vs

Side-by-side financial comparison of Morningstar, Inc. (MORN) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Morningstar, Inc. is the larger business by last-quarter revenue ($644.8M vs $340.2M, roughly 1.9× Simply Good Foods Co). On growth, Morningstar, Inc. posted the faster year-over-year revenue change (10.8% vs -0.3%). Morningstar, Inc. produced more free cash flow last quarter ($53.6M vs $48.0M). Over the past eight quarters, Morningstar, Inc.'s revenue compounded faster (6.2% CAGR vs 3.0%).

Morningstar, Inc. is an American financial services firm headquartered in Chicago, Illinois, founded by Joe Mansueto in 1984. It provides an array of investment research and investment management services.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

MORN vs SMPL — Head-to-Head

Bigger by revenue
MORN
MORN
1.9× larger
MORN
$644.8M
$340.2M
SMPL
Growing faster (revenue YoY)
MORN
MORN
+11.1% gap
MORN
10.8%
-0.3%
SMPL
More free cash flow
MORN
MORN
$5.6M more FCF
MORN
$53.6M
$48.0M
SMPL
Faster 2-yr revenue CAGR
MORN
MORN
Annualised
MORN
6.2%
3.0%
SMPL

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
MORN
MORN
SMPL
SMPL
Revenue
$644.8M
$340.2M
Net Profit
$25.3M
Gross Margin
62.9%
32.3%
Operating Margin
24.2%
11.0%
Net Margin
7.4%
Revenue YoY
10.8%
-0.3%
Net Profit YoY
-33.7%
EPS (diluted)
$2.73
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
MORN
MORN
SMPL
SMPL
Q1 26
$644.8M
Q4 25
$641.1M
$340.2M
Q3 25
$617.4M
Q2 25
$605.1M
$381.0M
Q1 25
$581.9M
Q4 24
$591.0M
$341.3M
Q3 24
$569.4M
$375.7M
Q2 24
$571.9M
$334.8M
Net Profit
MORN
MORN
SMPL
SMPL
Q1 26
Q4 25
$115.1M
$25.3M
Q3 25
$91.6M
Q2 25
$89.0M
$41.1M
Q1 25
$78.5M
Q4 24
$116.9M
$38.1M
Q3 24
$119.7M
$29.3M
Q2 24
$69.1M
$41.3M
Gross Margin
MORN
MORN
SMPL
SMPL
Q1 26
62.9%
Q4 25
61.1%
32.3%
Q3 25
60.9%
Q2 25
61.9%
36.4%
Q1 25
60.2%
Q4 24
60.7%
38.2%
Q3 24
60.9%
38.8%
Q2 24
61.1%
39.9%
Operating Margin
MORN
MORN
SMPL
SMPL
Q1 26
24.2%
Q4 25
24.9%
11.0%
Q3 25
20.7%
Q2 25
20.7%
15.6%
Q1 25
19.6%
Q4 24
28.5%
16.0%
Q3 24
20.3%
12.7%
Q2 24
19.0%
17.6%
Net Margin
MORN
MORN
SMPL
SMPL
Q1 26
Q4 25
18.0%
7.4%
Q3 25
14.8%
Q2 25
14.7%
10.8%
Q1 25
13.5%
Q4 24
19.8%
11.2%
Q3 24
21.0%
7.8%
Q2 24
12.1%
12.3%
EPS (diluted)
MORN
MORN
SMPL
SMPL
Q1 26
$2.73
Q4 25
$2.79
$0.26
Q3 25
$2.17
Q2 25
$2.09
$0.40
Q1 25
$1.82
Q4 24
$2.72
$0.38
Q3 24
$2.77
$0.29
Q2 24
$1.60
$0.41

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
MORN
MORN
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$492.8M
$194.1M
Total DebtLower is stronger
$1.7B
Stockholders' EquityBook value
$1.0B
$1.7B
Total Assets
$4.0B
$2.5B
Debt / EquityLower = less leverage
1.68×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
MORN
MORN
SMPL
SMPL
Q1 26
$492.8M
Q4 25
$528.7M
$194.1M
Q3 25
$40.3M
Q2 25
$38.1M
$98.0M
Q1 25
$47.7M
Q4 24
$551.0M
$121.8M
Q3 24
$48.8M
$132.5M
Q2 24
$48.0M
$208.7M
Total Debt
MORN
MORN
SMPL
SMPL
Q1 26
$1.7B
Q4 25
Q3 25
$848.9M
Q2 25
$838.8M
Q1 25
$803.7M
Q4 24
$698.6M
Q3 24
$864.7M
$397.5M
Q2 24
$899.6M
$237.7M
Stockholders' Equity
MORN
MORN
SMPL
SMPL
Q1 26
$1.0B
Q4 25
$1.2B
$1.7B
Q3 25
$1.5B
Q2 25
$1.6B
$1.8B
Q1 25
$1.6B
Q4 24
$1.6B
$1.8B
Q3 24
$1.6B
$1.7B
Q2 24
$1.4B
$1.7B
Total Assets
MORN
MORN
SMPL
SMPL
Q1 26
$4.0B
Q4 25
$3.6B
$2.5B
Q3 25
$3.6B
Q2 25
$3.6B
$2.4B
Q1 25
$3.6B
Q4 24
$3.5B
$2.4B
Q3 24
$3.6B
$2.4B
Q2 24
$3.4B
$2.2B
Debt / Equity
MORN
MORN
SMPL
SMPL
Q1 26
1.68×
Q4 25
Q3 25
0.56×
Q2 25
0.52×
Q1 25
0.50×
Q4 24
0.43×
Q3 24
0.55×
0.23×
Q2 24
0.63×
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
MORN
MORN
SMPL
SMPL
Operating Cash FlowLast quarter
$50.1M
Free Cash FlowOCF − Capex
$53.6M
$48.0M
FCF MarginFCF / Revenue
8.3%
14.1%
Capex IntensityCapex / Revenue
5.9%
0.6%
Cash ConversionOCF / Net Profit
1.98×
TTM Free Cash FlowTrailing 4 quarters
$437.4M
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
MORN
MORN
SMPL
SMPL
Q1 26
Q4 25
$204.0M
$50.1M
Q3 25
$195.7M
Q2 25
$99.0M
$101.1M
Q1 25
$91.0M
Q4 24
$153.4M
$32.0M
Q3 24
$191.9M
$48.9M
Q2 24
$152.7M
$72.8M
Free Cash Flow
MORN
MORN
SMPL
SMPL
Q1 26
$53.6M
Q4 25
$161.3M
$48.0M
Q3 25
$160.1M
Q2 25
$62.4M
$98.9M
Q1 25
$58.8M
Q4 24
$112.8M
$31.7M
Q3 24
$155.8M
$45.0M
Q2 24
$120.8M
$72.0M
FCF Margin
MORN
MORN
SMPL
SMPL
Q1 26
8.3%
Q4 25
25.2%
14.1%
Q3 25
25.9%
Q2 25
10.3%
25.9%
Q1 25
10.1%
Q4 24
19.1%
9.3%
Q3 24
27.4%
12.0%
Q2 24
21.1%
21.5%
Capex Intensity
MORN
MORN
SMPL
SMPL
Q1 26
5.9%
Q4 25
6.7%
0.6%
Q3 25
5.8%
Q2 25
6.0%
0.6%
Q1 25
5.5%
Q4 24
6.9%
0.1%
Q3 24
6.3%
1.0%
Q2 24
5.6%
0.2%
Cash Conversion
MORN
MORN
SMPL
SMPL
Q1 26
Q4 25
1.77×
1.98×
Q3 25
2.14×
Q2 25
1.11×
2.46×
Q1 25
1.16×
Q4 24
1.31×
0.84×
Q3 24
1.60×
1.67×
Q2 24
2.21×
1.76×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

MORN
MORN

Segment breakdown not available.

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

Related Comparisons