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宝尊电商（BZUN）与Wayfair Inc.（W）财务数据对比。点击上方公司名可切换其他公司
Wayfair Inc.的季度营收约是宝尊电商的39.6倍（$3.3B vs $84.2M）。宝尊电商净利率更高（-2.0% vs -3.5%，领先1.5%）
宝尊是中国领先的品牌电商服务商，为全球及本土消费品牌提供店铺运营、数字营销、物流履约、客户服务、技术支持等全链路电商解决方案，覆盖时尚、美妆、快消、消费电子等多个核心零售领域。
Wayfair Inc.是总部位于美国马萨诸塞州波士顿的电商企业，2002年成立，前身为CSN Stores，专注于家具及家居用品线上销售。目前平台提供来自全球11000余家供应商的1400万款商品，业务遍及北美、加拿大、德国、爱尔兰、中国、英国等国家和地区。
BZUN vs W — 直观对比
营收规模更大
W
是对方的39.6倍
$84.2M
净利率更高
BZUN
高出1.5%
-3.5%
损益表 — Q2 2025 vs Q4 2025
| 指标 | | |
|---|---|---|
| 营收 | $84.2M | $3.3B |
| 净利润 | $-1.7M | $-116.0M |
| 毛利率 | — | 30.3% |
| 营业利润率 | -1.7% | 2.5% |
| 净利率 | -2.0% | -3.5% |
| 营收同比 | — | 6.9% |
| 净利润同比 | — | 9.4% |
| 每股收益（稀释后） | — | $-0.90 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收BZUNW
| Q4 25 | — | $3.3B | ||
| Q3 25 | — | $3.1B | ||
| Q2 25 | $84.2M | $3.3B | ||
| Q1 25 | — | $2.7B | ||
| Q4 24 | — | $3.1B | ||
| Q3 24 | — | $2.9B | ||
| Q2 24 | $83.0K | $3.1B | ||
| Q1 24 | — | $2.7B |
净利润BZUNW
| Q4 25 | — | $-116.0M | ||
| Q3 25 | — | $-99.0M | ||
| Q2 25 | $-1.7M | $15.0M | ||
| Q1 25 | — | $-113.0M | ||
| Q4 24 | — | $-128.0M | ||
| Q3 24 | — | $-74.0M | ||
| Q2 24 | $-1.7K | $-42.0M | ||
| Q1 24 | — | $-248.0M |
毛利率BZUNW
| Q4 25 | — | 30.3% | ||
| Q3 25 | — | 30.0% | ||
| Q2 25 | — | 30.1% | ||
| Q1 25 | — | 30.7% | ||
| Q4 24 | — | 30.2% | ||
| Q3 24 | — | 30.3% | ||
| Q2 24 | — | 30.2% | ||
| Q1 24 | — | 30.0% |
营业利润率BZUNW
| Q4 25 | — | 2.5% | ||
| Q3 25 | — | 1.2% | ||
| Q2 25 | -1.7% | 0.5% | ||
| Q1 25 | — | -4.5% | ||
| Q4 24 | — | -3.7% | ||
| Q3 24 | — | -2.6% | ||
| Q2 24 | -1.7% | -1.1% | ||
| Q1 24 | — | -8.6% |
净利率BZUNW
| Q4 25 | — | -3.5% | ||
| Q3 25 | — | -3.2% | ||
| Q2 25 | -2.0% | 0.5% | ||
| Q1 25 | — | -4.1% | ||
| Q4 24 | — | -4.1% | ||
| Q3 24 | — | -2.6% | ||
| Q2 24 | -2.0% | -1.3% | ||
| Q1 24 | — | -9.1% |
每股收益（稀释后）BZUNW
| Q4 25 | — | $-0.90 | ||
| Q3 25 | — | $-0.76 | ||
| Q2 25 | — | $0.11 | ||
| Q1 25 | — | $-0.89 | ||
| Q4 24 | — | $-1.01 | ||
| Q3 24 | — | $-0.60 | ||
| Q2 24 | — | $-0.34 | ||
| Q1 24 | — | $-2.06 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $6.9M | $1.5B |
| 总债务越低越好 | — | $3.3B |
| 股东权益账面价值 | $10.7M | $-2.8B |
| 总资产 | $25.9M | $3.4B |
| 负债/权益比越低杠杆越低 | — | — |
8季度趋势，按日历期对齐
现金及短期投资BZUNW
| Q4 25 | — | $1.5B | ||
| Q3 25 | — | $1.2B | ||
| Q2 25 | $6.9M | $1.4B | ||
| Q1 25 | — | $1.4B | ||
| Q4 24 | — | $1.4B | ||
| Q3 24 | — | $1.3B | ||
| Q2 24 | $49.6K | $1.3B | ||
| Q1 24 | — | $1.2B |
总债务BZUNW
| Q4 25 | — | $3.3B | ||
| Q3 25 | — | $2.9B | ||
| Q2 25 | — | $3.0B | ||
| Q1 25 | — | $3.2B | ||
| Q4 24 | — | $3.1B | ||
| Q3 24 | — | $3.2B | ||
| Q2 24 | — | $3.2B | ||
| Q1 24 | — | $3.2B |
股东权益BZUNW
| Q4 25 | — | $-2.8B | ||
| Q3 25 | — | $-2.8B | ||
| Q2 25 | $10.7M | $-2.7B | ||
| Q1 25 | — | $-2.8B | ||
| Q4 24 | — | $-2.8B | ||
| Q3 24 | — | $-2.7B | ||
| Q2 24 | $80.2K | $-2.8B | ||
| Q1 24 | — | $-2.8B |
总资产BZUNW
| Q4 25 | — | $3.4B | ||
| Q3 25 | — | $3.1B | ||
| Q2 25 | $25.9M | $3.3B | ||
| Q1 25 | — | $3.4B | ||
| Q4 24 | — | $3.5B | ||
| Q3 24 | — | $3.4B | ||
| Q2 24 | $188.8K | $3.4B | ||
| Q1 24 | — | $3.2B |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | — | $202.0M |
| 自由现金流经营现金流 - 资本支出 | — | $177.0M |
| 自由现金流率自由现金流/营收 | — | 5.3% |
| 资本支出强度资本支出/营收 | — | 0.7% |
| 现金转化率经营现金流/净利润 | — | — |
| 过去12个月自由现金流最近4个季度 | — | $464.0M |
8季度趋势，按日历期对齐
经营现金流BZUNW
| Q4 25 | — | $202.0M | ||
| Q3 25 | — | $155.0M | ||
| Q2 25 | — | $273.0M | ||
| Q1 25 | — | $-96.0M | ||
| Q4 24 | — | $162.0M | ||
| Q3 24 | — | $49.0M | ||
| Q2 24 | $-1.7K | $245.0M | ||
| Q1 24 | — | $-139.0M |
自由现金流BZUNW
| Q4 25 | — | $177.0M | ||
| Q3 25 | — | $128.0M | ||
| Q2 25 | — | $260.0M | ||
| Q1 25 | — | $-101.0M | ||
| Q4 24 | — | $142.0M | ||
| Q3 24 | — | $32.0M | ||
| Q2 24 | $-2.8K | $222.0M | ||
| Q1 24 | — | $-152.0M |
自由现金流率BZUNW
| Q4 25 | — | 5.3% | ||
| Q3 25 | — | 4.1% | ||
| Q2 25 | — | 7.9% | ||
| Q1 25 | — | -3.7% | ||
| Q4 24 | — | 4.5% | ||
| Q3 24 | — | 1.1% | ||
| Q2 24 | -3.3% | 7.1% | ||
| Q1 24 | — | -5.6% |
资本支出强度BZUNW
| Q4 25 | — | 0.7% | ||
| Q3 25 | — | 0.9% | ||
| Q2 25 | — | 0.4% | ||
| Q1 25 | — | 0.2% | ||
| Q4 24 | — | 0.6% | ||
| Q3 24 | — | 0.6% | ||
| Q2 24 | 1.3% | 0.7% | ||
| Q1 24 | — | 0.5% |
现金转化率BZUNW
| Q4 25 | — | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | 18.20× | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | — | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
BZUN
暂无分部数据
W
| US Segment | $2.9B | 88% |
| International Segment | $395.0M | 12% |
