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Side-by-side financial comparison of Primerica, Inc. (PRI) and Trade Desk (The) (TTD). Click either name above to swap in a different company.
Primerica, Inc. is the larger business by last-quarter revenue ($853.7M vs $846.8M, roughly 1.0× Trade Desk (The)). Primerica, Inc. runs the higher net margin — 23.1% vs 22.1%, a 1.0% gap on every dollar of revenue. On growth, Trade Desk (The) posted the faster year-over-year revenue change (14.3% vs 11.0%). Over the past eight quarters, Trade Desk (The)'s revenue compounded faster (31.3% CAGR vs 7.2%).
Primerica, Inc. is a multi-level marketing company that provides insurance, investment and financial services to middle-income families in the United States and Canada.
The Trade Desk, Inc. is an American multinational technology company that specializes in real-time programmatic marketing automation technologies, products, and services, designed to personalize digital content delivery to users.
PRI vs TTD — Head-to-Head
Income Statement — Q4 FY2025 vs Q4 FY2025
| Metric | | |
|---|---|---|
| Revenue | $853.7M | $846.8M |
| Net Profit | $197.0M | $186.9M |
| Gross Margin | — | 80.7% |
| Operating Margin | 28.9% | 30.3% |
| Net Margin | 23.1% | 22.1% |
| Revenue YoY | 11.0% | 14.3% |
| Net Profit YoY | 17.9% | 2.6% |
| EPS (diluted) | $6.11 | $0.39 |
Green = leading value per metric. Periods may differ when fiscal calendars don't align.
8-Quarter Revenue & Profit Trend
Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.
| Q4 25 | $853.7M | $846.8M | ||
| Q3 25 | $839.9M | $739.4M | ||
| Q2 25 | $793.3M | $694.0M | ||
| Q1 25 | $804.8M | $616.0M | ||
| Q4 24 | $768.8M | $741.0M | ||
| Q3 24 | $774.1M | $628.0M | ||
| Q2 24 | $803.4M | $584.5M | ||
| Q1 24 | $742.8M | $491.3M |
| Q4 25 | $197.0M | $186.9M | ||
| Q3 25 | $206.8M | $115.5M | ||
| Q2 25 | $178.3M | $90.1M | ||
| Q1 25 | $169.1M | $50.7M | ||
| Q4 24 | $167.1M | $182.2M | ||
| Q3 24 | $164.4M | $94.2M | ||
| Q2 24 | $1.2M | $85.0M | ||
| Q1 24 | $137.9M | $31.7M |
| Q4 25 | — | 80.7% | ||
| Q3 25 | — | 78.1% | ||
| Q2 25 | — | 78.2% | ||
| Q1 25 | — | 76.8% | ||
| Q4 24 | — | 81.7% | ||
| Q3 24 | — | 80.5% | ||
| Q2 24 | 98.0% | 81.1% | ||
| Q1 24 | 98.2% | 78.9% |
| Q4 25 | 28.9% | 30.3% | ||
| Q3 25 | 32.3% | 21.8% | ||
| Q2 25 | 29.6% | 16.8% | ||
| Q1 25 | 27.5% | 8.8% | ||
| Q4 24 | 64.7% | 26.4% | ||
| Q3 24 | 32.9% | 17.3% | ||
| Q2 24 | 1.0% | 16.2% | ||
| Q1 24 | 24.1% | 5.8% |
| Q4 25 | 23.1% | 22.1% | ||
| Q3 25 | 24.6% | 15.6% | ||
| Q2 25 | 22.5% | 13.0% | ||
| Q1 25 | 21.0% | 8.2% | ||
| Q4 24 | 21.7% | 24.6% | ||
| Q3 24 | 21.2% | 15.0% | ||
| Q2 24 | 0.1% | 14.5% | ||
| Q1 24 | 18.6% | 6.4% |
| Q4 25 | $6.11 | $0.39 | ||
| Q3 25 | $6.35 | $0.23 | ||
| Q2 25 | $5.40 | $0.18 | ||
| Q1 25 | $5.05 | $0.10 | ||
| Q4 24 | $4.92 | $0.36 | ||
| Q3 24 | $4.83 | $0.19 | ||
| Q2 24 | $0.03 | $0.17 | ||
| Q1 24 | $3.93 | $0.06 |
Balance Sheet & Financial Strength
Snapshot of each company's liquidity, leverage and book value from the latest quarter.
| Metric | | |
|---|---|---|
| Cash + ST InvestmentsLiquidity on hand | $756.2M | $1.3B |
| Total DebtLower is stronger | — | — |
| Stockholders' EquityBook value | $2.4B | $2.5B |
| Total Assets | $15.0B | $6.2B |
| Debt / EquityLower = less leverage | — | — |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $756.2M | $1.3B | ||
| Q3 25 | $644.9M | $1.4B | ||
| Q2 25 | $621.2M | $1.7B | ||
| Q1 25 | $625.1M | $1.7B | ||
| Q4 24 | $687.8M | $1.9B | ||
| Q3 24 | $550.1M | $1.7B | ||
| Q2 24 | $627.3M | $1.5B | ||
| Q1 24 | $593.4M | $1.4B |
| Q4 25 | $2.4B | $2.5B | ||
| Q3 25 | $2.3B | $2.6B | ||
| Q2 25 | $2.3B | $2.7B | ||
| Q1 25 | $2.3B | $2.7B | ||
| Q4 24 | $2.3B | $2.9B | ||
| Q3 24 | $1.9B | $2.6B | ||
| Q2 24 | $2.1B | $2.4B | ||
| Q1 24 | $2.2B | $2.2B |
| Q4 25 | $15.0B | $6.2B | ||
| Q3 25 | $14.8B | $5.9B | ||
| Q2 25 | $14.8B | $6.0B | ||
| Q1 25 | $14.6B | $5.7B | ||
| Q4 24 | $14.6B | $6.1B | ||
| Q3 24 | $14.8B | $5.5B | ||
| Q2 24 | $14.6B | $5.2B | ||
| Q1 24 | $14.9B | $4.7B |
Cash Flow & Capital Efficiency
How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.
| Metric | | |
|---|---|---|
| Operating Cash FlowLast quarter | $338.2M | $311.6M |
| Free Cash FlowOCF − Capex | — | $285.3M |
| FCF MarginFCF / Revenue | — | 33.7% |
| Capex IntensityCapex / Revenue | — | 3.1% |
| Cash ConversionOCF / Net Profit | 1.72× | 1.67× |
| TTM Free Cash FlowTrailing 4 quarters | — | $795.7M |
8-quarter trend — quarters aligned by calendar period.
| Q4 25 | $338.2M | $311.6M | ||
| Q3 25 | $202.9M | $224.7M | ||
| Q2 25 | $162.6M | $165.0M | ||
| Q1 25 | $197.5M | $291.4M | ||
| Q4 24 | $270.6M | $199.4M | ||
| Q3 24 | $207.3M | $273.3M | ||
| Q2 24 | $173.3M | $81.3M | ||
| Q1 24 | $210.9M | $185.5M |
| Q4 25 | — | $285.3M | ||
| Q3 25 | — | $158.3M | ||
| Q2 25 | — | $119.8M | ||
| Q1 25 | — | $232.3M | ||
| Q4 24 | — | $179.2M | ||
| Q3 24 | — | $224.6M | ||
| Q2 24 | — | $59.1M | ||
| Q1 24 | — | $178.2M |
| Q4 25 | — | 33.7% | ||
| Q3 25 | — | 21.4% | ||
| Q2 25 | — | 17.3% | ||
| Q1 25 | — | 37.7% | ||
| Q4 24 | — | 24.2% | ||
| Q3 24 | — | 35.8% | ||
| Q2 24 | — | 10.1% | ||
| Q1 24 | — | 36.3% |
| Q4 25 | — | 3.1% | ||
| Q3 25 | — | 9.0% | ||
| Q2 25 | — | 6.5% | ||
| Q1 25 | — | 9.6% | ||
| Q4 24 | — | 2.7% | ||
| Q3 24 | — | 7.8% | ||
| Q2 24 | — | 3.8% | ||
| Q1 24 | — | 1.5% |
| Q4 25 | 1.72× | 1.67× | ||
| Q3 25 | 0.98× | 1.94× | ||
| Q2 25 | 0.91× | 1.83× | ||
| Q1 25 | 1.17× | 5.75× | ||
| Q4 24 | 1.62× | 1.09× | ||
| Q3 24 | 1.26× | 2.90× | ||
| Q2 24 | 147.98× | 0.96× | ||
| Q1 24 | 1.53× | 5.86× |
Financial Flow Comparison
Revenue → gross profit → operating profit → net profit for each company.
Revenue Breakdown by Segment
PRI
| Revenues From Sources Other Than Contracts With Customers | $445.9M | 52% |
| Investment And Savings Products Segment Revenues | $340.3M | 40% |
| Other | $56.5M | 7% |
| Segment Revenues From Contracts With Customers | $11.0M | 1% |
TTD
| Other | $427.2M | 50% |
| Non Us | $419.6M | 50% |
