.2%
6.5%
Q1 25
12.3%
Q4 24
-27.5%
7.1%
Q3 24
13.5%
7.0%
Q2 24
16.1%
6.3%
Q1 24
15.9%
3.5%
EPS (diluted)
HOG
HOG
UNF
UNF
Q4 25
$-2.27
$1.89
Q3 25
$3.10
$2.23
Q2 25
$0.88
$2.13
Q1 25
$1.07
Q4 24
$-0.82
$2.31
Q3 24
$0.91
$2.39
Q2 24
$1.63
$2.03
Q1 24
$1.72
$1.09

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
HOG
HOG
UNF
UNF
Cash + ST InvestmentsLiquidity on hand
$3.1B
$129.5M
Total DebtLower is stronger
$2.5B
Stockholders' EquityBook value
$3.1B
$2.2B
Total Assets
$8.0B
$2.8B
Debt / EquityLower = less leverage
0.79×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
HOG
HOG
UNF
UNF
Q4 25
$3.1B
$129.5M
Q3 25
$1.8B
$209.2M
Q2 25
$1.6B
$211.9M
Q1 25
$1.9B
Q4 24
$1.6B
$181.0M
Q3 24
$2.2B
$175.1M
Q2 24
$1.8B
$125.4M
Q1 24
$1.5B
$101.9M
Total Debt
HOG
HOG
UNF
UNF
Q4 25
$2.5B
Q3 25
$4.5B
Q2 25
$6.4B
Q1 25
$6.8B
Q4 24
$6.3B
Q3 24
$7.3B
Q2 24
$7.0B
Q1 24
$6.3B
Stockholders' Equity
HOG
HOG
UNF
UNF
Q4 25
$3.1B
$2.2B
Q3 25
$3.6B
$2.2B
Q2 25
$3.3B
$2.2B
Q1 25
$3.2B
Q4 24
$3.2B
$2.1B
Q3 24
$3.4B
$2.1B
Q2 24
$3.4B
$2.1B
Q1 24
$3.3B
$2.0B
Total Assets
HOG
HOG
UNF
UNF
Q4 25
$8.0B
$2.8B
Q3 25
$10.6B
$2.8B
Q2 25
$12.1B
$2.8B
Q1 25
$12.4B
Q4 24
$11.9B
$2.7B
Q3 24
$13.0B
$2.7B
Q2 24
$12.8B
$2.7B
Q1 24
$12.3B
$2.6B
Debt / Equity
HOG
HOG
UNF
UNF
Q4 25
0.79×
Q3 25
1.25×
Q2 25
1.91×
Q1 25
2.14×
Q4 24
2.00×
Q3 24
2.13×
Q2 24
2.03×
Q1 24
1.88×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
HOG
HOG
UNF
UNF
Operating Cash FlowLast quarter
$152.0M
$14.9M
Free Cash FlowOCF − Capex
$100.4M
$-24.0M
FCF MarginFCF / Revenue
25.7%
-3.9%
Capex IntensityCapex / Revenue
13.2%
6.3%
Cash ConversionOCF / Net Profit
0.43×
TTM Free Cash FlowTrailing 4 quarters
$415.2M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
HOG
HOG
UNF
UNF
Q4 25
$152.0M
$14.9M
Q3 25
$-92.6M
Q2 25
$368.0M
$138.4M
Q1 25
$141.5M
Q4 24
$133.2M
$58.1M
Q3 24
$353.0M
$102.3M
Q2 24
$473.6M
$86.3M
Q1 24
$104.0M
$61.1M
Free Cash Flow
HOG
HOG
UNF
UNF
Q4 25
$100.4M
$-24.0M
Q3 25
$-129.1M
Q2 25
$332.4M
$62.1M
Q1 25
$111.6M
Q4 24
$77.0M
$24.6M
Q3 24
$300.4M
$63.8M
Q2 24
$432.2M
$37.3M
Q1 24
$57.6M
$27.2M
FCF Margin
HOG
HOG
UNF
UNF
Q4 25
25.7%
-3.9%
Q3 25
-12.0%
Q2 25
31.7%
10.2%
Q1 25
10.3%
Q4 24
17.9%
4.1%
Q3 24
34.1%
10.0%
Q2 24
31.9%
6.2%
Q1 24
3.9%
4.6%
Capex Intensity
HOG
HOG
UNF
UNF
Q4 25
13.2%
6.3%
Q3 25
3.4%
Q2 25
3.4%
12.5%
Q1 25
2.8%
Q4 24
13.0%
5.5%
Q3 24
6.0%
6.0%
Q2 24
3.1%
8.1%
Q1 24
3.1%
5.7%
Cash Conversion
HOG
HOG
UNF
UNF
Q4 25
0.43×
Q3 25
-0.25×
Q2 25
3.42×
3.49×
Q1 25
1.06×
Q4 24
1.35×
Q3 24
2.97×
2.29×
Q2 24
2.17×
2.27×
Q1 24
0.44×
2.98×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

HOG
HOG

Motorcycles$193.9M50%
Other$63.8M16%
Other Income Financial Services$59.8M15%
Apparel$47.2M12%
Livewire Segment$11.4M3%

UNF
UNF

Uniforms And Facility Service Solutions$568.8M92%
First Aid And Safety Solutions$30.8M5%
Other$22.9M4%
Served As An Senior Officer$400.0K0%

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