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Side-by-side financial comparison of MARA Holdings, Inc. (MARA) and Wheels Up Experience Inc. (UP). Click either name above to swap in a different company.

MARA Holdings, Inc. is the larger business by last-quarter revenue ($202.3M vs $183.8M, roughly 1.1× Wheels Up Experience Inc.). Wheels Up Experience Inc. runs the higher net margin — -15.7% vs -14298.3%, a 14282.6% gap on every dollar of revenue. On growth, MARA Holdings, Inc. posted the faster year-over-year revenue change (-5.6% vs -10.2%). Wheels Up Experience Inc. produced more free cash flow last quarter ($-58.3M vs $-1.2B). Over the past eight quarters, MARA Holdings, Inc.'s revenue compounded faster (10.7% CAGR vs -3.4%).

MARA Holdings, Inc. is an American digital asset technology and cryptocurrency mining company headquartered in Fort Lauderdale, Florida. Founded in 2010, the company initially operated as a patent holding company before pivoting in the late 2010s to focus on blockchain infrastructure and digital assets.

Wheels Up is a provider of "on demand" private aviation in the United States and one of the largest private aviation companies in the world. It was founded in 2013 by Kenny Dichter, using a membership/on-demand business model. Wheels Up members can book private aircraft from the company fleet and third-party operators using a mobile application.

MARA vs UP — Head-to-Head

Bigger by revenue
MARA
MARA
1.1× larger
MARA
$202.3M
$183.8M
UP
Growing faster (revenue YoY)
MARA
MARA
+4.6% gap
MARA
-5.6%
-10.2%
UP
Higher net margin
UP
UP
14282.6% more per $
UP
-15.7%
-14298.3%
MARA
More free cash flow
UP
UP
$1.2B more FCF
UP
$-58.3M
$-1.2B
MARA
Faster 2-yr revenue CAGR
MARA
MARA
Annualised
MARA
10.7%
-3.4%
UP

Income Statement — Q4 FY2025 vs Q4 FY2025

Metric
MARA
MARA
UP
UP
Revenue
$202.3M
$183.8M
Net Profit
$-1.7B
$-28.9M
Gross Margin
14.3%
Operating Margin
-11795.9%
-0.9%
Net Margin
-14298.3%
-15.7%
Revenue YoY
-5.6%
-10.2%
Net Profit YoY
-423.5%
67.0%
EPS (diluted)
$-4.25
$-0.04

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MARA
MARA
UP
UP
Q4 25
$202.3M
$183.8M
Q3 25
$252.4M
$185.5M
Q2 25
$238.5M
$189.6M
Q1 25
$213.9M
$177.5M
Q4 24
$214.4M
$204.8M
Q3 24
$131.6M
$193.9M
Q2 24
$145.1M
$196.3M
Q1 24
$165.2M
$197.1M
Net Profit
MARA
MARA
UP
UP
Q4 25
$-1.7B
$-28.9M
Q3 25
$123.1M
$-83.7M
Q2 25
$808.2M
$-82.3M
Q1 25
$-533.4M
$-99.3M
Q4 24
$528.5M
$-87.5M
Q3 24
$-124.8M
$-57.7M
Q2 24
$-199.7M
$-97.0M
Q1 24
$337.2M
$-97.4M
Gross Margin
MARA
MARA
UP
UP
Q4 25
14.3%
Q3 25
6.8%
Q2 25
8.3%
Q1 25
10.8%
Q4 24
-2613.4%
13.9%
Q3 24
-1065.0%
13.9%
Q2 24
-587.6%
2.3%
Q1 24
-289.4%
-0.6%
Operating Margin
MARA
MARA
UP
UP
Q4 25
-11795.9%
-0.9%
Q3 25
18.9%
-33.1%
Q2 25
-31.4%
Q1 25
-253.0%
-45.5%
Q4 24
-26.0%
Q3 24
-130.8%
-21.6%
Q2 24
-160.1%
-40.3%
Q1 24
-42.9%
Net Margin
MARA
MARA
UP
UP
Q4 25
-14298.3%
-15.7%
Q3 25
48.8%
-45.1%
Q2 25
338.9%
-43.4%
Q1 25
-249.4%
-55.9%
Q4 24
5367.4%
-42.7%
Q3 24
-94.8%
-29.8%
Q2 24
-137.6%
-49.4%
Q1 24
204.1%
-49.4%
EPS (diluted)
MARA
MARA
UP
UP
Q4 25
$-4.25
$-0.04
Q3 25
$0.27
$-0.12
Q2 25
$1.84
$-0.12
Q1 25
$-1.55
$-0.14
Q4 24
$1.60
$-0.13
Q3 24
$-0.42
$-0.08
Q2 24
$-0.72
$-0.14
Q1 24
$1.26
$-0.14

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MARA
MARA
UP
UP
Cash + ST InvestmentsLiquidity on hand
$547.1M
$133.9M
Total DebtLower is stronger
$3.6B
$671.3M
Stockholders' EquityBook value
$3.5B
$-392.1M
Total Assets
$7.3B
$968.8M
Debt / EquityLower = less leverage
1.04×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MARA
MARA
UP
UP
Q4 25
$547.1M
$133.9M
Q3 25
$826.4M
$125.3M
Q2 25
$109.5M
$107.0M
Q1 25
$196.2M
$171.8M
Q4 24
$391.8M
$216.4M
Q3 24
$164.3M
$115.9M
Q2 24
$256.0M
$141.5M
Q1 24
$324.3M
$180.9M
Total Debt
MARA
MARA
UP
UP
Q4 25
$3.6B
$671.3M
Q3 25
$3.2B
$766.5M
Q2 25
$2.3B
$770.5M
Q1 25
$2.3B
$765.8M
Q4 24
$2.4B
$761.3M
Q3 24
$618.7M
$596.9M
Q2 24
$597.4M
Q1 24
$603.2M
Stockholders' Equity
MARA
MARA
UP
UP
Q4 25
$3.5B
$-392.1M
Q3 25
$5.2B
$-374.5M
Q2 25
$4.8B
$-347.8M
Q1 25
$3.7B
$-288.1M
Q4 24
$4.1B
$-202.1M
Q3 24
$2.9B
$-117.7M
Q2 24
$2.6B
$-72.2M
Q1 24
$2.5B
$936.0K
Total Assets
MARA
MARA
UP
UP
Q4 25
$7.3B
$968.8M
Q3 25
$9.2B
$973.0M
Q2 25
$7.7B
$1.0B
Q1 25
$6.4B
$1.1B
Q4 24
$6.8B
$1.2B
Q3 24
$3.6B
$1.0B
Q2 24
$3.1B
$1.1B
Q1 24
$3.0B
$1.2B
Debt / Equity
MARA
MARA
UP
UP
Q4 25
1.04×
Q3 25
0.63×
Q2 25
0.47×
Q1 25
0.62×
Q4 24
0.59×
Q3 24
0.22×
Q2 24
Q1 24
644.43×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MARA
MARA
UP
UP
Operating Cash FlowLast quarter
$-802.7M
$-18.4M
Free Cash FlowOCF − Capex
$-1.2B
$-58.3M
FCF MarginFCF / Revenue
-598.0%
-31.7%
Capex IntensityCapex / Revenue
201.2%
21.7%
Cash ConversionOCF / Net Profit
TTM Free Cash FlowTrailing 4 quarters
$-2.0B
$-259.9M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MARA
MARA
UP
UP
Q4 25
$-802.7M
$-18.4M
Q3 25
$-199.0M
$-37.1M
Q2 25
$-163.4M
$-62.9M
Q1 25
$-215.5M
$-47.9M
Q4 24
$-677.0M
$37.9M
Q3 24
$-160.1M
$-16.9M
Q2 24
$-115.2M
$-25.2M
Q1 24
$-88.3M
$-73.8M
Free Cash Flow
MARA
MARA
UP
UP
Q4 25
$-1.2B
$-58.3M
Q3 25
$-283.9M
$-60.4M
Q2 25
$-282.4M
$-78.6M
Q1 25
$-254.3M
$-62.6M
Q4 24
$-927.8M
$-70.2M
Q3 24
$-198.1M
$-21.9M
Q2 24
$-132.4M
$-30.8M
Q1 24
$-97.4M
$-77.8M
FCF Margin
MARA
MARA
UP
UP
Q4 25
-598.0%
-31.7%
Q3 25
-112.5%
-32.6%
Q2 25
-118.4%
-41.5%
Q1 25
-118.9%
-35.3%
Q4 24
-432.8%
-34.3%
Q3 24
-150.5%
-11.3%
Q2 24
-91.2%
-15.7%
Q1 24
-59.0%
-39.5%
Capex Intensity
MARA
MARA
UP
UP
Q4 25
201.2%
21.7%
Q3 25
33.6%
12.5%
Q2 25
49.9%
8.3%
Q1 25
18.2%
8.3%
Q4 24
117.0%
52.8%
Q3 24
28.9%
2.6%
Q2 24
11.9%
2.9%
Q1 24
5.5%
2.0%
Cash Conversion
MARA
MARA
UP
UP
Q4 25
Q3 25
-1.62×
Q2 25
-0.20×
Q1 25
Q4 24
-1.28×
Q3 24
Q2 24
Q1 24
-0.26×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

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