Playboy, Inc.PLBYEarnings & Financial Report
Playboy is an American men's lifestyle and entertainment magazine, available both online and in print. It was founded in Chicago in 1953 by Hugh Hefner and his associates, funded in part by a $1,000 loan from Hefner's mother.
Revenue
$24.9M
Gross Profit
$16.9M
Operating Profit
$-9.2M
Net Profit
$-16.7M
Gross Margin
67.8%
Operating Margin
-37.0%
Net Margin
-66.9%
YoY Growth
-29.1%
EPS
$-0.23
Playboy, Inc. Q2 FY2024 Financial Summary
Playboy, Inc. reported revenue of $24.9M (down 29.1% YoY) for Q2 FY2024, with a net profit of $-16.7M (up 87.4% YoY) (-66.9% margin). Cost of goods sold was $8.0M, operating expenses totaled $26.1M.
Key Financial Metrics
| Total Revenue | $24.9M |
|---|---|
| Net Profit | $-16.7M |
| Gross Margin | 67.8% |
| Operating Margin | -37.0% |
| Report Period | Q2 FY2024 |
Revenue Breakdown
Playboy, Inc. Q2 FY2024 revenue of $24.9M breaks down across 3 segments, led by Direct To Consumer Segment at $14.5M (58.3% of total).
| Segment | Revenue | % of Total |
|---|---|---|
| Direct To Consumer Segment | $14.5M | 58.3% |
| AU | $6.7M | 26.9% |
| Digital Subscriptions And Products | $3.5M | 14.0% |
Playboy, Inc. Annual Revenue by Year
Playboy, Inc. annual revenue history includes year-by-year totals (for example, 2025 revenue was $120.9M).
| Year | Annual Revenue |
|---|---|
| 2025 | $120.9M |
| 2024 | $116.1M |
| 2023 | $142.9M |
| 2022 | $185.5M |
Playboy, Inc. Quarterly Revenue & Net Profit History
Playboy, Inc. results over the last 8 reported quarters, including revenue, net profit and year-over-year growth.
| Quarter | Revenue | Revenue YoY | Net Profit | Net Margin |
|---|---|---|---|---|
| Q4 FY2025 | $34.9M | +4.2% | $3.6M | 10.3% |
| Q3 FY2025 | $29.0M | -1.5% | $460.0K | 1.6% |
| Q2 FY2025 | $28.1M | +13.1% | $-7.7M | -27.3% |
| Q1 FY2025 | $28.9M | +2.0% | $-9.0M | -31.3% |
| Q4 FY2024 | $33.5M | -40.6% | $-12.5M | -37.4% |
| Q3 FY2024 | $29.4M | +80.9% | $-33.8M | -114.7% |
| Q2 FY2024 | $24.9M | -29.1% | $-16.7M | -66.9% |
| Q1 FY2024 | $28.3M | -19.6% | $-16.4M | -58.1% |
Income Statement
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | $28.3M | $24.9M | $29.4M | $33.5M | $28.9M | $28.1M | $29.0M | $34.9M |
| YoY Growth | -19.6% | -29.1% | 80.9% | -40.6% | 2.0% | 13.1% | -1.5% | 4.2% |
Balance Sheet
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Assets | $309.1M | $301.8M | $271.5M | $284.7M | $270.6M | $264.1M | $278.3M | $292.4M |
| Liabilities | $279.8M | $286.3M | $287.5M | $268.8M | $263.8M | $262.6M | $274.7M | $274.2M |
| Equity | $29.5M | $15.7M | $-15.7M | $-7.7M | $-11.4M | $-17.5M | $3.8M | $18.4M |
Cash Flow
| Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | Q1 2025 | Q2 2025 | Q3 2025 | Q4 2025 | |
|---|---|---|---|---|---|---|---|---|
| Operating CF | $-9.8M | $-3.0M | $-6.5M | $161000 | $-7.6M | $-3.9M | $10.1M | $1.4M |