Biggest changeYear Ended December 31, 2023 vs. 2022 2023 2022 $ Change % Change (Dollars in thousands) Home $ 143,753 $ 289,383 $ (145,630) (50) % Consumer 278,945 396,109 (117,164) (30) % Insurance 249,605 299,073 (49,468) (17) % Other 199 427 (228) (53) % Revenue 672,502 984,992 (312,490) (32) % Costs and expenses: Cost of revenue (exclusive of depreciation and amortization shown separately below) 38,758 57,769 (19,011) (33) % Selling and marketing expense 433,588 702,238 (268,650) (38) % General and administrative expense 117,700 152,383 (34,683) (23) % Product development 47,197 55,553 (8,356) (15) % Depreciation 19,070 20,095 (1,025) (5) % Amortization of intangibles 7,694 25,306 (17,612) (70) % Goodwill impairment 38,600 — 38,600 — % Restructuring and severance 10,118 4,428 5,690 129 % Litigation settlements and contingencies 388 (18) 406 2,256 % Total costs and expenses 713,113 1,017,754 (304,641) (30) % Operating loss (40,611) (32,762) (7,849) (24) % Other (expense) income, net: Interest income (expense), net 21,685 (26,014) 47,699 183 % Other (expense) income (105,993) 3,843 (109,836) (2,858) % Loss before income taxes (124,919) (54,933) (69,986) (127) % Income tax benefit (expense) 2,515 (133,019) 135,534 102 % Net loss and comprehensive loss $ (122,404) $ (187,952) $ 65,548 35 % Revenue Revenue decreased in 2023 compared to 2022 due to decreases in our Home, Consumer and Insurance segments.
Biggest changeYear Ended December 31, 2024 vs. 2023 2024 2023 $ Change % Change (Dollars in thousands) Home $ 128,854 $ 143,753 $ (14,899) (10) % Consumer 222,462 278,945 (56,483) (20) % Insurance 548,704 249,605 299,099 120 % Other 199 199 — — % Revenue 900,219 672,502 227,717 34 % Costs and expenses: Cost of revenue (exclusive of depreciation and amortization shown separately below) 36,072 38,758 (2,686) (7) % Selling and marketing expense 635,963 433,588 202,375 47 % General and administrative expense 108,705 117,700 (8,995) (8) % Product development 46,358 47,197 (839) (2) % Depreciation 18,300 19,070 (770) (4) % Amortization of intangibles 5,889 7,694 (1,805) (23) % Goodwill impairment — 38,600 (38,600) (100) % Restructuring and severance 508 10,118 (9,610) (95) % Litigation settlements and contingencies 3,797 388 3,409 879 % Total costs and expenses 855,592 713,113 142,479 20 % Operating income (loss) 44,627 (40,611) 85,238 210 % Other (expense) income, net: Interest (expense) income, net (27,849) 21,685 (49,534) (228) % Other (expense) income (54,162) (105,993) 51,831 49 % Loss before income taxes (37,384) (124,919) 87,535 70 % Income tax (expense) benefit (4,320) 2,515 (6,835) (272) % Net loss and comprehensive loss $ (41,704) $ (122,404) $ 80,700 66 % Revenue Revenue increased in 2024 compared to 2023 due to an increase in our Insurance segment, partially offset by decreases in our Home and Consumer segments.
Product development expense decreased in 2023 compared to 2022 primarily due to the Reduction Plan at the end of the first quarter of 2023. We continued to invest in internal development of new and enhanced features, functionality and business opportunities that we believe will enable us to better and more fully serve consumers and Network Partners.
Product development expense decreased in 2024 compared to 2023 primarily due to the Reduction Plan at the end of the first quarter of 2023. We continued to invest in internal development of new and enhanced features, functionality and business opportunities that we believe will enable us to better and more fully serve consumers and Network Partners.
Income Taxes Estimates of current and deferred income taxes and the significant items giving rise to the deferred assets and liabilities are shown in Note 14—Income Taxes in the notes to the consolidated financial statements included elsewhere in this report and reflect management's assessment of actual future taxes to be paid on items reflected in the consolidated financial statements, giving consideration to both timing and the probability of realization.
Income Taxes Estimates of current and deferred income taxes and the significant items giving rise to the deferred assets and liabilities are shown in Note 13—Income Taxes in the notes to the consolidated financial statements included elsewhere in this report and reflect management's assessment of actual future taxes to be paid on items reflected in the consolidated financial statements, giving consideration to both timing and the probability of realization.
In 2023, we recognized a gain on the extinguishment of debt of $53.3 million, a loss on the write-off of unamortized debt issuance costs of $3.2 million and incurred debt repayment costs of $1.6 million, all of which are included in interest income/expense, net in the consolidated statement of operations and comprehensive income.
In 2023, we recognized a gain on the extinguishment of debt of $53.3 million, a loss on the write-off of unamortized debt issuance costs of $3.2 million and incurred debt repayment costs of $1.6 million, both of which are included in interest income/expense, net in the consolidated statement of operations and comprehensive income.
Amortization of Intangibles The decrease in amortization of intangibles in 2023 compared to 2022 was due to certain intangible assets associated with our recent business acquisitions becoming fully amortized. Goodwill Impairment We incurred a goodwill impairment charge of $38.6 million in 2023 in our Insurance reporting unit.
Amortization of Intangibles The decrease in amortization of intangibles in 2024 compared to 2023 was due to certain intangible assets associated with our recent business acquisitions becoming fully amortized. Goodwill Impairment We incurred a goodwill impairment charge of $38.6 million in 2023 in our Insurance reporting unit.
As a result of the Reduction Plan, the Company incurred approximately $5.3 million in severance charges in connection with the workforce reduction, consisting of cash expenditures for employee separation costs of approximately $4.3 million and non-cash charges for the accelerated vesting of certain equity awards of approximately $1.0 million.
As a result of the Reduction Plan, we incurred approximately $5.3 million in severance charges in connection with the workforce reduction, consisting of cash expenditures for employee separation costs of approximately $4.3 million and non-cash charges for the accelerated vesting of certain equity awards of approximately $1.0 million.
Additionally, if a qualitative assessment identifies impairment indicators, then the equity investments must be evaluated for impairment and written down to its fair value, if it is determined that the fair value is less than the carrying value. Any gains or losses are included within other (expense) income in the consolidated statement of operations and comprehensive income.
Additionally, if a qualitative assessment identifies impairment indicators, then the equity investments must be evaluated for impairment and written down to its fair value, if it is determined that the fair value is less than the carrying value. 54 Table of Contents Any gains or losses are included within other (expense) income in the consolidated statement of operations and comprehensive income.
See Note 22—Segment Information in the notes to the consolidated financial statements included elsewhere in this report for additional information on segments and a reconciliation of segment profit to pre-tax income from continuing operations.
See Note 20—Segment Information in the notes to the consolidated financial statements included elsewhere in this report for additional information on segments and a reconciliation of segment profit to pre-tax income from continuing operations.
We adjusted our advertising expenditures in 2023 compared to 2022 in response to changes in Network Partner demand on our marketplace. We will continue to adjust selling and marketing expenditures dynamically in response to anticipated revenue opportunities.
We adjusted our advertising expenditures in 2024 compared to 2023 in response to changes in Network Partner demand on our marketplace. We will continue to adjust selling and marketing expenditures dynamically in response to anticipated revenue opportunities.
New Accounting Pronouncements See Note 2—Significant Accounting Policies in the notes to the consolidated financial statements included elsewhere in this report for a description of recent accounting pronouncements. 51 Table of Contents
New Accounting Pronouncements See Note 2—Significant Accounting Policies in the notes to the consolidated financial statements included elsewhere in this report for a description of recent accounting pronouncements. 55 Table of Contents
Cash Flows from Financing Activities Net cash used in financing activities in 2023 of $242.0 million consisted primarily of the repurchase of our 2025 Notes for $237.5 million and the related payment of debt issuance costs of $1.6 million, $1.1 million in withholding taxes paid upon surrender of shares to satisfy obligations on equity awards, net of proceeds from the exercise of stock options and $1.9 million repayment of the Term Loan Facility.
Net cash used in financing activities in 2023 of $242.0 million consisted primarily of the repurchase of our 2025 Notes for $237.5 million and the related payment of debt issuance costs of $1.6 million, $1.1 million in withholding taxes paid upon surrender of shares to satisfy obligations on equity awards, net of proceeds from the employee stock purchase plan and the exercise of stock options and $1.9 million repayment of the Term Loan Facility.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations for the Years ended December 31, 2022 and 2021 of our Form 10-K for the fiscal year ended December 31, 2022.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations—Results of Operations for the Years ended December 31, 2023 and 2022 of our Form 10-K for the fiscal year ended December 31, 2023.
In determining the amount of the valuation allowance, we considered the 49 Table of Contents scheduled reversal of deferred tax liabilities. We will maintain a full valuation allowance on net deferred tax assets until there is sufficient evidence to support the reversal of some or all of the allowance.
In determining the amount of the valuation allowance, we considered the scheduled reversal of deferred tax liabilities. We will maintain a full valuation allowance on net deferred tax assets until there is sufficient evidence to support the reversal of some or all of the allowance.
During 2022, we incurred income tax expense of $139.4 million related to the valuation allowance. At December 31, 2023 and 2022, we maintain a valuation allowance of $162.5 million and $145.4 million, respectively, against our net deferred tax assets.
During 2022, we incurred income tax expense of $139.4 million related to the valuation allowance. At December 31, 2024, 2023 and 2022, we maintained a valuation allowance of $167.5 million, $162.5 million and $145.4 million, respectively, against our net deferred tax assets.
The decreases are primarily due to the Reduction Plan at the end of the first quarter of 2023, including shutting down the LendingTree customer call center, and the closure of our Ovation credit services business at the end of the second quarter of 2023.
The decrease is primarily due to the Reduction Plan at the end of the first quarter of 2023, including shutting down the LendingTree customer call center, and the closure of our Ovation credit services business at the end of the second quarter of 2023.
Our principal executive office is located in Charlotte, North Carolina under an approximate 15-year lease that commenced in the second quarter of 2021. We anticipate cash payments under operating lease obligations of $11.4 million in 2024. See Note 11—Leases in the notes to the consolidated financial statements included elsewhere in this report for more information.
Our principal executive office is located in Charlotte, North Carolina under an approximate 15-year lease that commenced in the second quarter of 2021. We anticipate cash payments under operating lease obligations of $9.5 million in 2025. See Note 10—Leases in the notes to the consolidated financial statements included elsewhere in this report for more information.
We incurred $0.9 million in severance charges in 2023 in connection with the workforce reductions, consisting of cash expenditures for employee separation costs of approximately $0.7 million and non-cash charges for the accelerated vesting of certain equity awards of approximately $0.2 million. The cash payments are expected to be substantially completed by the third quarter of 2024.
We incurred $0.9 million in severance charges in 2023 in connection with the workforce reductions, consisting of cash expenditures for employee separation costs of approximately $0.7 million and non-cash charges for the accelerated vesting of certain equity awards of approximately $0.2 million. The cash payments were completed by the third quarter of 2024.
Capitalized implementation costs incurred in a hosting arrangement that is a service contract are also allocated to and included within long-lived asset groups tested for recoverability. The combined value of long-lived assets and capitalized implementation costs incurred in a hosting arrangement that is a service contract subject to assessment for impairment is $154.7 million at December 31, 2023.
Capitalized implementation costs incurred in a hosting arrangement that is a service contract are also allocated to and included within long-lived asset groups tested for recoverability. The combined value of long-lived assets and capitalized implementation costs incurred in a hosting arrangement that is a service contract subject to assessment for impairment is $134.6 million at December 31, 2024.
An increase in a product’s revenue is generally 41 Table of Contents met by a corresponding increase in marketing spend, and conversely a decrease in a product’s revenue is generally met by a corresponding decrease in marketing spend. This relationship exists for our Home, Consumer, and Insurance segments.
An increase in a product’s revenue is generally met by a corresponding increase in marketing spend, and conversely a decrease in a product’s revenue is generally met by a corresponding decrease in marketing spend. This relationship exists for our Home, Consumer, and Insurance segments.
Management's Discussion and Analysis of Financial Condition and Results of Operations—Financial Position, Liquidity and Capital Resources of our Form 10-K for the fiscal year ended December 31, 2022. General As of December 31, 2023, we had $112.1 million of cash and cash equivalents, compared to $298.8 million of cash and cash equivalents as of December 31, 2022.
Management's Discussion and Analysis of Financial Condition and Results of Operations—Financial Position, Liquidity and Capital Resources of our Form 10-K for the fiscal year ended December 31, 2023. General As of December 31, 2024, we had $106.6 million of cash and cash equivalents, compared to $112.1 million of cash and cash equivalents as of December 31, 2023.
See Note 7 - Goodwill and Intangible Assets for additional information . 42 Table of Contents Restructuring and severance During September 2023, we initiated workforce reductions of 14 employees.
See Note 7 - Goodwill and Intangible Assets for additional information . 45 Table of Contents Restructuring and severance During September 2023, we completed workforce reductions of 14 employees.
We incurred impairment charges of $114.5 million on our investments in equity securities during 2023. See Note 8—Equity Investments in the notes to the consolidated financial statements included elsewhere in this report for additional information. The carrying value of our equity investments at December 31, 2023 is $60.1 million.
We incurred impairment charges of $58.4 million and $114.5 million on our investments in equity securities during 2024 and 2023, respectively. See Note 8—Equity Investments in the notes to the consolidated financial statements included elsewhere in this report for additional information. The carrying value of our equity investments at December 31, 2024 is $1.7 million.
Cost of revenue as a percentage of revenue remained consistent at 6% in 2023 compared to 2022. Selling and marketing expense Selling and marketing expense consists primarily of advertising and promotional expenditures and compensation and other employee-related costs (including stock-based compensation) for personnel engaged in sales or marketing functions.
Cost of revenue as a percentage of revenue decreased to 4% in 2024 compared to 6% in 2023. Selling and marketing expense Selling and marketing expense consists primarily of advertising and promotional expenditures and compensation and other employee-related costs (including stock-based compensation) for personnel engaged in sales or marketing functions.
Definition of Adjusted EBITDA We report Adjusted EBITDA as net income adjusted to exclude interest, income tax, amortization of intangibles and depreciation, and to further exclude (1) non-cash compensation expense, (2) non-cash impairment charges, (3) gain/loss on disposal of assets, (4) gain/loss on investments (5) restructuring and severance expenses, (6) litigation settlements and contingencies, (7) acquisitions and dispositions income or expense (including with respect to changes in fair value of contingent consideration), (8) contributions to the LendingTree Foundation, (9) dividend income, and (10) one-time items.
We provide and encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measures discussed below. 49 Table of Contents Definition of Adjusted EBITDA We report Adjusted EBITDA as net income adjusted to exclude interest, income tax, amortization of intangibles and depreciation, and to further exclude (1) non-cash compensation expense, (2) non-cash impairment charges, (3) gain/loss on disposal of assets, (4) gain/loss on investments (5) restructuring and severance expenses, (6) litigation settlements and contingencies, (7) acquisitions and dispositions income or expense (including with respect to changes in fair value of contingent consideration), (8) contributions to the LendingTree Foundation, (9) dividend income, and (10) one-time items.
The majority of these variable advertising costs are expressly intended to drive traffic to our websites and these variable advertising costs are included in selling and marketing expense on our consolidated statements of operations and comprehensive income (loss). Variable marketing margin is defined as revenue less variable marketing expense.
The majority of these variable advertising costs are expressly intended to drive traffic to our websites and these variable advertising costs are included in selling and marketing expense on our consolidated statements of operations and comprehensive income (loss).
Cash Flows from Investing Activities Net cash used investing activities in 2023 of $12.5 million consisted of capital expenditures primarily related to internally developed software.
Cash Flows from Investing Activities Net cash used in investing activities in 2024 and 2023 consisted of capital expenditures primarily related to internally developed software of $11.2 million and $12.5 million, respectively.
Credit Facility On September 15, 2021, we entered into a credit agreement (the “Credit Agreement”), consisting of a $200.0 million Revolving Facility, which matures on September 15, 2026, and a $250.0 million delayed draw Term Loan Facility, which matures on September 15, 2028.
Credit Facilities On September 15, 2021, we entered into a credit agreement (the “Credit Agreement”), consisting of a $200.0 million Revolving Facility (the “Revolving Facility”), which matures on September 15, 2026, and a $250.0 million delayed draw Term Loan Facility (the “2021 Term Loan” and together with the Revolving Facility, the “Credit Facility”), which matures on September 15, 2028.
Income tax benefit (expense) Year Ended December 31, 2023 2022 (in thousands, except percentages) Income tax benefit (expense) $ 2,515 $ (133,019) Effective tax rate 2.0 % (242.2) % For 2023, the effective tax rate varied from the federal statutory rate of 21% primarily due to the change in the valuation allowance, net of the current period change in tax effected net indefinite-lived intangibles.
Income tax benefit (expense) Year Ended December 31, 2024 2023 (in thousands, except percentages) Income tax (expense) benefit $ (4,320) $ 2,515 Effective tax rate (11.6) % 2.0 % For 2024 and 2023, the effective tax rate varied from the federal statutory rate of 21% primarily due to the change in the valuation allowance, net of the current period change in tax effected net indefinite-lived intangibles.
Advertising and promotional expenditures primarily include online marketing, as well as television, print, and radio spending. Advertising production costs are expensed in the period the related advertisement is first run. Selling and marketing expense decreased in 2023 compared to 2022 primarily due to the $255.8 million decrease in advertising and promotional expense discussed below.
Advertising and promotional expenditures primarily include online marketing, as well as television, print, and radio spending. Advertising production costs are expensed in the period the related advertisement is first run. Selling and marketing expense increased in 2024 compared to 2023 primarily due to the $204.4 million increase in advertising and promotional expense discussed below.
Critical Accounting Policies and Estimates The following disclosure is provided to supplement the description of our accounting policies contained in Note 2—Significant Accounting Policies in the notes to the consolidated financial statements included elsewhere in this report regarding significant areas of judgment. This disclosure includes accounting policies related to both continuing operations and discontinued operations.
Critical Accounting Policies and Estimates The following disclosure is provided to supplement the description of our accounting policies contained in Note 2—Significant Accounting Policies in the notes to the consolidated financial statements included elsewhere in this report regarding 52 Table of Contents significant areas of judgment.
As a result of the repurchases, we recognized a gain on the extinguishment of $53.3 million, a loss on the write-off of unamortized debt issuance costs of $3.2 million, and incurred debt repayment costs of $1.6 million, all of which are included in interest income/expense, net in the consolidated statements of operations and comprehensive income.
As a result of these repurchases, we recognized a gain on the extinguishment of $10.1 million and a loss on the write-off of unamortized debt issuance costs of $1.1 million, both of which are included in interest (expense) income, net in the consolidated statements of operations and comprehensive income.
Recoverability of Long-Lived Assets We review the carrying value of all long-lived assets, primarily property and equipment, definite-lived intangible assets and operating lease right-of-use assets for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may be impaired.
The value of goodwill subject to assessment for impairment at December 31, 2024 is $381.5 million. Recoverability of Long-Lived Assets We review the carrying value of all long-lived assets, primarily property and equipment, definite-lived intangible assets and operating lease right-of-use assets for impairment whenever events or changes in circumstances indicate that the carrying value of an asset may be impaired.
Revenue from our refinance mortgage product decreased $82.9 million in 2023 compared to 2022, primarily due to a decrease in the number of consumers completing request forms and a decrease in revenue earned per consumer as interest rates continued to increase in 2023.
Revenue from our refinance mortgage product decreased $6.3 million in 2024 compared to 2023, primarily due to a decrease in the number of consumers completing request forms and a decrease in revenue earned per consumer, as interest rates were generally flat compared to 2023.
Segment profit is calculated as segment revenue less segment selling and marketing expenses attributed to variable costs paid for advertising, direct marketing and related expenses that are directly attributable to the segments' products.
This measure excludes overhead, fixed costs and personnel-related costs. Segment profit is our primary segment operating metric. Segment profit is calculated as segment revenue less segment selling and marketing expenses attributed to variable costs paid for advertising, direct marketing and related expenses that are directly attributable to the segments' products.
Notable transactions affecting cash and cash equivalents during the reported periods are as follows: 47 Table of Contents 2023 On March 8, 2023, we repurchased approximately $190.6 million in principal amount of our 2025 Notes, through separate transactions with certain holders of the 2025 Notes, for $156.3 million plus accrued and unpaid interest of approximately $0.1 million.
On March 8, 2023, we repurchased approximately $190.6 million in principal amount of our 2025 Notes, through separate transactions with certain holders of the 2025 Notes, for $156.3 million plus accrued and unpaid interest of approximately $0.1 million.
We have $79.9 million available for borrowing under the Revolving Facility as of February 28, 2024. For additional information on the Credit Facility, see Note 15—Debt in the notes to the consolidated financial statements included elsewhere in this report. Operating Leases We have operating lease obligations associated with office space in various cities across the country and office equipment.
For additional information on the Credit Facility, see Note 14—Debt in the notes to the consolidated financial statements included elsewhere in this report. Operating Leases We have operating lease obligations associated with office space in various cities across the country and office equipment.
Cash Flows Our cash flows are as follows: Year Ended December 31, 2023 2022 (in thousands) Net cash provided by operating activities $ 67,571 $ 42,967 Net cash (used in) provided by investing activities $ (12,478) $ (27,876) Net cash (used in) provided by financing activities $ (242,006) $ 32,536 Cash Flows from Operating Activities Our largest source of cash provided by our operating activities is revenue generated by our products.
Cash Flows Our cash flows are as follows: Year Ended December 31, 2024 2023 (in thousands) Net cash provided by operating activities $ 62,258 $ 67,571 Net cash used in investing activities $ (11,218) $ (12,478) Net cash used in financing activities $ (56,502) $ (242,006) Cash Flows from Operating Activities Our largest source of cash provided by our operating activities is revenue generated by our products.
Product development Product development expense consists primarily of compensation and other employee-related costs (including stock-based compensation) and third-party labor costs that are not capitalized, for employees and consultants engaged in the design, development, testing, and enhancement of technology.
General and administrative expense as a percentage of revenue decreased to 12% in 2024 from 18% in 2023. Product development Product development expense consists primarily of compensation and other employee-related costs (including stock-based compensation) and third-party labor costs that are not capitalized, for employees and consultants engaged in the design, development, testing, and enhancement of technology.
For additional information, see Note—13-Stock-Based Compensation in the notes to the consolidated financial statements included elsewhere in this report. Non-cash compensation expense is excluded from Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (“Adjusted EBITDA”), as discussed below. General and administrative expense as a percentage of revenue increased to 18% in 2023 from 15% in 2022.
Non-cash compensation expense, included in total compensation and benefits noted above, within general and administrative expense decreased in 2024 compared to 2023. For additional information, see Note—12-Stock-Based Compensation in the notes to the consolidated financial statements included elsewhere in this report. Non-cash compensation expense is excluded from Adjusted Earnings Before Interest, Taxes, Depreciation, and Amortization (“Adjusted EBITDA”), as discussed below.
The remaining proceeds of $79.8 million may be used for general corporate purposes and any other purposes not prohibited by the Credit Agreement. As of February 28, 2024, we have outstanding $246.3 million under the Term Loan Facility, a $0.2 million letter of credit under the Revolving Facility, and the remaining borrowing capacity is $199.8 million.
The remaining proceeds of $79.8 million may be used for general corporate purposes and any other purposes not prohibited by the Credit Agreement. As of March 6, 2025, we have outstanding $243.8 million under the 2021 Term Loan and the remaining borrowing capacity is $200.0 million.
On March 24, 2023, we committed to the Reduction Plan to reduce operating costs. The Reduction Plan included the elimination of approximately 162 employees, or 13%, of the Company’s current workforce.
The cash payments for the Ovation Closure were completed in the first quarter of 2024. On March 24, 2023, we committed to the Reduction Plan to reduce operating costs. The Reduction Plan included the elimination of approximately 162 employees, or 13%, of the Company’s workforce.
Revenue from our purchase mortgage product decreased $37.9 million in 2023 compared to 2022 primarily due to decreases in revenue earned per consumer and in the number of consumers completing request forms.
We measure volume for our mortgage products as the number of consumers completing request forms. Revenue from our purchase mortgage product decreased $11.0 million in 2024 compared to 2023 primarily due to decreases in the number of consumers completing request forms and a decrease in revenue earned per consumer.
The following shows the calculation of variable marketing margin: Year Ended December 31, 2023 2022 (in thousands) Revenue $ 672,502 $ 984,992 Variable marketing expense 391,557 647,324 Variable marketing margin $ 280,945 $ 337,668 Below is a reconciliation of selling and marketing expense, the most directly comparable GAAP measure, to variable marketing expense: Year Ended December 31, 2023 2022 (in thousands) Selling and marketing expense $ 433,588 $ 702,238 Non-variable selling and marketing expense (42,031) (54,914) Variable marketing expense $ 391,557 $ 647,324 45 Table of Contents The following is a reconciliation of net loss, the most directly comparable GAAP measure, to variable marketing margin: Year Ended December 31, 2023 2022 (in thousands) Net loss $ (122,404) $ (187,952) Adjustments to reconcile to variable marketing margin: Cost of revenue 38,758 57,769 Non-variable selling and marketing expense (1) 42,031 54,914 General and administrative expense 117,700 152,383 Product development 47,197 55,553 Depreciation 19,070 20,095 Amortization of intangibles 7,694 25,306 Goodwill impairment 38,600 — Restructuring and severance 10,118 4,428 Litigation settlements and contingencies 388 (18) Interest (income) expense, net (21,685) 26,014 Other expense (income) 105,993 (3,843) Income tax (benefit) expense (2,515) 133,019 Variable marketing margin $ 280,945 $ 337,668 (1) Represents the portion of selling and marketing expense not attributable to variable costs paid for advertising, direct marketing and related expenses.
Variable marketing margin is defined as revenue less variable marketing expense. 48 Table of Contents The following shows the calculation of variable marketing margin: Year Ended December 31, 2024 2023 (in thousands) Revenue $ 900,219 $ 672,502 Variable marketing expense 595,908 391,557 Variable marketing margin $ 304,311 $ 280,945 Below is a reconciliation of selling and marketing expense, the most directly comparable GAAP measure, to variable marketing expense: Year Ended December 31, 2024 2023 (in thousands) Selling and marketing expense $ 635,963 $ 433,588 Non-variable selling and marketing expense (40,055) (42,031) Variable marketing expense $ 595,908 $ 391,557 The following is a reconciliation of net loss, the most directly comparable GAAP measure, to variable marketing margin: Year Ended December 31, 2024 2023 (in thousands) Net loss $ (41,704) $ (122,404) Adjustments to reconcile to variable marketing margin: Cost of revenue 36,072 38,758 Non-variable selling and marketing expense (1) 40,055 42,031 General and administrative expense 108,705 117,700 Product development 46,358 47,197 Depreciation 18,300 19,070 Amortization of intangibles 5,889 7,694 Goodwill impairment — 38,600 Restructuring and severance 508 10,118 Litigation settlements and contingencies 3,797 388 Interest expense (income), net 27,849 (21,685) Other expense (income) 54,162 105,993 Income tax expense (benefit) 4,320 (2,515) Variable marketing margin $ 304,311 $ 280,945 (1) Represents the portion of selling and marketing expense not attributable to variable costs paid for advertising, direct marketing and related expenses.
Evaluation of Goodwill Impairment We test goodwill annually for impairment as of October 1, or more frequently upon the occurrence of certain events or substantive changes in circumstances. As part of our annual impairment testing of goodwill, we may elect to assess qualitative factors as a basis for determining whether it is necessary to perform the traditional quantitative impairment testing.
As part of our annual impairment testing of goodwill, we may elect to assess qualitative factors as a basis for determining whether it is necessary to perform the traditional quantitative impairment testing.
See Note 8—Equity Investments in the notes to the consolidated financial statements included elsewhere in this report for additional information on the equity interest.
For more information , see Note 14—Debt, in the notes to the consolidated financial statements included elsewhere in this report.
Year Ended December 31, 2023 2022 (in thousands) Net loss $ (122,404) $ (187,952) Adjustments to reconcile to Adjusted EBITDA: Amortization of intangibles 7,694 25,306 Depreciation 19,070 20,095 Restructuring and severance 10,118 4,428 Loss on impairments and disposal of assets 5,437 6,590 Loss on investments 114,504 — Goodwill impairment 38,600 — Non-cash compensation expense 37,176 58,541 Franchise tax caused by equity investment gain — 1,500 Contribution to LendingTree Foundation — 500 Acquisition expense (5) 277 Litigation settlements and contingencies 388 (18) Interest (income) expense, net (21,685) 26,014 Dividend income (7,888) (3,842) Income tax (benefit) expense (2,515) 133,019 Adjusted EBITDA $ 78,490 $ 84,458 Financial Position, Liquidity and Capital Resources For information on fiscal 2021 results and similar comparisons, see Item 7.
Year Ended December 31, 2024 2023 (in thousands) Net loss $ (41,704) $ (122,404) Adjustments to reconcile to Adjusted EBITDA: Amortization of intangibles 5,889 7,694 Depreciation 18,300 19,070 Restructuring and severance 508 10,118 Loss on impairments and disposal of assets 2,584 5,437 Loss on investments 58,376 114,504 Goodwill impairment — 38,600 Non-cash compensation expense 28,579 37,176 Acquisition expense — (5) Litigation settlements and contingencies 3,797 388 Interest expense (income), net 27,849 (21,685) Dividend income (4,385) (7,888) Income tax expense (benefit) 4,320 (2,515) Adjusted EBITDA $ 104,113 $ 78,490 50 Table of Contents Financial Position, Liquidity and Capital Resources For information on fiscal 2022 results and similar comparisons, see Item 7.
Revenue from our credit cards product decreased $38.2 million, or 38%, to $62.0 million in 2023 from $100.2 million in 2022 primarily due to a decrease in the number of clicks and a decrease in revenue earned per click.
Revenue from our credit cards product decreased $38.2 million, or 62% in 2024 compared to 2023 primarily due to a decrease in revenue earned per click and volume . We measure volume for our credit cards product as the number of consumers clicking through to a card issuer.
Revenue from our credit products decreased $12.1 million, or 28%, in 2023 40 Table of Contents compared to 2022 primarily due to the closure of our Ovation credit services business at the end of the second quarter of 2023. Student loans decreased $5.7 million in 2023 compared to 2022, due to a d ecrease in the number of consumers.
Revenue from our credit products decreased $12.4 million, or 40%, in 2024 compared to 2023 primarily due to the closure of our Ovation credit services business at the end of the second quarter of 2023.
This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP but should not be considered a substitute for or superior to GAAP results. We provide and encourage investors to examine the reconciling adjustments between the GAAP and non-GAAP measures discussed below.
This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP but should not be considered a substitute for or superior to GAAP results.
The Ovation Closure includes the elimination of approximately 197 employees, or 18%, of the Company's current workforce. As a result of the Ovation Closure, we incurred $2.1 million in restructuring expense in connection with cash expenditures for employee separation costs. The Ovation Closure, including cash payments, is expected to be completed by the first quarter of 2024.
In April 2023, we made the decision to close the Ovation credit services business ( the "Ovation Closure"). The Ovation Closure included the elimination of approximately 197 employees, or 18%, of the Company's workforce. As a result of the Ovation Closure, we incurred $2.1 million in restructuring expense in connection with cash expenditures for employee separation costs.
General and administrative expense decreased in 2023 compared to 2022, primarily due to a decrease in compensation and benefits of $18.1 million. Additionally, professional fees, technology, facilities, and bad debt expense decreased $2.8 million, $2.6 million, $2.4 million, and $2.3 million, respectively.
General and administrative expense decreased in 2024 compared to 2023, primarily due to a decrease in compensation and benefits of $3.7 million, a decrease in loss on assets of $2.9 million, a decrease in facilities expense of $2.5 million and a decrease in bad debt expense of $1.6 million.
Upon settlement of restricted stock units, exercise of certain stock options or vesting of restricted stock awards, the awards may be settled, on a net basis, with us remitting the required tax withholding amount from our current funds. Amortization of intangibles are non-cash expenses relating primarily to intangible assets acquired through acquisitions.
These expenses are not paid in cash and we include the related shares in our calculations of fully diluted shares outstanding. Upon settlement of restricted stock units, exercise of certain stock options or vesting of restricted stock awards, the awards may be settled, on a net basis, with us remitting the required tax withholding amount from our current funds.
Our Home segment includes the following products: purchase mortgage, refinance mortgage, and home equity loans and lines of credit. We ceased offering reverse mortgage loans in the fourth quarter of 2022. Revenue from our Home segment decreased $145.6 million, or 50%, in 2023 from 2022 primarily due to a decrease in revenue from our mortgage products.
Our Home segment includes the following products: purchase mortgage, refinance mortgage, and home equity loans and lines of credit. Revenue from our Home segment decreased $14.9 million, or 10%, in 2024 from 2023 primarily due to a decrease in revenue from our mortgage products partially offset by an increase in revenue from our home equity loans product.
For the periods presented, no other products in our Consumer segment represented more than 10% of revenue; however, certain other Consumer products experienced notable changes.
We measure volume for our personal loans product as the number of unique consumers completing request forms. 43 Table of Contents For the periods presented, no other products in our Consumer segment represented more than 10% of revenue; however, certain other Consumer products experienced notable changes.
The fair value of the Home and Consumer reporting units exceeded their carrying amounts, indicating no goodwill impairment.
The fair value of the Home and Consumer reporting units exceeded their carrying amounts, indicating no goodwill impairment. The fair values of each reporting unit were determined using a combination of the income approach and the market approach valuation methodologies.
In addition, our uses of cash from operating activities include compensation and other employee-related costs, other general corporate expenditures, litigation settlements and contingencies, certain contingent consideration payments, and income taxes. 48 Table of Contents Cash from changes in working capital increased primarily as a result of favorable changes in accounts receivable and accounts payable, accrued expenses and other current liabilities.
Our primary uses of cash from our operating activities include advertising and promotional payments. In addition, our uses of cash from operating activities include compensation and other employee-related costs, other general corporate expenditures, litigation settlements and contingencies, certain contingent consideration payments, and income taxes.
These related measures are the primary metrics by which we measure the effectiveness of our marketing efforts. Variable marketing expense represents the portion of selling and marketing expense attributable to variable costs paid for advertising, direct marketing, and related expenses, and excludes overhead, fixed costs, and personnel-related expenses.
Variable marketing expense represents the portion of selling and marketing expense attributable to variable costs paid for advertising, direct marketing, and related expenses, and excludes overhead, fixed costs, and personnel-related expenses. Variable marketing margin is a measure of the efficiency of our operating model, measuring revenue after subtracting variable marketing expense.
Non-Cash Expenses that are Excluded from Adjusted EBITDA Non-cash compensation expense consists principally of expense associated with grants of restricted stock, restricted stock units and stock options, some of which awards have performance-based vesting conditions. These expenses are not paid in cash 46 Table of Contents and we include the related shares in our calculations of fully diluted shares outstanding.
For the periods presented below, there are no adjustments for one-time items. Non-Cash Expenses that are Excluded from Adjusted EBITDA Non-cash compensation expense consists principally of expense associated with grants of restricted stock, restricted stock units and stock options, some of which awards have performance-based vesting conditions.
Revenue from our Consumer segment decreased $117.2 million in 2023 from 2022, or 30%, primarily due to decreases in our personal loans, credit cards, small business loans products and other credit products. Several of our other products in the Consumer segment experienced decreases in revenue in 2023 from 2022.
Revenue from our Consumer segment decreased $56.5 million in 2024 from 2023, or 20%, primarily due to decreases in our credit cards, other credit products and deposits, partially offset by an increase in small business loans.
Cost of revenue decreased in 2023 compared to 2022 primarily due to a decrease in compensation and benefits of $13.9 million, a decrease in website network hosting and server hosting fees of $2.4 million and a decrease in customer service fees of $1.5 million.
Cost of revenue decreased in 2024 compared to 2023 primarily due to a decrease in compensation and benefits of $2.7 million.
The forecast calls for a 22% growth in total loan originations over 2023, with purchase loans accounting for 77% of total volume. CONSUMER Revenue in our Consumer segment decreased 30% to $278.9 million in 2023 from 2022, with segment profit of $138.9 million in 2023, a decrease of 20% from 2022.
The forecast calls for total loan originations of $2.1 trillion and purchase loans are expected to account for 69% of origination volume. CONSUMER Revenue in our Consumer segment decreased 20% to $222.5 million in 2024 from 2023, with segment profit of $110.5 million in 2024, a decrease of 20% from 2023.
At the time of an acquisition, the intangible assets of the acquired company, such as purchase agreements, technology and customer relationships, are valued and amortized over their estimated lives. The following table is a reconciliation of net loss, the most directly comparable GAAP measure, to Adjusted EBITDA.
Amortization of intangibles are non-cash expenses relating primarily to intangible assets acquired through acquisitions. At the time of an acquisition, the intangible assets of the acquired company, such as purchase agreements, technology and customer relationships, are valued and amortized over their estimated lives.
Revenue from our small business loans product decreased $16.5 million, or 24%, in 2023 compared to 2022, due to a decrease in revenue earned per consumer and a decrease in the number of consumers completing request forms.
Partially offsetting these declines, r evenue from our small business loans product increased $4.0 million, or 8%, in 2024 compared to 2023, due to an increase in revenue earned per consumer partially offset by a decline in the number of consumers completing request forms.
All employee separation costs for 2022 actions were paid by the fourth quarter of 2023. Interest expense In the first quarter of 2023, we repurchased approximately $190.6 million in principal amount of our 2025 Notes for $156.3 million plus accrued and unpaid interest of approximately $0.1 million.
As a result of these repurchases, we recognized a gain on the extinguishment of $10.1 million and a loss on the write-off of unamortized debt issuance costs of $1.1 million. In the first quarter of 2023, we repurchased approximately $190.6 million in principal amount of our 2025 Notes for $156.3 million plus accrued and unpaid interest of approximately $0.1 million.
Revenue from our home equity loans and lines of credit product decreased $20.7 million, or 20%, to $85.1 million in 2023 from $105.8 million in 2022 primarily due to a decrease the reven ue earned per consumer, slightly offset by an increase in the number of consumers completing request forms.
The increase in revenue was due to a 23% increase in volume, representing an increase of $16.6 million, partially offset by a 17% decrease in reven ue earned per consumer, representing a $14.2 million decrease. We measure volume for our home equity loans and lines of credit as the number of consumers completing request forms.
See Note 15—Debt for additional information. Other Income We incurred an impairment charge of $113.1 million in 2023 related to an investment in equity securities. See Note 8 - Equity Investments for additional information. Other income for 2022 primarily consisted of dividend income.
Other Income We incurred impairment charges of $58.4 million and $114.5 million in 2024 and 2023, respectively, related to our investments in equity securities. See Note 8—Equity Investments for additional information.
Net cash provided by financing activities in 2022 of $32.5 million consisted primarily of $250.0 million in proceeds from the term loan and the repayment of $169.7 million to settle our 2022 Notes discussed in the “Credit Facility” section above, $43.0 million for the repurchase of our stock, $3.4 million in withholding taxes paid upon surrender of shares to satisfy obligations on equity awards, net of proceeds from the exercise of stock options, and $1.3 million repayment of the term loan.
Cash Flows from Financing Activities Net cash used in financing activities in 2024 of $56.5 million consisted primarily of the repurchase of the 2025 Notes for $158.8 million, term loan repayments of $12.5 million and $2.2 million in withholding taxes paid upon surrender of shares to satisfy obligations on equity awards, net of proceeds from the employee stock purchase plan and the exercise of stock options offset by $117.6 million net proceeds from the 2024 Term Loan.
We expect our cash and cash equivalents and cash flows from operations to be sufficient to fund our operating needs for the next twelve months and beyond. Our credit facility described below is an additional potential source of liquidity.
We expect our cash and cash equivalents and cash flows from operations and available borrowings under our credit facilities to be sufficient to fund our operating needs for the next twelve months and beyond. We will continue to monitor the impact of current economic conditions, including interest rates and inflation on our liquidity and capital resources.
Advertising and promotional expense is the largest component of selling and marketing expense, and is comprised of the following: Year Ended December 31, 2023 vs. 2022 2023 2022 $ Change % Change (Dollars in thousands) Online $ 383,996 $ 614,369 $ (230,373) (37) % Broadcast 278 16,654 (16,376) (98) % Other 7,283 16,301 (9,018) (55) % Total advertising and promotional expense $ 391,557 $ 647,324 $ (255,767) (40) % In the periods presented, advertising and promotional expenses are equivalent to the non-GAAP measure variable marketing expense.
Additionally, compensation and benefits decreased $2.0 million in 2024 compared to 2023. 44 Table of Contents Advertising and promotional expense is the largest component of selling and marketing expense, and is comprised of the following: Year Ended December 31, 2024 vs. 2023 2024 2023 $ Change % Change (Dollars in thousands) Online $ 592,019 $ 383,996 $ 208,023 54 % Broadcast 39 278 (239) (86) % Other 3,850 7,283 (3,433) (47) % Total advertising and promotional expense $ 595,908 $ 391,557 $ 204,351 52 % In the periods presented, advertising and promotional expenses are equivalent to the non-GAAP measure variable marketing expense.
If an award is modified, we determine if the modification requires a new calculation of fair value or change in the vesting term of the award. See Note 13—Stock-Based Compensation in the notes to the consolidated financial statements included elsewhere in this report for additional information on assumptions and inputs to the fair value determination of stock-based awards.
If an award is modified, we determine if the modification requires a new calculation of fair value or change in the vesting term of the award.
Revenue from our Insurance segment decreased $49.5 million, or 17%, to $249.6 million in 2023 from $299.1 million in 2022 primarily due to a decrease in the revenue earned per consumer, partially offset by an increase in the number of consumers completing request forms.
Revenue from our Insurance segment increased $299.1 million, or 120%, to $548.7 million in 2024 from $249.6 million in 2023. The increase in revenue was due to a 63% increase in revenue earned per consumer, representing $156.8 million of the increase and a 35% increase in volume representing $142.3 million of the increase.
HOME Revenue in the Home segment decreased 50% to $143.8 million in 2023 from 2022, with segment profit of $47.9 million in 2023, a decrease of 54% from 2022. Our Home segment margin, which is segment profit divided by segment revenue, decreased slightly to 33% in 2023 compared to 36% in 2022.
Our Home segment margin, which is segment profit divided by segment revenue, decreased slightly to 31% in 2024 compared to 33% in 2023 primarily due to a decline in revenue earned per consumer, due to a decline in close rates at our lender partners.
Revenue from our home equity loan product of $85.1 million in 2023 decreased 20% from 2022 as higher short-term interest rates broadly pressured demand from homeowners. The Mortgage Bankers Association expects overall mortgage originations to increase in 2024, although the first quarter of 2024 is expected to remain weak and below fourth quarter of 2023 levels.
According to Freddie Mac, the 30-year mortgage interest rates have remained elevated with a yearly average of 6.72% in 2024 compared to 6.80% in 2023. The Mortgage Bankers Association expects overall mortgage originations to increase 16% in 2025, although the first quarter of 2025 is expected to remain weak and below fourth quarter of 2024 levels.
Changes in the timing of the recovery compared to current expectations could cause an impairment to the Insurance or Mortgage reporting units. The value of goodwill subject to assessment for impairment at December 31, 2023 is $381.5 million.
We will continue to monitor each of the reporting units and the impact of business or economic changes on the fair value of the reporting unit. Changes in the timing of the recovery of the mortgage business, inflation, interest rates and other changes in current expectations could cause an impairment to the Insurance, Mortgage or Consumer reporting units.
Revenue from our personal loans product decreased $44.0 million, or 31%, to $100.1 million in 2023 from $144.1 million in 2022 primarily due to a decrease in the number of consumers completing request forms and in revenue earned per consumer.
Revenue from our deposits product decreased $6.5 million in 2024 compared to 2023, primarily due to a d ecrease in volume and revenue earned per consumer.
Our Consumer segment margin increased to 50% in 2023 compared to 44% in 2022. Revenue from our personal loan product of $100.1 million decreased 31% in 2023 compared to 2022 as our partners broadly tightened underwriting criteria in 2023, however there are indications for increased loan originations and wider credit appetite in 2024.
Our Consumer segment margin remained consistent at 50% in 2024 and 2023. Revenue from our personal loan product of $101.4 million increased 1% in 2024 compared to 2023 as lending standards remained restrictive at our lender partners during the year. The leading reason for consumers to seek personal loans is to re-finance higher-cost credit card debt.
Revenue from our mortgage products decreased $120.8 million, or 67%, to $58.7 million in 2023 from $179.4 million in 2022.
Revenue from our mortgage products decreased $17.3 million, or 29%, to $41.4 million in 2024 from $58.7 million in 2023. The decrease in revenue was due to a 25% decline in volume, representing $13.6 million of the decrease, and a 6% decrease in revenue earned per consumer, representing $3.7 million of the decrease.