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Side-by-side financial comparison of Natural Grocers by Vitamin Cottage, Inc. (NGVC) and Simply Good Foods Co (SMPL). Click either name above to swap in a different company.

Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $335.6M, roughly 1.0× Natural Grocers by Vitamin Cottage, Inc.). Simply Good Foods Co runs the higher net margin — 7.4% vs 3.4%, a 4.1% gap on every dollar of revenue. On growth, Natural Grocers by Vitamin Cottage, Inc. posted the faster year-over-year revenue change (1.6% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $11.6M). Over the past eight quarters, Natural Grocers by Vitamin Cottage, Inc.'s revenue compounded faster (4.4% CAGR vs 3.0%).

Natural Grocers by Vitamin Cottage, Inc. is a U.S.-based specialty retail chain that offers certified organic groceries, dietary supplements, natural personal care items, and eco-friendly household products. It serves health-conscious consumers across multiple U.S. states, following strict quality standards that exclude artificial preservatives, colors, flavors and harmful additives.

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

NGVC vs SMPL — Head-to-Head

Bigger by revenue
SMPL
SMPL
1.0× larger
SMPL
$340.2M
$335.6M
NGVC
Growing faster (revenue YoY)
NGVC
NGVC
+1.9% gap
NGVC
1.6%
-0.3%
SMPL
Higher net margin
SMPL
SMPL
4.1% more per $
SMPL
7.4%
3.4%
NGVC
More free cash flow
SMPL
SMPL
$36.4M more FCF
SMPL
$48.0M
$11.6M
NGVC
Faster 2-yr revenue CAGR
NGVC
NGVC
Annualised
NGVC
4.4%
3.0%
SMPL

Income Statement — Q1 FY2026 vs Q1 FY2026

Metric
NGVC
NGVC
SMPL
SMPL
Revenue
$335.6M
$340.2M
Net Profit
$11.3M
$25.3M
Gross Margin
29.5%
32.3%
Operating Margin
4.4%
11.0%
Net Margin
3.4%
7.4%
Revenue YoY
1.6%
-0.3%
Net Profit YoY
14.0%
-33.7%
EPS (diluted)
$0.49
$0.26

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
NGVC
NGVC
SMPL
SMPL
Q4 25
$335.6M
$340.2M
Q3 25
$336.1M
Q2 25
$328.7M
$381.0M
Q1 25
$335.8M
Q4 24
$330.2M
$341.3M
Q3 24
$322.7M
$375.7M
Q2 24
$309.1M
$334.8M
Q1 24
$308.1M
$312.2M
Net Profit
NGVC
NGVC
SMPL
SMPL
Q4 25
$11.3M
$25.3M
Q3 25
$11.8M
Q2 25
$11.6M
$41.1M
Q1 25
$13.1M
Q4 24
$9.9M
$38.1M
Q3 24
$9.0M
$29.3M
Q2 24
$9.2M
$41.3M
Q1 24
$8.0M
$33.1M
Gross Margin
NGVC
NGVC
SMPL
SMPL
Q4 25
29.5%
32.3%
Q3 25
29.5%
Q2 25
29.9%
36.4%
Q1 25
30.3%
Q4 24
29.9%
38.2%
Q3 24
29.6%
38.8%
Q2 24
29.2%
39.9%
Q1 24
29.3%
37.4%
Operating Margin
NGVC
NGVC
SMPL
SMPL
Q4 25
4.4%
11.0%
Q3 25
4.6%
Q2 25
4.7%
15.6%
Q1 25
5.2%
Q4 24
4.0%
16.0%
Q3 24
3.7%
12.7%
Q2 24
4.2%
17.6%
Q1 24
3.7%
15.4%
Net Margin
NGVC
NGVC
SMPL
SMPL
Q4 25
3.4%
7.4%
Q3 25
3.5%
Q2 25
3.5%
10.8%
Q1 25
3.9%
Q4 24
3.0%
11.2%
Q3 24
2.8%
7.8%
Q2 24
3.0%
12.3%
Q1 24
2.6%
10.6%
EPS (diluted)
NGVC
NGVC
SMPL
SMPL
Q4 25
$0.49
$0.26
Q3 25
$0.51
Q2 25
$0.50
$0.40
Q1 25
$0.56
Q4 24
$0.43
$0.38
Q3 24
$0.38
$0.29
Q2 24
$0.40
$0.41
Q1 24
$0.35
$0.33

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
NGVC
NGVC
SMPL
SMPL
Cash + ST InvestmentsLiquidity on hand
$23.2M
$194.1M
Total DebtLower is stronger
Stockholders' EquityBook value
$220.0M
$1.7B
Total Assets
$668.6M
$2.5B
Debt / EquityLower = less leverage

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
NGVC
NGVC
SMPL
SMPL
Q4 25
$23.2M
$194.1M
Q3 25
$17.1M
Q2 25
$13.2M
$98.0M
Q1 25
$21.2M
Q4 24
$6.3M
$121.8M
Q3 24
$8.9M
$132.5M
Q2 24
$13.9M
$208.7M
Q1 24
$11.0M
$135.9M
Total Debt
NGVC
NGVC
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Q1 24
$237.7M
Stockholders' Equity
NGVC
NGVC
SMPL
SMPL
Q4 25
$220.0M
$1.7B
Q3 25
$212.4M
Q2 25
$202.5M
$1.8B
Q1 25
$193.0M
Q4 24
$181.9M
$1.8B
Q3 24
$174.3M
$1.7B
Q2 24
$167.8M
$1.7B
Q1 24
$160.0M
$1.6B
Total Assets
NGVC
NGVC
SMPL
SMPL
Q4 25
$668.6M
$2.5B
Q3 25
$670.5M
Q2 25
$659.0M
$2.4B
Q1 25
$664.6M
Q4 24
$648.9M
$2.4B
Q3 24
$655.5M
$2.4B
Q2 24
$654.4M
$2.2B
Q1 24
$656.6M
$2.1B
Debt / Equity
NGVC
NGVC
SMPL
SMPL
Q4 25
Q3 25
Q2 25
Q1 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×
Q1 24
0.14×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
NGVC
NGVC
SMPL
SMPL
Operating Cash FlowLast quarter
$21.1M
$50.1M
Free Cash FlowOCF − Capex
$11.6M
$48.0M
FCF MarginFCF / Revenue
3.4%
14.1%
Capex IntensityCapex / Revenue
2.9%
0.6%
Cash ConversionOCF / Net Profit
1.86×
1.98×
TTM Free Cash FlowTrailing 4 quarters
$42.6M
$223.6M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
NGVC
NGVC
SMPL
SMPL
Q4 25
$21.1M
$50.1M
Q3 25
$15.6M
Q2 25
$2.9M
$101.1M
Q1 25
$34.1M
Q4 24
$2.7M
$32.0M
Q3 24
$24.5M
$48.9M
Q2 24
$12.4M
$72.8M
Q1 24
$20.2M
$46.5M
Free Cash Flow
NGVC
NGVC
SMPL
SMPL
Q4 25
$11.6M
$48.0M
Q3 25
$7.5M
Q2 25
$-4.2M
$98.9M
Q1 25
$27.6M
Q4 24
$-6.9M
$31.7M
Q3 24
$18.0M
$45.0M
Q2 24
$3.6M
$72.0M
Q1 24
$9.8M
$46.1M
FCF Margin
NGVC
NGVC
SMPL
SMPL
Q4 25
3.4%
14.1%
Q3 25
2.2%
Q2 25
-1.3%
25.9%
Q1 25
8.2%
Q4 24
-2.1%
9.3%
Q3 24
5.6%
12.0%
Q2 24
1.2%
21.5%
Q1 24
3.2%
14.8%
Capex Intensity
NGVC
NGVC
SMPL
SMPL
Q4 25
2.9%
0.6%
Q3 25
2.4%
Q2 25
2.2%
0.6%
Q1 25
1.9%
Q4 24
2.9%
0.1%
Q3 24
2.0%
1.0%
Q2 24
2.9%
0.2%
Q1 24
3.4%
0.1%
Cash Conversion
NGVC
NGVC
SMPL
SMPL
Q4 25
1.86×
1.98×
Q3 25
1.32×
Q2 25
0.25×
2.46×
Q1 25
2.60×
Q4 24
0.27×
0.84×
Q3 24
2.72×
1.67×
Q2 24
1.35×
1.76×
Q1 24
2.54×
1.40×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

NGVC
NGVC

Grocery$243.8M73%
Dietary Supplements$60.7M18%
Manufactured Product Other$31.0M9%

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

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