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HARTE HANKS INC（HHS）与Rumble Inc.（RUM）财务数据对比。点击上方公司名可切换其他公司
HARTE HANKS INC的季度营收约是Rumble Inc.的1.5倍（$39.9M vs $27.1M），HARTE HANKS INC净利率更高（5.5% vs -120.8%，领先126.3%），Rumble Inc.同比增速更快（-10.5% vs -15.4%），HARTE HANKS INC自由现金流更多（$-686.0K vs $-31.7M），过去两年Rumble Inc.的营收复合增速更高（15.2% vs -6.4%）
哈特·汉克斯是一家总部位于美国马萨诸塞州波士顿的全球营销服务企业，主营业务涵盖数据分析、营销战略规划、营销技术支持、创意服务、数字营销、客户服务、直邮服务以及物流履约等多个领域，为全球客户提供全方位的营销解决方案。
Rumble Inc.是一家加美跨国企业，主营在线视频平台、网络托管及云服务，总部位于加拿大多伦多，美国总部设在佛罗里达州朗博特基。公司由加拿大科技创业者克里斯·帕夫洛夫斯基于2013年创立，云服务板块为Truth Social提供托管支持，其视频平台在美国保守派及极右翼用户群体中广受欢迎，属于“另类科技”阵营。
HHS vs RUM — 直观对比
营收规模更大
HHS
是对方的1.5倍
$27.1M
营收增速更快
RUM
高出5.0%
-15.4%
净利率更高
HHS
高出126.3%
-120.8%
自由现金流更多
HHS
多$31.0M
$-31.7M
两年增速更快
RUM
近两年复合增速
-6.4%
损益表 — Q4 FY2025 vs Q4 FY2025
| 指标 | | |
|---|---|---|
| 营收 | $39.9M | $27.1M |
| 净利润 | $2.2M | $-32.7M |
| 毛利率 | — | 5.5% |
| 营业利润率 | -0.3% | -131.1% |
| 净利率 | 5.5% | -120.8% |
| 营收同比 | -15.4% | -10.5% |
| 净利润同比 | — | 86.2% |
| 每股收益（稀释后） | $0.30 | $-0.13 |
绿色 = 该指标领先。财年不对齐时期间可能不同
8季度营收与利润趋势
并排季度历史对比，按日历期对齐，财年错位的公司也能正确匹配
营收HHSRUM
| Q4 25 | $39.9M | $27.1M | ||
| Q3 25 | $39.5M | $24.8M | ||
| Q2 25 | $38.6M | — | ||
| Q1 25 | $41.6M | $23.7M | ||
| Q4 24 | $47.1M | $30.2M | ||
| Q3 24 | $47.6M | $25.1M | ||
| Q2 24 | $45.0M | $22.5M | ||
| Q1 24 | $45.4M | $17.7M |
净利润HHSRUM
| Q4 25 | $2.2M | $-32.7M | ||
| Q3 25 | $-2.3M | $-16.3M | ||
| Q2 25 | $-335.0K | — | ||
| Q1 25 | $-392.0K | $-2.7M | ||
| Q4 24 | — | $-236.8M | ||
| Q3 24 | $142.0K | $-31.5M | ||
| Q2 24 | $-27.8M | $-26.8M | ||
| Q1 24 | $-171.0K | $-43.3M |
毛利率HHSRUM
| Q4 25 | — | 5.5% | ||
| Q3 25 | — | -1.8% | ||
| Q2 25 | — | — | ||
| Q1 25 | — | -26.7% | ||
| Q4 24 | — | -14.2% | ||
| Q3 24 | — | -45.4% | ||
| Q2 24 | — | -58.8% | ||
| Q1 24 | — | -79.5% |
营业利润率HHSRUM
| Q4 25 | -0.3% | -131.1% | ||
| Q3 25 | 1.3% | -113.6% | ||
| Q2 25 | 0.1% | — | ||
| Q1 25 | -0.1% | -153.5% | ||
| Q4 24 | -3.3% | -80.1% | ||
| Q3 24 | 4.0% | -131.0% | ||
| Q2 24 | 3.0% | -172.7% | ||
| Q1 24 | 0.8% | -197.4% |
净利率HHSRUM
| Q4 25 | 5.5% | -120.8% | ||
| Q3 25 | -5.8% | -65.7% | ||
| Q2 25 | -0.9% | — | ||
| Q1 25 | -0.9% | -11.2% | ||
| Q4 24 | — | -783.2% | ||
| Q3 24 | 0.3% | -125.9% | ||
| Q2 24 | -61.8% | -119.2% | ||
| Q1 24 | -0.4% | -244.1% |
每股收益（稀释后）HHSRUM
| Q4 25 | $0.30 | $-0.13 | ||
| Q3 25 | $-0.31 | $-0.06 | ||
| Q2 25 | $-0.05 | — | ||
| Q1 25 | $-0.05 | $-0.01 | ||
| Q4 24 | $-0.31 | $-1.17 | ||
| Q3 24 | $0.02 | $-0.15 | ||
| Q2 24 | $-3.84 | $-0.13 | ||
| Q1 24 | $-0.02 | $-0.21 |
资产负债表与财务实力
最新季度各公司的流动性、杠杆与账面价值一览
| 指标 | | |
|---|---|---|
| 现金及短期投资手头流动性 | $5.6M | $237.9M |
| 总债务越低越好 | — | — |
| 股东权益账面价值 | $20.5M | $274.8M |
| 总资产 | $91.8M | $336.8M |
| 负债/权益比越低杠杆越低 | — | — |
8季度趋势，按日历期对齐
现金及短期投资HHSRUM
| Q4 25 | $5.6M | $237.9M | ||
| Q3 25 | $6.5M | $269.8M | ||
| Q2 25 | $4.8M | — | ||
| Q1 25 | $9.0M | $301.3M | ||
| Q4 24 | $9.8M | $114.0M | ||
| Q3 24 | $5.9M | $132.0M | ||
| Q2 24 | $11.0M | $154.2M | ||
| Q1 24 | $11.5M | $183.8M |
股东权益HHSRUM
| Q4 25 | $20.5M | $274.8M | ||
| Q3 25 | $19.9M | $302.2M | ||
| Q2 25 | $22.2M | — | ||
| Q1 25 | $21.4M | $339.6M | ||
| Q4 24 | $21.7M | $-63.1M | ||
| Q3 24 | $21.0M | $166.1M | ||
| Q2 24 | $20.6M | $192.7M | ||
| Q1 24 | $20.0M | $210.7M |
总资产HHSRUM
| Q4 25 | $91.8M | $336.8M | ||
| Q3 25 | $92.7M | $367.2M | ||
| Q2 25 | $95.0M | — | ||
| Q1 25 | $100.6M | $391.1M | ||
| Q4 24 | $101.8M | $195.3M | ||
| Q3 24 | $108.1M | $217.2M | ||
| Q2 24 | $109.7M | $243.2M | ||
| Q1 24 | $113.4M | $263.0M |
现金流与资本效率
扣除再投资后实际产生的现金。现金流比净利润更难造假
| 指标 | | |
|---|---|---|
| 经营现金流最新季度 | $737.0K | $-29.4M |
| 自由现金流经营现金流 - 资本支出 | $-686.0K | $-31.7M |
| 自由现金流率自由现金流/营收 | -1.7% | -117.2% |
| 资本支出强度资本支出/营收 | 3.6% | 8.5% |
| 现金转化率经营现金流/净利润 | 0.33× | — |
| 过去12个月自由现金流最近4个季度 | $-4.5M | $-70.8M |
8季度趋势，按日历期对齐
经营现金流HHSRUM
| Q4 25 | $737.0K | $-29.4M | ||
| Q3 25 | $3.2M | $-10.6M | ||
| Q2 25 | $-4.8M | — | ||
| Q1 25 | $-818.0K | $-14.5M | ||
| Q4 24 | $4.0M | $-12.4M | ||
| Q3 24 | $-2.9M | $-19.1M | ||
| Q2 24 | $1.6M | $-21.7M | ||
| Q1 24 | $-5.7M | $-33.9M |
自由现金流HHSRUM
| Q4 25 | $-686.0K | $-31.7M | ||
| Q3 25 | $2.2M | $-12.0M | ||
| Q2 25 | $-5.1M | — | ||
| Q1 25 | $-923.0K | $-14.6M | ||
| Q4 24 | $3.4M | $-12.4M | ||
| Q3 24 | $-4.9M | $-19.9M | ||
| Q2 24 | $926.0K | $-23.1M | ||
| Q1 24 | $-6.2M | $-34.3M |
自由现金流率HHSRUM
| Q4 25 | -1.7% | -117.2% | ||
| Q3 25 | 5.5% | -48.6% | ||
| Q2 25 | -13.1% | — | ||
| Q1 25 | -2.2% | -61.7% | ||
| Q4 24 | 7.3% | -40.9% | ||
| Q3 24 | -10.2% | -79.5% | ||
| Q2 24 | 2.1% | -102.8% | ||
| Q1 24 | -13.7% | -193.3% |
资本支出强度HHSRUM
| Q4 25 | 3.6% | 8.5% | ||
| Q3 25 | 2.5% | 5.7% | ||
| Q2 25 | 0.6% | — | ||
| Q1 25 | 0.3% | 0.6% | ||
| Q4 24 | 1.3% | 0.1% | ||
| Q3 24 | 4.0% | 3.4% | ||
| Q2 24 | 1.5% | 6.1% | ||
| Q1 24 | 1.2% | 2.4% |
现金转化率HHSRUM
| Q4 25 | 0.33× | — | ||
| Q3 25 | — | — | ||
| Q2 25 | — | — | ||
| Q1 25 | — | — | ||
| Q4 24 | — | — | ||
| Q3 24 | -20.76× | — | ||
| Q2 24 | — | — | ||
| Q1 24 | — | — |
财务流量对比
营收 → 毛利润 → 营业利润 → 净利润流向图
业务分部营收拆解
HHS
| Fulfillment And Logistics Services | $17.3M | 43% |
| Customer Care | $13.7M | 34% |
| Other | $8.9M | 22% |
RUM
| Audience Monetization | $23.8M | 88% |
| Other Initiatives | $3.3M | 12% |
