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Side-by-side financial comparison of Simply Good Foods Co (SMPL) and Vroom, Inc. (VRM). Click either name above to swap in a different company.

Simply Good Foods Co is the larger business by last-quarter revenue ($340.2M vs $235.9M, roughly 1.4× Vroom, Inc.). Simply Good Foods Co runs the higher net margin — 7.4% vs -59.8%, a 67.2% gap on every dollar of revenue. On growth, Vroom, Inc. posted the faster year-over-year revenue change (12.9% vs -0.3%). Simply Good Foods Co produced more free cash flow last quarter ($48.0M vs $-108.8M). Over the past eight quarters, Simply Good Foods Co's revenue compounded faster (3.0% CAGR vs -49.5%).

Whole Foods Market, Inc. is an American multinational supermarket chain headquartered in Austin, Texas, owned wholly by Amazon, and which generally sells whole food products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections.

Vroom, Inc. is a parent company of United Auto Credit Corporation (UACC) and CarStory. Previously, Vroom was a used car retailer and e-commerce company that let consumers buy, sell, and finance cars online. Vroom ceased e-commerce automotive sales operations on January 22, 2024.

SMPL vs VRM — Head-to-Head

Bigger by revenue
SMPL
SMPL
1.4× larger
SMPL
$340.2M
$235.9M
VRM
Growing faster (revenue YoY)
VRM
VRM
+13.3% gap
VRM
12.9%
-0.3%
SMPL
Higher net margin
SMPL
SMPL
67.2% more per $
SMPL
7.4%
-59.8%
VRM
More free cash flow
SMPL
SMPL
$156.7M more FCF
SMPL
$48.0M
$-108.8M
VRM
Faster 2-yr revenue CAGR
SMPL
SMPL
Annualised
SMPL
3.0%
-49.5%
VRM

Income Statement — Q1 FY2026 vs Q4 FY2023

Metric
SMPL
SMPL
VRM
VRM
Revenue
$340.2M
$235.9M
Net Profit
$25.3M
$-141.1M
Gross Margin
32.3%
12.3%
Operating Margin
11.0%
-11.5%
Net Margin
7.4%
-59.8%
Revenue YoY
-0.3%
12.9%
Net Profit YoY
-33.7%
-669.8%
EPS (diluted)
$0.26
$-80.66

Green = leading value per metric. Periods may differ when fiscal calendars don't align.

8-Quarter Revenue & Profit Trend

Side-by-side quarterly history. Quarters aligned by calendar period so offset fiscal years line up.

Revenue
SMPL
SMPL
VRM
VRM
Q4 25
$340.2M
Q2 25
$381.0M
Q4 24
$341.3M
Q3 24
$375.7M
Q2 24
$334.8M
Q1 24
$312.2M
Q4 23
$308.7M
$235.9M
Q3 23
$320.4M
$235.6M
Net Profit
SMPL
SMPL
VRM
VRM
Q4 25
$25.3M
Q2 25
$41.1M
Q4 24
$38.1M
Q3 24
$29.3M
Q2 24
$41.3M
Q1 24
$33.1M
Q4 23
$35.6M
$-141.1M
Q3 23
$36.6M
$-82.7M
Gross Margin
SMPL
SMPL
VRM
VRM
Q4 25
32.3%
Q2 25
36.4%
Q4 24
38.2%
Q3 24
38.8%
Q2 24
39.9%
Q1 24
37.4%
Q4 23
37.3%
12.3%
Q3 23
37.6%
20.4%
Operating Margin
SMPL
SMPL
VRM
VRM
Q4 25
11.0%
Q2 25
15.6%
Q4 24
16.0%
Q3 24
12.7%
Q2 24
17.6%
Q1 24
15.4%
Q4 23
16.8%
-11.5%
Q3 23
17.4%
-18.0%
Net Margin
SMPL
SMPL
VRM
VRM
Q4 25
7.4%
Q2 25
10.8%
Q4 24
11.2%
Q3 24
7.8%
Q2 24
12.3%
Q1 24
10.6%
Q4 23
11.5%
-59.8%
Q3 23
11.4%
-35.1%
EPS (diluted)
SMPL
SMPL
VRM
VRM
Q4 25
$0.26
Q2 25
$0.40
Q4 24
$0.38
Q3 24
$0.29
Q2 24
$0.41
Q1 24
$0.33
Q4 23
$0.35
$-80.66
Q3 23
$0.36
$-47.38

Balance Sheet & Financial Strength

Snapshot of each company's liquidity, leverage and book value from the latest quarter.

Metric
SMPL
SMPL
VRM
VRM
Cash + ST InvestmentsLiquidity on hand
$194.1M
$135.6M
Total DebtLower is stronger
$454.2M
Stockholders' EquityBook value
$1.7B
$127.7M
Total Assets
$2.5B
$1.5B
Debt / EquityLower = less leverage
3.56×

8-quarter trend — quarters aligned by calendar period.

Cash + ST Investments
SMPL
SMPL
VRM
VRM
Q4 25
$194.1M
Q2 25
$98.0M
Q4 24
$121.8M
Q3 24
$132.5M
Q2 24
$208.7M
Q1 24
$135.9M
Q4 23
$121.4M
$135.6M
Q3 23
$87.7M
$208.6M
Total Debt
SMPL
SMPL
VRM
VRM
Q4 25
Q2 25
Q4 24
Q3 24
$397.5M
Q2 24
$237.7M
Q1 24
$237.7M
Q4 23
$272.1M
$454.2M
Q3 23
$281.8M
$521.4M
Stockholders' Equity
SMPL
SMPL
VRM
VRM
Q4 25
$1.7B
Q2 25
$1.8B
Q4 24
$1.8B
Q3 24
$1.7B
Q2 24
$1.7B
Q1 24
$1.6B
Q4 23
$1.6B
$127.7M
Q3 23
$1.6B
$263.6M
Total Assets
SMPL
SMPL
VRM
VRM
Q4 25
$2.5B
Q2 25
$2.4B
Q4 24
$2.4B
Q3 24
$2.4B
Q2 24
$2.2B
Q1 24
$2.1B
Q4 23
$2.1B
$1.5B
Q3 23
$2.1B
$1.6B
Debt / Equity
SMPL
SMPL
VRM
VRM
Q4 25
Q2 25
Q4 24
Q3 24
0.23×
Q2 24
0.14×
Q1 24
0.14×
Q4 23
0.17×
3.56×
Q3 23
0.18×
1.98×

Cash Flow & Capital Efficiency

How much cash each business actually produces after reinvestment. Cash flow is harder to manipulate than net income.

Metric
SMPL
SMPL
VRM
VRM
Operating Cash FlowLast quarter
$50.1M
$-108.1M
Free Cash FlowOCF − Capex
$48.0M
$-108.8M
FCF MarginFCF / Revenue
14.1%
-46.1%
Capex IntensityCapex / Revenue
0.6%
0.3%
Cash ConversionOCF / Net Profit
1.98×
TTM Free Cash FlowTrailing 4 quarters
$223.6M
$-536.3M

8-quarter trend — quarters aligned by calendar period.

Operating Cash Flow
SMPL
SMPL
VRM
VRM
Q4 25
$50.1M
Q2 25
$101.1M
Q4 24
$32.0M
Q3 24
$48.9M
Q2 24
$72.8M
Q1 24
$46.5M
Q4 23
$47.5M
$-108.1M
Q3 23
$60.7M
$-193.5M
Free Cash Flow
SMPL
SMPL
VRM
VRM
Q4 25
$48.0M
Q2 25
$98.9M
Q4 24
$31.7M
Q3 24
$45.0M
Q2 24
$72.0M
Q1 24
$46.1M
Q4 23
$46.8M
$-108.8M
Q3 23
$59.2M
$-194.2M
FCF Margin
SMPL
SMPL
VRM
VRM
Q4 25
14.1%
Q2 25
25.9%
Q4 24
9.3%
Q3 24
12.0%
Q2 24
21.5%
Q1 24
14.8%
Q4 23
15.2%
-46.1%
Q3 23
18.5%
-82.4%
Capex Intensity
SMPL
SMPL
VRM
VRM
Q4 25
0.6%
Q2 25
0.6%
Q4 24
0.1%
Q3 24
1.0%
Q2 24
0.2%
Q1 24
0.1%
Q4 23
0.2%
0.3%
Q3 23
0.5%
0.3%
Cash Conversion
SMPL
SMPL
VRM
VRM
Q4 25
1.98×
Q2 25
2.46×
Q4 24
0.84×
Q3 24
1.67×
Q2 24
1.76×
Q1 24
1.40×
Q4 23
1.34×
Q3 23
1.66×

Financial Flow Comparison

Revenue → gross profit → operating profit → net profit for each company.

Revenue Breakdown by Segment

SMPL
SMPL

Quest$211.4M62%
Atkins Domain$79.7M23%
OWYN$28.1M8%
Other$20.9M6%

VRM
VRM

Segment breakdown not available.

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